SIM Strategy on a Page
Our Vision: To be the most respected society of IT leaders
Our Mission: SIM brings together IT leaders to share, network and give back
to their communities through the collaboration of local chapters.
Strategy
Strategy
is driven by
Committed, actively engaged Chapters focused on leveraging the legacy of SIM to promote exceptional leadership
at all levels of the IT industry
Strategic Imperatives
Strategic
Imperatives
which reveal CSFs…
Exceptional
Branding &
Marketing
Chapter
Engagement
Continuous
Member
Development &
Growth
Operational
Excellence
Community
Outreach
Strategic Objectives
Areas of
Focus for
Society
Benefit
which is input to…
Measuring
the progress
of SIM
Top 4
Develop and
launch a SIM Brand
Architecture
Develop and
clarify the path
for SIM
membership
Create and promote
a portfolio of core
SIM offerings (i.e.
RLF, APC, etc.)
Reengineer and
simplify the
membership
process
Leverage the
Chapters to
promote RLF,
APC, STEM
Refine and
enhance the SIM
National Marketing
and Social Media
Strategies
Strengthen SIM
Board
partnership with
Chapters
Reengineer
SIMposium to
maximize member
value
Partner with local
universities to
strengthen STEM
(increase
enrollment)
Create a
comprehensive
and actionable SIM
Communication
Plan
Increase
collaboration,
learning and
sharing across
Chapters
Develop and
implement Chapter
Playbooks to
enhance overall
governance, opns
and fundraising
Strengthen the
alliances with similar
organizations to
benefit Chapters
Evaluate the hiring
of fulltime National
Membership
Director
Provide
framework for
partnering with
national student
organization
Redesign and
enhance the SIM
Website including
personalization
Develop a SIM
Partners/Sponsor
s program to
benefit National/
Chapters
Evaluate online
delivery of SIM
programs and
offerings
Define standard
criteria for vendor
involvement
Investigate new
sources of
funding through
national grants
and others
Membership
Satisfaction
Financial Viability
Strategic Measures
Chapter Growth
Membership
Retention
Communications & Engagement
Status
As of 09.11.2013
Scope change from communications to
engagement, need to sync plan with 2014
marketing plan
Summary
Overall objectives/key questions
• What can we improve, how can we improve it, and who should improve it?
• What should we do to better engage members and Chapter Leaders?
• What are our channels and our plan?
• How can we help chapters improve their member engagement?
• How can we get better at listening?
• How should we use social media to connect with members?
Chapter Engagement
• Presentation at CL meeting at SIMposium
• Presentation at Summit
• Periodic updates and inputs from program owners to
chapters
• Updates in Chapter Leader newsletter
Key Activities
2013 scope and goals
• Establish committee structure, define processes and deliverables
• Inventory existing communications for Chapters and SIM
• Define communications channels
• Develop plan and begin gathering and prioritizing communications needs
Team
• Board sponsors: Rick Pride, Kevin Sauer
• Mgmt Council: Terry Coull
• Team: Mark Haupt, Lawrence Casey, John Wright, Kevin Morgan, Ed
Galloway, Shane Kilgore, Molly Mahoney , Erik Tomasi, Jason Hish, Leo
Pellerin, Dave Pearson, Scot Berkey, Jamal Shah , David Goldstein, Zareer
Siganporia, Spase Miloseki, Joe DiSiena, Eric Hovda , Ernie McKinley, Jeff
Reiden, Laura McCanlies
Inventory of current comms
Comms input from chapters
Develop engagement goals
Identify channels
Develop requirements
Brief Chapter Leaders
Chapter inventory
Sep 15, 2013
Sep 30, 2013 - hold
Oct 15, 2013
Nov 1, 2013
Nov 1, 2013
Nov 10, 2013
Dec 15, 2013
What’s Next
• Continue brainstorming, prepare to prioritize ideas
• Sync this initiative with branding and 2014 marketing plan
• Continue to gather info on what other organizations are
doing
Core Offerings
Status
As of 10.15.2013
Summary
Overall objectives/key questions
•How do we bring more visibility to our current programs and working groups?
