RUNNING HEAD: Module Two: E-Commerce Market Report
Danielle Perri, Erica Alicchio, Jasmine Galloway
November 16, 2015
Module Two: E-Commerce Market Report
East Carolina University
College of Human Health and Performance
Department of Interior Design and Merchandising
MRCH 3300: Technologies in Merchandising
RUNNING HEAD: Module Two: E-Commerce Market Report
Part One. Competitive Analysis of Market Players
Name of Company: Shoebuy.com
FACTOR
Strength of
Shoebuy.com
Weakness
Shoebuy.com
In Comparison to
JustFab.com
In Comparison
to
Zappos.com
Importance
to
Customer
Products
-Products that
Shoebuy.com
carries:
-Women’s
shoes, clothing,
and accessories
-Men’s shoes,
clothing, and
accessories
-Kid’s shoes,
clothing, and
accessories
-Bags
-Accessories
-Products that
Shoebuy.com
does not carry:
-Specialty
shoes
-Specialty
clothing
-Boutique
items
-Products that
JustFab.com does not
have in comparison
to Shoebuy.com:
-Men’s shoes,
clothing, and
accessories
-Kid’s shoes,
clothing, and
accessories
-Bags
-Accessories
-Products that
Zappos.com
does not have
in comparison
to
Shoebuy.com:
-Zappos.com
has everything
that
Shoebuy.com
has
-Zappos.com
has more
products than
Shoebuy.com
-Products
are very
important
to the
customer
because the
store needs
to have
what the
customer is
looking for
or has an
idea what
they are
looking for
Price
-Women’s
shoes range
from $20 $800,
ShoeFan
rewards,1 point
per $1 spent,
$10 reward per
200 points
earned, start
with 100 points
when you sign
up, 200 points
= refer a friend,
10 points =post
a product
review, 20
points= link
your social
media account
to Shoebuy’s,
Shoebuy.com’s
customers
-Does not have
a credit card
rewards
program
-does not have
a VIP
membership
program where
customers can
buy one pair of
shoes get one
free
-Two pairs of shoes
for $39.99(buy one
get one free) with
VIP membership
-Nothing over$50
-Women’s
shoes range
from $3,000 $16,
Zappos rewards
visa, Earn
rewards while
pampering
yourself with
clothing, bags,
accessories,
and of course,
shoes, Earn 3
points for every
dollar spent at
Zappos.com,
Earn 1 point for
every dollar
spent on
purchases
elsewhere,
including
restaurants, gas
-Price is
very
important
to the
customer
because the
store needs
to have the
right price
range for
the
customer in
order for
them to be
interested
and keep
shopping
-For
example if
a low
income
customer is
shopping at
RUNNING HEAD: Module Two: E-Commerce Market Report
always receive
the best value
for their money
spent with the
company,
Shoebuy’s
customers
always get the
inside scoop on
the company
(what is going
on in corporate,
for example
press releases)
-no sales tax,
Shoebuy.com
has coupons
available to
customers
Quality
-With products
ranging from
$20 - $800
(roughly), the
quality ranges
from low to
high
-Focuses on
higher quality
department
store products
at discounted
rates
-Shoebuy.com
has loved labels
to boutique
designers and
everything in
between
-The website
has a list of the
top brands sold
for each
department so if
a customer is
looking for a
-Does not
design their
own products,
cannot sell
their products
for a lower
price
-Does not sell
high quality
shoes at higher
prices
-Designers at
JustFab.com design
their own products
-Spend $20 on
production
-Sell it to the
consumer on
JustFab.com for
$39.99 plus free
shipping
stations, movie
theatres, and
anywhere Visa
credit cards are
accepted,
Rewards are
automatic, As
soon as you
reach 2,500
points, a $25
Zappos.com
gift certificate
will be emailed
to you by
Zappos,
No annual fee
a high
priced store
they are
going to
walk out
because
they cannot
afford
anything
-Focuses on
higher end
shoes at higher
prices
-Quality is
very
important
to the
customer
because
they need
to know if
a product is
going to
last them a
long time
or not
RUNNING HEAD: Module Two: E-Commerce Market Report
higher quality
product then
they would
click on a more
expensive
brand
Selection
-Assortment:
Wide and deep
assortment in
all departments
Brands: Over
1,200 brands
-Sells high
priced
products at
discounted
prices, not
making
maximum
profit per sale
Price points:
Contemporary
- Contact
Shoebuy.com
through email
and live chat
-Phone:
Monday –
Friday: 8:00
AM – Midnight
ET, Saturday &
Sunday: 8:00
AM – 11:00
PM ET
-international
phone line
Assortment:
Wide and deep
assortment in
all departments
Brands: Only carries
items made by
JustFab
Brands:
Currently they
have 1,032
brands with
more on the
way
Price points: Budget
Scarcity:
Shoebuy.com
does restock
items when
items run out
Service
Assortment: Wide
and deep assortment
in just women’s
products
Scarcity: If an item is
out of stock you
cannot purchase it
and they do not
restock it when it
sells out. You can be
put on a waitlist (if
you would like) and
they will email you
when the item is back
in stock again.
-Does not have
toll free phone
calls
-Does not have
24/7, 365 days
a year phone
calls
- Compared to brand
competitors, JustFab
ranked at the top for
customer service
satisfaction
-Over 300 member
service agents ready
to assist consumers
-2.5 million phone
calls, emails, and live
chats answered
-24/7 customer
service
-customer service is
friendly, attentive,
Price Points:
Bridge
-Selection
is
important
to the
customer
because
they need
to know
what kind
of products
the store
has and at
what price
points
Scarcity:
Zappos.com
does restock
items when
items run out
- Call 24 hours
a day, 365 days
a year
-Email, live
chat, email a
security issue
-Service is
very
important
to the
customer
because if
there is a
problem
with the
product
they need
to reach out
to someone
who can
help them
RUNNING HEAD: Module Two: E-Commerce Market Report
and all around
amazing
Reliability
-Free
exchanges
-free shipping
-100% price
match
guarantee
-100% safe
purchase
guarantee
-no sales tax
-Does not have
100% size
match
guarantee
-over 35 million
customers worldwide
-The stylist creates a
profile for every
customer
-new merchandise is
hand picked for each
and every customer,
each month by the
stylist
-free shipping
-perfect fit guarantee
-$5.95 charge for
exchanges
-100% size match
guarantee
-video of the product
-Safe shopping
guarantee
-fast, free
shipping on
every order, no
minimums
-365 days to
return item
-free shipping
label
-secure
shopping
guarantee
Reliability
is very
important
to the
customer
because
they need
to know if
they can
trust you
with their
money if
they
purchase
something
from you
Stability
-Sales Projects
are up:
estimated
$315.0 million
in online sales
in 2015, up
10.3% from
$285.6 million
in 2014.
