2014 Popcorn Kickoff
“Fund Your Adventure”
Northern Lights Council
2014 Popcorn Sale
2014 Council
Popcorn Committee
Chair-Virginia Lovell
Distribution & Warehousing-Roxanne Ringuette
Kickoff-Glen Burley
Staff-Rachel Kent
Annette Vawter
Chris Shantz
Michelle Wood
Michael Machan-Burley
2014 Council
Popcorn Committee
Area Coordinators
Wendy Simpson- Aspen Plains
Sherri Brady/Paula Stenzel- Boreal Frontier
Sylvia Wolhmuth - Buffalo Plains
- Prairie Gold
Bruce McKillop—Unchaga
Chandra Bogdan—Waskasoo
Shawn Bishop - Western Trails
Special thanks goes out to all the Ventures of 116th Lynnwood for
all you help with this years popcorn campaign.
Broderick Wood - Vent Advisor
2014 Council
Popcorn Supporters
Whoop ! Whoop !
Door prize
2014 Popcorn Sale
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2013 Review
2014 Product Enhancements
5 Simple steps for growing your sale
INCENTIVES that motivate!
Leader tools at www.scoutpopcorn.ca
Sale specifics: Key Dates,
commissions, etc.
Whoop ! Whoop !
Door prize
2013 Sale Review
Council Gross Sales$1,284, 385.00
Return to Local Scouting
$795,345.86
#Cases 13,466 Cases
Avg. Profit per Case
$59.06
Average Return to Scouting
61.0%
60.8%
60.8%
60.6%
60.5%
60.4%
60.2%
60.0%
60.1%
60.0%
59.8%
59.6%
2010
2011
2012
2013
2013 Product Mix
90.0%
80.0%
70.0%
60.0%
50.0%
Containers
40.0%
Dollars
30.0%
20.0%
10.0%
0.0%
High Dollar Items
($30-$55)
Mid-Range Items
($15-$25)
Low Dollar Item
($10)
Whoop ! Whoop !
Door prize
Selling Methods
Accepting Credit Cards
Accepting Credit Cards
Or karisamarra@squareup.com
Whoop ! Whoop !
Door prize
Special Guest
Mr. Gary Rosenfeld
from Trails End
Whoop ! Whoop !
Door prize
Product Enhancements
2014 Product Enhancements
Packaging Update
Product Enhancements
Chocolatey
Caramel Crunch
Made with Dark
Chocolate
Product Enhancements
New Recipe!
Caramel Corn
With
Almonds,
Pecans, &
Cashews
Product Enhancements
White
Cheddar
Cheese
Now available
as a stand
alone item
Product Enhancements
Cheese Lovers
Collection:
Now with
Cheddar Cheese
and
JalapeñoPepper
Product Enhancements
Sweet & Savoury
Collection:
Now with White
Cheddar Cheese
Whoop ! Whoop !
Door prize
All Trail’s End products have zero grams of Trans Fat
In 2013 there were 3,641 orders
placed. Since 2011, 15,145 orders
were placed for sales of $549,390.
That returned over $329,000 back to
Scouting!
http://www.scouts.ca/popcorn/canadian-forces-program.html
Whoop ! Whoop !
Door prize
Grow Your Sale
1. Plan your program and Set Goals
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
4. Constantly Communicate with Scouts and
parents
5. Use the best ways to Sell and achieve your
goal!
Plan Your Program
Go to the Virtual Sale Planner at
www.scoutpopcorn.ca
• Build your plan using the Program Planner
1. Plan for your yearly activities
2. Budget for all events
3. Set Goals for your group and youth
•
Fill in your number of youth, commission and
activities per month with costs.
•
The planner does the rest!
Whoop ! Whoop !
Door prize
Whoop ! Whoop !
Door prize
Setting The Goal
Setting The Goal Facts!
• Scouts and Groups who set sales goal sell TWICE as
much Popcorn as those who do not set a goal.
• Only 40% of the Scouts set a sales goal
• Scouts who set a sales goal average $626 in sales
• Scouts without a goal averaged $332 in sales
• Groups that set goals averaged $10,380 in sales.
