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Educating and Celebrating through Experience
The Facebook and First-Years:
Orienting our New Students
Presented by
Devon MacIver, Christina Mastrangelo, Elissa Pelland, and M. Katie Yates
Northeastern University
What is the facebook?
The Websites’ Origins and Some Facts
It is an online directory that connects users in colleges and universities. Users
can view self-made profiles and pictures of their peers. It was launched in
February of 2004 by Mark Zuckerburg, a Harvard student. The online
Facebook was created to replace the printed handbook produced by the
University every year.
Quick Facts
•
67% of Facebook users log on
everyday
•
The website receives
approximately 200 million hits
every 24 hours
•
The website earns profits
through
•
9th most tracked website
•Average of 15,000 new users
daily
•Users spend average of 18
minutes each day logged onto
the website, which is more than 2
hours a week
•Facebook is now at high schools
and international institutions
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Who is on Facebook and Why?
•Anyone who has a valid college/university email address
(e.g. name@institution.edu) has access to Facebook and
may build a profile. This includes but is not limited to
students, faculty, staff, alumni.
•Students join facebook and build profiles because it provides
them
–with a means for finding commonalities with their peers so
that they may connect with others on campus
–the chance to feel as though they belong to the community
–to express themselves in an alternative venue
However, regardless of why students join, it is necessary to
understand the various components of a facebook profile so
that we may educate students, encouraging them to remain
conscientious of how they use this website..
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What information do students
post on the facebook?
Students post a plethora of personal information, although it is
important to note that by creating a profile they do have the options to
limit who has access to this information.
Currently, the following categories are those which students may
provide information for others to view:
•
•
•
•
•
•
•
•
•
•
•
•
Name
Geography
Status
Sex
Year
Concentration
Residence
Birthday
Home Town
State
Zip
High school
•
•
•
•
•
•
•
•
Email
Preferred Email
Screen name
Cell Phone
Other Phone
Address
Website
Sexual Preference
•
•
•
•
•
•
•
•
•
•
Relationship Interest
Relationship Status
Political Views
Interests
Clubs
Favorite Music
Favorite TV Shows
Favorite Movies
Favorite Books
Favorite Quote
•
•
•
•
•
•
About Me
Job Type
Company Job Title
Job Description
Work History
Pictures
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Pictures, Wall Postings & Groups
Pictures
Students can upload pictures of themselves and their peers. Students must be
cautious of pictures that they post on the facebook. Friends can put pictures on
the facebook, too and create links between their own profiles and their friends.
The Wall
The Wall is a forum for friends to write messages between eachother. You can
delete postings when you see fit. Only Friends are allowed to write on the wall.
Groups
Students form different groups with their peers at the institution. They can either
create a group or join an already existing one.
For Example: If your favorite band is U2 then you could have a U2 Fan Club group. If
you are in an organization on campus you could start a group for that that organization
such as the Engineering Floor Group.
These groups are often based upon a common interest, although these interests
are not always appropriate for posting on a public domain such as the internet.
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Who has access to these profiles?
Once students post their responses to the aforementioned categories,
they are able to determine who has access to this information.
The facebook provides its users the following security options in
regards to who may view one’s profile…
Normal:
Everyone can search for you. Users at your school and in your
geography can see your profile.
Reserved:
Everyone can search for you. Only friends and friends of friends can
see your profile.
Paranoid:
Only people at your school or within your geography can search for
you. Only friends see your profile. Your wall is turned off. People at
other schools cannot find you.
Custom:
Allows your to set your own settings.
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How can posted information be used?
Even with the available security options, users must be aware that
– Cookies from advertisers can track computer usage and information
– Inappropriate and illegal content can be subpoenaed
– Advertisers can use information for soliciting emails
– With all the personal information that can be provided via Facebook, one can
find out a persons address, room number, phone number, schedule, etc.
leaving one vulnerable to theft and stalking.
– The internet is a public domain. Materials posted can be used
inappropriately, leaving the owner liable.
– Students can become addicted to checking and updating their profiles, which
could negatively impact academic success.
– Information posted that violates the student conduct code may be used
against them in a student conduct hearing.
