STRATEGIC FINANCIAL SOLUTIONS
A SEBI REGISTERED CATEGORY 1 MERCHANT BANKER
Why FINSHORE ?
 One Stop Solution for Financial Services of all Corporates & MSME.
 Provide cutting edge financial services with tailor made solutions for the core
sectors: steel, power, coke and infrastructure and allied services.
 Excellent relationship with large number of banks and financial institutions and
private equity investors.
 Credible track record in closing financial deals.
Strengths
 Professionally Managed Board
Expanding Clientele Base across India
Trusted name in the Domain and executed credible projects
A PUBLIC LIMITED COMPANY SINCE 2012
•
Incorporated on 14th November, 2011 as a Private Limited Company. Subsequently, in April 2012
converted into a Public Limited Company.
•
Registered office at Kolkata and have presence at Chennai and Mumbai.
•
Offers services in the areas of:
– Merchant banking
– Project Consultancy
– Financial Restructuring
– Venture Financing & Private Equity
– Other Advisory Services
•
Focus areas:
– Project management
– Debt syndication
– Business Planning
– Financial Advisory
– Legal advisory
– Tax planning.
OFFERING SPECIALIZED SERVICES
FMSL offers specialized services in activities pertaining to capital markets and
investment banking.
Our Offerings:NSE/BSE Main Board Listing, SME platform Listing on
NSE/BSE
Follow on Public offer
Rights Offer
Open Offer
Pre-IPO / QIP Placement
Debt Syndication
Private Equity
Corporate Advisory Services
Feasibility
Studies
Acquisition/
Business
Restructuring
Alliances
Project
Marketing
AREAS OF
SPECIALISATION
Valuations
Project
Conceptualization
IPO/ Listing
Private Equity
Rights/ Open
Offers
KEY ACHIEVEMENTS
We have assisted and have prepared the Techno Economic Viability Report, Feasibility
study and detailed appraisal for several entities and have rendered value added
services in the form of TEV and feasibility study in sectors like • Hotel and Hospitality industry
• Real Estate and construction
• Coal and Coke
• Iron & Steel
• Industrial Gases
• Gold Manufacturing
• Agro Sector
• Logistics
• Jute Processing
• Multi-Purpose Cold storage
• Tea Industry
• Diary and Diary Products
• Education
• Exports
STRATEGIC MARKETING SOLUTIONS
THREE FOCUS AREAS
Text DIGITAL MARKETING
BRAND SOLUTIONS
Text
PUBLIC RELATIONS
Brands cannot survive in the long term if they lose relevance to target
consumer segments not being aligned to needs in the Road Ahead. Finshore
Management Services Ltd. helps to extend brand life cycles leveraging
emerging digital media platforms along with conventional media…
THE FINSHORE WAY
How do we build brands?
How do consumers think?
STRATEGIC PLANNING TOOLS
Business Focus /
Problem Identification
High Value Ideas
Strategic Response
(positioning)
who’s most
important to us &
why?
Growth
Grid
Master
mind
Path2P
urchase
Radar
sources of future
business growth
(occasions /
consumers)
focus on the right
consumer attitude
what do we
need to
change?
Change
Agent
M.I.C.E.
Response
RX
7 roles for
communications
stated as
consumer
response
how & when do
people make
choices?
what idea might
encourage that
change?
Transaction
analysis / purchase
‘funnel’ to spot
moments of
consumer
acquisition & loss
define / map
core values of
brand, category,
future
strategic options /
market map
expressed as
consumer talk
Creative Stimulus
(proposition)
Satellites
Basic
Instinct
Transaction
Analysis /
Channel Planning
where, when
why are they
most
receptive?
what idea
might
encourage
that change?
Intro
9 creative
ways to talk
about brand
credentials
comparatively
and then
generate
differentiating
tactical ideas
Activation
Path2P
urchase
marry P2P
and RX to
allocate
channel
investment
(paid for, free,
owned, usergenerated)
using the idea,
what can we do?
Encounters
(quant - MAP
/ romi)
channel selection
strategy (right 36’)
based on consumer
benefit / response
(RX) & then
generate creative
tactics directed by
HVI (explore
emotional link with
B.I.)
