15 APRIL 2015

KEY TRENDS - MOBILITY
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Educators in Asia-Pacific are not reluctant to use mobile devices in the classrooms. A recent survey revealed that educators strongly believe that the proliferation of mobile devices is already having a positive impact, and influencing the way instruction is delivered to students.
The study conducted by Adobe, “Transforming Education with Mobile and Digital Technology,” polled more than 1,000 educators in 13 across the region. Seventy-seven percent of educators from Asia-
Pacific felt that there was a positive overall net effect to having mobile devices strategically integrated into the teaching process.
Digital News Asia Chinese fingerprint on smartphone trends in Malaysia, Singapore
Among the key takeaways from a recent briefing by market research and analyst firm IDC
(International Data Corporation) on the Malaysian smartphone market is that Malaysians have changed their preference for what form factor they prefer.
The increasing reliance of Malaysians on their smartphones for web browsing, messaging , games, and video has resulted in them gravitating towards phones that provide them a certain level of viewing and holding comfort.
5 Zebra Confidential

09 APRIL 2015

Performance Dashboard:
Keeping up momentum
Scope of work
SOV
Activity pipeline
9
Press Release
– 2/2
Interview - 2/2
Byline article – 4/2
IoT infographic
– 1/1
Press release
– 0/2
Interview – 0/2
Byline article – 1/1
IoT infographic
– 0/1
Scope of work for Q1 completed.
61%
•
Keep track of coverage in
Industrial Automation Asia and
PassageNow
• To work with OPRCN on
Anders’ visit and Media
Training.
• Translated Ryan’s appointment release (To be disseminated on
April 10)
• OPRSG to share updated Q2 budgets and SOW with markets once approval received from
OPRUS
• Pitching for interview opportunities for Ryan
•
Submitted answers for Total
Payment blog post to Zebra
• Developing content for WLAN press release and byline
58%
•
Awaiting approval of case studies in China
(Warehousing / Healthcare)
• To propose and pitch bylines for healthcare media
•
Awaiting confirmation of consolidate exhibition in
China market
• Awaiting approval of media
QA for Ryan interview.
•
Translated and awaiting for approval for answers to 2 x interviews on IOT: e-works and Logistics & Materials
Handling
•
Media coaching for 17 April to x 4 key executives
• New APAC Leadership profiling opportunities in:
China Daily, Business
Times, China Logistics,
CNET and Xinhua News
Agency (TBD)
Press release
– 1/1
Interview – 1 /2 (replaced with one byline)
Byline
– 3/2
IoT infographic
– 1/1
Press release
– 2/2
Interview – /2
Byline article – 2/2
IoT infographic
– 1/1
80%
•
Keep track of coverage in
Express Computer
•
Coverage in IT Next magazine shared with Zebra
Team
•
OPR to explore Zebra
Spokesperson’s interaction
• OPR exploring opportunity with IT Next about Zebra
Mpact Platform;
•
Approved responses shared with the CIO Review; awaiting editor’s feedback
• Awaiting info on MPact from
Zebra team
• Translated Ryan’s appointment release disseminated on April 10 and coverage shared with Zebra team
Scope of work for Q1 completed.
57%
•
Track pending coverage expected in Food Magazine
(April edition)
• PRI to update SOW
• Wireless project
•
Launch of mobility products
•
Key global partner program in
Las Vegas
• Android product launch
• Ryan’s appointment release
(To be disseminated on April
10)
Zebra Confidential

