2015 Display Rates

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Bexley News
The Booster
Canal Winchester Times
Delaware News (Sunbury)
Dublin Villager
German Village Gazette
Grove City Record
Hilliard Northwest News
Johnstown Independent
Licking County News
Marysville News
New Albany News
Northland News
Northwest News
Olentangy Valley News
The Pickerington Times-Sun
Reynoldsburg News
Rocky Fork Enterprise
We’re in your neighborhood.
South Side Shopper
Tri-Village News
Upper Arlington News
West Side News
Westerville News & Public Opinion
ThisWeekNews.com | ThisWeekSports.com
Whitehall News
Worthington News
At a glance: Diverse neighborhoods
ThisWeek Community News is made up of 25 weekly editions spanning Columbus
and the surrounding areas of Delaware, Union and Licking counties.
ThisWeek targets the area’s highest-income, educated, white-collar homeowners and
consumers where it matters most — at home, with their families, in their communities,
when and where they plan to shop and make important purchasing decisions.
Award-winning journalists report in-depth news on the hyper-local level: government
and civic organizations, education and high school sports, business and lifestyle features.
The clear community news focus of ThisWeek’s editions and websites translates into
greater reader interest and exposure for your message.
Reach: Full market readership
Male
Female
46%
54%
18-24
25-34
35-44
45-54
55-64
65+
<$35k
$35k - $50k
$50k - $75k
$75k - $100k
$100k - $250k
$250k+
< H.S Grad
High school graduate
Some college
College graduate
Post graduate degree
Single
Married
Widowed
Divorced / Separated
8%
12%
18%
21%
22%
19%
18%
Median Age
51
Median HHI
$73,499
Home Owners
77%
Median Home Value
$182,721
12%
20%
17%
28%
4%
4%
28%
32%
21%
15%
20%
64%
7%
9%
Child at Home
Source: Nielsen Scarborough Research Columbus OH 2014 & 2013 R1
Base: Columbus NDM. Avg issue. Percentages are rounded up so may not always meet 100
Index >110 shown in green
41%
Green bars
indicate
demographics
that index high
compared to the
Columbus market
Weekly circulation
Thursday distribution
Bexley News
8,019
The Booster
14,574
Canal Winchester Times
11,183
Dublin Villager
19,846
German Village Gazette
4,560
Grove City Record
14,889
Hilliard Northwest News
22,296
New Albany News
7,875
Northland News
14,545
Northwest News
3,586
Olentangy Valley News
20,273
The Pickerington Times-Sun
12,367
Reynoldsburg News
11,376
Rocky Fork Enterprise
14,736
Tri-Village News
18,952
Westerville News & Public
Opinion
26,466
Worthington News
Total Thursday Circulation
Delaware News (Sunbury)
5,017
Upper Arlington News
Whitehall News
Sunday distribution
6,042
18,215
254,817
Johnstown Independent
16,801
6,925
Total ThisWeek Community News Circulation:
324,401
Licking County News
15,647
Marysville News
10,568
Map shows general delivery areas,
ask your account executive for specific
market maps for exact routes.
South Side Shopper
11,528
West Side News
Total Sunday Circulation
8,115
69,584
Communities: Local news. Trusted medium.
Bexley News
Thurs delivery: 8,019 - All of the Bexley
school district including the area of
Berwick. Bounded by Delmar to the
north, James Road to the east, I-70 to
the south, and Alum Creek Dr. to the
west. Zip code: 43209
Booster
Thurs delivery: 14,574 – Areas of
Clintonville and Beechwold in the
Columbus school district. Bounded by
Lincoln Ave to the north, I-71 to the
east, Arcadia Ave to the south and
Olentangy River Rd to the west. Zip
codes: 43202, 43214
Canal Winchester Times
Thurs delivery: 11,183 - Most of the
Canal Winchester school district.
Bounded by Schoolhouse Rd to the
north, Salem Church Rd to the south,
Amanda Northern Rd to the east, and
Richardson Rd to the west. Lithopolis.
Zip codes: 43110, 43125, 43232
Delaware News
Sunday delivery: 16,801 - Delaware
and Big Walnut school districts,
including Galena, Sunbury and the
northeast corner of Delaware County.