It is also important to note that
Potential employers, campus and local police, and university administrators can
log onto the Facebook and view the information that students make available.
Students must be made aware that the information that they post may very well
jeopardize their future aspirations.
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The facebook provides excellent opportunities for students to connect with their peers
and it provides a venue with which student groups may advertise events and thus
heighten levels of student involvement. However, students must also be made aware of
the risks associated with being a member. Through open dialogue and discussion,
students can learn not only about the facebook and the many options it provides, but
they can also learn how to safely utilize the website. They will also leave with a greater
knowledge of college policy as it relates to internet use.
In order to determine whether changes or improvements need to be made to the
facebook orientation session, the orientation staff will review the results from session
evaluations. The number of internet policy violations regarding the facebook will also be
reviewed to assess the educational needs of incoming students and proactively
approach students’ facebook usage. Student affairs staff may collaborate with
orientation coordinators to address such issues.
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Facebook.com Tutorial
• Students will be required when they setup their campus email account at orientation to take a Facebook.com tutorial
• Tutorial includes:
– An educational portion
– A testing portion (multiple choice, true/false, interactive
activity)
• Students must pass with a grade of B or higher before
he/she can setup an account
• If the student does not pass they will be required to retake
the exam (there will be several different versions of the
exam to avoid taking the same exam twice)
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Facebook.com Tutorial
• The tutorial will be assessed on a yearly basis
• At the end of the tutorial session students will be required
to fill out an evaluation
• Results from the evaluation will be used to:
– Measure the success of the tutorial in educating students on
facebook.com
– Determine any changes/improvements that need to be made
to the tutorial
• A committee of staff members from Residence Life, IT, the
Campus Police, Orientation, and 2 members of the
Student Senate will use the evaluations and relevant
public developments regarding facebook.com to assess
the need for change/improvement
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Facebook.com Tutorial
• The tutorial was developed to address many of the public
and administrative concerns that have been shared
through regional/national conferences, publications, and
individual experiences.
• The tutorial questions will address:
– Facebook.com features
– Privacy Settings- what they mean, what we recommend, and who
can view your profile based on your privacy setting
– How to address harassment/discrimination/unwanted messages
– The positive and negative aspects of facebook.com use
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Why have a Facebook.com Tutorial?
• To educate potential facebook.com users on the
purpose and uses of the site
• To ensure that students are properly informed of the
sites various features (particularly the privacy
settings)
• To enable out students to be more responsible
facebook.com users
• To educate students on the positive and negative
aspects of facebook.com
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The rest of the presentation introduces a
shortened sample version of the proposed
facebook.com tutorial.
Please do not click your mouse/enter to continue
through the presentation- the tutorial is self
guided!
Thank You!
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Fill in your Diversity College Email and the Tutorial Password that
was assigned to you!
facebook tutorial
1.
Main
2.
Login
3.
Register
login register help
Email: doe.j@dc.edu
Password: ******
If you have forgotten your password, click here to reset it.
about contact jobs advertise terms
a Mark Zuckerberg production
Facebook © 2006
privacy
Name:
Member Since:
Last Update:
Basic Info [edit]
Geographic:
School:
Status:
Sex:
Concentration:
Birthday:
Home Town:
High School:
Contact Info [edit]
School Email:
AIM Screenname:
Mobile:
Current Address:
Current Town:
Website:
Personal Info [edit]
Interested in:
This
where
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Connection
Relationship Status:
Views:
Clubs and Jobs:
This is you.
Favorite Music:
Access
Devon is currently logged in from a
non-residential location.
Friends at Diversity College
Jane has 96 DC Friends
Favorite TV Shows:
Favorite Books:
Favorite Quotes:
About Me:
Professional Info [edit]
Job Title:
Jane Doe
June 3, 2005
February 2, 2006
Ohio
Diversity College
Undergrad
Female
Early Childhood Education
07/07/88
Long Island, NY
Sweet Valley High
Doe.j@dc.edu
JaneDoe
617-555-1234
Kappa Phi
Boston
Men
Relationship
Friendship
Single
Moderate
Student Government Association, Kappa Phi sorority, Student Alumni Association
Alicia Keys, Nora Jones, Mariah Carey, Kanye West- love the new album!