-Sales projects
are up but not
the highest in
increase in
sales
-Sales Projects are
up: grew $15 million
in revenue in 2015,
proving subscriptions
can work
-Sales Projects
are up: web
sales of $800
million in
2015, an
increase of
34% over sales
of $597 million
in 2014
Stability is
important
to the
customer
because
they need
to know if
they are
investing
their
money in
the right
company
Expertise
-Shoebuy.com
sells national
brands that
customers are
competitively
shoping for the
lowest price such as: UGG,
Converse, The
North Face,
Timberland,
-does not have
a style panel
that makes all
of the designs
for the
company
-style panel of 13
women who make all
of the designs for
JustFab.com
-designed in Los
Angeles, CA
-Zappos.com is
owned by
Amazon.com
but they
independently
run their site
-Zappos.com
sells national
brands that
customers are
competitively
-Expertise
is very
important
to the
customer
because
they need
to see that
the
company
knows
RUNNING HEAD: Module Two: E-Commerce Market Report
Sperry,
Patagonia and
many more
-Shoebuy.com
buys their
products from
these brands
and sells them
through their
website
Company
Reputation
-“Shout-out to
JOHN--who
helped me out
today with a
small issue on
the Vans that
my 15 year old
just bought, and
won't part with.
Thank you for
helping me
even though I
didn't have my
order number
handy.....we are
really enjoying
all the shoes
we've bought
lately and
wanted to say
THANK YOU
(!) for some
great customer
service today!!”
-Rachel R.
“Just worked
with John B. on
checking the
status of an
order. He very
nicely helped
me to find
when my order
would arrive. In
fact he is so
shopping for
what they
the lowest price are doing
when they
are
selecting
products to
sell on their
website
-does not value
customer
feedback for
the design of
the product
-“Rarely do I
take the time
good or bad to
leave a
comment, not
this time.
Worked CS for
40+ years, very
difficult job. I
just wanted to
say thank you!
You're
company has
undoubtedly
the best
customer
service I have
ever done
business with.
No other
company
comes close!
Kudos to ALL
involved.”
-The customer
-Pamela
perceives
“I just finished
JustFab.com as a
printing my
company that values
return label and
their feedback
I wanted to
-JustFab.com values
express my
this feedback because deep
they personalize a set appreciation for
amount of products
always such a
for every
wonderful
subscription/customer online
- "When I opened the
box and saw the
quality, not only of
the shoes but of the
shoe box and
packaging, I was
amazed. I even
received a shoe bag
to keep my shoes in. I
will definitely be
telling all my friends
about this."
- Deb F., Grand
Rapids, MI
-"JustFab is fantastic!
They have better
customer service and
higher quality shoes
and purses. AND
they listen to our
feedback! Love it!"
- Christy C., Jerome,
ID
-Company
reputation
is very
important
to the
customer
because
they need
to hear
good word
of mouth
through
family and
friends who
have
shopped
and
purchased
items on
the
company’s
website
RUNNING HEAD: Module Two: E-Commerce Market Report
Location
good as I was
finishing the
call knowing
the truck would
deliver the
items yet today,
the little brown
truck was
pulling in my
yard. Talk
about great
customer
service.”
-Sharon H.
-The customer
perceives
Shoebuy.com
as a company
that is very
helpful when
they are not
satisfied with a
national brand
product and
Shoebuy.com
can suggest a
similar style but
in a different
brand the
customer may
like
-The customer
likes that
Shoebuy.com
will assist them
when checking
out and when
the product will
be shipped to
their door
they have based on
that customer’s
preferences they
choose through a
short styling quiz one
a month
shopping
experience with
Zappos,
ordering and
receiving so
fast, and so
user friendly
for returns!
Have a
wonderful
day.”
-Michelle
-The customer
perceives
Zappos.com as
a company that
makes ordering
on their site
very easy, ships
their orders
fast, and also
returns and
refunds their
orders fast
-Lives on
-does not have
Google.com
any brands of
-Owned by IAC its own
-Lives on
Google.com
-Lives on
Google.com Owned by
Amazon.com
JustFab, Inc. Brands:
-JustFab
Location is
important
to the
customer
because
RUNNING HEAD: Module Two: E-Commerce Market Report
-IAC sister
brands:
-About.com,
DailyBurn.com,
Dictionary.com,
HomeAdvisor,
Vimeo
-ShoeDazzle
-Fabkids
-Fabletics
they need
to know
where they
can find the
company
online
IAC Partners:
-Expedia.com
-Hotwire.com
Appearance -The way the
site looks:
Shoebuy.com
promotes the
sale going on in
their main
picture as soon
as you go to
their site,
promoting
holiday gifts,
and seasonal
merchandise
-Overall
aesthetics:
search bar, wish
list, cart,
shoefan
rewards, sign
in, chat for
help, shop by
department
-does not have
a personalized
shop for each
and every
customer
based on their
preferences
-The way the site
looks: overall the site
looks like a fashion
blog page, social
media site such as
Facebook, Instagram,
Pinterest, Tumblr, or
an online magazine
-Overall aesthetics:
very user friendly,
JustFab.com’s
purpose to looking
like a social media
site so that their page
is very easy to use
just like how
Facebook isn’t that
hard to use
-they want the
customer to click on
the picture of the
product they like and
check out within a
few minutes
-The way the
site looks:
pictures
popular of
seasonal
merchandise,
top rated items,
new arrivals,
holiday gift
guide
-Overall
aesthetics: chat
for live help,
login or
register, my
account, my
favorites,
search bar,
search by size,
narrow shoes,
wide shoes,
popular
searches, my
cart, shop by
department,
alphabetical
brand index
Appearance
is very
important
to the
customer
because the
site overall
needs to
look
appealing
in order for
the
customer to
want to
shop on the
site
-The site’s
overall
aesthetics
need to be
very user
friendly
otherwise
they will
just get
frustrated
and shop
on another
site that is
easy to use
RUNNING HEAD: Module Two: E-Commerce Market Report
Sales
Method
-Customer
Service:
-Email
