A STUDY ON OVERALL FUNCTIONS IN TVS MOTORS,
MADURAI
A project report
Submitted by
S.KARTHIKEYAN
(REG.NO:811311631040)
In partial fulfillment for the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION
in
J.J. COLLEGE OF ENGINEERING AND TECHNOLOGY
TRICHY-620 009
ANNA UNIVERSITY CHENNAI
JULY-2012
Abstract
This overall study is about the management concepts that are followed in an
engineering industry and to gain practical knowledge in various functional
departments. The main objective is to have a real time exposure in the organization
and to study the culture and environment adopted by them; the day to day activities
are monitored and matched to the management concepts that we studied
theoretically.
DECLARATION
I hereby declare that the project work entitled “A STUDY ON OVERALL
FUNCTIONS OF TVS MOTORS IN MADURAI” has been my original
Work and that the project work has not formed the basis for the any degree in
Diploma, associate ship, fellow ship or other similar titles.
Place:
Date:
Signature of the candidate
TABLE OF CONTENTS
CHAPTER
NO.
TITLE
I
Introduction
II
Research methodology
2.1
Objectives of the study
2.2
Definition of Research
2.3
III
Types of Data
Functional departments & its Activities
3.1
Finance department
3.1
Audit department
3.3
Personnel department
3.4
Service department
3.5
Sales and Marketing department
IV
Future plan for company, Findings, Suggestions &
Conclusion
V
Conclusion
PAGE NO.
CHAPTER 1
INTRODUCTION
INTRODUCTION
In 1911 organization started its activities as road transport and one can with proud
say that Sri. T.V Sundaram Iyengar was the first person to run rural bus service.
This transport grows into a big network .In 1919 TVS started an automobile spare
parts and service unit in Madurai. This diversified the religious city into a variety
of trading and service activity center. In 1929 General Motors was able to
recognize the greatness of TVS group and appoint them as authorized agents. This
was a major breakthrough in the evolution of automobile industry. Mr.Sundaram
Iyengar’s trip to U.S needs special mention; in this trip he made practical studies
on agriculture activities and implemented them in hometown. This shows that he is
not a mere mechanical minded person but also lover of nature.
The year 1946 is a milestone in the transport service in South India. During this
period TVS merged transport companies and formed Southern Road Ways, which
transported not only people but also commercial articles through their parcel
service. Due credit will always come to great people. In the year 1960 the
greatness of TVS group reached all the important cities of India and through the
formation of Sundaram Finance, thus TVS became an all India organization.
COMPANY PROFILE
Company profile
The TVS Group is one of India's largest industrial conglomerates. TV Sundaram
Iyengar and Sons Limited, is the largest automobile distribution company in India
with a turnover exceeding US$ 450 million (over RS 15000 million). The company
gives life to thousands of family by employing nearly 5000 employees.
The company is the leading logistics solution provider specializing in the Auto
Vertical and has set up state-of-Art warehouses across the country for this purpose.
The Logistics Business Unit has created a special name for their excellence in the
Inbound Logistics. It has now extended providing the supply chain solutions across
the globe for the Indian Auto Component manufacturers which include a wide
array of value added services. Currently the Logistics Business Unit is the lead
logistics provider for almost all the leading Automobile Companies in India.
The company has diversified into sales and service of service station equipment for
Two-wheelers, cars and trucks. The range includes lifts, A/c management system,
paint booths, Engine analyzers and other workshop equipments. Customers include
all OEMs /Dealers. With service availability round the clock and countrywide
coverage, this division is a ‘one stop source’ for all service station needs.
The country has also diversified into marketing and providing support for special
products such as construction and material handling equipments, Man lifts, Air
compressors, Bus Air Conditioners representing leading names from India &
Overseas. The business provides unique solutions under pioneering concept called
“Own and Operate”.
Recently, the company has launched ‘My TVS’, a unique concept of providing
three services under single umbrella brand for car users viz., 24x7 Emergency
services, All Car services and quality used cars. This integrated service covers
expectations of car customers over the entire life span and provides comfort of
TVS care, speed & value for money under one roof.
