Rich Lechner – VP, Energy & Environment, IBM
7 April, 2009
Let’s Build a Smarter Planet:
Green Infrastructure
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
The world is smaller, flatter and hotter.
2
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Reality of a globally integrated
business world.
 Economic downturn requires doing more with
the same.
 Transience in price and demand for energy
worldwide.
 Growing concerns about the effects of climate
change.
 Increasingly empowered and interconnected
customers.
These issues are all interwoven.
3
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
The need for progress is clear.
35%
4
170 billion
3 out of 100
IT energy expense will
increase 35% in the next
four years.
170 billion kWh wasted
yearly due to insufficient
power usage information.
From 100 units of energy,
on average 3 units used
for productive computing.
It's estimated that data
centers consume more
energy than the country
of Mexico.
Buildings account for 40% of
energy consumed of which
30% is wasted.
60% of CAPEX in a data
center build is mechanicalelectrical-cooling, 75% of
OPEX over time is energy
related.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
The mandate for change is strong.
5
8 in 10
50%
59
82% of CEOs view
sustainability as impacting
brand value.
50% of mid-size
companies are making
near term plans to reduce
their impact.
59 countries and
jurisdictions have or are
pursuing implementation
of mandatory cap and
trade systems.
Analyst are saying IT will
be asked to contribute to
or lead energy efficiency,
asset management
and building automation.
50% of clients surveyed
reported outages due to
power last year.
Monetization of energy
efficiency will be created
by Increased tax, utility
incentives, and credits
which will be sold and
traded.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
The benefits are real.
6
70%
energy saved
$15.3
million saved
50%
energy savings
Care2
Nationwide Insurance
IBM Boulder
Cut energy consumption
by 70% with proactive
management.
US $15 million cost
savings anticipated over
three years.
50% annual energy savings
from free cooling used 75%
of the calendar year
Reduced energy usage
by 340 megawatt hours.
85-90% server utilization
through virtualization.
LEED silver certified design
Earned and retired
Energy Efficiency
Certificates against goals.
80% reduction in
environmental costs.
65% materials recycled and
33% new products from
recycled materials
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Organizations need to take a holistic view of
infrastructure across…
ASSETS
COMMUNICATIONS
INFRASTRUCTURE
FACILITIES & PROPERTY
IT EQUIPMENT & DATA
PRODUCTION
INFRASTRUCTURE
7
Data Center
Property
Servers
UPS
HVAC
Cell Towers
Storage
PDU
Lighting
Production Equipment
Applications & Data
CRAC
Security
Trucking Fleets
Distributed Systems
Chiller
Fire
MOBILITY
INFRASTRUCTURE
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Building a green infrastructure requires new focus.
IT Equipment
Data and applications
 Energy efficient hardware
 Virtualization and consolidation
 Innovative cooling technologies
 Active energy management
 Tiered storage
 Lifecycle management, retention, archiving of data
 Optimization of application servers
 Application performance monitoring
 Chargeback and usage accounting for energy
 Consolidation and rationalization
Data Center
Facilities / Property
 Accurate thermal and energy usage assessments
 Extend life of existing infrastructure
 Rationalize data center infrastructures across company
 Design flexibility into new data center infrastructure
 Instrumentation of all assets for power, temperature,
layout, and problem identification
 Intelligent building management systems
Energy Management
8
 Measure, collect, benchmark
 Monitor, trend, manage
 Tracking, verify, readiness for compliance
 Earn energy efficiency certificates
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
IT Equipment:
Servers and storage designed for leadership energy efficiency.
IBM System z10
IBM POWER Systems
 Advanced Virtualization supporting the
highest utilization rates
 Modular and efficient design
Over 80% savings in energy
costs for consolidation
 More Work per Watt with POWER6
and EnergyScale technology
 Virtualization leadership
Over 2x the performance per watt
versus HP and Sun
New generation of x86 servers deliver 2X performance in the same energy envelope.
IBM System x
 Scalability up to 96
cores
 Performance
per Watt
leadership
Up to 67% less power
than competitive
equivalents
9
IBM BladeCenter
 Energy efficient
consolidation
platform
 Broad set of
chassis, blade,
and I/O options
Up to 36% better
performance per watt than
Dell
IBM iDataPlex
 Designed for
optimal energy
efficiency
supporting HPC
and Web 2.0
workloads
Cuts energy costs 40%
compared to competitive
rack servers
IBM Storage
 Tiered storage
solution can
be 3X efficient
compared to
an all disk
solution.
Eliminating the inadvertent
storing of redundant
information can save as
much as 10X
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
IT Equipment:
Virtualization and consolidation boost utilization.
Server Virtualization
Storage Virtualization
Client Virtualization
Up to 30-70% TCO savings
Up to 25% less capacity needed
Up to 40% overall TCO savings
 Up to 33-50% floor space and
facility costs.
 33-70% hardware costs.
 Up to 50% maintenance costs.
 Up to 33% support costs.
 Up to $50,000 power savings
per 1,000TBs of installed
storage.
 Up to 60% migration costs
savings.
 Up to 300% increase in
utilization




10
Up to 45% power savings.
Up to 90% deskside support.
Up to 50% on helpdesk.
Up to 75% in security and
user administration.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Data Center:
Efficient growth with modular designs.