-Call: National
and
international
Monday Friday: 8:00
AM - Midnight
ET
Saturday &
Sunday: 8:00
AM - 11:00 PM
ET
-does not have
a toll free
phone 24/7
365 days per
year
- does not have
live chat
-Customer service:
Live chat: Hours:
6:00 AM - 5:00PM
PST
-Phone: Toll free
24/7
-Mail
Customer
Service:
-Phone: 24/7,
365 days per
year
-Email
-Live chat
-Customer
service is
important
to the
customer
because if
they cannot
get
someone to
help them
quickly
they will
complain
and leave a
bad review
on the site
Credit
Policies
-Returns:
-Free
exchanges/store
credit
-$6.95
restocking fee
for returns for
refunds
-Returns must
be within 60
days
-does not have
365 days for a
full refund
-does not have
free returns
Returns:
-Free exchanges or
store credit
-$5.95 restocking fee
for returns for
refunds
-Returns must be
within 30 days
-Returns:
-Full refund
within 365 days
-Free
exchanges/store
credit
-Credit
policies are
important
to the
customer
because
they need
to know if
they can
return a
product if it
does not fit
before they
buy it
-”Powered by
Service”
Advertising
is very
important
to the
customer
because
they need
to know
what your
company is
best at or
what your
Advertising - “Free
Shipping and
Exchanges, No
Worries”
-does not focus -”Personal Styling by
on
Celebrity Stylists”
personalization
for customers
RUNNING HEAD: Module Two: E-Commerce Market Report
company is
known for
-overall
message
-they want
to know if
their
personal
values
match your
company’s
values
Image
Shoebuy.com’s
overall image is
discounting
high end shoes
-Offers
department
store brands at
a discounted
price
-could focus
more on
customer
service
-JustFab.com’s
overall image is
celebrity styled shoes
at a lower price than
department stores
-They recommend
shoes just for you by
having the customer
take a short survey of
their preferences once
a month
-Zappos.com’s
overall image is
customer
service and
showing their
customers that
they really do
care
-They value
customer
ratings and they
put the top
rated
products/brands
(by
customers) on
their homepage
so customers
can find them
quickly and
check out fast
-Image is
very
important
to the
customer
because
they need
to know
what your
company is
best known
for
-strongest
aspect of
the
company
-what your
company
markets to
the public
RUNNING HEAD: Module Two: E-Commerce Market Report
Name of Company: Zappos.com
FACTOR
Strength of
Zappos.com
Weakness
Zappos.com
In Comparison to
JustFab.com
In Comparison
to
Shoebuy.com
Importance to
Customer
Products
Products that
Zappos.com
carries:
-Women’s
clothing, shoes,
and accessories
- Men’s
clothing, shoes,
and accessories
-Kid’s clothing,
shoes, and
accessories
-Bags and
Handbags
-Watches
-Boutique store
-Zappos.com
has
everything
that
JustFab.com
and
Shoebuy.com
has and even
more
-Compared to
JustFab.com
Zappos.com does not
have:
- Zappos.com has
everything that
JustFab.com has plus
more
-Compared to
Shoebuy.com
Zappos.com
does not have:
- Zappos.com
has everything
that
Shoebuy.com
has plus more
-Products are
very important
to the
customer
because the
store needs to
have what the
customer is
looking for or
has an idea
what they are
looking for
Price
-Women’s
shoes range
from $3,000 $16
-Zappos
rewards visa,
Earn rewards
while
pampering
yourself with
clothing, bags,
accessories,
and of course,
shoes, Earn 3
points for every
dollar spent at
Zappos.com,
Earn 1 point for
every dollar
spent on
purchases
elsewhere,
-Zappos.com
has more
expensive
shoes
-Does not
discount
products
frequently
-Does not
have a
membership
that allows
customers to
buy 2 pairs
of shoes for
$40
-Has sales
tax on
products
Compared to
Zappos.com,
JustFab.com has
lower priced shoes
and a VIP
membership that
allows the customer
to get 2 shoes for $40
Compared to
Zappos.com,
Shoebuy.com
has lower
priced shoes,
has a store
rewards
program that is
not a credit
card, and has
no sales tax
-Price is very
important to
the customer
because the
store needs to
have the right
price range for
the customer
in order for
them to be
interested and
keep shopping
-For example
if a low
income
customer is
shopping at a
high priced
store they are
going to
walkout
because they
RUNNING HEAD: Module Two: E-Commerce Market Report
including
restaurants, gas
stations, movie
theatres, and
anywhere Visa
credit cards are
accepted,
Rewards are
automatic, As
soon as you
reach 2,500
points, a $25
Zappos.com
gift certificate
will be emailed
to you by
Zappos, No
annual fee
cannot afford
anything
Quality
-Focuses on
higher end
shoes at higher
prices
-Does not
manufacture
their own
products
-Cannot sell
products at
lower price
because they
have to go
through a
middleman
-Does not
discount
higher priced
items
frequently
-Designers at
JustFab.com design
their own products
-Spend $20 on
production -Sell it to
the consumer on
JustFab.com for
$39.99 and free
shipping
-With products
ranging from
$20 - $800
(roughly), the
quality ranges
from low to
high
-Focuses on
higher quality
department
store products
at discounted
rates
-Shoebuy.com
has loved
labels to
boutique
designers and
everything in
between
-Quality is
very important
to the
customer
because they
need to know
if a product is
going to last
them a long
time or not
Selection
-Assortment:
Wide and deep
assortment in
-Does not
manufacture
their own
private brand
-Assortment: Wide
and deep assortment
in women’s shoes,
clothing, handbags,
and jewelry
-Assortment:
Wide and deep
assortment in
all departments
-Selection is
important to
the customer
because they
need to know
RUNNING HEAD: Module Two: E-Commerce Market Report
-women’s
shoes, clothing,
and accessories
-men’s shoes,
clothing, and
accessories
-kid’s shoes,
clothing, and
accessories
-bags
-accesories
-boutique shop
Brands: 1.032
brands with
more on the
way
-Price points:
Bridge
-Scarcity:
Zappos.com
will replenish
items when
they sell out
-Price point
may be too
higher for
some
customers
-Brands: Only carries
JustFab
-Price points: Budget
-Scarcity:
JustFab.com does not
replenish items when
they sell out, but the
customer has the