Corporate Mission
“To remain in the prime position in the field of automobile distribution business by
extending dedicated service to its clientele”.
Objectives of the TVS group
In enterprise and in business, as in life, it is the team spirit that succeeds. To set out
aims and objectives in words may limit the company’s targets.
1) To place at the service of the public all our technical equipment and intelligence
in automobile and allied industries at a truly national cost-a cost that
commensurate with the interest of the employees and share holders.
2) To provide the greatest satisfaction possible to our employees within our
competitive economy through proper personal practices.
3) To be good member of the community and the nation.
4) By implementing every one of the above three objectives to nurture the moral
fiber of the TVS organization.
Products and Services
TVS & sons distribute Heavy Duty commercial vehicles, jeeps and cars. It
represents various leading manufacturers like Ashok Leyland, Mahindra ltd., and
Honda. The company has more than 100 outlets and is also the largest distributor
of spare parts in India, handling more than 70 suppliers and 25000 part lines.
TVS & Sons has grown to become a leading logistics solution provider and has
setup state-of-the-art warehouses across the country. The logistics division has tied
up with leading consultants across the globe and provides logistics support to
almost all the leading automobile manufacturers in India. TVS & Sons has recently
diversified into distributing Garage Equipment products. The strengths of the
company are the after-sales-service it provides.
The company operates through three divisions;
 Sundaram Motors
 TVS & Sons,
 Madras Auto Service
Sundram Motors
Sundram Motors distributes Heavy Duty Commercial Vehicles and Cars .In
addition to being dealers for Ashok Leyland, Honda, Fiat, Ford and Mercedes
Benz. This division also distributes auto spare parts for several leading
manufacturers.
T V Sundram Iyengar & Sons
TVS & Sons distribute heavy-duty commercial vehicles, jeeps and cars .It
represents premier automotive companies like Ashok Leyland, Mahindra &
Mahindra ltd., and Honda. It also distributes automotive spare parts for several
leading manufacturers.
TVS & Sons has grown in to leading logistics solutions provider and has set up a
state of warehouse all over the country. It has also diversified into distribution
garage equipment that ranged from paint booths to engine analyzers and industrial
equipment products.Underlying the success of the group is an ethos of
commitment to the values of Quality, Service and Reliability. Continuous
innovation and close customer interaction have enabled the Group to consolidate
its position at the leading edge of the automotive industry.
Dealership:
TVS & Sons distributes Heavy Duty Commercial Vehicles, Jeeps and Cars. It
represents various leading manufacturers like Ashok Leyland, Mahindra and
Mahindra Ltd., and Honda. The company has more than 100 outlets and is also the
largest distributor of spare parts in India, handling more than 70 suppliers and
25000 part lines.
Logistics:
The logistics division at TVS & Sons arose from the backward integration of the
existing parts distribution business. Recognizing the great demand for streamlined,
efficient logistics services, the division has rapidly evolved into a successful,
independent profit centre.
Today, our clients include automotive majors like Ashok Leyland, Ford India,
Telco. Mahindra & Mahindra, Sundram Industries and Escorts. We provide the
entire basket of logistics services required for supply chain management that
includes:
 Inbound logistics (components)
 Plant/After market warehousing
 Outbound logistics (finished products)
 Export warehousing (KD/After market)
Distribution:
The company has diversified into Sales and Service of Service Station Equipment
for Two-wheelers, Cars and Trucks. The range includes lifts, A/c management
system, Paint booths, Engine analyzers and other workshop equipments.
Customers include all OEMs / Dealers. With service availability round the clock
and countrywide coverage, this division is a ‘One Stop Source’ for all service
station needs. The strength of the company is the after-sales-service it provides.
The company has also diversified into Marketing & Providing support for special
products such as Construction and Material handling Equipments, Man lifts, Air
Compressors, Bus Air Conditioners representing leading names from India &
Overseas. The business provides unique solution under pioneering concept called
“Own and Operate”
Service:
Recently, the company has launched ‘My TVS’, a unique concept of providing
three services under single umbrella brand for car users viz., 24X7 Emergency
Services, All Car Service and Quality Used Cars. This integrated service covers
expectations of car customers over the entire life span and provides comfort of
TVS Care, Speed & Value for money under one roof.
