YMCA of
Regina
Strategic Plan
June 2013
YMCA Regina Strategy Map
Mission : We are a charitable association, open to all, dedicated to enriching our community and individuals at every stage of life
Vision:
We will strive to be the premier values-based builder of health, leadership and personal development
Values:
Honesty Caring Respect Responsibility Inclusiveness
Strategic Destination:
May 2013
External Directions: Inspire Happy Healthy Lives
Increase Our Community Impact
Our Community Outcomes
We build
healthy
communities
by delivering
excellent
programs and
services…
C1 Improve individual
& community capacity
Excel at Processes
EP1 Decrease
Barriers to
access
effectively and
efficiently
leveraging our
resources.
EP2 Improve
positioning as
a charity
EP3 Increase
quality of
programs &
Services
EP4 Enhance
Culture of
Philanthropy
Improve Operational Excellence
Internal Directions:
through
inspired and
committed
people…
C3 Strengthen Child
Development
C2 Build Healthier People
Committed to People, Learning and Leadership
P1. Increase,
develop and
train volunteers
P2. Improve staff
engagement and
culture
P3. Improve
Productivity and
Staff Competencies
P4. Board
Governance
Smart Stewardship
S1. Asset
investment &
renewal
S2. Improve
business
processes
S3. Strengthen
Financial
sustainability
S4. Improving
risk management
C1 Improve individual
& community
capacity
Definition:
Intended Result:
Measurement:
Regina communities support youth and
their families to be healthy and socially
responsible contributing members of
their communities. The YMCA of
Regina does this by being a trusted
provider of employment, leadership,
social and personal development
programs.
Increasing math & reading scores
VY Grade 1 and 3 will increase
reading scores (on average)by 60%
and math scores by 30%
Increase in social support for youth
Youth will find secure sustainable
employment
95% of referred students will
complete their stay with the
program
66% of youth participants will find
employment after completing
program
8% of youth participants will return
to school
Engaged Community Partners for
homelessness
one additional funding partner for
HPS
60% increase in community partners
C2 Build Healthier
People
Definition:
Intended Result:
Measurement:
Regina citizens are involved in healthy,
values-based programming and make
healthy active choices.
Improve Membership Retention scores
70% quarterly retention rate
Increase physical activity with youth and
their families
70% of youth participants and their
families are adding physical activity
to their lives
Increase of perceived health
70% of participants regularly (3
times a week) attend HF program
50% of participants feel that their
health has improved
C3 Strengthen
Child
Development
Definition:
Intended Result:
Measurement:
Children have access to YMCA
Childcare programs whereby they
discover learning through creative and
active play.
Increase in pre-school literacy rate
60% of participants will increase
word use
Increase physical activity for kinders &
school age
70% of youth participants and their
families are adding physical activity
to their lives
EP1 Decrease
Barriers to access
Definition:
Intended Result:
Measurement:
Decrease barriers to access
for all programs and services
for both existing and
potential new clients.
Includes financial, location,
physical, psychological,
process, systems, services,
retention, etc.
New Comers regularly attend the YMCA to
practice swimming skills (Open Door
Society)
15% increase in Adult swimming registration
Youth with disabilities are actively
participating in programs on social skills
and physical health
60% of participants increase level of
interaction with peers, staff and other
members of the community
Members with special needs gain
knowledge of physical activity and healthy
lifestyle
80% of participants are more physically
active
Convenient program registration
80% of participants will show the ability to
properly use fitness equipment
Community feels the YMCA is accessible to
everyone regardless of financial standing
60% of participants independently regularly
(3 times a week) participate in HF programs
70% of participants complete lesson and
practice swimming on their own
10 - 15% online program
EP2 Improve
positioning
Definition:
Intended Result:
Measurement:
The YMCA of Regina is recognized as a
leader in the community, a sought
after partner & recognized as a worthy
charity.
Increase awareness of the YMCA
has a charity
5% increase in donations
Through enhanced communications
processes that emphasizes our vision &
mission, the community appreciates
and understand the positive impact of
YMCA programs & services.
Community recognizes that all YMCA
activities are charitable.
25% increase in donation when membership
is purchased
80% of members and participants know that
YMCA is a charity
100% of staff know that YMCA is a charity
65% of members and participants feel that
the YMCA has a positive impact on
community and individuals
EP3 Increase
quality of
programs &
Services
Definition:
Intended Result:
Measurement:
Programs are impact driven, effective
and meet the needs of participants,
the expected goals & desired
outcomes.
All YMCA programs are reflective
and have an impact on and meet
the needs of participants and
community
100% of strategic logic models have
completed evaluation processes
We do this through developing an
impact business case for each program
& service and evaluating our
outcomes.
Membership experience (specific
to health and social outcomes)
are above national average
60% of members state that the YMCA has an
impact on themselves or their community
5 BAU programs are identified and are
evaluated for impact and quality
90% of staff are trained in SAM
increase in 10% on association SAM/EYE
score on satisfaction and outcome measure
YMCA Childcare Programs are
interactive, created around goals
and have outcomes which are
developmentally appropriated
and educational
80% of staff are trained in Play to Learn
increase of 10% on association score on Play
to Learn Audit
EP4 Enhance
Culture of
Philanthropy
Definition:
Intended Result:
Measurement:
The YMCA of Regina is committed to
creating a culture of philanthropy
through education, opportunities and
partnerships.