option to be put on a
waitlist and they will
email you when that
item is available
again
-Typically specific
sizes in select styles
will sell out first
before the product
sells out as a whole
Brands: Over
1,200 brands
Price points:
Contemporary
Scarcity:
Shoebuy.com
does restock
items when
items run out
what kind of
products the
store has and
at what price
points
Service
-Call 24 hours
a day, 365 days
a year
-email
-chat with live
help
-email for
security issues
-Does not
have an
international
line
- Compared to brand
competitors, JustFab
ranked at the top
for customer service
satisfaction
-Over 300 member
service agents ready
to assist consumers
-2.5 million phone
calls, emails, and live
chats answered
-24/7 customer
service
-customer service is
friendly, attentive,
and all around
amazing
- Contact
Shoebuy.com
through email
and live chat
-Phone:
Monday –
Friday: 8:00
AM –
Midnight ET,
Saturday &
Sunday: 8:00
AM – 11:00
PM ET
-international
phone line
-Service is
very important
to the
customer
because if
there is a
problem with
the product
they need to
reach out to
someone who
can help them
Reliability
-Safe shopping
guarantee
-fast, free
shipping on
-Does not
have 100%
price match
guarantee
-over 35 million
customers worldwide
-create a profile for
the stylist
-free shipping
-100% price
match
guarantee
Reliability is
very important
to the
customer
RUNNING HEAD: Module Two: E-Commerce Market Report
every order, no
minimums
-free shipping
label
-secure
shopping
guarantee
-Does not
have 100%
size match
guarantee
-Does not
have 100%
safe purchase
guarantee
-Does not
have a
perfect fit
guarantee
-new merchandise is
handpicked for each
and every customer,
each month by the
stylist
-free shipping
-perfect fit
guarantee
-100% size match
guarantee
-video of the product
-100% safe
purchase
guarantee
because they
need to know
if they can
trust you with
their money if
they purchase
something
from you
Stability
-Sales Projects
are up: web
sales of $800
million in
2015, an
increase of
34% over sales
of $597 million
in 2014
-Zappos.com
does not
have any
weakness,
their sales
projects have
increased the
most out of
their
competitors
-Sales Projects are
up: Grows an
additional $15
million in revenue in
2015, proving
subscriptions can
work
-Sales Projects
are up:
estimated
$315.0 million
in online sales
in 2015,up
10.3% from
$285.6 million
in 2014.
Stability is
important to
the customer
because they
need to know
if they are
investing their
money in the
right company
Expertise
-Zappos.com is
owned by
Amazon.com
but they
independently
run their site
-Zappos.com
sells national
brands that
customers are
competitively
shoping for the
lowest price
-Does not
have a style
panel who
makes all of
the designs
for their
company
-style panel of 13
women who make all
of the designs for
JustFab.com
-designed in Los
Angeles, CA
-Shoebuy.com
sells national
brands that
customers are
competitively
shopping for
the lowest
price
-such as: UGG,
Converse, The
North Face,
Timberland,
Sperry,
Patagonia and
many more
-Shoebuy.com
buys their
products from
these brands
and sells them
through their
website
-Expertise is
very important
to the
customer
because they
need to see
that the
company
knows what
they are doing
when they are
selecting
products to
sell on their
website
RUNNING HEAD: Module Two: E-Commerce Market Report
Company
Reputation
-“Rarely do I
take the time
good or bad to
leave a
comment, not
this time.
Worked CS for
40+ years, very
difficult job. I
just wanted to
say thank you!
You're
company has
undoubtedly
the best
customer
service I have
ever done
business with.
No other
company
comes close!
Kudos to ALL
involved.”
-Pamela
“I just finished
printing my
return label and
I wanted to
express my
deep
appreciation for
always such a
wonderful
online
shopping
experience with
Zappos,
ordering and
receiving so
fast, and so
user friendly
for returns!
Have a
wonderful
day.”
-Does not
personalize a
set amount of
products for
each
customer
based on
their
preferences
-They don’t
alter their
products
based on
customer
reviews
-Does not
value
customer
feedback as
much as
JustFab.com
does because
Zappos.com
does not
manufacture
it’s own
products
- "When I opened the
box and saw the
quality, not only of
the shoes but of the
shoe box and
packaging, I was
amazed. I even
received a shoe bag
to keep my shoes in. I
will definitely be
telling all my friends
about this."
- Deb F., Grand
Rapids, MI
-"JustFab is fantastic!
They have better
customer service and
higher quality shoes
and purses. AND
they listen to our
feedback! Love it!"
- Christy C., Jerome,
ID
-“Shout-out to
JOHN--who
helped me out
today with a
small issue on
the Vans that
my 15 year old
just bought,
and won't part
with. Thank
you for helping
me even
though I didn't
have my order
number
handy.....we
are really
enjoying all the
shoes we've
bought lately
and wanted to
say THANK
YOU (!) for
some great
-The customer
customer
perceives
service
JustFab.com as a
today!!”
company that values
-Rachel R.
their feeback
“Just worked
-JustFab.com values
with John B.
this feeback because on checking
they personalize a set the status of an
amount of products
order. He very
for every
nicely helped
subscription/customer me to find
they have based on
when my order
that customer’s
would arrive.
preferences they
In fact he is so
choose through a
good as I was
short styling quiz one finishing the
a month
call knowing
the truck
would deliver
the items yet
today, the little
brown truck
-Company
reputation is
very important
to the
customer
because they
need to hear
good word of
mouth through
family and
friends who
have shopped
and purchased
items on the
company’s
website
RUNNING HEAD: Module Two: E-Commerce Market Report
-Michelle
-The customer
perceives
Zappos.com as
a company that
makes ordering
on their site
very easy, ships
their orders
fast, and also
returns and
refunds their
orders fast
Location
-Lives on
Google.com Owned by
Amazon.com
was pulling in
my yard. Talk
about great
customer
service.”
-Sharon H.