I love music that I can dance to and sing in the shower!
Family Guy, Desperate Housewives, Grey’s Anatomy, Lost
Catcher in the Rye, Beach books are my favorite!
“Be the change you want to see in the world” –Gandhi
I’m a freshman at Diversity College in Ohio. I love to hang out with my sorority
sisters and I’m a shopacholic! I love to travel!
Work study position in Dining Services
Photos
Edit
You have 2 Albums
Good Times at Diversity
Alicia Martin
Updated January 11, 2006
Jason Wright
Groups
Other schools
edit
BU (2)
Rhode Island (3)
Miami U (4)
Bowling Green (9)
NYU (1)
Hofstra (4)
FSU (2)
BC (5)
Edit
Kappa Phi For Life, SAA, SGAers, I love the 90s
Wall
Jane has friends at
My crazy Friends
Updated January 23, 2006
Edit
Alicia Martin (Diversity College) wrote at 10:30 am February 14th,
2006
Hey Janie!!! I misssssssss you!!! I feel like I haven’t see you in
ages!! We NEED to get together this weekend…call me!!!! Mwah!
Facebook Tutorial
Login
Register
help
My Privacy
Basic Settings
Privacy Level
Advanced Settings
Descriptions
Normal
Everyone can search for you. Your friends and everyone at your
school and in your geography can see your profile.
Reserved
Everyone can search for you. Only your friends and friends of
your friends at your school and in your geography can see your
profile.
Paranoid
Only people at your school or in your geography can search for
you. Only your friends can see your profile. Your wall will be
turned off. Warning: People at other schools will not be able to
add you as a friend.
Custom
Set your own detailed privacy preferences in the Advanced
Settings tab. You can also set specific privacy settings for your
contact info.
The
normal
privacy
setting
allows
any user
to search
for your
profile.
The
Reserved
privacy
levelHere
allows
and but
friend’s
of
your
The
This
paranoid
is the privacy
feature
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most
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settings.
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wall
Anyone
at
your
school
may
view
your
profile…including
potential
Diversity
University
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Custom
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Under
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to
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feature.
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level
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employers,
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and
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manually
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view profile
your
profile,
and
officials and
strangers
may still
be
able
to view
your
directors
what
you want to show in your profile.
You have just completed the educational
portion of the facebook.com tutorial.
Remember: You have 30 minutes to
complete the exam and you must pass
with a grade of B or higher to set up an
account!
Please click NEXT to continue to the exam.
NEXT
There are 5
inappropriate or
personally
identifiable
pieces of
information in
this profile.
To complete
this section of
the tutorial:
Click on the
inappropriate or
personally
identifiable
materials and
select all the
reasons that
apply.
Name:
Member Since:
Last Update:
Basic Info [edit]
Geographic:
School:
Status:
Why? (click all that apply)
Sex:
Concentration:
o Inappropriate
Birthday:
Home Town:
o Discriminatory
High School:
o Derogatory
Contact Info [edit]
School Email:
o Illegal
AIM Screenname:
Mobile:
View
Photos
ofapply)
Jason (45)
Why?
o More
(click
Personally
all that
Identifiable
Info.
Current Address:
Send Jason a Message
Current Town:
o Poke
Inappropriate
o Him!
Sexually Explicit
Why? (click all thatWebsite:
apply)
Add Jason as a Friend
Personal Info [edit]
this Person
o Report
Discriminatory
o Sets
a negative impression
o Inappropriate Interested in:
o Connection
Derogatory
o Alcohol/Drug Related Material
o Discriminatory
You:Thomas:Jason
Relationship Status:
o You:Jane:Jason
Illegal
o Derogatory
Views:
You:Lance:Jason
Clubs and Jobs:
o Personally Identifiable Info.
o
Illegal
Mutual Friends
o Sexually
Explicit
Favorite Music:
Why?
(click all that apply)
You have 3 friends in common
Jason Identifiable Info.
o with
Personally
o Friends
Setsoa negative
impression
Favorite TV Shows:
Inappropriate
at
Diversity
College
o Sexually Explicit
Favorite Books:
o Alcohol/Drug
Related Material
o Discriminatory
Favorite Quotes:
o Sets a negative impression
o Derogatory
o Alcohol/Drug Related Material
o Illegal
About Me:
Jennifer Tini
o Personally Identifiable
Thomas Bradson
Info.