Strategic Business Units:
1. Dealership Line Of Business (DLOB)
a. AL SBU
b. E-Comet SBU
c. M & M SBU
d. HONDA SBU
2. Parts Distribution SBU (DSBU)
3. Customer Centric Business (CCB)
a. My TVS 24×7 Emergency Service
b. My TVS All Car Service
c. My TVS Quality Used Cars
d. My TVS Collision Repairs Service
4. Petroleum Products
5. Insurance
6. Special Products SBU
7. Tools & Garage Equipments SBU
8. 24x7 Emergency Services
9. All car Services
10.Crash Recovery Services
11.E-Comet
12.Value Trucks
13.International Operation SBU
a. TVS Automotive Europe, Sheffield, UK
b. TVS Logistics Iberia, Spain
c. TVS Lanka, Colombo, Sri Lanka
d. TVS Auto Parts, Colombo, Sri Lanka
CHAPTER 2
RESEARCH METHODOLOGY
OBJECTIVES OF THE STUDY
2.1OBJECTIVES OF THE STUDY
1.To get the brief knowledge about the whole organization structure
2. To discuss about the various activity carried by the every department in the
organization
3.To study the advertisement effectiveness in tvs motors.
2.2 DEFINITION OF RESEARCH:
"The definition of research includes any gathering of data, information and facts
for the advancement of knowledge."
- MARTIN SHUTTLEWORTH
"Research
is a process of steps used to collect and analyze information to increase
our understanding of a topic or issue". It consists of three steps: Pose a question,
collect data to answer the question, and present an answer to the question.
2.3 TYPES OF DATA:
There are two types of data:
i.
Primary data: The data collected for the first time by the researcher is called
primary data
ii.
Secondary data: The data collected by the review of literature and the other
methods already available is called as secondary data.
The researcher used secondary data’s in this project
CHAPTER 3
ORGANISATION STRUCTURE
ORGANISTIONAL STRUCTURE
The pattern of network of relationship between the various position is in a firm as well as
Between the person who hold those position referred to as organizational chart. As it has been
Mentioned earlier that it is a sole proprietary concern, followed by one
Manager, one workshop in charge, one supervisor, one spare part in charge, one
receptionist. Under the workshop in charge there are two skilled mechanics and two mechanics
cum electricians and under each of them there are two helpers. The top down chart of