•How can we improve the way that our programs and working groups are
perceived?
•How can we develop integrations and tie-ins between our core offerings
•How can we develop and implement new core offerings
2013 scope and goals
• Develop core offerings portfolio
• Identify process to evaluate new core offerings
• Explore tie-ins between existing core offerings
• Integrate core offering promotion plan into 2014 marketing plan
Team
• Board sponsors: Caren Shiozaki, Kevin More
• Mgmt Council: NA
• Team: Jana Markowitz, Kevin Ryan, Madeline, Jeff Skulsky , Kristen
Lamoreaux, Leon Kappelman, Randy Roth
No issues, on track with deliverables
Chapter Engagement
• Presentation at CL meeting at SIMposium
• Presentation at Summit
• Periodic updates and inputs from program owners to
chapters
• Updates in Chapter Leader newsletter
Key Activities
Offerings value process
New offerings process
Develop portfolio draft
Presentation at SIMposium CL
Final portfolio document
Presentation at Summit
Oct 1, 2013
Oct 20, 2013 – now Oct 30th
Nov 15, 2013
Nov 10, 2013
Dec 15, 2013
Apr 24, 2014
What’s Next
• Prep for SIMposium Chapter Leader meeting table topic
• Continue to refine new offerings process
• Discuss portfolio management idea with team
Brand Architecture
Status
As of 10.15.2013
Summary
Overall objectives/key questions
•How do we change or improve our name, logo and/or brand to help make the
organization viable, memorable, vital and engaging in the future?
• How do we use our current or future brand to increase visibility nationally,
locally and within the community of IT professionals?
• What are the options available for using our current or future brand to help
improve member engagement and commitment?
• How do we better position the organization to take advantage of new markets
and opportunities?
2013 scope and goals
• Complete Branding Session
• Develop 2014 implementation plan
• BA goals incorporated into 2014 marketing plan
Team
• Board sponsors: Jim Knight, Joel Schwalbe
• Mgmt Council: Stacey Alexander
• Planning team: Jeff Skulsky, Mark Griesbaum, John Hurley, JP Batra
No issues, on track with deliverables
Chapter Engagement
•
•
•
•
•
Periodic emails to marketing chairs
Presentation at CL meeting at SIMposium
Presentation at Summit
Voice of the chapter interviews
Updates in Chapter Leader newsletter
Key Activities
RFP’s due
Vendor selected
Voice of the chapter
Branding session
Draft report development
Draft report presentation
Final report due
Aug 9, 2013
Sep 1, 2013
Oct 23, 2013
Nov 8, 2013
Dec 15, 2013
Jan 15, 2014 & Apr 24, 2014
May 1, 2014
What’s Next
• Complete the voice of the chapter calls
• Coordinate on-site meeting logistics
• Develop plan & talking points for SIMposium Chapter Leader
meeting
SIMposium redesign
Status
On track for Chapter Leader input at
SIMposium
Summary
Overall objectives/key questions
•How do we make SIMposium more relevant to members and non-members
•What should the conference model be in the future?
•How do we integrate our conference with our brand?
2013 scope and goals
• Analysis of other associations’ & other IT conferences
• Idea gathering and analysis
• Explore other conference models
• Chapter engagement plan for future changes
Team
• Board sponsors: Eric Gorham, Kristin Valters
• Mgmt Council: Michael Brooks
• Team: Bill Weeks, John Oglesby, Ernie McKinley
As of 10.15.2013
Chapter Engagement
• Presentation at CL meeting at SIMposium
• Presentation at Summit
• Periodic updates and inputs from program owners to
chapters
• Updates in Chapter Leader newsletter
Key Activities
Gather prior year info
Gather info from other orgs
2015 plan
Survey membership
Presentation at SIMposium CL
Input from attendees
Aug 15, 2013
Sep 15, 2013
Nov 15, 2013
Dec 20, 2013
Nov 10, 2013
Nov 15, 2013
What’s Next
• Continue to prioritize ideas
• Complete discussion on 2015 plan and discuss with Chapter
Leaders at SIMposium
• Continue to gather info on other conferences