ISMS Newsletter, Oct 14, 2015
NEWS ITEMS
Marketing Science
“Accepted Sept 14
to Oct 13, 2015
but not
published” papers
Marketing
Science--New SE
Team
& Upcoming
Conferences
Marketing Science “Accepted but not published”
papers
Thanks to Marketing Science Editor-in-Chief Preyas Desai, we will be able
to update ISMS members each month regarding the “accepted but not
published” papers at Marketing Science. Below is the list of papers
accepted during the period from Sept 14, 2015 to Oct 13, 2015:
* “Monetizing Ratings Data for Product Research” by Hardt, Nino; Varbanov,
Alex; Allenby, Greg
* “A Structured Analysis of Unstructured Big Data Leveraging Cloud Computing,”
by Liu, Xiao; Singh, Param; Srinivasan, Kannan. (Big data special issue paper)
* “Zooming In on Choice: How Do Consumers Search for Cameras Online,” by
Bronnenberg, Bart; Kim, Jun; Mela, Carl.
* “Sentence-based text analysis for customer reviews, ” by Bűschken, Joachim;
Allenby Greg.
Marketing Science--New SE Team
I am delighted to announce that Yuxin Chen (NYU Shanghai), Avi Goldfarb (Toronto), Ganesh Iyer (UC
Berkeley) and Peter Rossi (UCLA) will be the new Senior Editor team along with me at Marketing
Science, starting January 1, 2016. I greatly appreciate their willingness to serve in this important role.
Our reviewing structure will remain the same as it has been under Preyas Desai. As EIC, I will choose the
senior editor for each paper. After that, each paper will be entirely processed by the SE, who will choose
the AE and the two reviewers for the paper.
As announced earlier, I will start processing new papers as EIC (and will use the new SE team) starting
October 15, 2015. Preyas will continue to be EIC for revisions till December 31, 2015. The review team
for older submissions (including SEs) will remain the same and there will be no change.
K. Sudhir
Editor-in-Chief Designate, Marketing Science
James L. Frank Professor of Marketing, Private Enterprise and Management
Yale School of Management
Upcoming Conferences
NYU 2015 Conference on Digital Big Data, Smart Life,
Mobile Marketing Analytics
October 23, 2015
NYU Stern School of Business, 44 West 4th Street, New York, NY 10012
Over 3.6 billion people worldwide are deeply engaged with smartphone devices, machine-to-machine
connected solutions, wearables, Internet-of-things technologies. More than half of adult Americans rely on
smartphones to go about daily life. Almost 75% of Facebook and 70% of Twitter’s ad revenue come from
mobile, and companies are projected to spend as high as $220B to advertise their products and services with
mobile marketing nearly any location. More than half of all digital advertising money now goes to mobile
display and in-app advertisements. As marketers can send ads to smartphone users anywhere they are,
marketing discipline now faces tremendous opportunities of coming up with new theory and industry
practices for manager and consumer insights.
This conference will explore how mobile technologies and connected smart devices affect advertising,
promotions, marketing ROI, and omni-channel targeting effectiveness. Topics may include geo-fencing, geoconquesting, in-store beacons, mobile social, mobile search, mobile web and app platforms in the contexts of
competition, brand deep engagement, coupon customization, and cross-channel cross-devices attribution.
Mobile Analytics
 Mobile geo-social targeting with Facebook, Twitter, Weibo, KakaoTalk, weChat, Line
 Smartphone targeting in retailing, banking, e-commerce, automotive industries
 Mobile geo-conquesting with competitive and combative advertising
 Geofenced, geotag-enabled social sharing
 Mobile app design and in-app advertising
 Mobile gaming platform
 Mobile online to offline/offline to online (OTO) conversion
IOT, Wearables, & Digital Advertising
 Wearables marketing and advertising
 Smart watch and consumer engagement on-the-go
 Internet of Things (IOT) and customer relationships
 Finding the right metrics to measure social media marketing success
Big Data and its Practical Applications
 State of the art applications of Big Data in practice
 Successfully linking Big Data and business strategy
 Social networks and structured/unstructured data analytics
 Handling privacy and security concerns
 Cross-country differences in the acceptance of Big Data
 Real-time consumer insights from Big Data and large field experiments
Featured Keynote Speakers: JP Dube (Chicago), Dan Goldstein (Microsoft), Dominique Hanssens
(UCLA), Anindya Ghose (NYU), K Sudhir (Yale), and Olivier Toubia (Columbia)
Submission logistics:
Submit either 3-page abstract, full paper, or 10 PPT slides to BigDataMarketingConf@gmail.com and
cc Xueming.Luo@temple.edu and rwiner@stern.nyu.edu. Submission deadline is August 16, 2015.