the TVS, the major function at the top which subordinates function is
successive lower position
PROPRIETOR
MANAGER
S
SUPERVISOR
SPARE PARTS
IN
CHARGE
2 MECHANICS CUM AND
ELECTRICIAN
WORK SHOP
IN CHARGE
RECEPTIONIST
2 SKILLED
MECHANICS
2 HELPERS
2 HELPERS
TVS Company SWOT Analysis
Strengths
1. Ability to understand customer’s needs and wants
2. Recognized and established brand name
3 . Effective advertising capability
Weakness
1. They have big gap between cubic capacities of its products.
2. Its market share is reducing from last few years.
3. Bikes are not attractive as compare to there competitors.
Opportunities
1. Global expansion
2. Expansion of target market (include women)
3. Become India’s leader in the scooter market
Threats
1 . Suzuki Motorcycles can take away market share and c a u s e jo i n t
v e n t u r e t o g o s o ur
2. Bajaj Motors and Hero Honda is a strong competitor
FUNCTIONAL DEPARTMENTS
FINANCE
DEPARTMENT
SALES AND
MARFKETING
DEPARTMENT
TVS
MOTORS
AUDIT
DEPARTMENT
SERVICE
DEPARTMENT
PERSONNEL
DEPARTMENT
FINANCE DEPARTMENT
3.1FINANCE DEPARTMENT
 The finance department is responsible for managing all the finances of the
tvs motors
 The finance team are responsible for dealing with all money coming into and
going out of the tvs motors
Balance sheet on TVS MOTORS
Mar ' 12
Mar ' 11
Mar ' 10
Mar ' 09
Mar ' 08
47.51
47.51
23.75
23.75
23.75
Sources of funds
Owner's fund
Equity share capital
Mar ' 12
Mar ' 11
Mar ' 10
Mar ' 09
Mar ' 08
Share application money
-
-
-
-
-
Preference share capital
-
-
-
-
-
1,121.79
951.90
841.63
789.38
797.83
Secured loans
356.70
565.93
829.98
622.42
452.68
Unsecured loans
358.76
219.49
173.31
283.56
213.66
1,884.76
1,784.83
1,868.67
1,719.11
1,487.92
2,142.43
1,972.25
1,909.14
1,865.36
1,790.97
-
-
-
-
-
Less : accumulated depreciation
1,116.86
1,034.66
953.41
869.42
774.49
Net block
1,025.57
937.59
955.73
995.94
1,016.48
52.51
57.39
27.05
40.43
26.57
930.92
661.13
739.26
477.71
338.96
Current assets, loans & advances
1,131.50
1,268.64
1,022.03
971.27
839.84
Less : current liabilities & provisions
1,255.74
1,139.92
905.49
841.57
786.70
-124.24
128.72
116.54
129.70
53.14
-
-
30.09
75.33
52.77
Reserves & surplus
Loan funds
Total
Uses of funds
Fixed assets
Gross block
Less : revaluation reserve
Capital work-in-progress
Investments
Net current assets
Total net current assets
Miscellaneous expenses not written
Total
Mar ' 12
Mar ' 11
Mar ' 10
Mar ' 09
Mar ' 08
1,884.76
1,784.83
1,868.67
1,719.11
1,487.92
422.51
649.09
379.79
393.77
235.77
6.37
17.81
303.98
55.73
118.18
212.51
204.19
121.27
170.10
135.65
4750.87
4750.87
2375.44
2375.44
2375.44
Notes:
Book value of unquoted investments
Market value of quoted investments
Contingent liabilities
Number of equity sharesoutstanding (Lacs)
AIMS OF FINANCE DEPARTMENT
1. Book keeping procedures.
2. Creating a balance sheet and profit and loss account.
3. Providing management information.
4. Management of wages.
5. Raising of finance.
TVS MOTOR COMPANY – FINANCIAL AND STRATERGIES
BENEFITS
• Aligned individual objectives and action plans with business goals
• Evaluated employee performance on data rather than perception
• Increased HR employee productivity and reduced time to process standard HR
functions
• Established a single source of data
• Delivered enhanced reporting capabilities
• Reduced cost of staff requisition and recruitment with automated processes
• Improved levels of user satisfaction with HR self-service functionality
AUDIT DEPARTMENT
3.2AUDIT DEPARTMENT
Audit Committee
The primary objective of the Audit Committee is to monitor and provide effective
supervision of the management's financial reporting process with a view to ensure
accurate, timely and proper disclosure and transparency, integrity and quality of
financial reporting.
Brief description of terms of reference:
The Audit Committee of the Company is entrusted with the responsibility to
supervise the Company's internal control and financial reporting process and inter
alia performs the following functions:
a. Over viewing the Company's financial reporting process and the disclosure of
financial information.
b. Reviewing with the management quarterly and annual financial statements
before submission to the board for approval with particular reference to the matters
specified in the Listing Agreement.
c. Reviewing the statement of related party transactions and transactions with
companies in which one or more director(s) of the Company is / are deemed to be
interested / concerned.
d. Discussing the nature and scope of audit including internal audit prior to the
commencement of the audit and areas of concern, if any, arising post audit.
e. Reviewing the reports of internal auditors and ensuring that adequate follow-up
action is taken by the management on observations and recommendations made by
the internal auditors.
f. Reviewing the findings of any internal investigations by the internal auditors into
matters of suspected fraud or irregularity or a failure of internal control systems, of
a material nature, if any.
g. Recommending to the board the appointment / re-appointment / replacement of
the statutory auditors and the fees payable for audit and approving the payment for
any other services rendered by the statutory auditors.
h. Reviewing with the management, the annual financial statements before
submission to the board, in particular:
1). Any change in accounting policies and
practices;
2). Major accounting entries passed, based on
exercise of judgment by management;
3). Significant adjustments arising out of audit;
4). Compliance with accounting standards;
and
5). Disclosure of contingent liabilities.
m. Approving the appointment of the Chief Financial Officer after assessing the
qualifications, experience, background, etc. of the candidate.
n. In addition, reviewing of such other functions as envisaged under Section 292A
of the Act and clause 49 of the Listing Agreement with Stock Exchanges.