Performance Dashboard:
Keeping up momentum
Scope of work
(from Q1 – to be carried into
Q2)
Press Release – 0/1
Byline article – 0/2
Interview - 1/1
Press release – 0/2
Press release – 1/1
Biography – 1/1
Press Releases – 1 /3
Interview – 0/1
Media Survey – 1 /1
Byline – 1/3
Activity pipeline
10
• Interview carried out with
ICN during IDG
Conference period (article to be published April 10)
• Press Release for Ryan’s
Appointment translation finalized (scheduled to be locally distributed on April
10) Waiting for approvals
• Local press kit: translation of spokesperson bios and company backgrounder completed
Zebra Confidential
• Media list delivered for internal review on
March 31
• Translating Zebra key messages
• Translated Ryan’s appointment release
(To be disseminated on April 10)
• Translating Zebra key messages framework
• Translating press releases
• Translated Ryan’s appointment release (To be disseminated on April
10)
• Local press kit:
Delivered bios, completing Message
Triangle, updating release template and boiler plate based on new materials received on April 1
• Researching on local media landscape and potential media targets
Completed
• Translated three bylines (
Creating Clarity at Point of Care, Stay Connected,
Stay Safe, Mobility – It’s more intelligent then you think) Pending for approval and received 1 coverage (Mobility – It’s more intelligent than you think). All articles have already been pitched to media.
• Translated “Zebra industry outlook”.
Pending approval
• Translated Ryan’s appointment release (To be disseminated on April
10) Disseminated the press release and

09 APRIL 2015

ONGOING ACTIVITIES
Type Item
Media Training
Press Office
Byline / Content creation
Press Release
Korea IoT event
Partners Letter
Total Payment Blog Post
Onboarding of new markets
Security Solutions Today
Industrial Automation Asia - RFID
Advancement Opportunity
PassageNow Opportunity
Press Release for Ryan’s Appointment
Press Release for ABI Research
Ryan’s Appointment
12
Interview
Zebra Confidential
Status
Working with OPRCN on media training and interview for Anders. Proposal and briefing book with Zebra. A total of 3 interviews confirmed. Briefing book to be sent and travel agenda sent to Zebra
Completed interview opportunity. OPRSG to follow up with OPRKR on coverage
Letters for partners submitted to Zebra for approval.
OPRSG to awaiting approval for Total Payment Blog
Post.
OPRSG to arrange for introduction call between markets and Zebra field marketers
OPRSG to follow up on coverage March Issue
OPRSG to follow up on coverage: Mar/Apr issue
OPRSG to follow up on coverage: Mar / Apr issue
Disseminated the release on 10 April 2015. OPRSG to follow up on coverage and provide a consolidated coverage report to Zebra
OPRSG submitted coverage report to Zebra
OPRSG soft sounding media on interest to profile Ryan

ONGOING ACTIVITIES
Type
Planning
Byline
Item
Wireless project/ roadshow launch coming up
Upcoming product launch
Launch happening in second half of the year
Technology/IOT: Scanning, Food
Magazine - Food Magazine
Status
Zebra to send through updates on this for PRPR to tailor for local PR opportunities
Zebra to send through updates on this for PRPR to tailor for local PR opportunities
Zebra to provide updates for PRPR to tailor for local PR opportunities
PRPR to follow up on coverage in the April edition
Review potential angles for the next monthly column in Logistics Magazine
PRPR received coverage in the Mar/Apr issue of My
Logistics Magazine. PRPR to work on editorial content for next issue.
Press Release for Ryan’s Appointment
Disseminated the release on 10 April 2015. PRPR to follow up on coverage.
Press Release
13 Zebra Confidential

ONGOING ACTIVITIES
Type
Byline / Case Study
Item
Case study in China - Warehousing
Case study in China - Healthcare
Status
OPRCN sourcing for opportunities to place the case study.
OPRCN sourcing for opportunities to place the case study
Healthcare media pitch - Pharmaceutical
Counterfeiting
OPRCN sourcing for opportunities to place the case study
Press Release
Interview
Project: Ryan Visit in China
14 Zebra Confidential
Consolidate exhibition in China market
OPRCN sourcing for opportunities to place the case study.
Press Release for Ryan’s Appointment
IoT related interviews
Interviews
Disseminated the translated release on 10 April 2015.
OPRCN to follow up on coverage.
OPRCN pitched two media for Ryan interview (e-works and Logistics & Materials Handling);, awaiting approval from Zebra
OPRCN secured 3 interview opportunities for Ryan.
OPRSG sent Travel Agenda Excel and briefing book sent to Zebra.