-The customer
perceives
Shoebuy.com
as a company
that is very
helpful when
they are not
satisfied with a
national brand
product and
Shoebuy.com
can suggest a
similar style
but in a
different brand
the customer
may like
-The customer
likes that
Shoebuy.com
will assist them
when checking
out and when
the product
will be shipped
to their door
- Does not
have any
brands
underneath
Zappos.com
that
customers
can search
for
-Does not
have any
sister brands
that
-Lives on
Google.com
JustFab, Inc. Brands:
-JustFab
-ShoeDazzle
-Fabkids
-Fabletics
-Lives on
Google.com
-Owned by
IAC
Location is
important to
the customer
because they
need to know
-IAC sister
where they
brands:
can find the
About.com
company
DailyBurn.com online
Dictionary.com
-HomeAdvisor
RUNNING HEAD: Module Two: E-Commerce Market Report
customers
can search
for
-Does not
have any
partners
Appearance The way the
site looks:
pictures
popular of
seasonal
merchandise,
top rated items,
new arrivals,
holiday gift
guide
-Overall
aesthetics: chat
for live help,
login or
register, my
account, my
favorites,
search bar,
search by size,
narrow shoes,
wide shoes,
popular
searches, my
cart, shop by
department,
alphabetical
brand index
Sales
Method
Customer
Service:
-Phone: 24/7,
365 days per
year
-Email
-Live chat
-Vimeo
IAC Partners:
-Expedia.com
-Hotwire.com
-Does not
advertise any
sales going
on
-Does not
look like a
social media
site for easy
accessibility
-does not
have a wish
list
-does not
have rewards
program at
the top of the
page
-The way the site
looks: overall the site
looks like a fashion
blog page, social
media site such as
Facebook, Instagram,
Pinterest, Tumblr, or
an online magazine
-Overall aesthetics:
very user friendly,
JustFab.com’s
purpose to looking
like a social media
site so that their page
is very easy to use
just like how
Facebook isn’t that
hard to use
-they want the
customer to click on
the picture of the
product they like and
check out within a
few minutes
-The way the
site looks:
Shoebuy.com
promotes the
sale going on
in their main
picture as soon
as you go to
their site,
promoting
holiday gifts,
and seasonal
merchandise
-Overall
aesthetics:
shoefan
rewards,
Appearance is
very important
to the
customer
because the
site overall
needs to look
appealing in
order for the
customer to
want to shop
on the site
-The site’s
overall
aesthetics
need to be
very user
friendly
otherwise they
will just get
frustrated and
shop on
another site
that is easy to
use
-does not
have an
international
phone line
- phone line
is not toll
free
-does not
have mail
-Customer service:
Live chat: Hours:
6:00 AM - 5:00PM
PST
-Phone: Toll free
-Mail
-Customer
Service:
-Call: National
and
international
Monday Friday: 8:00
AM - Midnight
ET
Saturday &
Sunday: 8:00
-Customer
service is
important to
the customer
because if
they cannot
get someone
to help them
quickly they
will complain
and leave a
RUNNING HEAD: Module Two: E-Commerce Market Report
Credit
Policies
-Returns:
-Full refund
within 365 days
-Free
exchanges/store
credit
Advertising -”Powered by
Service”
Image
-Zappos.com’s
overall image is
customer
service and
showing their
customers that
they really do
care
AM - 11:00
PM ET
bad review on
the site
-Zappos.com
does not
have any
weaknesses
compared to
their
competitors
-Returns:
-$5.95 restocking fee
for returns for
refunds
-Returns must be
within 30 days
-Returns:
-$6.95
restocking fee
for returns for
refunds
-Returns must
be within 60
days
-Credit
policies are
important to
the customer
because they
need to know
if they can
return a
product if it
does not fit
before they
buy it
-does not
personalize
products for
each and
every
customer
-”Personal Styling by
Celebrity Stylists”
- “Free
Shipping and
Exchanges, No
Worries”
-Advertising is
very important
to the
customer
because they
need to know
what your
company is
best at or what
your company
is known for
-overall
message
-they want to
know if their
personal
values match
your
company’s
values
-Does not
focus on
personalizing
products for
customers
-does not
discount high
priced
products
-JustFab.com’s
overall image is
celebrity styled shoes
at a lower price than
department stores
-They recommend
shoes just for you by
having the customer
take a short survey of
Shoebuy.com’s
overall image
is discounting
high end shoes
-Offers
department
store brands at
a discounted
price
-Image is very
important to
the customer
because they
need to know
what your
company is
best known
for
RUNNING HEAD: Module Two: E-Commerce Market Report
-They value
customer
ratings and they
put the top
rated
products/brands
(by
customers) on
their homepage
so customers
can find them
quickly and
check out fast
their preferences once
a month
-strongest
aspect of the
company
-what your
company
markets to the
public
JustFab.com (JustFab.com, 2015)
Shoebuy.com (Shoebuy.com, 2015)
Zappos.com (Zappos.com, 2015)
Part Two. Combining Elements
JustFab.com
A value proposition is marketing statement that summarizes why a consumer should buy
a product and/ or use a service. JustFab co-CEO Mr. Goldenberg states their value proposition is
“to make every effort to reward the support of our loyal customers and to attract new audiences
by having the best selection of shoes, accessories and apparel at the best price.” In 2021, JustFab
was the first to launch its own online community that creates a space for all members to upload
photos and get style advice from other members as well as from JustFab style panel experts.
Additionally, JustFab is extending its support services so that all members have access to fashion
consultants 24/7. With features such as expanded purchasing options, VIP perks, and a user
community JustFab provides consumers the comfort of shopping at its most convenient.
Shoebuy.com
Shoebuy.com credits its ongoing success to offering a value proposition that makes it
very difficult for the customer to say no. The site offers footwear, handbags, accessories and
luggages. As inventory from over 200 brands in a vast array of size, widths and color. The site
also free shipping, free returns, no sales tax, 110% price guarantee and live customer service.
The CEO and cofounder of the company, Scott Savitz, has said that he didn't want to enter this
business if he couldn’t sell a product that offers free shipping because he believed it was part of
the whole value proposition. He felt that just because Shoebuy.com was offering a product on the
internet, that alone wasn’t enough for somebody to make a purchase.(If the shoes fit , 2014)
Shoebuy does offer a customer to join ShoeFan rewards for free, that allows a customer to spend
and receive points. The more they spend, the more points they will have to cash in towards a pair
of shoes. Shoebuy is all about finding what the customers to find the perfect match for fit, style
and value and if the customers doesn't love it, they will fix the problem.
RUNNING HEAD: Module Two: E-Commerce Market Report
Zappos.com
Zappos carries more than 1,000 brands, over 200,000 style and over 900,000 unique
UPCs. They are a company that sells footwear, clothing, handbags, accessories and housewares.
They do offer free shipping and returns and VIPS to gain more benefits throughout the site. The
company’s #1 core value is “deliver WOW through service.” That’s the true value
proposition. Zappos doesn’t call their call center a customer service department, it is the
customer loyalty department. Unlike traditional call centers, the Zappos team doesn’t have call
time limits, in fact, their longest call was 8 hours and 28 minutes, but that was an extreme
outlier. The team doesn’t have any sales performance goals. They are there to satisfy their
customers, period. (Marketing Trend Watcher, 2012) They do so via phone, live chat, twitter,
email, zappos.com and other social sites. The key is about creating value for their customers and
build long term relationships.