Zip codes: 43011, 43015, 43021, 43074
Dublin Villager
Thurs delivery: 19,846 - All of the
Dublin school district including
Muirfield. Zip codes: 43016, 43017,
43235
German Village Gazette
Thurs delivery: 4,560 - Serves German
Village, the Brewery District, portions
of Merion Village and Schumacher
Place. Bounded by Livingston Ave. to
the north, Markison Ave. to the south,
Front Street to the east, and
Washington Ave. to the west. Zip code:
43206.
Grove City Record
Thur. delivery: 14,889 - Distributed
throughout Grove City, in the SouthWestern city school district. Bounded
by Frank Rd. to the north, Zuber Rd. to
the south, Jackson Pike to the east,
and Georgesville-Wrightsville Rd. to
the west. Zip code: 43123
Hilliard Northwest News
Thur. delivery: 22,296 - Covers entire
areas of Hilliard and Amlin, including
entire Hilliard school district. Zip
codes: 43026, 43119, 43221, 43228
Johnstown Independent
Sun. delivery: 6,925 - JohnstownMonroe and Northridge Local Schools.
Zip codes: 43031, 43013, 43001
Licking County News
Sun delivery: 16,131 - Serving Newark,
Heath, Pataskala and surrounding
communities. Zip codes: 43001, 43023,
43025, 43055, 43056, 43062
Licking County News
Sun delivery: 15,647
Serving Newark, Heath, Pataskala and
surrounding communities. Primary zip
codes: 43001, 43023, 43025, 43055,
43056, 43062.
Marysville News
Sun. delivery: 10,568 - Covers the
Marysville school district. Zip code:
43040
New Albany News
Thur. delivery: 7,875 - Village of New
Albany, in the New Albany-Plain Local
school district. Reaches slightly above
the Franklin-Delaware County line to
the north, Franklin-Licking County line
to the east, Morse Rd. to the south,
and Hamilton Rd. and Sunbury Rd. to
the west. Primary zip code: 43054
Northland News
Thur. delivery: 14,545 - Northern
Columbus in the Columbus City school
district. Bounded by I-270 to the north,
Cleveland Ave to the east, Weber Rd to
the south, and I-71 to the west. Zip
codes: 43224, 43229, 43231
Northwest News
Thur. delivery: 3,586 - Northwest area
of the City of Columbus, principally the
Columbus School District, which
includes the Gables, Indian Hills,
Hayden Crossing, and Sycamore Hills.
Olentangy Valley News
Thur. delivery: 20,273 - Areas in
southern Delaware County, including
villages of Powell and Lewis Center in
the Olentangy school district. Zip
codes: 43065, 43035, 43015
Pickerington Times-Sun
Thur. delivery: 12,367 - Covers the city
of Pickerington in Fairfield County.
Area includes the Pickerington school
district and part of Canal Winchester.
Bounded by Palmer Rd to the north,
Lockville Rd to the south, Stoudertown
Rd. to the east, and Bowen Rd to the
west. Zip codes: 43147, 43110
Reynoldsburg News
Thur. delivery: 11,376 - Covers entire
city of Reynoldsburg and the
Reynoldsburg school district. Also
includes small portions of Licking
Heights and Southwest Licking school
districts. Bounded by Broad St to the
north, Mink Rd. to the east, Tussing Rd
to the south, and McNaughten Rd to
the west. Zip code: 43068
Rocky Fork Enterprise
Thur. delivery: 14,736 - Covers entire
cities of Gahanna and Blacklick.
Primarily in Gahanna-Jefferson school
district. Bounded by Morse Rd. to the
north, Franklin-Licking County line to
the east, Broad St. to the south, and I270 to the west. Primary zip codes:
43230, 43004
South Side Shopper
Sun. delivery: 11,528 - Covers southern
Columbus in Columbus City and
Hamilton school districts. Bounded by
Frebis Ave. to the north, I-270 to the
south, Alum Creek Dr. to the east, and
High St. to the west. Zip code: 43207
Tri-Village News
Thur. delivery: 5,017 - Grandview and
Marble Cliff, covering the Grandview
Heights school district. Primary zip
code: 43212.
