POSITION TITLE:
Marketing Specialist
REPORTS TO:
Brand Director
CLASSIFICATION:
Exempt
CREATED: 2/5/2012
UPDATED: 2/9/2016
SUMMARY:
The SMS position requires a person who can handle a variety of challenging duties. Some of the job
responsibilities include the following: Trade show planning, attendance, sales lead generation, and content
creation for both web and print. The ideal candidate will be a proactive, tech savvy, assertive team player who
can juggle a variety of assignments within a fast-paced environment, while continually bringing fresh ideation to
the brand via continuous innovation in the areas of lead generation, content creation and brand communication
via various mediums. He or she will have an interest in developing a sound overall understanding of the Photo
ID and digital security industry, as well as Direct Mail Marketing.
ESSENTIAL FUNCTIONS/DUTIES:

First and foremost, the SMS will be charged with lead generation for the IDville internal sales group, as
well as providing cost per lead analysis and criteria by which leads are scored in conjunction with
IDville’s GM and Outside Sales Representative.

Participate in overall lead generation (“Lead Gen”) strategy for the IDville brand. This includes
contributing to catalog marketing to drive leads, as well as developing programs in digital channels
(web, ppc) to generate leads.

Responsible for delivering on monthly “lead gen” projections set by IDville’s GM in year 1.

Collaborate with a wide variety of functional areas such as IDville Management, marketing,
design/development and operations to develop and provide effective lead gen programs, focused on
IDville’s vertical market opportunities.

The candidate will collaborate with other marketing personnel (Primarily IDville’s Marketing Manager)
to ensure appropriate media mix for acquisition and retention efforts in the business marketplace,
utilizing intelligence gathered while exhibiting/attending tradeshows, and conducting web-based
customer interaction (webisodes, podcasts, etc…).

Collaborate and have ongoing communication with IDville Product Group to collect and analyze
financial, marketing, and sales information for expansion of IDville’s product line.

Coordinate or schedule the transportation of all IDville tradeshow assets from tradeshow to tradeshow.
Occasionally will travel to attend tradeshows.

Create and maintain an active presence on social media platforms, planning and executing blog posts,
facebook and twitter presence, and innovative content for the IDville website. Will be responsible for
email strategy and execution for the brand.

Develop web content for SEO purposes. Must be able to translate concepts into content pieces for
traffic generation.
REQUIREMENTS
Education
Bachelors degree in Marketing or Business preferred
Experience
Experience in Web Marketing preferred. Multi-product and program sales experience
desirable.
Good strategic thinker with previous social media, event planning, marketing and database
experience a plus.
Experience with email marketing and content creation preferred.
Physical
Demands
Position is mainly sedentary while in the office, but will require up to 20% travel, with less
than 1% international travel. Must be able to work in an office environment with a sustained
posture in a seated position. Must also be willing and able to work while standing for up to
10 hours per day when conducting tradeshows and demos. Requires attentiveness and
computer operation for prolonged periods. Must satisfactorily pass a drug test.
Confidentiality
Must be able to work with confidential financial records in a professional manner. Must
have concern for the privacy of customers, vendors, and that of Baudville.
Initiative
Must be able to prioritize and demonstrate an ability to change priorities when the situation
requires. Able to handle variations in workload. Must possess the ability to make
independent decisions quickly and adapt to change on the fly.
Skills/Abilities
Able to maintain good, stable working relationships both internally and externally with all
professional levels and all areas of expertise.
Able to manage/interact with a strong willed group of internal customers.
Strong organizational skills.
Excellent verbal and written communication skills.
Able to work under pressure and meet strict deadlines.
Must be able to define problems, collect data, establish facts, and draw valid conclusions.
Requires good spelling, grammar, and attention to detail.
Must be able to manage multiple lead opportunities at one time and identify/score those
opportunities with a high rate of accuracy
Familiarity with Direct Marketing and Internet/E-commerce highly desired
Must have familiarity with basic software programs (Word, Excel, PowerPoint and/or similar
database management), online/internet knowledge and be willing to travel within the US.
Interpersonal
Must have a professional and helpful manner. Must have excellent verbal, written and
Communications listening skills. Ability to communicate clearly and concisely; graciously deal with all types
of customers.
Supervision
Supervisory experience not required.
(Officer Signature and date)
(Human Resources' Signature and date)
I understand the list of job responsibilities is not all inclusive and that I may be required to complete special
projects or other tasks as assigned.
(Employee's Signature and date)