1. E-commerce presence
JustFab.com
A competitive advantage is an advantage that a firm has over its competitors, allowing it
to generate greater sales or margins and/or retain more customers than its competition. Ecommerce sites such as JustFab have the advantage of technology over its competitors. “Using
data from customer activity on its website, JustFab can score customers on their likelihood to
make purchases within the next month based on how frequently they visit the site, the number of
items they have on their wish list, household income and other attributes”, says JustFab co-CEO
Mr. Goldenberg (Chao, 2015). That helps inform the company of how many items it needs to
stock in each size, and can even help JustFab keep hot items in stock. Another advantage is
having their inventory composed of products by their own designers.
Shoebuy
Shoebuy does offer international shipping and free returns for exchanges, unlike their
competitors they want their customers to not have to pay more than they need to. They offer so
much for their customers to make sure they are happy. Their biggest competitive advantage than
the other competitors is happy at both of option for the customers to look at and other benefits
that comes with buying for ShoeBuy. They have a price guarantee which if they find a shoes on
their website and a different website that is cheaper, they will give the customer that price.
ShoeBuy is great for people wanting to get the best for their money.
RUNNING HEAD: Module Two: E-Commerce Market Report
Zappos.com
Zappos is very customer oriented and that set them high over the other competitors. They
are willing to do anything to keep their customers happy and the business going. They are known
for staying on the phones for a long time with their customers. The longest customer service
record was 6 hours. Just by looking at that number, it is easy to tell that Zappos cares more about
their customers than sales. They are focused on building that relationship with the customers.
This is the reason why the company been doing so well, by having a good customer relationship
lets the customer know they trust you and want shop more. They will even go above and beyond
to surprise their customers with free overnight shipping and even send them flowers. (Zappos
Show Culture is a Competitive Advantage, 2010)
2. Mobile presence.
JustFab.com



JustFab uses both online and multichannel marketing strategies to capture its target
market. The company effectively uses its website and social media to enhance its online
strategy. The JustFab company website is linked to social media networks such as
Facebook, twitter, etc.
The company uses an online strategy via email to send out newsletters and promotion
information, and to inform subscribers of their marketing communication campaigns.
Multichannel marketing is used by JustFab as a means of providing alternative methods
for to customers to purchase products. JustFab is was known as just an online fashion
company until it incorporated the multi-channel marketing strategy by opening a retail
store. The goal was to provide customers with the opportunity to try on products before
buying them.
Shoebuy.com



ShoeBuy uses it online website to attract customers but as well at their several social
media accounts to let the customers know about certain deals coming up and what work
bests with their style. They have Facebook, Twitter, Instagram, Pinterest and a blog to
connect with their customers.
The company does offer a rewards program to sign up on to get more points every time
they purchase an item. Those points gets added to your next purchase and you get a
discount. By adding this as their market strategy allows the company to reach the
customer more with deals.
Shoebuy does market with email, email is the most convenient way to let a customers
know that has been shopping with them forever or a first time buyer to let them know
what is going on. Not everyone has a social media account so email is the best for the
company to connect with their customers
RUNNING HEAD: Module Two: E-Commerce Market Report
Zappos.com

They have been successfully executing their marketing strategy with a social focus since
the first days of social media. For over 5 years, and their strategies have played a
significant role in their growth.
 Their social media strategy is built around their company web site and 5 additional core
social platforms, including Twitter, Facebook, Pinterest, G+, and YouTube. We will
review Zappos’ social media strategy in detail below.
 Zappos is very customer oriented and they connect with them more on social media than
anything else. Their goal is make their customers happy.
(Zappos Show Culture is a Competitive Advantage, 2010)
Part Three. Determining Market Players’ E-Commerce Presence
JustFab.com
Type of
Presence
Platform
Activity
Website/Apps
Social Media
Traditional, Mobile, Facebook, Twitter,
Instagram, Pinterest, Tumblr
Search, Display, Affiliates
and sponsorships
Sharing, engagement and
conversation
Email
Internal Lists/ Purchased Lists
Newsletters, updates and sales
Offline Media
TV
Exposure, Branding
Shoebuy.com
Type of
Presence
Platform
Activity
Website/App
Social Media
Traditional, Mobile, Tablet, Twitter,
Google+ and Pinterest, Facebook
Search, Display, Affiliates
and sponsorships
Sharing, engagement and
conversation
Email
Internal lists/Purchased Lists
Updates, Sales, Newsletters
Offline media
TV
Exposure and Branding,
Education
RUNNING HEAD: Module Two: E-Commerce Market Report
Zappos.com
Type of
Presence
Platform
Activity
Website/Apps
Social Media
Traditional, Mobile, Tablet, Facebook,
Twitter, Google+, LinkedIn, Youtube
Search, Display, Affiliates
and sponsorships
Sharing, engagement,
conversation and advice
Email
Internal lists/Purchased Lists
Newsletters, updates and
sales
Offline media
Tv, Direct mail and digital campaigns
Education, Exposure and
branding
3. For each company (all three), describe their e-commerce presence.
a.
Make sure to discuss the following topics (Provide a minimum of 3 paragraphs, 5-6
sentences each):
i.
System Design/Web Server
JustFab.com



JustFab has a logical design system, which includes a data flow diagram that describes
the flow of information at the e-commerce site, the processing functions that must be
performed and the databases that will be used. The logical design also includes a
description of the security and emergency backup procedures that will be instituted, and
the controls that will be used in the system.
In the customer's eyes and how it works for them is going on the website, login to their
account where it personally tells you the type of shoes you should get based off the style
quiz that was taken before signing up to the website. Then the customer will shop the
website, items goes into their chart and will be purchased and sent to their order database
and shipped to the customer.
JustFab has a much more logical and simple design that allows their customers to go step
by step through the site and understand what is going on. Every click that is made, goes
to the next step in order to reach the end and purchase an item.
RUNNING HEAD: Module Two: E-Commerce Market Report
Shoebuy.com

Shoebuy has the same system design as JustFab, they have a logical design for their
website to allow their customers, includes a data flow diagram that describes the flow of
information at the e-commerce site, the processing functions that must be performed and
the databases that will be used. The logical design also includes a description of the
security and emergency backup procedures that will be instituted, and the controls that
will be used in the system.
Zappos.com

ii.