Enterprise modular
data center.
Portable modular
data center.
High density
zone.
Up to 20% less
than traditional
designs.
Defer 40-50% of
capex and opex
cost.
Fully functional
data center.
35% lower cost
than site retrofit.
 Turnkey center for
500-2,500 sq ft.
 Standardized
design for 5-20K
sq feet.
 Rapidly deploy in
12-14 weeks.
 Without impacting
operations.
Scalable modular
data center.
 Implement in 8-12
weeks.
11
 Save up to 50%
operational costs.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Property/Facility:
Instrumentation of energy and thermal metrics property wide.
Energy Cost
Reporting
Graphical view with key
energy & thermal metrics
IBM Maximo Spatial
(optional)
Centralized
Energy Views
IBM Enterprise Asset
Management (optional)
Energy
Reporting
IBM Director Active
Energy Manager
INFORMATION
TECHNOLOGY
12
IBM Tivoli Usage &
Accounting Manager
(optional)
IBM Tivoli Monitoring for Energy Management
FACILITIES & PROPERTY
ASSETS
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Data and application:
Improve operations and environmental impact.
Measure and demonstrate energy usage
and improvements. Allocate energy costs to
departmental services.
Lower energy cost of applications by
moving to most efficient platform at optimal
time and developing applications tuned for
virtualization.
Intelligent management of business data to
control energy use by dedupliction and
compression of data.
Business workloads and
workforces drive energy use in
data centers, server rooms, and
with departmental data.
13
Enable multi-site software development and
collaboration reducing travel and paper
usage.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Energy Management:
A practical approach.
INFORMATION
TECHNOLOGY
GOALS
DISCOVER
MANAGE
OPTIMIZE
FACILITIES &
PROPERTY
REPORT
 Cost Reduction &
Avoidance
 Remove Operational
Barriers
 Manage Risk and
Streamline Compliance
ASSETS
Measure and benchmark energy and thermal metrics
Implement executive energy dashboard
Predict and control energy usage & events
Modify infrastructure to optimize energy
14
Get Started with
these initiatives
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Getting Started:
For more information on green infrastructure visit: ibm.com/green
See Where You Are and What is Possible
IBM Energy & Environment Benchmark Tool can show you how your
Green Infrastructure compares to others in your industry
Get started click here
Learn how to design efficient data centers
Learn how to save up to 50% operational costs from energy savings with
IBM's Data Center Familytm of modular solutions.
Get started click here
Learn About IBM Program for Energy Efficiency Certificates
The Efficiency Certificate (EC) program is how IBM customers can
generate documented verification of energy reductions achieved
through efficiency projects they undertake.
15
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Green infrastructure:
Customers realize economic and operational benefits.
Bryant University
Care2 Inc.
Star Technology
Services Ltd.
Kika-Leiner Group
Need:
Launched an initiative to
address the amount of
energy consumed by
servers during idle
periods.
Need:
Replace a “start-up 1.0”
infrastructure with one
that could absorb 2-4X
planned growth, yet
“walk-the-walk” as
industry leader.
Need:
Manage both power and
cooling capacity and
begin to include non-IT
resources into its event
management
Need:
Rapid growth and
business objectives
required new green-bydesign service
Result:
Having achieved 30%
OPEX and 21%
CAPEX cost reductions,
turned to energy
management to cap
power on underutilized
servers.
Result:
66% reduction of
space/Power reduced
Earned and Retired
ECCs against goals via
certified process
Result:
Holistic view of energy
consumption, with a
single view of network,
server and non-IT
resources, simplifying
management
Result:
First green data center in
Austria reduces the
energy use by up to 40
percent
“IBM provides the ability to
actively manage and reduce
power usage in our
datacenter to help realize an
estimated 15% savings in
energy consumption.”
“The energy savings we
documented from this
project are both good for
our bottom line and serve
as an extremely important
proof point for our
members and our
business.”
“We can use the same
infrastructure that we use
for monitoring our
networks and servers to
monitor and measure nonIT devices. This
information will give us a
good baseline of our
overall power usage.”
“In IBM we have an IT
partner who meets our
ideal expectations for
sustainable business”
16
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
Environmental leadership:
IBM case study results.
Improving customer
awareness of the issues
with articles
1990-2007 Lessons Learned
–Avoided energy-use-CO2 emissions
equivalent to 45% of IBM’s 1990 energy
use
–Saving $18.2 million per year in utility
costs
Earned Leadership Status
Building a smarter planet TV
advertising
Providing Transparent
and verified results
17
Setting an
example by
earning awards
http://www.ibm.com/ibm/responsibility/
–Top 3 analysts recognize IBM
leadership in data center services
(Gartner, IDC, Forrester)
–Over 3100 customer efficiency projects
undertaken
–#1 Green IT Vendor, Computerworld
–#1 Vendor “Green 500”
Supercomputing
–CNET UK Business Technology
“Green IT Initiative of the Year”
–One of top 15 Green IT companies,
InfoWorld, February 2008
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
We’ve only just begun to uncover what
is possible when building a green
infrastructure.
The world will continue to become smaller, flatter
and hotter.
By building green infrastructures we can drive
sustainability and economic growth systemically –
achieving benefits for both business and the
planet.
Let’s work together to drive real
progress in our time.
18
© 2009 IBM Corporation