INDEX
Logo Development ..................................................................................................................................pg. 2
Income Statement .....................................................................................................................................pg. 3
History ...........................................................................................................................................................pg. 4-5
Main Objectives ..........................................................................................................................................pg. 6
Balance Sheet ..............................................................................................................................................pg. 7-8
AT&T’s logo throughout
history.
1889
This was the origin of the company’s success.
When Alexander made the phone and AT&T was just
making up the company this was their first logo
This was the start of a big beginning.
This was when their company was small and was to
grow into a huge international monumental
company.
1900
This logo was mate in the 1900, this was their second
logo and it was a big step because the company was
growing at an outrageous rate. They were basically a
monopoly.
Soon after though their patented idea expired there
were many companies like Verizon that joined the
field. The government also started to become upset
with AT&T because they grew too big and they
basically controlled the market.
1969
Through out the years the company sees ways in
which they can make their logo simple and more
effective.
The company was expanding at and they were going
through many reformations to go according to the
laws.
1984
This logo was made when the company was going
through redesigning and they had to make the looks
appeal to the people.
They also were remaking their company because
they needed to stay to par with the competition.
Also they needed got split up into 8 different parts to
stop their monopoly.
This was the logo that it became to be today.
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INDEX
The Income of AT&T
AT&T is a huge industry and has a huge amount of assets and also has a large
liability number. Yet through these both of these we can find their income. We can also see
if AT&T is a profitable or if their income through the years has been going down. To find
the income we must go to the balance sheets, also see through history how they have been
doing.
140,000,000
120,000,000
100,000,000
80,000,000
2013
2012
60,000,000
2011
40,000,000
20,000,000
0
Gross Profit
Net Income
Total Revenue
From this table we can see that AT&T has grown through out the years. In all of its
factors. From 2012- 2013 it took a bigger step than from 2011- 2012, it also means that
they are getting more liquid assets. That signifies that they are making more cold hard cash
and cash is a companies most valuable asset.
It is positive that they are having more revenue every year it shows growth. Plus it
shows that they need to have been doing better than in the past.
Alexander Graham Bell
AT&T’s history can be thought of as progressive telephone company that
founded the telephone industry in the US. AT&T started out when two men
Gardiner Hubbard and Thomas Sanders decided to invest in Alexander Graham
Bell’s.
Alexander Bell was born in Edinburgh, Scotland,
on March 3, 1847. As a child, young Alexander
displayed a natural curiosity about his world,
resulting in gathering botanical specimens as
well as experimenting even at an early age. Once
he got two investors and he invented the
telephone. They ran to the get their idea
patented. He was a man of great success and
brought up ingenuity and technology. He is the
founder of the phone and of what we have today.
History
In the early 1900s, AT&T engaged in businesses that ranged well beyond the
national telephone system. Through the Western Electric Company, its manufacturing
subsidiary, AT&T affiliated and allied companies around the world manufactured
equipment to meet the needs of the world's telephone companies. These firms also sold
equipment imported from the United States. By 1914, International Western Electric
Company locations included Antwerp, London, Berlin, Milan, Paris, Vienna, St. Petersburg,
Budapest, Tokyo, Montreal, Buenos Aires, and Sydney.
In 1925, Walter Gifford, newly elevated to the presidency of AT&T, decided that
AT&T and the Bell System should concentrate on its stated goal of universal telephone
service in the United States. He therefore sold the International Western Electric Company
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to the newly formed International Telephone and Telegraph Company (ITT) for $33 million
in 1925, retaining only AT&T's interests in Canada. Although AT&T retreated from
international manufacture, it retained an international presence through its drive to
provide global telephone service to customers in the U.S.
In 1927, AT&T inaugurated commercial transatlantic telephone service to London
using two-way radio. Initially, these calls cost seventy-five dollars (U.S.) each (for three
minutes.) Service spread to other countries, both via London and through direct radio links.
Radio-telephone service to Hawaii began in 1931, and to Tokyo in 1934. Telephone service
via available radio technology was far from ideal: it was subject to fading and interference,
and had strictly limited capacity. In 1956, service to Europe moved to the first transatlantic
submarine telephone cable, TAT-1. Transpacific cable service began in 1964.
Brief History
He then made the telephone and a company called the American Bell, from there on
the company boomed. During 1899 AT&T bought the assets of American Becoming the
parent company. They became the largest American telephone monopoly. The U.S.
Department of Justice in 1984 ended up having to break up AT&T into eight different
companies. They did this to prevent them from gaining too much power and control of the
market. In the 1990’s AT&T purchased several cable communication companies, later in
the 1990’s they also purchased many telecommunication companies. They also had some
trouble with the government because the government was rewriting the communication
policies and it certain areas it became problematic for the company. The following years
AT&T would be taking many actions trying to succeed in the changing environment. In
2008 though A&T would cut almost 12,000 jobs because of the economic stresses the
company was having. It is still one of the biggest telephone companies in the U.S. Currently
AT&T is planning to branch out in to rapidly growing economies in South America.
Main
Objectives
AT&T’s main objectives are to become the biggest cellphone and network company
in the USA. Since the government didn’t let them grow to their full potential because they
were becoming a monopoly. This allowed other companies to grow and become just as big,
like Verizon and other large cellphone retail companies in the US.
MISSION
AT&T says, “Our mission is to exploit technical innovations for the benefit of AT&T
and its costumers by implementing net- generation technologies and network
advancements in AT&T’s service operations.
http://www.corp.att.com/attlabs/about/mission.html
VISION
The AT&T global network was born of the ingenuity of AT&T Labs networking
specialists who made disparate systems work together. Being the world's fastest and most
reliable global network, our network is the standard against which all others are measured.
To maintain our leadership in this arena, we focus on the future and aggressively pursue
innovations. Our vision is design and create in this decade the new global network,
processes, and service platforms that maximize automation, allowing for a reallocation of
human resources to more complex and productive work.
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Balance Sheet Analysis
It is visible that through the balance sheet to see that AT&T is growing slowly but its
at a constant growth. They are a stable company yet in their liabilities department they are
having trouble because for every 1 dollar of liabilities they have 0.50 of assets. So their debt
isn’t doing well because they are losing money and they need to figure out how to pay back
their debt. But they should be okay because they are such a big company that they can deal
with it. It wont hurt them currently, but maybe in the long run it might be hurtful. The thing
with AT&T is that they presented a new product in 2013 its called U-Verse. It is where they
give a service to their customers that are of all the HD T.V., WIFI and many other programs
that are beneficial. So in 2013 their yearly revenue went up quite a lot because many
people liked this service that they were being given. It worked out well for AT&T because
they were not fairing so well during 2012 they went down. People started getting upset
because their stocks weren’t generating enough money.
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