Members and participants feel
that it is beneficial to give to a
charity and want to volunteer
their time to help out a charity
10% increase in member donation to a
charity
Our members, participants, and
community appreciates and
participates in philanthropic activities.
YMCA Staff and Board members
demonstrate fundraising best
practices and are successful
fundraisers who educate and
motivate others
70% of members and staff feel that donating
to charities is important
10% of members have charities in their wills
3 staff and 2 board members attend NAYDO
or other fundraising educational
opportunities
P1 Increase,
develop and train
Volunteers
Definition:
Intended Result:
Measurement:
The YMCA is seen as a worthy
charity to volunteer for; where
by volunteers feel supported
and are given adequate
training. Volunteers are
recognized as helping our
community grow stronger
Members choose to volunteer for the
YMCA and have a quality volunteering
experience
Volunteer satisfaction increase by 20%
Volunteers and their skill development is
tracked
80% of volunteers attend one training
event/year
10% increase in philanthropy volunteers
80% of volunteers have a profile on YMCA
HR system –
100% of Volunteers have valid criteria
P2 Improve
employee
engagement &
culture
Definition:
Intended Result:
Measurement:
YMCA has a culture of
teamwork - healthy, happy
place to work . Staff are
satisfied, engaged and have
ownership over their work and
work outcomes.
Childcare staff feel engaged and apart of
the YMCA
A decrease of 10% in childcare sick time used
70% of childcare staff feel that they can solve
problems on their own
YMCA staff are engaged and feel
ownership over their work
60% of staff attend town hall meetings
75% of staff feel that they have ownership
over their work
65% of staff feel like their opinions are
valued
P3 Improve
Productivity and
Staff
Competencies
Definition:
Intended Result:
Measurement:
The right people, doing the
right job, in the right way, at
the right time. We ensure staff
receive appropriate training to
provide quality programs and
services with timely and
appropriate feedback.
Each YMCA department has standardized
performance review policies and
procedures
80% of full time staff have training goals
outlined in their yearly performance review
YMCA staff are given opportunities for
training
85% of YMCA Directors and Senior Directors
attend association training
Staff are aware that they have an HR
management team and know where to
access information regarding YMCA
policies and procedures
100% of YMCA policies and procedures are
accessible to staff
80% of Directors and Senior Directors feel
that they are supported when it comes to
making HR decisions
P4 Board
Governance
Definition:
Intended Result:
Measurement:
Board to articulate the definition.
Review Bylaws & constitution
Attendance Policy
Activities:
• Renewing Constitution & Bylaws
•Board evaluations, attendance, etc
•Board structure & committees
•Board Governance
Board Recruitment & training
Annual Evaluation & improvement Plan
Committee structure
Philanthropy development
YMCA Canada Audit
S1 Asset
investment &
renewal
Definition:
Intended Result:
Measurement:
The YMCA is greener, energy
efficient ; and engages in
prudent preventative
maintenance, continual safety
management, and wise capital
investments.
The YMCA is greener and more efficient
YMCA
25% decrease in natural gas usage by Aug
2014
10 % decrease in towel usage
The YMCA has a Preventative
maintenance plan
10% decrease in fitness machine downtime
100% of toilets, showers and sinks will have
recorded inspections
The YMCA has a 5 yr Capital
development plan (2012 - 2017)
50% of Capital Development plan is
complete
S2 Improve
business processes
Definition:
Intended Result:
Measurement:
YMCA processes and systems are
effective and efficient.
YMCA has effective data on
membership and program registration
10% new membership data for analysis
YMCA engages in continuous process
of improvement to leverage and
maximize the use of its resources. E.g.
•IT services
•HR processes and system
•Accounting processes
•Membership and fundraising systems
•Business process collaboration e.g.
with other YMCA
YMCA partners with other SK YMCA's to
have efficient business processes
Dev business plan for potential cost
saving over 5 yr
S3 Strengthen
Financial
sustainability
Definition:
Intended Result:
Measurement:
Generate revenue to sustain quality
programs and services. Build funding
sources to sustain the viability of the
YMCA services and infrastructure.
Partners recognize the YMCA as a
potential partners and Corporate
businesses donate to the YMCA
10% increase in partnership
discussions
Through:
• Donors
• Grants
• Funding partners
• Services/programs revenues
80% of partners feel the YMCA is a
worthwhile partner
Members include the YMCA in their
Wills and Estates planning and view us
as a charity
15 new Heritage Club members
Membership and program revenue is
sustainable
Membership and program revenue
increased by 4%
S4 Improving risk
management
Definition:
Intended Result:
Measurement:
YMCA has a enterprise risk
management (ERM) program that
indentifies potential risks and
establishes strategies to mitigate risk.
YMCA has a Risk management registry
Improvement of top 3-5 priority risks
decided by Board / Management
YMCA meets YMCA Canada child
protection registry
100% compliance for 2014
Imagine Canada Accreditation
50% of standards completed for 2014
This includes a risk registry of the key
areas of risk and the risk the YMCA has
prioritized to work on.