Acceptance notification date: September 10, 2015 (Acceptance of submission requires one coauthor to
register and present at the conference)
Conference date: October 23, 2015 (8.30am-5pm, with one industry panel, one academic panel, paper
presentations, as well as the conference reception/poster sessions from 5-6.30pm)
Registration online is open now:
http://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academicdepartments/marketing/events/conferences/big-data-2015/registration
Conference Chairs: Xueming Luo (Temple) and Russ Winer (NYU)
Conference Program Board Members
Eric Anderson (Northwestern), Kellogg School of Management
Pradeep Chintagunta (Chicago), Chicago Booth School of Business
JP Dube (Chicago), Chicago Booth School of Business
Sachin Gupta (Cornell), Johnson School of Management
Carl Mela (Duke), Fuqua School of Business
Harikesh Nair (Stanford), Stanford School of Business
Scott Neslin (Dartmouth), Dartmouth College
Praveen Kopalle (Dartmouth), Dartmouth College
Jiwoong Shin (Yale), Yale School of Management
K Sudhir (Yale), Yale School of Management
Yuchi Zhang (Temple), Fox School of Business
Juanjuan Zhang (MIT), Sloan School of Management
Co-sponsored by:
“Big Data Summit”, sponsored by USC Marshall and Variety, at InterContinental
Los Angeles Century City,
Nov 4th and 5th, 2015.
For details see: http://events.variety.com/conference/big-data-summit-presented-by-pwc/ Use code:
Honcho to register.
Center for Complexity in Business, Washington DC
November 12th and 13th, 2015
The Center for Complexity in Business invites you to submit an abstract for consideration for the 7th Annual
Complexity in Business Conference. The conference will be held in Washington DC on November 12th and 13th,
2015.
Keynote speakers will be announced shortly.
Submissions are encouraged that apply complex systems methods to any area of management science. Areas of
focus include data science, agent-based modeling, big data, network science (social network analysis), nonlinear
optimization (machine learning / artificial intelligence), spatial modeling (geographic information systems),
system dynamics modeling and other techniques to analyze and solve problems that arise when large numbers of
entities (consumers, employees, traders, firms, etc.) interact in ways that are too complex to be understood by
more traditional management research tools. Interesting submissions could be based in practically any area of
modern management, including marketing, information systems, operations and logistics, finance, and
organization science. For instance, specific example topics might include:
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Computational Consumer Behavior Modeling
Geography and Computational Modeling
Diffusion of Innovation and Information
Network-based Organizational Learning
Advanced Data Mining and Agent-based Modeling
Leverage Points and Scenario Analysis
Policy Analysis using Complex Systems Methods
Complex Systems Analysis of Rapidly Changing Industries (e.g., News and Education)
Understanding the Economic and Cultural Implications of Social Media
Modeling of Long Term Trends and Dynamics in Consumer Systems
Individual-Level Modeling of Corporations and Markets
Knowledge Management of Streaming Big Data
Geolocation and the Spread of Information
Implications of Socio-Technical Systems for Organizations and Businesses
Preference for academic abstracts will be given to more rigorous analytical, empirical, and behavioral approaches.
Presentations should be approximately 25 minutes in length.
Abstracts may be submitted only via the conference page at EasyChair. Abstracts should be no longer than 1
page. The deadline for submissions is Sunday, September 13th, 2015 at 23:59, Eastern-Standard Time. The
conference committee will select abstracts on a competitive basis, and authors will be notified by September
20th, 2015.