Click NEXT to
continue.
NEXT
o Sexually Explicit
o Sets a negative impression
o Alcohol/Drug Related Material
Jane Doe
Lance Stone
Professional Info [edit]
Job Title:
Jason Madeup
September 11, 2005
January 10, 2006
Ohio
Diversity College
Undergrad
Male
Political Science
07/07/85
Long Island, NY
Sweet Valley High
Madeup.j9@dc.edu
Stoner420
454 Hutchinson Hall
Boston
Why? (click all that apply)
Women
o Inappropriate
Relationship
Friendship
o Discriminatory
Single
o Derogatory
Liberal
Alpha Beta Lambda, Student Government Association- Vice
o Illegal
President
Rap, Hip-Hop- Love me some Jay-Z when I want to dance
and
Barry White
late night!!
o some
Personally
Identifiable
Info.
Family Guy, ESPN, Lost
o ones
Sexually
Explicit
The
with lots
of pictures,
Be the change you want to see in the world- Gandhi
a negative
It o
isn’tSets
any trouble
just toimpression
S-M-I-L-E!
George Bush does not care about Black people.
o Alcohol/Drug Related Material
-Kanye West
I’m a junior at Diversity College in Ohio. I like long walks on
the beach and holding hands- nah, just playing! My real
hobbies are doing keg stands, smoking butts and that green
stuff, funneling beers before class, and partying with the ladies
til the sun comes up. On my down time I like to nap, play video
games, and just chill with my fraternity brothers.
Campus Recreations
Groups
Alpha Beta Lambda, Student Government Association, Class of 2010,
Sweet Valley High, Brokeback Mountain Haters, Acapulco Spring Break 2006,
Edit
facebook tutorial
Question:
login register help
Rank the procedure for dealing with harassing messages.
(1 being the first thing you would do and 4 being the last)
Answers:
____
4 Report the incident to the police
____
1 Block the person on your Privacy page
____
3 Report the incident to a campus administrator
____
2 Email Facebook directly at info@facebook.com
NEXT
facebook tutorial
Question:
login register help
Which of the following can view your profile under a
normal setting? (X all that apply)
Answers:
____
X Campus and Local Police
____
X Campus Administrators and Staff
____
X Your Friends and everyone at your school
____
X Potential Employers
NEXT
facebook tutorial
True or False:
login register help
Facebook is a private domain sponsored by Diversity
College.
Answers:
____ True
____
X False
NEXT
facebook tutorial
login register help
True or False: You could be subject to a campus hearing if a student
conduct code is broken through information posted on
a Facebook profile.
Answers: ____
X True
____ False
NEXT
You have just completed the examination
portion of the facebook.com tutorial.
Please see the proctor to determine
whether or not you have passed the exam
Thank you for your participation and please
do not forget to fill out your evaluation!
Learning Outcomes
• Faculty/Staff need to be aware of:
– the issues regarding facebook usage (i.e.- identity theft, stalking, and addiction)
– the University’s internet policy and policing strategies addressing facebook
– the positive ways to use facebook for learning and social networking
• University Administrators need to be aware of:
– the growing need to revisit policy and review current trends regarding internet/facebook
usage
– the positive and negative benefits associated with creating and maintaining a facebook
profile
– students educational needs regarding how to properly utilize the facebook site
• Students need to be aware of:
– who has access to their profile and what is considered appropriate information to post
– password security and implications associated with releasing personal information
– the opportunities facebook affords to network and become involved on campus
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References
Abrahamson, Daniel. (2006) “Facebook.com: big brother with a smile” The Student
Underground Retrieved February 6, 2006 from
http://www.thestudentunderground.org
Barton, Zoe. “Facebook’s Greek drama” [Electronic Version] Cnet News.Com.
