Presented by
Frank L. Ciminelli Family
CAREER RESOURCE CENTER
 Advertising
 Public
Relations
 Sales & Retail
 Brand Management
 Market Research
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Positioning and creating brands and persuading
people to buy them through messages in the mass
media
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Television
Print Advertising
Radio
Out of Home
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Career Paths
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What it means to you - Hard work, long hours, very
competitive, internships are usually unpaid
◦ Account Services
◦ Media Services
◦ Creative Services
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Is about persuading public opinion
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Creating a buzz
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Deal with negative advertising, crisis management
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Breaking down PR
◦ Political Campaigns
◦ Non-profit Organizations
◦ Special Events
◦ Agencies: public relations firms
◦ Corporate Communications: media relations or investor
relations
◦ Publicists: serve an individual…like a celebrity or author
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Largest area of opportunities
Selling of products or services
◦ Consumer Products
 Pepsi, L’Oreal, Fisher-Price
◦ Financial Services
 AXA Advisors, First Investors, Northwestern Mutual
◦ Pharmaceuticals
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Business to business sales
Inside sales vs. outside sales
Retail sales
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Difficult area to break into as an
undergraduate
It involves diverse job functions and
different subspecialties
◦ Has an analytical component
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Brand strategy is at the core
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Bicycle Wheel
◦ How to increase market share, which markets and
demographics to target, which types of advertising to
use and identifying a product’s “brand identity”
◦ Brand manager is the hub
◦ Spokes are the various departments that you have to
influence like finance, manufacturing, R & D, sales
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If you are more interested in the WHY’s of
marketing…instead of the HOW’s then
consider Market Research
Market Research Departments
◦ Kellogg’s
◦ Proctor & Gamble
◦ Fisher-Price
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Market Research Firms
◦ AC Nielson
◦ Harris Interactive
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Account Executive
Advertising Manager
Assistant Brand Manager
Brand Manager
Executive Team Leader
Marketing Analyst
Marketing Assistant
Marketing
Communications Specialist
Marketing Coordinator
Marketing Manager
Marketing Planner
Marketing Representative
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Market Research Analyst
Media Director
Media Planner
Pharmaceutical Sales
Representative
Product Manager
Product Development
Manager
Sales Management Trainee
Sales Representative
Senior Account Executive
VP of Marketing
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Positions are responsible for several areas of the
business including human resources and finance
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Sample Job Titles
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Retail is another example of a general management
opportunity
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Leadership Program
Management Trainee
Management Development Program
Retail Management Program (retail banking)
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Position Overview:
Feinstein Kean Healthcare was founded to meet the unique communications needs of the emerging
biotechnology industry. We realize the crucial role that strategic communications and investor relations
programs played in building the value of companies not measured by traditional parameters. In 1999,
FKH became part of Ogilvy Public Relations Worldwide, a top ten agency and a global leader in health,
branding, marketing and public affairs. We are seeking a detail-oriented, enthusiastic, reliable, creative
and efficient, full-time intern to assist with the day-to-day public relations tasks on a variety of
accounts. Excellent writing skills are required and media relations experience is a plus.
Common duties include, but are not limited to:
*Monitoring and analyzing media coverage and other relevant communications vehicles for clients
*Evaluating and analyzing information and data, including developing succinct, accurate summaries of
research
*Drafting media alerts, pitch letters, press releases and marketing materials
*Developing media lists and other reports (e.g., competitor, consumer, legislative or interest group
analyses)
*Coordinating meetings and events, including press conferences, analyst meetings, annual meetings
and special events
*Scanning science and biotech publications
*Assisting with monthly billing process
*General administrative duties
Qualifications:
*Strong proficiency in both writing and editing
*Proficient in MS Word, Excel, PowerPoint, and Outlook
*Excellent problem-solving and organizational skills
*Interpersonal communications abilities
*Experience in the biotechnology or pharmaceutical industries is a plus
Education:
*BA/BS preferred. Recent graduates or students available on a full time basis are encouraged to apply.
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Position Description: The Sales Management Trainee program provides a demanding,
fast-paced environment in a competitive industry, where growth equals opportunity and
fun accompanies the challenge. Decisions are made "real time" to maintain and grow an
existing account base with a strong focus on customer relations. We are looking for
future managers and leaders of the company. Campus hires begin their career as a
Management Trainee with unlimited career growth potential!