Personnel Department
3.3Personnel Department
Role of personnel manager
Personnel manager is the head of personnel department. He performs both
Managerial and operative functions of management. His role can be summarized
as:
1) Personnel manager provides assistance to top management the top
management are the people who decide and frame the primary policies of
the concern. All kinds of policies related to personnel or workforce Can be
framed out effectively by the personnel manager.
2) He advices the line manager as a staff specialist personnel manager acts
Like a staff advisor and assists the line managers in dealing with various
personnel matters.
3) As a counselor- as a counselor personnel manager attends problems and
grievances of employees and guides them. He tries to solve them in best of
his capacity.
4) Personnel manager acts as a mediator-he is a linking pin between
management and workers.
5) He acts as a spokesman- Since he is in direct contact with the employees, he
is required to act as representative of organization in committee appointed
by government. He represents company in training programs
Functions of Personnel Management
Following are the four functions of personnel management
1. Manpower planning
2. Recruitment
3. Selection
4. Training and Development
Personnel functions
The term personnel department refers to the function of the organisation that is
responsible for the management and motivation of people in the workplace.
Increasingly today the term Human Resource Management has come to replace
personnel - because personnel management is seen as an old fashioned way of
managing people, giving priority to organisational rather than individual
development needs.
Typically personnel work is concerned with:
1. The recruitment and selection of new employees, e.g. helping to prepare job
advertisements and job descriptions for new posts, and helping to organise the
interview process.
2. The induction of new employees where they are introduced to the company, and
aspects of the job they will be doing as well as essential requirements such as
health and safety training.
3. Training and development. Training focuses on the needs of the organisation
whereas development is more concerned with identifying and meeting the needs of
individual employees.
4. Organising the appraisal process to identify development needs of employees.
5. Representing the organisation as a go between on disciplinary issues e.g. when a
worker has continuously been late for work. Dismissing and making workers
redundant where necessary.
6. Managing payment systems, although this will probably be the responsibility of
a separate payroll section.
7. Taking responsibility for the motivation of employees by outlining motivational
work practices.
8. Organising the termination of work, and retirement of employees, as well as job
redundancies where appropriate.
Nowadays the emphasis is on the Human Resources Department providing a
service, which enables many of the activities to be carried out by relevant
departments within an organisation but with support and guidance from Human
Resources.
HUMAN RESOURCE DEVELOPMENT
The Company focuses on attracting the best talent through strategic recruitment from reputed Engineering Colleges and
Business Schools across the country. Managers are developed through structured foundation programs in association with
reputed institutions. The Company sponsors managers to overseas and inland universities for developing their capabilities to
handle new technologies and management practices. They are also deputed to international conferences and seminars to gain
global exposure. Leadership development programs have been institutionalized as part of career development for senior
executives. Career development workshops help identifying the high potential talents. This is reinforced with robust
development plans supported by reward and recognition system. The Company has developed a blueprint for creating Centers
of Excellence in the key business processes. These Centers of Excellence build competencies required for the present and the
future to provide competitive advantage. The Company continues to maintain its record on industrial relations with not a single
day of work being lost because of labor unrest. As on 31st March 2008, the Company had 4,284 employees on its rolls
ENVIRONMENT, HEALTH & SAFETY
An integrated EHS Management System is instituted both at Hosur and Mysore units. Both the
sites have been certified under ISO 14001 for Environment Management System and
under OHSAS 18001 for Occupational Health Safety Management System. The Company
continues to excel in key environmental performance areas, achieving a 35% reduction in fresh
water consumption, 45% per unit reduction in land fill waste disposal and 33% reduction in
paint sludge generation. In line with the World Environment Day. 2008 theme
g Kick the Habit - Towards Low Carbon Economy, the Company is making a conscious
effort to reduce its Carbon Foot print. Accordingly, it has taken various energy conservation
measures like the use of waste heat from central power plants, use of energy efficient motors,
use of CFL lighting systems, use of natural lights, special V Belts in machine drives etc. The
eventual goal is to become a Carbon Neutral Manufacturing Company.