Zappos also has a logical design for their website, it's the most use design that is simple
for the customer to understand and follow throughout the site. The customer is able to
look at the digital catalog, shop online, add things to their chart, purchase the item and
have it shipped. The logical design is designed for the website to function that way and
make sure every click goes in order.
E-Commerce Software
JustFab.com



Uses an e-commerce merchant server software, that provides the basic functionality
needed for online sales, including an online catalog, order taking via on online shopping
cart, and online credit card processing
online catalog allow the customers to see the lists of products available on the web site.
This would include a database capability that will allow for construction of a customized
online catalog. The complexity and sophistication of the catalog depends on the size of
the company and its product lines. Since JustFab is one of the largest shoe store online,
their catalog is very easy to follow and sophistication. The shopping cart allows shoppers
to set aside desired purchases in and preparation for checkout. The merchant server
software automatically stores shopping cart data
The credit card processing, verifies the shopper’s credit card and then puts through the
debit to the card and the credit to the company’s account at checkout. E-commerce
software suites typically supply the software for this function.
RUNNING HEAD: Module Two: E-Commerce Market Report
Shoebuy.com



Uses an e-commerce merchant server software, that provides the basic functionality
needed for online sales, including an online catalog, order taking via on online shopping
cart, and online credit card processing
Online catalog allow the customers to see the lists of products available on the web site.
This would include a database capability that will allow for construction of a customized
online catalog. The complexity and sophistication of the catalog depends on the size of
the company and its product lines. Since JustFab is one of the largest shoe store online,
their catalog is very easy to follow and sophistication. The shopping cart allows shoppers
to set aside desired purchases in and preparation for checkout. The merchant server
software automatically stores shopping cart data
The credit card processing, verifies the shopper’s credit card and then puts through the
debit to the card and the credit to the company’s account at checkout. E-commerce
software suites typically supply the software for this function.
Zappos.com



Zappos is known to have an open source software that is developed by a community of
programmers and designers and is free to use and modify. The advantage of using opensource web building tools is that you get exactly what you want, a truly customized
unique website.
Analytics is used to keep track of the sites customer activities and the success of the web
advertising campaign. They use google analytics, to advertise and provides good tracking
tools, most hosting services will provide these services as well. Since Zappos is very
customer orientation, they want the best for their customers and making sure to track how
much time they spend on the website and improve on certain things to make the website
better.
According to the Zappos website “We love open source software and try to use it
whenever we can because it saves us some development time and is easy to customize.
“Our developers are also expected in some degree to be architects, project planners,
designers, database programmers and system administrators. They are more interested in
making the experience better for the customers.
RUNNING HEAD: Module Two: E-Commerce Market Report
iii.
E-Commerce Hardware
JustFab.com



On the demand side, uses an I/O intensive that requires input/output operations rather
than heavy-duty processing power. As a result, web site performance is constrained
primarily by the servers I/O limitations and the telecommunications connection rather
than the speed of the processor. Other demands on the web site is looking at the user
profile and the nature of the content, if users request searches, registration forms and
order taking via shopping charts, then the demands on processors will increase markedly
On the supply side, uses the vertical and horizontal scaling hardware, vertical refers to
increasing the processing power of individual components. Horizontal refers to
employing multiple computers to share the workload and increase the footprint of the
installation. You can scale your site vertically by upgrading the servers from a single
processor to multiple processors. You can keep adding processors to a computer
depending on the operating system and upgrade to faster chip speeds as well.
JustFab wants to be able manage connections, aggregate user data, use appliance servers,
use a faster computer and segment workload to make sure their website is running
property and that works for the customer wherever they need to go on it.
Shoebuy.com



On the demand side, uses a stateless platform that refers to the fact that the server does
not have to maintain an ongoing, dedicated interaction with the client. A web session
typically begins with a page request, then a server replies and the session is ended. The
sessions may last from tenths of a second to a minute per user. System performance does
degrade as more and more simultaneous users request service.
Since Shoebuy is under shopping, their content would use a catalog, dynamic items and
user profiles with data mining. They have security that involves privacy, non-repudiation,
integrity, authentication and regulations, the number of page views would be moderate to
high. All these relate to the stateless to see if the server needs to maintain the client.
On the supply side, they use scalability that refers to the ability of a site to increase in
size as demands warrants. There are three steps you can take to meet the demands for
service at the site: scale hardware vertically, scale hardware horizontally and/or improve
the processing architecture of the site.
RUNNING HEAD: Module Two: E-Commerce Market Report
Zappos.com



On the demand side, uses an I/O intensive that requires input/output operations rather
than heavy-duty processing power. As a result, web site performance is constrained
primarily by the servers I/O limitations and the telecommunications connection rather
than the speed of the processor. Other demands on the web site is looking at the user
profile and the nature of the content, if users request searches, registration forms and
order taking via shopping charts, then the demands on processors will increase markedly
On the supply side, uses the vertical and horizontal scaling hardware, vertical refers to
increasing the processing power of individual components. Horizontal refers to
employing multiple computers to share the workload and increase the footprint of the
installation. You can scale your site vertically by upgrading the servers from a single
processor to multiple processors. You can keep adding processors to a computer
depending on the operating system and upgrade to faster chip speeds as well.
Zappos connects with their customers 24/7, making sure they are getting the right
products and see what the demands are for the site. They can update their vertical or
horizontal to best fit the supply and demands for the site.
4. For each company (all three), describe their mobile presence.
JustFab.com




As a business objective, they have advertising and promotion, where they will email the
customers the coupons and also let them know about any sales that will be going on.
By handling the advertising and promotion, the information that is required is product
descriptions, coupon management and inventory management. Another big one JustFab
using is Gathering customer feedback, they would have the ability to retrieve and store
user inputs including texts, photos and video by the customer sign in and identification
and their database.
They also use a building customer community experience by having the customers take a
quiz on their website to get to know what certain customers like in style and find shoes
that match their personality
You can connect to JustFab on mobile devices, touch screen technology and tablets
ShoeBuy.com



Shoebuy interacts with their customers by having a shoe awards that lets them shop and
get more points, those points can be a discount off their next purchase they connect with
email and social media site to stay in touch with their customers.
By branding, the only advertising they use or i have seen is by email and ads on certain
website to get people to know their brand
Shoebuy can be accessed anywhere on any mobile devices, tablets, hardware’s and etc.
Their main focused is hardware that is where customers are able to view more products
better and get a better feeling what they are buying.