Conference information is available at: CCB Conference 2015.
Center for Complexity in Business
Robert H. Smith School of Business
Call for Papers UTD-FORMS Conference
February 18-20, 2016
Dear Colleagues:
We invite interested researchers to take part in the 10th annual Frank M. Bass Frontiers of Research in
Marketing Science (UTD-FORMS) conference, February 18-20, 2016, at the University of Texas at Dallas.
The emphasis of the UTD-FORMS Conference is on quantitative research in Marketing with a focus on new
approaches and topics in marketing science. Papers that develop and employ analytical and empirical
methods to solve marketing issues are especially encouraged.
The Conference will be held in the Jindal School of Management at the University of Texas at Dallas, with
presentations starting after lunch on Thursday, February 18, 2016, and concluding on the afternoon of
February 20th. We are looking to select 15-20 papers to be presented. The format will be an approximately
45 minute presentation by the author(s) and a 10 minute presentation by the discussant.
The keynote speaker for the Conference is Professor K. Sudhir, Yale School of Management where he serves
as James L. Frank Professor of Marketing, Private Enterprise and Management & Director of China India
Insights (CIIP) Program. He is the incoming Editor-in-Chief of Marketing Science.
Researchers interested in presenting a paper at the Conference should submit a paper to
BASSFORMSConf@utdallas.edu by December 1, 2015. The conference committee will select the papers to be
presented by December 20, 2015, based on their contribution, relevance, the potential to generate further
research, etc. Complete papers to be presented at the meeting should be made available by January 15,
2016.
Conference Committee:
Ernan Haruvy (UT Dallas)
Kinshuk Jerath (Columbia University)
Elie Ofek (Harvard University)
Ashutosh Prasad (UT Dallas)
Brian Ratchford (UT Dallas)
Demetrios Vakratsas (McGill University)
Updated information about Registration, Hotel and the Schedule can be found at:
http://jindal.utdallas.edu/marketing/forms-conference/
We look forward to seeing you at the conference.
Thanks!
Ernan Haruvy & Ashutosh Prasad
Co-Chairs, 2016 UTD-FORMS Conference
Call for Workshop Proposals - 2016 Invitational Choice Symposium Lake Louise, Alberta
May 14-17, 2016
Call for Workshop Proposals
10th Triennial Invitational Choice Symposium
Lake Louise, Alberta, Canada
www.choicesymposium.com
The 10th Triennial Invitational Choice Symposium will be hosted by the University of Alberta School of
Business in May of 2016. It will be co-chaired by Gerald Häubl and Peter Popkowski Leszczyc. The event
will begin with a welcome reception and dinner in the evening of Saturday, May 14, and conclude with a
dinner and social event in the evening of Tuesday, May 17. It will be held at the Fairmont Chateau Lake
Louise located in Alberta’s Banff National Park in the heart of the Canadian Rockies.
The purpose of the Triennial Invitational Choice Symposium is to provide a forum for in-depth
interaction among leading scholars (from various scientific disciplines) in the domains of human choice
behavior and decision making, broadly defined. The Choice Symposium is designed to facilitate
discourse that will lead to advances both in our theoretical/substantive understanding of how people
make choices and in the methods for studying choice behavior. The Symposium entails a number of
parallel workshops on specific, well-defined themes. Each of the workshops is (a) organized by two or
three thought leaders on a theme that they propose and (b) attended by about 10-12 additional
participants who are invited by the workshop organizers.
Scholars who are interested in organizing a workshop on a specific theme for the 2016 Choice
Symposium may submit a proposal by September 15, 2015 (see below for details). Priority will be given
to workshop proposals that focus on topics that are of broad relevance and that span multiple academic
disciplines. Workshop organizers are responsible for recruiting a roster of participants for their proposed
session. Ideally, this group will include individuals with diverse backgrounds and from a variety of
disciplines. Workshop participants should be scholars who have made significant contributions to the
topic area or who, based on their work in cognate or related areas, can be expected to make such
contributions in the future.