COMMUNITY DEVELOPMENT AND SOCIAL RESPONSIBILITY
Srinivasan Services Trust (SST) is a trust co-sponsored by TVS Motor Company with the
vision of building self-reliant rural communities. SST extended its coverage to 363 villages,
serving a population of 3.71 lakhs. Some of the significant achievements are :
➢ Regular income of over Rs.4,000/- per month for 14,446 families
➢ No case of Infant and maternal mortality in the project areas.
➢ Morbidity caused by poor sanitation & hygiene reduced from 37% to13%.
➢ 100% enrolment of children in Balwad is and Schools.
➢ 1,12,000 hectares of degraded forest land reforested.
➢ 5,830 hectares were covered under Watershed Program.
Performance Appraisal
An organization’s goals can be achieved only when people put in their best
efforts. How to ascertain whether an employee has shown his or her best
performance on a given job? The answer is performance appraisal. Employee
assessment is one of the fundamental jobs of HRM. But not an easy one though.
TPM Excellence Award 2008
– First category by Japan Institute of Plant Maintenance
SERVICE DEPARTMENT
3.4SERVICE DEPARTMENT
Quality
The Company has significantly improved the quality performance of all its products through a
systematic task force approach. The fact that the Company came out with Industry first five
year extended warranty program on Star brand is a testimony to its manufacturing quality
TQM
The Company continues to benefit from 100% participation of employees in TQM activities.
The employees have completed more than 1,200 projects through QC Circles and Cross
Functional Teams. The average number of suggestions implemented per employee was 69
during 2007-08.
SERVICES OFFERED BY SHOWROOM
TVS provide quality services to their customers to keep long lasting customers relationship. The
services offered by the showroom are:
➢ Sales
➢Repairs
➢Servicing
➢Maintenance of vehicles
The unit undertakes all kinds of sales, repairs, servicing
TVS motor cycles.
and maintenance of all
As a sub-dealer TVS provides
2 years w a r r a n t y a f t e r s a l e s s e r v i c e s t o a l l T V S m o t o r c y c l e s
o n c e r t a i n t e r m s & conditions. It offers FIVE free services for new vehicles,
regular services after free services and general checkups. Everyday there are at
least 15-20 vehicles for servicing. The free services are offered on all TVS motorcycles on
the following basis:
Free service
1st service
2nd service
3rd service
4th service
5th service
Eligibility
500-750 kms or 1 month from the date
of purchase
2500-3000 kms or 3 month from the
date of purchase
5500-6000 kms or 6 month from the
date of purchase
7000-7500 kms or 9 month from the
date of purchase
11500-12000 kms or 12 month from the
date of purchase
SALES AND MARKETING
DEPARTMENT
3.5 SALES and MARKETING DEPARTMENT
1. The sales department is responsible for making sure that the customer is
happy.
2. Employees in the sales department are responsible for building a positive
relationship with the customer.
3. Please find below the Marketing mix of TVS Motors.
Marketing mix of TVS Motors
Product
TVS motors broad product categories include Domestic range, Three wheelers,
International range.TVS motors is the only two wheeler automobile which has its
penetration all consumer segments. They have products like Apache ATR which caters
to sports segment, TVS super XL to rural, Scooty pep to young and dynamic women,
Flame and Star City to working professional. Hence their product category meets the
needs from rural to urban life style. They also have their presence in three wheeler
segments. Recently they launched TVS Jive which is first clutch free bike.
Price
TVS motor, a unit of TVS group is which is a 100 year old group is known for its strong
values. There pricing strategy varies according to product category and the consumer
segment. The pricing is often economical pricing with focus on quality and Indian
pricing values and sentiments.
Place
TVS motors have around 2000 country wide main dealer show rooms and service
stations attached to it. Manufacturing plants of TVS are located at Hosur, Mysore,
Nalagarh and Karawang in Indonesia. There are also sub dealers who are engaged in
selling multiple brands in their show rooms with proper agreements.
