Course Syllabus
E-COMMERCE
MRKG 2312
Course
ECOM
Fall 2014 – 3 credits
Instructors
Lam Huynh Nhu
nhulh@saigontech.edu.vn
Location/Times
Quang Trung campus – R201 – Friday 13:00-16:10
Course Length
48 hours / 16 weeks
Type of Instruction
Lecture
Course Description:
This course covers emerging online technologies and trends and their influence on
the electronic commerce marketplace. Students will learn various revenue models
and how to market on the Web. Next, the course covers online auctions and various
legal and ethical issues. Students will learn about important security issues, such as
spam and phishing, their role in organized crime and terrorism, identity theft, and
online payment fraud. Finally, students learn how to plan for electronic commerce.
Course Prerequisite(s)
R4 (Reading level 4)
W4 (Writing level 4)
MRKG 1311 (Principles of Marketing)
Program Learning
Outcomes (PLO)
1. Understanding the environment for e-commerce
2. Identify the marketing mix components in relation to market segmentation.
3. Explain the environmental factors which influence consumer and organizational
decision-making process (buying vs. selling)
4. Identify the elements of the communication process between buyers and sellers in
both online and offline environment to serve different purposes.
5. Understanding the risks and opportunity of running an e-business.
Student Learning
Outcomes (SLO):
1. Perform market analysis; state e-Marketing goals and evaluate electronic
communications tools.
2. Identify and reach target audience; design and evaluate customer feedback
techniques.
3. Know-how to build a basic website to promote products on e-environment.
4. Know-how to use common tools to promote website on internet.
Learning Objectives
Students will be able to
1.1 Identify the factors to build an e-business.
1.2 Explain the difference between communication tools to make decisions.
2.1 Find and reach target audience for an e-business.
2.2 Set up 2-way communication channels for customers.
3.1 Understand how a website is made for commercial purpose.
3.2 Understand the power and limitation of analytics tools.
4.1 Understand the risks and opportunities of e-business.
4.2 Understand the link between online and offline business activities.
Le Minh Duc
duclm@saigontech.edu.vn
Student
Assessment(s)
Attendance 10%
Project Report 20%
Quiz 10%
Midterm Exam: 20%
Project Presentation 10%
Final Exam: 30%
HCC Grading Scale:
A = 100- 90
B = 89 - 80:
C = 79 - 70:
Textbook
Schneider, Gary, E-Commerce South-West, Ninth Edition, Cengage. ISBN: 978-0-53846924-1
Instructor's
Requirements
Both essay and multiple choice examinations are closed-book. No material is
allowed.
Exam
Midterm
Exam
Final
Exam
D = 69 - 60:
F = 59 and below
Passing grade is D
Type
Duration
Points
Multiple Choice
35 minutes
30
Essay
75 minutes
70
Multiple Choice
35 minutes
30
Essay
75 minutes
70
Chapters
1, 2, 4, 5, 8, 9,
10
1, 2, 4, 5, 8, 9,
10
12, 13, 15, 16,
17, 18, 19
12, 13, 15, 16,
17, 18, 19
Course Policies
The use of laptops and tablets in class for presentation purpose and review session is allowed. Other purposes of
electronic device use in class and in tests are not allowed as they may drive students to distraction from lectures.
Please mute your cellphones. Emergency call can be made out of class.
Make-up Exam Policy: Make-up exams will not be given unless the student has a verifiable, valid excuse that has
been discussed with and agreed by the instructor in advance. At instructor’s sole discretion for very limited cases,
provisions for missed exams may be made for extraordinary situations. Students who may miss an exam should
make every effort to get written permission from instructor prior to the exam.
Attendance: Those who are absent more than six (6) hours will be dropped from the course and will receive an F.
Please read information about attendance and withdrawal policies on SaigonTech website:
http://www.saigontech.edu.vn/saigontech/english/general_academic.jsp?subid=37#6
Academic Honesty
Students are responsible for conducting themselves with honor and integrity in fulfilling course requirements.
Penalties and/or disciplinary proceedings may be initiated by SaigonTech officials against a student accused of
scholastic dishonesty. Please visit this site for more details about Academic Dishonesty Policy:
http://www.saigontech.edu.vn/saigontech/english/student_discipline.jsp?disID=3&subid=42
Course Calendar
Week
Date
1
Sep 26
2
Topics
Pre-class Reading
Assignments
Introduction to Electronic Commerce
Project Group Allocation: Setting up your own e-business
Chapter 1
Oct 3
Technology Infrastructure: The Internet and the World Wide
Web
Chapter 2
3
Oct 10
Selling on the Web: Revenue Models and Building a Web
Presence
Chapter 3
4
Oct 17
Marketing on the Web
Chapter 4
5
Oct 24
Business-to-Business Online Strategies
Chapter 5
6
Oct 31
Online Marketplaces, Virtual Communities (Social
Networks), and Mobile
Chapter 6
7
Nov 7
Midterm Exam
8
Nov 14
The Environment of Electronic Commerce: Legal, Ethical,
and Tax Issues
Chapter 7
9
Nov 21
Web Server Hardware and Software
Chapter 8
10
Nov 28
Electronic Commerce Software
Chapter 9
11
Dec 5
Electronic Commerce Security
Chapter 10
12
Dec 12
Payment Systems for Electronic Commerce
Chapter 11
13
Dec 19
Planning for Electronic Commerce
Chapter 12
14
Dec 26
Review: Course Content & Project Milestone
15
2015 Jan 2 Final Exam
16
2015 Jan 9
Project Presentation
*Possibility for a
company visit
Final Report Deadline
2015 Jan 6, 4PM