The co-organizers of accepted workshops develop an agenda for their workshop sessions prior to the
Symposium. All participants are expected to attend the entire event and actively participate in the
discussions in their workshop. Each workshop group produces a brief report summarizing its discussions.
These reports will be made available to all Choice Symposium attendees to facilitate the sharing of ideas
and insights across workshops. Moreover, the Symposium co-chairs will explore the possibility of coediting a special issue of a journal (Marketing Letters) featuring a collection of short review/position
papers based on some of the workshops.
Workshop proposals should include the following:
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The theme of the proposed workshop.
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The names of the workshop co-organizers (no more than 4), along with their affiliations
and contact information.
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A description of the proposed workshop theme, including a brief characterization of the
current state of knowledge in the relevant domain(s), as well as a vision statement
outlining how the workshop is expected to stimulate, and set the course for, important
new research related to the theme. (This part must not exceed 400 words in length.)
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A (short) list of key references.
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A list of workshop participants, along with their affiliations and contact information, as
well as an indication of who has already committed to attending the Symposium if the
workshop proposal is accepted. This list should include at least 8 and no more than 13
individuals (not counting the workshop co-organizers).
Workshop proposals must be submitted (in PDF format) to choicesymposium@gmail.com by September
15, 2015.
Submitted workshop proposals will be reviewed and evaluated by members of the Program Committee
(see below). Decisions about acceptance/non-acceptance will be based on the input from the Program
Committee, and communicated to the corresponding co-organizers of the workshop proposals by
November 1, 2015.
In order for an accepted workshop to be included in the Choice Symposium program, all of
its participants must register for the event by January 31, 2016.
Program Committee:
Greg Allenby (Ohio State University)
Ulf Böckenholt (Northwestern University)
Simona Botti (London Business School)
Bart Bronnenberg (Tilburg University)
Randy Bucklin (UCLA)
Darren Dahl (University of British Columbia)
Benedict Dellaert (Erasmus University)
Ravi Dhar (Yale University)
Jean-Pierre Dube (University of Chicago)
Tulin Erdem (New York University)
Avi Goldfarb (University of Toronto)
Rebecca Hamilton (Georgetown University)
Ernan Haruvy (University of Texas at Dallas)
John Hauser (MIT)
Ralph Hertwig (Max Planck Institute, Berlin)
Joel Huber (Duke University)
Jeff Inman (University of Pittsburgh)
Chris Janiszewski (University of Florida)
Eric Johnson (Columbia University)
V. Kumar (Georgia State University)
Robert Meyer (University of Pennsylvania)
Barry Schwartz (Swarthmore College)
Eldar Shafir (Princeton University)
Itamar Simonson (Stanford University)
Joffre Swait (University of South Australia)
Michel Wedel (University of Maryland)
We look forward to receiving many interesting workshop proposals on a broad range of themes related
to human decision making and choice behavior.
Gerald Häubl
Ronald K. Banister Chair in Business
School of Business
University of Alberta
Peter Popkowski Leszczyc
Professor of Marketing
School of Business
University of Alberta
10th Triennial Invitational Choice Symposium
May 14-17, 2016
Lake Louise, Alberta
Web: www.choicesymposium.com
E-Mail: choicesymposium@gmail.com
INFORMS International Meeting will be held in Hawaii
June 12-15, 2016
Hilton Waikoloa Village, Waikoloa Village, Hawaii
To any ISMS members who plan to attend MKSC2016 (Jun.16-18) in Shanghai and want to stop
at the Hawaii conference on their way over, please contact Doug Bowman (Emory).
To stop receiving emails from this community, please email to
Xueming.Luo@temple.edu
Vice President of E-Communications ISMS
Charles Gilliland Distinguished Chair Professor of Marketing
Professor of Strategy and Professor of MIS
Founder/Director of Global Center for Big Data in Mobile Analytics
www.fox.temple.edu/gbm
Fox School of Business, Temple University, Philadelphia, PA 19122
http://www.fox.temple.edu/mcm_people/xueming-luo/