Promotions
The promotional strategies involve placing brand ambassadors for each product specific
to geographic division (North India and South India).Virat Kohli , Dhoni for North
India, Actor Surya and Trisha for south India. The promotional activities include dirt
bike rally, MRF super cross championship rally promotional events in Malls etc.TVS
motors majorly concentrates on rural markets.
Our products Motorcycles
➢ TVS AX 100
➢ TVS Fiero
➢ TVS Samurai
➢ TVS Shaolin
➢ TVS Shogun
➢ TVS Apache(150 cc,13.7 Ps @8500rpm)
➢ TVS Apache RTR 160
➢ TVS Apache RTR 160 EFI (Electronic Fuel Injection)
➢ TVS Apache RTR 180 (17.3ps)
➢ TVS Centra
➢ TVS Fiero
➢ TVS Fiero F2
➢ TVS MAX 100
➢ TVS MAX R 100
➢ TVS Star
➢ TVS Star City
Scooterettes
➢ TVS ScootyKS (60 cc) (2nd Largest used Scooter in India)
➢ TVS Scooty ES (60 cc)
➢ TVS Teenz (60 cc)
➢ TVS Streak (90 cc
COMPETITORS
As the business grows the competition also increases. So the firm to be successful must prove greater customer value and
satisfaction than its competitors. So the firm should carry out continuous innovative marketing strategy to hold the market. The
main competitors of TVS
are:
➢India Motors (Hero Honda).
➢Baba Auto (Yamaha-Escorts).
➢Amar Sales & Services (Kinetic Engg Ltd.).
➢Mahamya motors ( Bajaj)
SALES PROMOTION
Sales promotion tool are used by most firm including manufacturers, distributors, retailers and trade association.
They are targeted towards final buyers. It is a short term incentives to encourage purchase or sale of a
product, where advertising offers reason
to buy a product , sales promotion offers reason to buy
now .Promotion plays an important role in the total performance mix. Mahamaya Motors undertakes various promotional
activities. Such as
➢Exchange offers by arranging exchange melas
➢Mega service camp
➢Finance facilities
➢Test drive
➢Free service camps
➢Calling for free service to the customers
➢Follow-up customers’ complaint
Future plan for company
COMPANY AT PRESENT & IN FUTURE
1. S u c c e s s f u l l y l a un c h e d t h e Vi c t o r a n d F i e r o - F 2 mo d e l s
a f t e r parting ways with Suzuki.
2. Two wheeler markets show sign of revival after a lackluster first half.
3. T h e c o m p a n y i s s u f f e r i n g a d e c l i n e i n v o l u m e s d u e t o
p o o r response of its two strokes Max motorcycles.
4. Recently launched the TVS Centra and 125 cc TVS Victor GLXand four
stroke Max in the pipeline, which would be launched later this year.
5. Plans major foray into three-wheeler and quadric cycles market
through fresh investments of Rs 500 crore.
6. Actively looking to set up manufacturing unit in Indonesia
or Vietnam.
7. Strong focus on R&D and product development.
Findings
Findings
TVS Motors is the third largest automobile manufacturer in India next to Hero
Moto Corp and Bajaj auto. TVS motors is belongs to TVS group which is $ 2.2
billion. It is the first company to produce indigenous moped and enter into 100 cc
two wheeler markets with collaboration of Suzuki. The 19 year old relation with
Suzuki was to engage in technology transfer and design suiting to Indian market.
In 2001, they had a strain in relationship in continuing the joint venture which led
to a separation.
SUGGESTIONS
Suggestions
Though TVS motors have the above said strength, it has to look in to the grey areas
where it has to given keen importance. At present company has no variety or
model in the premium bike segment.As of now Two-wheeler segment is one of the
most growing industries. It has to expand its operational wings to international
market by export of bikes to the untapped international markets.
Conclusion
Conclusion
This project has given us an idea and insights about the TVS Motors company
profile, its top management, Organization structure, various department involved
in the operation of the company. It also looks in detail about the various task
carried out by each department to achieve company goal.