Turkish Shoe brands to exhibit a “Fairy
Tale” in Moscow
Turkish Leather Brands will participate at the Mosshoes trade fair in Russia,
which is the most important market for Turkish leather goods and shoe exports,
with a very special project prepared by Istanbul Aydın University shoe design
students. A collection of 30 futuristic bridal top boot models will spice up
wedding fashion!
All eyes will be on the Turkish shoe brands at the “Mosshoes Exhibition for Footwear,
Bags and Accessories 2013” to be held in Moscow, Russia, on which Turkey has set its
sights for its leather goods and shoe exports... Turkish shoe brands will be attending the
fair with a spectacular project in collaboration with Istanbul Aydın University students,
thus publicizing their young designers and production capabilities on the world stage via
Moscow. The Project is directed by “Turkish Leather Brands” (TLB), a group dedicated
to strengthening the image of Turkish leather worldwide and promoting Turkish leather
and shoe brands in both domestic and international markets.
Mosshoes Moscow, an international platform that brings together the world’s shoe and
accessory brands, will be held on 25-28 March 2013 in Russia, a country that has
drawn admiration in recent years for its stable growth. The fair also host chain markets
and procurement groups, and is recognized as one of the largest and most important
gatherings in Eastern Europe and Russia. Accordingly, just like every year, Mosshoes
will play a key role in the export targets of Turkish Shoe Brands in the region.
AN UNUSUAL LOOK AT BOOTS
For the “Fairy of Fantasia” project, prepared under the direction of Turkish Leather
Brands Istanbul Aydın University exclusively for the Mosshoes trade fair, young
designers prepared bridal top boots through a fantastic and innovative perspective.
The starting point of the project was set to be “wedding”, which is a universal concept.
Setting out from this social tradition for which all guests prepare meticulously and dress
elegantly, and which is remembered for a lifetime, the prospective designers thus
sought to underline how special and precious Turkish shoes are.
As part of the project, top boots, which have made their mark on the world of fashion in
recent years, were designed by the fashion designers of the future through a different
perspective for “wedding” under 6 sub-concepts. The boots, produced by project
manager professors and students with the contributions of Turkey’s leading shoe
manufacturers, are also deemed the visual manifesto in global markets of the unique
design skills of the Turkish shoe industry.
The 30 boot models included in the fair were manufactured from leather and natural
materials for summer and winter. In line with the bridal shoes fashion in recent years,
naive and pastel shades were also used in addition to white in the models, which will be
exhibited for 4 days by fashion models on the corridors and on mannequins at the
Turkish Leather Brands trend ground.
“WE SUPPORT THE SHOE DESIGNERS OF THE FUTURE”
Istanbul Leather and Leather Products Exporters’ Association and Turkish Leather
Brands President Lemi Tolunay says that the project was exclusively prepared for
Mosshoes and exhibited Turkey’s assertiveness in the shoe industry not only in
production and exports but also in design. Noting that Russia was the largest importer
of Turkey’s leather goods, Tolunay says: “Every year, we are exporting $400 million
worth of leather goods and shoes from Turkey to Russia. Shoes accounts for a quarter
of these exports. Thanks to this and other promotional projects, we aim to maintain the
popularity of Turkish leather in Russia.”
“The project at Mosshoes demonstrates the great strides made by the TLB while
constituting a significant part of the support provided in Turkey to young designers.
Striving to introduce new designs and designers into the industry, Turkish Leather
Brands participates in this important fair, which gathers the world of leather and fashion,
together with the prospective designers of the future, once again demonstrating its
vision in the field,” Tolunay continued.
The TLB President also added, “We will continue with the projects we have created with
a view to boosting the innovative power of the Turkish leather industry, strengthening
their will to create and sell their own unique designs, and encouraging the unique
designs by talented young people,” says Tolunay. “In Turkey, we are setting the
dynamics of the world of fashion and design not only of today but also tomorrow.”
Detailed information on
turkishleatherbrands.com
Mosshoes
Fair
and
TLB’s
activities
is
available
on
Turkish Leather Brands (TLB)
The Turkish Leather Brands is a Council founded in 2005 with the purpose of promoting Turkish Leather
Brands in domestic and international markets, increasing the market and exports potential and
implementing the projects to be prepared. TLB carries out its activities with the support of companies
operating in the leather sector and under the coordination of the Istanbul Leather and Leather Products
Exporters’ Association and Aegean Leather and Leather Products Exporters’ Association. TLB is
responsible for organizing the activities of marketing to boost exports of Turkish leather and leather
products, the shoe industry, developing the markets, creating a promotional strategy, increasing the
market share of the sector across the globe, also primarily in the export markets, ensuring the image of
Turkish leather is recognized all over the world, organizing permanent activities in the field of R&D,
marketing, promotion and branding.
For Info:
Global H+K Strategies- 0 212 270 52 32
Melis Tosyalı melis.tosyali@hkstrategies.com
Erdem Öztürk erdem.ozturk@hkstrategies.com