ONGOING ACTIVITIES
Type
Bylines/ Case studies
Press Release
Interviews
Item Status
Exploring opportunity in IT Next magazine on Indoor Location Technology (Zebra MPact platform)
Zebra to revert with info on Zebra MPact platform
Article placement opportunity in Express
Computer on printers
Content has been put on hold by the editorial team.
OPRIN to explore the same article with other publications
Manufacturing Today Case study placement OPRIN to follow up on coverage.
Press Release for Ryan’s Appointment
Face to face interaction with Governance
Now
Disseminated the translated release on 10 April 2015.
OPRIN shared coverage with the Zebra Team.
Opportunity put on hold due to lack of local spokesperson.
Interaction with Mr Ryan Goh: Governance
Now and CIO Review
OPRIN shared the approved answers for CIO India
Review and awaiting feedback from the editor.
15 Zebra Confidential

ONGOING ACTIVITIES
Type Item
Propose contents plan and possible PR ideas
Localize English-language documents received from Zebra, generate required local documents, finalise with Japanese draft check by ZT Japan
Status
Completed and using contents received from OPRSG
Translating key messages
Local press kit: Delivered bios, completing Message
Triangle, updating release template and boiler plate based on new materials received
Planning
OPRJP prepared a comprehensive list of media and journalists relevant to Zebra
Technologies’ business .
Completed. OPRSG to arrange for introduction call
Press Release
AOB
Localize and distribute press release announcing appointment of new country manager and touching on business plan/strategy for Japan, as well as Ryan’s appointment.
Disseminated the translated release on 10 April 2015.
OPRJP to follow up on coverage.
OPRJP proposed subscription to trade publications in order to be constantly updated on the local landscape
Zebra to confirm if there is any existing subscription.
16 Zebra Confidential

ONGOING ACTIVITIES
Type
Planning
Item Status
Key materials translation (spokesperson bios, company boilerplate etc.)
Press kit materials (spokesperson bios, company backgrounder) translation finalised and approved
Media Relations
Arrange individual meetings and media visit with key target media
Media visit to be arranged with key trade media
Press Release Press Release for Ryan’s Appointment
Disseminated the translated release on 10 April 2015.
OPRKR to follow up on coverage.
Interviews (IDG Conference)
Wayne Harper and John Woo’s interview with ICN
ICN interview and Zebra booth tour at the IDG conference were carried out. Interview article to be published on Friday (10 Apr)
Jinny to check with IDG on lifestyle shots for Wayne for
ICN reporter.
17 Zebra Confidential

ONGOING ACTIVITIES
Type Item Status
Liaison with the region team for Zebra’s key messaging
OPRSG to arrange for introduction call
Planning
Media Relations Media Invitation: Waiting for Documents’ Approval
Press Release
18 Zebra Confidential
Press Release for Ryan’s Appointment
Translated and awaiting for approval from Zebra (10
April 2015)

ONGOING ACTIVITIES
Type Item Status
Prepare a comprehensive list of media and journalists relevant to Zebra Technologies’ business
Completed. OPRSG to arrange for introduction call
Planning
Bylines
Press Release
19
Interview
Zebra Confidential
Conducting a media audit to understand the local media’s awareness on Zebra
Technologies and its competitors.
Completed. OPRSG to arrange for introduction call.
Creating Clarity at Point of Care
Translated and awaiting for approval from Zebra
Verbally pitched to media
Stay connected and stay safe: Avoiding cyber vulnerabilities of network connected printers
Translated and awaiting for approval Zebra
Verbally pitched to media
Mobility: It’s more intelligent than you think
Translated and awaiting for approval Zebra.
Published and received coverage from Post Today
Press Release for Ryan’s Appointment
Zebra industry outlook
Disseminated the translated release on 10 April 2015.
APPR to follow up on coverage. Re-pitched the release to media
Crafted responses for an email review and awaiting for approval Zebra.
Verbally pitched to media

MESSAGING
DIGITAL
ADVOCACY
SOCIAL
NETWORKS
ONLINE
DISCOVERY
SOCIAL
COMPUTING
ONLINE
MARKETIN
G
ONLINE ADVERTISING
LOCATION-
BASED
MICROCASTING
CONVERSATIONS
SEARCH
MEDIA
ENGAGEMEN
T
THE
CUSTOMER
20 Zebra Confidential