• Groups without a goal averaged $6,900 in sales
• The main reasons Leaders do not set goals:
•
Don’t know how
•
Didn’t think it was important
Set Your
Sales
Goal
Through
Program
Planning
Set Your Section Goal
$
6,075
/
16,875
/
30
563
Scout Goal
/
$
21.00
Avg. Price per
Container
$ 16,875
Group
Sales Goal
=
Number of
Youth
Sales Goal
$
=
Group
Commission
Budget Goal
$
36%
$
563
Scout Goal
=
27
Container
Goal
Set Your Activity Goal
$
4,000
/
11,111
/
8
1,389
Scout Goal
/
$
21.00
Avg. Price per
Container
$ 11,111
Group
Sales Goal
=
Number of
Youth
Sales Goal
$
=
Group
Commission
Budget Goal
$
36%
$ 1,389
Scout Goal
=
66
Container
Goal
Whoop ! Whoop !
Door prize
Motivating Your Youth
National Prize Incentives
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Door prize
Motivating Your Youth
Top Seller in each Area
Will receive $100.
Scout Bucks are back!
Youth can earn 6% of their net profit in Scout Bucks.
Most Improved Group
This award is for the Group whose average sales increased the most
when compared to last years average. Prize will be awarded by region !
Ft McMurray/Grande Prairie/Edmonton & Area/Red Deer &
Area/Lloydminster & Area
Whoop ! Whoop !
Door prize
Motivating Your Youth
Introducing ! The $600 Club
If average amount sold per youth in
your group is $600, The group will
receive $100 toward a popcorn
celebration party.
$600 Sales Club Crest
Coordinator Bonus
Average amount sold per youth in your group is $600
The Coordinator gets $50 Keg Gift card
If Average amount sold per youth in Area is $600
Area coordinator gets $50 Keg Gift card
Whoop ! Whoop !
Door prize
Motivate Your Scouts
•
Build your own group-level incentives
• Pie in the Face for $500 Sellers!
• Top Group Seller Prizes!
• Pizza Party for reaching
their goal!
• Prize table etc…..
•
Post-Secondary Scholarship
•
Sell $2,500 one time and 6%
of your total sales each year
is invested in your own PostSecondary scholarship
account
Whoop ! Whoop !
Door prize
Build the BEST Kickoff
The kickoff is the single most important factor for
you to have a good sale
Have a 30-minute fun-filled Popcorn Kickoff:
• Refer to the Leader Guide at www.scoutpopcorn.ca
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!
• Review the proper selling techniques
• Review the safety tips
Close The Sale
Want to close more sales?
Take the following approach when
speaking to a potential customer…
Hi, my name is _____ and I’m a Scout with Group ___.
I’m selling popcorn so I can ______.
You can help me reach my goal by trying some of my
popcorn!
Will you please help me?
More effective than asking, “Want to buy some
popcorn?” don’t you think?
Communication
It’s important to follow up after your kickoff and
throughout the sale with important sale information.
Use email, social media, and meetings to remind families
about:
• Sales goal for each Scout
• Key sale dates
• Weekly updates at meetings.
• Email Scouts and parents about key dates as
reminders.
• Utilize Social media
Go to www.scoutpopcorn.ca
to access communication tools:
• Promotional Images
• Leader Guide
Whoop ! Whoop !
Door prize
Selling Methods
Take Order Selling
Youth use an order form
to go door-to-door or sell to family and friends.
• Establish your dates – take order sales typically start immediately after
kickoff. Create a cut off date for your group, allowing you enough time
to
process the orders.
• Determine sales territory. Don’t infringe on another groups, “Territory”
• Create a “Blitz Day” to have youth sell as a
group activity
• Have parent(s) take an order form to work
• Be creative !!
Show & Sell
New Pilot
Program
Now Ventures and Rovers can do a, “Show & Sell”
with left over product. Starting December 1st, a
Company or Crew can take popcorn from the
Adventure Center, “Show & Sell”.
When the day is done bring back what you don’t
sell!
Pay for only what you sold, keep the profit !!
Prior arrangements need to made where you will be
selling.
Whoop ! Whoop !
Door prize
Best Ways To Sell
$600 is the GOAL
Invest a little time with your child and achieve
your Goal!
TAKE ORDER = $600 Goal
Average $200 per hour Door-to-Door = 3 hours
Whoop ! Whoop !
Door prize
Key Dates
September 13th - Kick Off
September 15th to 19th Groups hold kickoffs
September 15th to October 24th
Campaign sales
October 24th - Orders due to Council Office
November – Delivery, More information to
follow on pick up dates and times
Next Steps
1.
Talk to leaders, Plan your program and Set Goals
2.
Motivate your Youth with INCENTIVES!
3.
Build your best Popcorn Kickoff ever!
4.
Constantly Communicate with Youth and parents
(Use social media)
4.
Use the best ways to Sell and achieve your goal!
Whoop ! Whoop !
Door prize
Thank You For
Attending