(quant - MAP / romi)
10 routes for better
discussion of
creative work
Decoder
explore 16
emotional
consumer
motivations
HVI summary
Archetypes
Slip-stream
explore 12 DNA
character types
and relate to
brand change,
rescue,
movement
trend to leverage
(M.I.T.E), and
those to avoid
HVI summary
Logic
Link
organizes
input from
previous tools
to ‘ladder’ up
to a HVI
precise definition of
HVI & its execution the logline
Creative ID
PROPRIETARY MODELS
 BrandNext
 AdNext
– Build future-ready Brands
– Maximize Brand Monetization
 DigitalNext
– Leverage Digital media for Business Growth
BRANDNEXT
BRAND VITALITY TOOL
• Brand Stock: Audits the environment & the brand, while estimating
the market size, and arrives at the Brand Soul relevant to them.
• Brand Prospect: Determines the core human need that the brand will
satisfy in the audiences’ life and thus creates a unique and relevant
brand appeal across the entire brand portfolio.
BRAND STOCK
BrandSoul
The distillation of the brand into a core idea or promise
Brand Persona
Brand Differentiator
What the brand stands for & believes in. It’s
personality
The single most compelling & competitive reason for
the target consumer to choose the brand
Brand Benefits
Convincing Reasons
The differentiating functional, emotional & sensory
benefits that motivate purchase
Proof that substantiates the benefits/ brand
experience
Insight
The penetrating understanding that hooks our brand into
consumer's needs & wants. Raison d’etre of the brand.
EnviroAudit
ConsumerCV
The market & alternative choices as seen by the
consumer
The person & situation for which the brand is
always the best choice; behavioral archetypes and
their need satiation drivers
BRAND PROSPECT
•
Starts where Brand Stock ends
•
Brand Prospect defines what kind of a human need should your brand
satisfy?
– By identifying what role should the brand play in consumers’ lives
and need-states
BRAND PROSPECT
• Universal Human Needs
•
•
•
•
Doing: “What’s the best way?”
Being: “Who am I?”
Becoming: “I want to be better”
Belonging: “I want to belong…”
Brand Types
POWER
IDENTITY
EXPLORER
COMMUNITY
BRAND PROSPECT
Power Brand
I
+
I
Identity Brand
Explorer Brand
Community Brand
I
+
=
Brand
Brand
=
Brand
I
Brand
Problem resolved
=
I
BRAND PROSPECT
Emotion
Identity/
To BE
-Have a badge appeal
Community/
To BELONG
- Be relevant to the generation
Symbolic
Literal
Power/
Explorer/
To DO
-Earn Trust
- Earn Addicts
Rational
To BECOME
BRAND PROSPECT
Emotion
Identity/ To BE
Community/
-The Economist / Apple
- Uber / Facebook
To BELONG
Symbolic
Literal
Power/
Explorer/
To DO
- Lux / Amazon
To BECOME
- CNBC / Google
Rational
POWER BRAND
•
Satisfies the universal human need of Doing
•
Stages in setting up a Power Brand
– Introduction: Problem Solution Specialization
– Elaboration: Problem Solution Generalization
– Fortification: Varianting Problem Solution Generalization
COMMUNITY BRAND
•
Satisfies the universal human need of Belonging
•
Stages in setting up a Community Brand
– Introduction: Enhance distribution to ease access
– Elaboration: Benefit Augmentation
– Fortification: Dissonance Management
IDENTITY BRAND
•
Satisfies the universal human need of Being
•
Stages in setting up a Identity Brand
– Introduction: Reference Group Ego enhancement
– Elaboration: Market Shielding
– Fortification: Image Building
EXPLORER BRAND
•
Satisfies the universal human need of Becoming
•
Stages in setting up a Explorer Brand
– Introduction: Increasing mass relevance
– Elaboration: Market enhancement
– Fortification: Market switching
ADNEXT
Marketing Investment Optimizer
ADNEXT SOLUTIONS
Identify relevant
media vehicles
Awareness
Planning
Maximize Sales from
Awareness
Marketing
Investment
Optimization
Minimize Attrition
Path2Purchase
Analysis
Achieve target
Awareness at
minimal
Investment
Market Share by Revenue
BRAND STATUS IDENTIFIER MATRIX
H
Dictatorial Brand
Sustain
L
Welfare Brand
Nurture
Democratic Brand
Harvest
Socialistic Brand
Grow
H
L
Market Share by Volume
Matrix to vary for each Consumer Segment
THE ADNEXT WAY
Performance Matrix
– Brand‘s largest advertiser
segment?
Awareness Planning
– How to generate target
awareness with minimal
spend ?