Upper Arlington News
Thur. delivery : 18,952 - Covers city of
Upper Arlington and adjacent areas of
northwest Columbus, in the Upper
Arlington school district. Bounded by
Bethel Rd. to the north, Kenny Rd. to
the east, Fifth Ave. to the south, and
the Scioto River to the west. Zip codes:
43220, 43221, 43212, 43235.
Delivery note: Distribution audited by Audit Bureau of Circulation, including home delivery, sing copy sales and business delivery. Circulation numbers effective Dec 25,
2015. Subscribers to The Columbus Dispatch receive their Thursday ThisWeek paper co-delivered. All other readers receive their ThisWeek paper conveniently delivered to
their driveway or porch. ThisWeek newspapers are also available in digital editions format.
West Side News
Sun. delivery: 8,115 – Area of western
Columbus directly south of the
Hilliard, including New Rome,
Galloway, Lincoln Village. Covers
areas of the South-Western City and
Columbus City schools. Bounded by
Fisher Rd to the north, Johnson Rd to
the south, I-270 to the east, and Plain
City-Georgesville Rd. to the west. Zip
codes: 43119, 43228
Westerville News & Public Opinion
Thur. delivery: 26,466 - City of
Westerville, including Blendon Woods
and Minerva Lake in the Westerville
school district. Reaching into
Delaware County to the north,
bounded by Harlem Rd. to the east,
Morse Rd. to the south, and Cleveland
Ave. to the west. Primary zip codes:
43081, 43082, 43230, 43231
Whitehall News
Thur. delivery: 6,042 - The City of
Whitehall and all areas including the
Whitehall School District. Adjacent
portion of Eastmoor, and adjacent
portion of Greenbriar Farms. Zip
codes: 43213, 43227
Worthington News
Thur. delivery: 18,215 - City of
Worthington and the entire
Worthington school district. Primary
zip codes: 43085, 43235, 43065
TIER KEY
Tier 1 Tier 2 Tier 3 Tier 4
Display rates
Rates are per edition.
(S) Sunday publication
Color charges
FP
3/4
2/3
1/2
2/5
1/3
1/4
1/6
1/10
1/12
1/20
100%
75%
66%
50%
37%
33%
25%
16%
10%
8%
5%
TIER 1
Dublin Villager
Hilliard Northwest News
Licking County News (S)
Olentangy Valley News
Upper Arlington News
Westerville News & Public Opinion
Worthington News
$823
738
623
564
515
452
296
227
156
118
81
$766
679
564
518
475
417
276
208
147
111
75
$630
552
493
427
394
352
237
174
125
94
64
TIER 4
German Village Gazette
Johnstown Independent (S)
New Albany News
Northwest News
Tri-Village News
Whitehall News
Spot
Color
1/20-1/6
50
75
1/4-1/2
90
150
2/3-FP
125
250
Maximum
1,000
1,500
Discounts apply to same size ad,
same week, does not apply to color
TIER 3
Bexley News
Canal Winchester Times
Marysville News (S)
Reynoldsburg News
South Side New (S)
West Side News (S)
Ad sizes
Publication discounts
TIER 2
Booster
Delaware News (S)
Grove City Record
Northland News
Pickerington Times-Sun
Rocky Fork Enterprise
Color charges are per publication
$484
422
366
332
305
259
179
125
94
72
49
Deadlines Space reservation and materials are due at deadline
Notes: Only open rate is commissionable at 15% to agencies of record
Thursday publications: 3 p.m., Friday
Sunday publications: 3 p.m., Wednesday
with print-ready art and insertion order specifying rate and newspapers.
(S) denotes Sunday distribution, otherwise distribution is Thursday.
Discount
No. of publications
5%
2
10%
3
15%
4
20%
5-7
25%
8-11
30%
12-16
35%
17-21
40%
22 plus
Frequency discounts
Must have signed contract
4x
8x
13x
26x
52x
5%
10%
15%
20%
25%
*13x rate granted to pre-approved
non-profit status groups
Line rates
Rates are per edition.