Retrieved February 6, 2006 from http://news.com.com
Benanti, Diana. “Students ‘naïve’ about online profiles” [Electronic Version] News
Hound. Retrieved February 9, 2006 from http://newshound.de.siu.edu
Bugeja, Michael J. (2006) “Facing the Facebook” [Electronic Version] The Chronicle of
Higher Education Retrieved February 6, 2006, from http://chronicle.com
Cervenak, Alexandra. (2006). “The dangers of …Facebook? [Electronic Version] The
South End. Retrieved February 9. 2006, from http://www.southend.wayne.edu
Claire, Eau. “Facebook: changing the face of job hiring” WQOQ Programming Retrieved
February 9, 2006 from http://www.wqow.com
Coomes, Mark. (2005) “Meeting in person? So ‘03” [Electronic Version]. The Courier
Journal. Retrieved February 6, 2006, from http://www.courier-journal.com
Facebook.com. (2006) “Customer Support”. Retrieved February 13, 2006, from
http://www.quinnipiac.facebook.com/help.php
Feeney, Kevin J. “Business, Casual” [Electronic Version] The Harvard
Crimson. Retrieved February 6, 2006 from http://www.thecrimson.com
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References
Gross, Ralph, & Acquisti, Alessandro. “Information Revelation and Privacy in Online
Social Networks” Carnegie Mellon University
Hanson, Linda. (2005) “Student networking is in your-Facebook” [Electronic Version].
The Indianapolis Star Retrieved February 6, 2006, from http://www.indystar.com
Haskins, Maggie. (2005) “A quick guide to Facebook.com” [Electronic Version] Sports
Illustrated.com Retrieved February 6, 2006, from http://si.printthis.clickability.com
Hirschland, Josh. (2006) “Busted on the Facebook” [Electronic Version] Columbia
Spectator. Retrieved February 6, 2006 from http://www.columbiaspectator.com
Lash, Devon. (2005) “Site used to aid investigations” [Electronic Version] The Digitla
Collegian Retrieved February 6, 2006 from http://www.collegian.psu.edu
Laubenstein, Christine. (2006) “Face value: students shun conformity by rejecting
Facebook phenomenon” [Electronic Version] Daily Orange Retrieved February 9,
2006, from http://www.dailyornge.com
Malvin, Justin. “Policing the Facebook” [Electronic Version] The California Aggie
Retrieved February 6, 2006 from http://www.californiaaggie.com
Maternowski, Kate. (2006) “Employers scrutinize Facebook profiles” [Electronic
Version] The Louisville Cardinal Online Retrieved February 9, 2006 from
http://www.louisvillecardinal.com
Morgan, Lauren (2005) “Facebook can hurt employment chances” [Electronic Version].
Red and Black Retrieved February 6, 2006, from http://www.redandblack.com
Nester, Janet. (2006) “On Facebook? You might get ‘poked’ out of employment”
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References
[Electronic Version] The Post Online Retrieved February 9, 2006 from
http://thepost.baker.ohiou.edu
Ogus, Amanda. (2006) The Facebook’s audience is wider than we think” [Electronic
Version] Studlife.com Retrieved February 9, 2006 from http://www.studlife.com
Rebello, Justin (2005) “Face to Facebook” [Electronic Version] Points in Case Retrieved
February 6, 2006 from http://www.pointsincase.com
Staff, FM. (2005) “How they got here” [Electronic Version] The Harvard Crimson.
Retrieved February 6, 2006 from http://www.thecrimson.com
Stutzman, Fred. “How university administrators should approach the Facebook: Ten
rules” Unit Structures Retrieved February 6, 2006 from http://chimprawk.blogspot.com
Stutzman, Fred. “Student life on the facebook” Unit Structures Retrieved February 6,
2006 from http://chimprawk.blogspot.com
Sussman, Beth. (2006) “Is that my professor on the Facebook?” [Electronic Version].
The Daily Pennsylvanian. Retrieved February 9, 2006. http://www.dailypennsylvanian.com
Swanson, Lauren. (2006) “Facebook offers benefits” [Electronic Version] Dawgnet
Retrieved February 6, 2006 from http://dawgnetnews.com
Tom, Christian L. (2006). “Facebook: not just for stalking” . [Electronic Version]. The Stanford
Daily Online Edition Retrieved February 9, 2006, from http://www.daily-stanford.edu
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