Base Awareness
Decay Rate
Awareness Index
Media Relevance
Index
– How to minimize wastage in
media spend ?
Path2Purchase Analysis
MEDIA STRATEGY MATRIX
H
Higher
Frequency
Higher
Frequency
Reach Booster
Decay
Rate
L
Reach
Booster
L
Maintenance
Creative Media
usage
H
Base Awareness
Path2Purchase Analysis
HOW TO DO IT: SIMPLY PUT
“I think I need……”
“I just got a new……”
A
Put yourself in the consumer’s shoes. How do you get from A to B?
B
HOW CONSUMERS MAKE DECISIONS
“I just got a new……”
“I think I need……”
Realization
Investigation
Involvement
Recruitment
Bring these new
Consumers into the decision
Acquisition
Consumption
Confirmation
(internal)
Conversation
(external)
Attrition
Prevent these
Consumers from leaving it
The journey of a consumer to purchase the brand
Who decides and does what, when and why?
Key role for communication, consumer experiences and interactions
DIGITALNEXT
Leverage Digital Media for Growth
Identifies Target
Audience’s Key
Human Needs
Customized
Digital Content
Promotion
Strategy
Digital
Touch point
Revenue
Estimator
DigitalNext
Identifies
Audience
Touch point
Affinity
Content
Re-purpose
Strategy
Length
Breadth
Enabling audiences to
consume content:
WHEN They Want
Enabling audiences to
access content:
WHERE They Want
Digital
Interface
Depth
Enabling audiences to
experience content:
HOW They Want
LEGHTH OF DIGITIZATION
Video on
Demand
VHS
Ring Tones
Wireless
Broadcast
Screen Savers
Events
DVD
Electronic
Games
Internet
BREADTH OF DIGITIZATION
Terrestrial
Television
DTH
Cable
You Tube
& IPTV
Social Media
TV
Mobile
& PCTV
ADSL
Broadband
Wi-Fi
WIMAX
 Content across Media Channels & Formats
 Serves Customers on any Platform
 Delivering Content to Dynamics of Medium
DEPTH OF DIGITIZATION
Full Interactivity
Mobile Chats, Blogs
IPTV/ Radio
Mobile Preview & Ordering
On-line Content Warehousing
Subscription Services
VOD
VHS/ DVD purchase
VHS/ DVD rental
Products
Box Office
 Repackaging & Marketing Content as Product & Services
 Focus on Serving long term Customer Needs
 New Sales & Revenue Models
Services
KEY CLIENTS
DC INDUSTRIAL PLANT SERVICES
PVT. LTD.
D.C. PAUL & SONS
AMBO GROUP OF
COMPANIES
SHREE METALICKS LIMITED
MAKAIBARI TEA & TRADING
PVT LTD
TANNEX POWER LTD
ASIAN TEA AND EXPORTS
LIMITED
SHREE LAKSHMI COTSYN
INDO –POWER PROJECT
HALDIRAM BHUJIAWALA
LIMITED
CLIENTS BY SECTORS
REAL ESTATES
CORE SECTOR
D.C. PAUL & SONS
DC INDUSTRIAL PLANT SERVICES PVT.
LTD.
 PAULSON GROUP OF HOTELS
 WELLMAN CARBO METALICKS INDIA
LTD.
AGRO SECTOR
 SHREE METALICKS LIMITED
MAKAIBARI TEA
AMBO GROUP OF COMPANIES
 EURO ADVANCE BUILDING
TECHNOLOGY SYSTEM PVT LTD.
EDUCATION
TANNEX POWER
NSHM
INDO –POWER PROJECT
OTHERS
SIMPLEX PROJECTS LIMITED
SHREE LAKSHMI COTSYN
BOARD OF DIRECTORS
Alok Chaturvedi- Director
•A Chartered Accountant in the Corporate set-up for over two decades. Have strong
business and team management experience. Was associated as Vice President and Eastern
Zonal Head at Karvy Investor Services Limited for about 15 years. Has expertise in
Merchant Banking & Corporate Finance (Public Issue and Private Placements), Retail
Marketing of Financial Products. Prior to Karvy, has been associated with SMIFS Capital
Markets Ltd. as Assistant Vice President and handled Public/Rights issues.