RUNNING HEAD: Module Two: E-Commerce Market Report
Zappos.com
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Zappos does advertising and promotion by giving coupons to their customers by e-mail
and they did do advertising on TV to promote the business. They use customer feedback
when the customer signs into the site and gives their feedback by shopping and how long
they are on the site.
Their biggest mobile presence is building customer community, they like to interact with
customers by social media, email and the customer service chat. This allows them to
know what the customers want and how to target them
Zappos uses hardware, connectivity, displays and interface for their company to connect
to their customers and get to them in any mobile devices.
Part Four. Identifying Common Security Systems and Practices
1. JastFab.com
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Name
Email address
Billing/ shipping address
Credit card information
Phone number
Demographics: age, gender, geographical location, language, time zone, income
and education
Shoebuy.com
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Name
Email address
Mailing address
Credit card information
IP address
Zappos.com
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Name
Billing/ shipping address
Phone number
Email address
Credit card information
Social security number
Birth date
RUNNING HEAD: Module Two: E-Commerce Market Report
2. The three risks that the above companies have in common are their consumer’s names,
email addresses, and credit card information. At first glance having a consumer’s name or
email address may not seem as much of a threat as having credit card information, but
having such information is just as jeopardous. When hackers gain access to a name and
email address the security risk can range from minor spam emails to phishing emails.
Phishing emails occur when a sender disguises himself as a trusted individual or
organization in order to trick the recipient into clicking a link that will download malware
onto his or her computer or into giving the sender confidential information such as a
password, credit card or Social Security number. Monetarily speaking the worth of a
name or email address can range from fractions of a cent up to $1, and when that is
multiplied by millions of users the risk value can easily be in the hundreds of thousands
to millions. For example Zappos encountered a security breach in 2012 where its 24
million users’ names, email addresses, and last four digits of the credit card information
were exposed. If hackers had in fact obtained data on 24 million customers, even if they
sell only 5 million email addresses at five cents a they could’ve made $250,000 off of
that one hack. The risk value of credit card information is of course credit card fraud of
the users in their databases, which can cost millions for the company in compensation
and other expenses related to the breach. For example, after Target was breached they
offered a year’s worth of credit monitoring and identity theft protection to each
consumer, costing $120-$300 per consumer who enrolled in the program.
3. In order to protect online consumers from such risks policies, tools, and technologies are
put in my place. The Federal Trade Commission uses law enforcement, policy initiatives,
and consumer and business education to protect consumers’ personal information. The
objective of this agency is to ensure that consumers have the confidence to take
advantage of the many benefits of the ever-changing marketplace. The Privacy Act of
1974 protects the disclosure of personally identifiable records maintained by agencies,
the Financial Modernization Act of 1999 requires all financial institutions to maintain
safeguards to protect customer information, and the FTC is always developing new tools
to combat fraud, including the use of its Consumer Sentinel database which contains
complaints from their consumer response center.
Technologies include but are not limited to programs such as eTrust and TRUSTe
Assessments & Certifications Overview. eTrust offers a PrivacyTrust Certification which
indicates that your website has been reviewed by PrivacyTrust and meets their data
protection requirements. Similarly to eTrust, TRUSTe was founded by the Electronic
Frontier Foundation and CommerceNet to act as an independent, unbiased trust entity.
The organization helps consumers and businesses identify trustworthy online
organizations through trusted download programs and privacy seals for Web and email.
Ultimately, the biggest steps for online consumer protection are the prevention policies
put in place by the companies who wish to keep their consumers loyalty. For example
JustFab has a policy and a IT Security Department that is responsible for establishing and
RUNNING HEAD: Module Two: E-Commerce Market Report
maintaining JustFab’s information security policies, standards, guidelines, and
procedures. Their policy keeps employees on a need to know basis with its three
information classification levels; secret, confidential, and public. The secret classification
applies to their most sensitive information such as corporate level strategic plans,
confidential classification applies to less sensitive information that can still impact
greatly if disclosed such as consumer information, and public classification is all
information that has been approved by management for its release to the public.
4. JustFab.com
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ACH Payments- Offers a top gateway payment system that allows merchants
accept payments globally. It also serves as a merchant account, credit card
processor, and mobile payment processor
Shoebuy.com
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Authorize.net- Most widely used payment gateway on the internet with over
375,000 merchants. It is a payment gateway service allowing companies to accept
credit card and electronic check payments through their Web site and over an IP
connection.
Zappos.com
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Amazon payments- Uses the information already stored in your Amazon account
to check on both their sites and thousands of other sites/ apps. The system allows
US-based web merchants to accept Amazon account information and use Amazon
for payment processing, with the goal to make more online shopping checkouts
easier like amazon.
RUNNING HEAD: Module Two: E-Commerce Market Report
References
If the shoes fit . (2014). In E. Magazine, e-business: Step-by-Step Startup Guide (p. 22).
Marketing Trend Watcher. (2012, May 26). Retrieved from Zappos Creates Value That Truly
Develops Customer Loyalty: http://marketingtrendwatcher.blogspot.com/
Zappos Blogs: Zappos Family. (2008, April 3). Retrieved from Zappos: www.zappos.com
Zappos Show Culture is a Competitive Advantage . (2010, June 9). Retrieved from Zeepleap:
http://www.zealeap.com/
Online Shoes, Clothing, Free Shipping and Returns| Zappos.com. (n.d.). Retrieved October
2,2015, from http://www.zappos.com
Women's Shoes, Boots, Handbags & Clothing Online | JustFab. (n.d.). Retrieved October 2,2015,
from http://www.justfab.com
Shoebuy.com - FREE Shipping & Exchanges. (n.d.). Retrieved October 2, 2015,
fromhttp://www.shoebuy.com/
"Communications Security Policy." SpringerReference (2011): n. pag. Web. 14 Nov. 2015.
"Federal Trade Commission | Protecting America's Consumers." Federal Trade Commission |
Protecting America's Consumers. N.p., n.d. Web. 15 Nov. 2015.
"Online Shoes, Clothing, Free Shipping and Returns| Zappos.com." Online Shoes, Clothing, Free
Shipping and Returns| Zappos.com. N.p., n.d. Web. 15 Nov. 2015.
"Shoebuy.com - FREE Shipping & Exchanges." Shoebuy.com. N.p., n.d. Web. 15 Nov. 2015.
"Women's Shoes, Boots, Handbags & Clothing Online | JustFab." Women's Shoes, Boots,
Handbags & Clothing Online | JustFab. N.p., n.d. Web. 15 Nov. 2015.