Required Knowledge Skills & Abilities: Utilize analytical and fact-based selling skills to
grow volume, revenue, and profitability goals for the assigned territory. Use strong
communication and interpersonal skills to enhance business partnerships and provide
superior customer service. Develop robust presentation skills and acquire new
customers in assigned territory. Activate local and national marketplace initiatives and
promotions through merchandising products and building creative displays. Ensure
accurate and timely orders are submitted. Perform administrative and reporting duties
that require close attention to detail and cost control related to sales activities. Perform
at fast pace, with self-motivation, and strong initiative. Work during early morning
hours. Demonstrate strong leadership skills.
Qualifications: Bachelors degree anticipated within 12 months of application.
Involvement in at least one extracurricular activity. Valid driver's license. Ability to lift
40-50 lbs and push 50-250 lbs repetitively. Must be willing to work a flexible schedule,
including early mornings, evenings and/or weekends. Preferred Job Qualifications:
Previous fact-based direct selling experience. Computer proficiency in Microsoft Office.
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Description: Pacific Coast Lighting, part of the LAMPS PLUS group of companies, which
includes the nation's largest specialty lighting company, has an immediate opening in
our expanding marketing department for an Assistant Brand Manager. The position will
support the Brand Manager on a wide variety of projects, including the positioning and
development of the Kathy Ireland Home, Dick Idol, Cabana Joe's and LAMPS PLUS house
brands. Duties and areas of work include advertising, sales support, list maintenance,
product development, filing and overall department organization. This is an outstanding
opportunity to work for an industry leading company in a dynamic, fast-paced
environment with a great opportunity for growth and career advancement.
Requirements
* Have outstanding writing and communication skills
* Be highly organized
* Be able to communicate professionally with other brand partners and outside dealers.
* Experience with brand management a plus
* Strong knowledge of advertising and online marketing trends
* Ability to work quickly and confidently
* Must be able to meet tight deadlines
* Proficient in Microsoft Office Suite and Word
* At least one year of experience
* A 4 yr degree in Marketing, Business or Communications preferred.
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Description: Harris Interactive Inc. is the 13th largest and fastest-growing market
research firm in the world; pioneering and engineering Internet-based research
methods. The Rochester, New York-based global research company blends premier
strategic consulting with innovative and efficient methods of investigation, analysis and
application, conducting proprietary and public research globally to help clients achieve
clear, material and enduring results. Blending science and art, Harris Interactive
combines its intellectual capital and one of the world's largest online panels of
respondents, with premier Internet survey technology and sophisticated research
methods to market leadership through its US, Europe and Asia offices, its wholly owned
subsidiary, Novartis in Paris, and through an independent global network of affiliate
market research companies.
Job Description: Researchers enjoy challenging, fast-paced projects designed to bring
value to our customers. Our Assistant Researchers are presented with an opportunity to
be an integral part of the fastest growing market research organization and to support
the Harris Interactive customized client research that is unparalleled in the industry.
Responsible for assisting with the project fulfillment process, including survey design
and fielding, data collection and review, report preparation and client communications.
◦ Design and test simple surveys with moderate oversight
◦ Assist with designing graphical presentations
◦ Check data, proofread and assist in report writing
◦ Assist with developing proposals and designing studies
◦ Work closely with programmers/samplers
◦ Create & maintain spreadsheet files
◦ May have direct inter action with healthcare and pharmaceutical clients
Skills:
◦ Bachelors degree with 1+ years experience
◦ Related experience in a healthcare or pharmaceutical market place preferred
◦ Statistical analysis skills
◦ Detail orientated and ability to multi-task
◦ Solid customer service skills
◦ Excellent communication skills
◦ Strong computer skills in MS Word, Excel and PowerPoint
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Conduct more research on Marketing field and
specific areas
Read overview in Occupational Outlook Handbook
http://www.bls.gov/oco/
Read career / industry guides like Vault
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Marketing & Brand Management
Top Consumer Products Employers
Advertising & Public Relations
Pharmaceutical Sales & Marketing
Read more job descriptions
Network with marketing professionals
Attend employer information sessions
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Get experience
Look for internships or part-time jobs
related to marketing
If you’re working now, seek out more
marketing related duties…like promotions
Join a marketing club in the School of
Management
◦ AMA – American Marketing Association
◦ PSE – Pi Sigma Epsilon (Sales & Marketing fraternity)
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CRC – School of Management
http://mgt.buffalo.edu/career/students/
◦ Career Preparation
 Career Tools
 Job Market and Research Tools
◦ Job and Internship Opportunities
 Internships
 Credit Bearing Internship Program
http://mgt.buffalo.edu/studentcbip/
◦ Networking
 Telementor Program
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Career Services, 259 Capen Hall
http://www.ub-careers.buffalo.edu/student.php