Publication discounts
Private Party
(S) Sunday publication
Open
4 wk
Real Estate, Rental & Service
13 wk
Open
4 wk
13 wk
Employment/Recruitment
Open
4 wk
Discounts apply to same size ad, same week.
13 wk
Discount
No. of publications
5%
2
10%
3
15%
4
20%
5-7
25%
8-11
30%
12-16
35%
17-21
40%
22 plus
TIER 1
Dublin Villager
Hilliard Northwest News
Licking County News (S)
Olentangy Valley News
Upper Arlington News
Westerville News & Public Opinion
Worthington News
$3.09
2.93
2.84
2.77
2.63
2.55
3.79
3.59
3.49
TIER 2
Booster
Delaware News (S)
Grove City Record
Northland News
Pickerington Times-Sun
Rocky Fork Enterprise
$2.92
2.77
2.69
2.60
2.48
2.39
3.61
3.43
3.33
Deadlines
TIER 3
Bexley News
Canal Winchester Times
Marysville News (S)
Reynoldsburg News
South Side New (S)
West Side News (S)
Space reservation and materials
are due at deadline
$2.55
2.42
2.35
2.22
2.10
2.04
3.24
3.09
2.99
Sunday publications
Display deadline: 3 p.m., Tuesday
Liner deadline: 5 p.m., Wednesday
TIER 4
German Village Gazette
Johnstown Independent (S)
New Albany News
Northwest News
Tri-Village News
Whitehall News
Thursday publications
Display deadline: 3 p.m., Friday
Liner deadline: 5 p.m., Monday
$2.44
2.32
2.26
2.12
2.02
1.94
3.13
2.97
2.88
Note:
All rates are per line,
5-line minimum per ad.
(S) denotes Sunday distribution, otherwise
distribution is Thursday.
Solutions: Premiums, Co-op, Market Research
Rates are per edition.
Front page
banner
Skybox
Sports
Banner
Doubletruck
Scotch
Double
Full color included in price
YES
YES
NO
NO
NO
Dimensions (Width x Depth in inches)
9.5 x 1.5
2.46 x 1.5
9.5 x 2.13
20 x 13.3
20 x 6.6
$501
81
227
1,778
1,022
$472
75
208
1,653
951
TIER 1
Dublin Villager
Hilliard Northwest News
Licking County News (S)
Olentangy Valley News
Upper Arlington News
Westerville News & Public Opinion
Worthington News
TIER 2
Booster
Delaware News (S)
Grove City Record
Northland News
Pickerington Times-Sun
Rocky Fork Enterprise
PREMIUM POSITIONS
TIER 3
Bexley News
Canal Winchester Times
Marysville News (S)
Reynoldsburg News
South Side New (S)
West Side News (S)
$443
69
174
1,360
782
MARKET RESEARCH
Information regarding targeted delivery, total market
coverage and other database marketing services available.
TIER 4
German Village Gazette
Johnstown Independent (S)
New Albany News
Northwest News
Tri-Village News
Whitehall News
Available every week on a first-come, first-served basis.
Sky box advertising requires a 12-month commitment.
Cover and section front is subject to approval. Back pages are
available by request only and are not a guaranteed placement.
Color is included in the cover banner and skybox rates.
CO-OP RECOVERY SERVICE
$413
Note: (S) denotes Sunday distribution, otherwise distribution is Thursday
63
125
1,044
601
Find, use and collect your co-op funding to expand your ad
budget and increase the exposure to your business.
Many manufacturers offer co-op advertising dollars to their
customers. We can help you find these dollars.
Dimensions
Production Services
ThisWeek designers can create attractive, effective
ads at no additional cost.
Ad requirements
Dimensions are in inches, width x depth. Art elements
should be 300 dpi. Text elements should be provided
in Microsoft Word document. Camera-ready ads
should be sent as PDFs.
Email productionservices@thisweeknews.com for
more information, including convenient electronic
delivery systems.
