Final Learning Team Project
Jacqueline C. Aranda, Todd Peterson, Madelyn
Pinlac, Terry Shockley, Byron Wong
EBUS/ 400: E-Business
University of Phoenix
Joseph Aguirre
October 15, 2007
Introduction






This presentation will discuss the following
topics:
Web site analysis for Team D’s business as
well as competing web sites
The supply chain as it applies to traditional
“brick and mortar” and online businesses
Web site marketing tools and customer
service
Viral marketing campaign
Legal, ethical, and regulatory issues that
online businesses must address.
Strategic Investment Group
Team D has developed an investment
website dedicated to the personally
motivated investor who is looking for
some unique conversation about
investing experiences from other
investors who have similar interests.
 The business is called Strategic
Investment Group.

Company Web Site Overview





The company website is located at
http://learning.teamd.angelfire.com
Strategic Investment Group’s web site will
offer the following:
Newsgroups with monitors to ensure
structured activities and conversations
Tools to facilitate investment clubs
Financial research, planning tools, and
information (insight, advice, and
experiences) provided from web site
visitors and financial investment experts.
The Supply Chain



“A company’s supply chain for a particular
product or service includes all the activities
undertaken by every predecessor in the value
chain to design, produce, promote, market,
deliver, and support each individual component of
that product or service.” (Schneider, 2004, p.
206).
As one can see, the supply chain encompasses
many different activities.
The importance of monitoring and analyzing the
supply chain is that it, if managed properly, can
make a company more efficient and more
profitable.
Supply Chain applied to Web Sites



The online environment causes a decrease in
costs for brochures, coupons, and
advertisements.
In comparison to traditional customer service by
face to face or phone communication, a web site
can offer customer service through the use of emailing, frequently asked questions (FAQs)
responses, and chat rooms.
By using a web site, a business has created a
virtual store front. This difference opens the door
to potential customers across the globe and it
cuts business expenses for renting or purchasing
physical retail space.
Marketing Tools & Customer Service




Strategic Investment Group’s web site uses
several marketing tools to explain its full range of
offerings, customize client’s experiences, gather
information on its clients, and publicizes its
branding.
The website has a wide selection of investment
products along with research and resources to
help customers find the right product.
To ensure that all web site visitors are aware
company products and services, it displays easy
to read tabs which break down information into
sections. A search feature is also available.
The website is still under construction and will be
added to further in order to enhance the overall
ease of use and accessibility of the website as
well as to increase customer service and
feedback for customers.
Viral Marketing Campaign for
Strategic Investment Group



The owners of ABC Financial want to be
trusted and considered as experts in the
investment field. The website is dedicated
to two venues for the common investor:
First, the website is the place to go to
discuss investing with a group of people
with common investment experience and
interests.
Second, the website is a place where an
investor can further develop a relationship
with other investors by forming an
investment club.
Legal, Ethical, and Regulatory
Concerns




The legal issues include the basic need for
maintaining security of the customer’s
personal information.
Secondly, there will be a need to establish
the investment clubs in a formal and legal
manner.
Finally the teams must establish how
someone leaves the investment group and
take their fair share of the club’s assets.
The ethical issues are twofold, the ethics
of the customers and the ethics of the
companies that are represented by the
securities to be bought and sold.
Conclusion





Businesses today are relying on websites to
provide information about their companies and
products.
Modern supply chain management provides a
vast opportunity and competitive advantage by
using the website rather than just using a brick
and mortar environment.
Marketing tools are also vital to a company’s
success.
Viral marketing is used to increase appeal and
customer bases.
A failure to address ethics, legalities, and
regulations could seriously hurt a business.
Reference



Schneider, G. (2004). Electronic Commerce: The Second
Wave. Chapter 1. Introduction to Electronic Commerce.
[University of Phoenix Custom Edition e-text]. Course
Technology. Retrieved September 10, 2007, from University
of Phoenix, rEsource, EBUS400- E-Business Principles and
Practice course website.
Schneider, G. (2004c). Electronic Commerce: The Second
Wave. Chapter 4, Marketing on The Web. University of
Phoenix Custom Edition e-text]. Course Technology.
Retrieved September 10, 2007, from University of Phoenix,
rEsource, EBUS400- E-Business Principles and Practice
course website.
Schneider, G. (2004). Electronic Commerce: The Second
Wave. Chapter 5, Business-To-Business Strategies: From
Electronic Data Interchange to Electronic Commerce.
University of Phoenix Custom Edition e-text]. Course
Technology. Retrieved September 10, 2007, from University
of Phoenix, rEsource, EBUS400- E-Business Principles and
Practice course website.