•E-mail – alok@finshoregroup.com
Mob.: 9830052358
BOARD OF DIRECTORS
Suvobrata Ganguly- Director
•A graduate with honours from St. Xavier’s College, Kolkata, he is a prolific writer. He
has been engaged with the media in various capacities. He has written extensively in
finance and business newspapers apart from doing stints in the electronic media. He
is an acknowledged expert in corporate communications having handled both
national and international brands.
Srinivasan Ramakrishna Iyengar- Director
• A Bachelor in Commerce from St. Xavier’s College, Kolkata having more than
eleven years experience in National Stock Exchange as Operations and
Compliance Manager. He was in charge of looking after the entire inspection
and investigation of corporate members of the exchange for compliance
pertaining to Books and operations of the Capital Market, Futures and Option
Segment. His forte lies in handling of Risk Analysis, Clearing activities and
Investor grievances.
OTHER ADVISORS
S V Ramani- FCA, FCS, LLB, MICA (Arbitrator)
• Has an more than three decades experience in financial services industry.
Empanelled as an advocate of UCO Bank, SBI and Steel Authority of India, he is also
an arbitrator with the Mediation & Conciliation Committee. He has been for the
special forensic legal audit of SBI. He has the in-depth knowledge of both drafting
and vetting of various commercial contracts at national and international level. Well
versed with SEBI guidelines and stock exchange rules and regulations, he is an
advisor and on the panel of various public and private entities. Appeared for SAIL in
various courts of Jharkhand, Maharashtra, West Bengal and Bihar and represented
SAIL in various arbitration proceedings. Handled several assignments under
SARFAESI Act and Compromise Settlements on behalf of the banks.
Shyama Pada Nandi- BME, FIE, MISTE, FIV, C.Engg., Chartered
Engineer(Mech), Govt. Registered Valuer (Plant & Machinery)
• With over three decades of experience in engineering in companies like M/s Garden
Reach Shipbuilders and Engineers Ltd., currently he empanelled with several banks
and is into valuation of Plant and Machinery for corporates. He is an empanelled
valuer and Chartered Engineer of SBI, UBI , BOI and non banking financial institution
like L&T Finance Ltd. etc. Recently he is associated and working closely with M/S.
Rahw Infratec Ltd., M/S. Rashmi Ispat Ltd., M/S. Lalwani Ferroalloys Ltd., M/S.
Unisavo Paper Mills Ltd., M/S. Holdia Steel Ltd. etc.
KEY PERSONNEL
•
•
•
NK Haribabu, Chartered Accountant
A Chartered Accountant with more than thirty five years of experience in financial services specifically investment
banking. He has rich experience in the filed of banking and during his tenure in Punjab National Bank, he has
handled several projects as well as corporate finance activity successfully. He has overseen innumerable transactions
in issue management, private placements and corporate advisory for clients from varied industries and sectors while
he was associated with PNB Capital Services .
Rachana Hingar, Company Secretary
A Company Secretary and LLB, she has an in-depth experience of more than eight years in secretarial matters,
FEMA and Other Corporate Compliances. She has handled and is well versed with IPOs and related compliances
and knowledge of both drafting and vetting of various corporate and legal documents.
•
Subir Dasgupta- Finance & Accounts
A Bachelor in Commerce, he has an experience of 15 years in Accounts, Auditing and Taxation.
MANAGEMENT CONSULTANTS
NILADRI BANERJEE
An Economics (Hons.) graduate from Calcutta University
and MBA (Marketing) from IISW&BM, Kolkata with more
than 17 years experience, Niladri has worked in 3 broad
domains in Marketing - Brand Management, Media Planning
& Marketing Analytics - with organizations like GE, ABP,
JWT, Mindshare and Lowe Lintas.
Niladri received Diamond Award for his contribution to
high impact Marketing Analytics projects in American,
European & Asian markets in GE.
He also led strategic communications planning in JWT &
Mindshare and served as Brand Head for Anandabazar
Patrika and launched Classifieds umbrella brand ‘One Stop
Classified’ for ABP group publications.
Niladri leads Brand Solutions & Digital Marketing in FMSL.
ARUP KALI
An Economics graduate with 17 years experience
in journalism, Arup has worked with leading media
brands like The Statesman, Eenadu TV and Tara
Bangla. He was member of the founding team in
ETV Bangla.
Arup has extensive experience in political
reporting in West Bengal. He specializes in
investigative journalism in political domain and
won the award from Rajasthan Patrika for Best
Journalist from West Bengal for his stories on
Nandigram genocide.
Arup leads Public Relations in FMSL.