1/2 PAGE H • 50%
9.5 x 6.6
1/6 PAGE V • 16%
3.086 x 6.6
1/2 PAGE V • 50%
4.689 x 13.3
1/6 PAGE S • 16%
4.689 x 4.36
FULL PAGE • 100%
9.5 x 13.3
2/5 PAGE • 37%
4.689 x 9.935
1/6 PAGE • 16%
9.5 x 2.13
3/4 PAGE • 75%
9.5 x 9.935
1/3 PAGE H • 33%
9.5 x 4.36
1/10 PAGE • 10%
3.086 x 4.36
1/3 PAGE V • 33%
3.086 x 13.3
1/12 PAGE H • 8%
4.689 x 2.13
2/3 PAGE • 66%
6.292 x 13.3
1/4 PAGE • 25%
4.689 x 6.6
1/20 PAGE H • 5%
3.086 x 2.13
1/2 PAGE R • 50%
6.292 x 9.935
1/4 PAGE H • 25%
9.5 x 3.325
1/20 PAGE V • 5%
1.483 x 4.36
Inserts: Targeted delivery by zip-code or demographics
PREPRINT INSERTS (net rate per thousand)
DELIVERY INSTRUCTIONS
# of pages
1x
4x
12x
25x
52x
Single sheet
$44
41
39
37
35
4 pages
46
44
41
39
37
8 pages
48
46
43
41
39
12 pages
50
48
45
43
41
16 pages
52
50
48
45
43
Preprints supplied by advertiser to be
delivered to OnTarget Marketing facility
uniformly and securely cross-tied (tied in
opposing directions) in uniform quantities,
preferably 300s, 200s or 100s.
Single ties, single straps, single bands and
slip-sheets are NOT acceptable. Material
must be flagged appropriately at the time
it is delivered to the warehouse by the
customer or customer’s transportation
representative. Delivery must be clearly
marked with “ThisWeek Delivery.”
Minimum 5,000 pieces. Custom zoning additional $5 CPM. Must be
shipped to arrive 10 days prior to distribution date. A charge of $5.50
CPM will be applied for inserts received not cross-tied. For preprints
weighing more than 3 ounces, a charge of $17 per thousand for each
additional ounce will be assessed. Billed in tenths of one ounce. For
pre-prints exceeding 24 pages, an additional charge of $0.90 per
tabloid page per thousand will be assessed.
Maximum Size: 10” x 13” total size, or must be quarter-folded.
Distribution Note: Partial circulation distributed to The Columbus
Dispatch subscribers. Call for available zoning break downs.
• Client (advertiser) name
• Material description (clearly ID the
preprint to match the description on the
order)
• Publish date (Thursday or Sunday)
• Name of account executive
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in house by 4:00 p.m. the Monday prior to
insert date.
PREPRINT VOLUME DISCOUNTS
Quantity
Schedule for receipt of upcoming
ThisWeek delivery:
Discount
100,000-150,000 pcs
-$1/M
150,001-200,000 pcs
-$2/M
200,001-300,000 pcs
-$3/M
300,001+ pcs
-$4/M
WEPRINTS
WePrints are customized inserts printed and distributed by
ThisWeek. WePrints are a cost-effective way to reach
customers with a unique and targeted message. WePrint pricing
varies based on printed piece, quantity and distribution.
See your account executive for details.
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Front Page 3M™ Post-it® Notes
Standard Note size in inches:
2.75 x 2.875: Print area is 2.375 x 2.5
Standard paper color: yellow or white.
Standard ink colors: Black, blue #300, brown #168, burgundy
#215, green #347, teal #320, purple #527, and red #185.
Reservations and materials due 21 days in advance of
publication date. Prices include printing, hand application,
and distribution.
Minimum order quantity: 12,500. Smaller quantities available
upon request. Cost per thousand net. Available in 23 markets,
excluding Licking County News and South Side Shopper.
See your account executive for details.
Tuesdays: 8 a.m. - 4 p.m. (9 days prior)
Wednesdays: 8 a.m. - 4 p.m. (8 days prior)
Thursdays: Material will not be accepted
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m.
n.
o.
p.
q.
r.
s.
t.
u.
applicable rates.
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advertising at the open rate. Color charges are not
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with the credit department. Payment is required thirty (30)
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CONTACT US
Roy Biondi | Publisher/GM
(614) 583-5795
Joe Meyer | Managing Editor, News
(614) 984-2082
Lee Cochran | Managing Editor, Sports and
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(740) 888-6007
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