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Strategic Management
MGT 387
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Benedictine Hallmarks 2011-2012
STABILITY  STEWARDSHIP
IDEA
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course syllabus
Addresses the educational
needs of adult students by
developing and providing
engaging, relevant and
accelerated programs.
blended model
MGT 387
Enhances scholarship,
leadership skills, social
responsibility, and promotes
life-long learning.
Provides high-quality, easily
accessible educational
opportunities for adult
learners.
Enables adults to earn
specific undergraduate and
graduate degrees while
maintaining their personal and
professional commitments.
Strategic Management
instructor version
Develops new degree and
non-degree programs that
address the expressed needs of
the professional community.
content links index
about this document
about Moser College
about blended learning
hallmarks of a Benedictine education
student expectations
attendance policy
financial aid
submission of work
library resources
services for students with disabilities
Academic Honesty Policy
APA formatting and style
netiquette
course overview
required textbooks
grading scale
IDEA objectives
IDEA description
learning outcomes
course schedule
Moser College Mission
Statement: Moser College
embodies the values of respect,
excellence, collaboration, and
professionalism. We are
committed to delivering
innovative and dynamic
programs designed for adult
students who are dedicated to
enhancing their professional,
local, and global communities.
Moser College Vision
Statement: To be one of the
premier university colleges in
the nation.
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience
Discipline  Humility  Stewardship  Hospitality  Community
Benedictine University
Margaret and Harold Moser Center
1832 Centre Point Circle
Naperville, IL 60563
Phone: (630) 829-6289
Fax: (630) 829-1375
moser college mission and vision
2
Content Links
Strategic Management | MGT 387
About Your Program at Benedictine University – Moser College
About This Document
This is a hypermedia document – it has been built to mimic navigation on the
web. This document can also be viewed as a presentation or it can be printed
like a traditional document. We use this sort of document because it allows for
navigation links (hyperlinks) to text, graphics, audio/video, and the web. This
type of document also allows you to navigate in a nontraditional, nonlinear way
– by following the page links you are not bound to read or flip through the
document in any sort of order. This is yet another example of Moser College’s
commitment to advancements in technology and blended learning.
About Moser College
The Moser College of Adult & Professional Studies delivers its curricular
programs in a specifically designed structure deliberately oriented for working,
adult learners. The Moser College is committed to providing a learning
environment which extends beyond the classroom and is designed specifically
to meet the needs of its students and their employers by bringing a quality
educational experience without requiring the student to relocate or travel
extensively beyond their home area. Benedictine University's Moser College of
Adult & Professional Studies is fully accredited by the Higher Learning
Commission of the North Central Association of Colleges and Schools*.
* web path
Benedictine Univ
Academic Programs
Moser College
About Blended Learning
Blended learning is the integration of different learning environments: mainly the
online format with the face-to-face format, but may also include mobile learning.
Blended learning, also referred to as hybrid learning, relies on both the advantages
of digital/technology innovation and the methods of face-to-face instruction. At
Moser College, we use blended learning by combining asynchronous online
classroom sessions with a face-to-face classroom environment.
hallmarks of a Benedictine Education:
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
3
About
Strategic Management | MGT 387
The Ten Hallmarks of a Benedictine Education
A Benedictine Education
Based on the Rules of Saint Benedict, a Benedictine
Education is based on the Benedictine Wisdom
Tradition that sets as its goals the transformation of the
Human mind AND Heart and has at its foundation “The
Ten Hallmarks of a Benedictine Education”.
The Ten Hallmarks
Each academic year Moser College will be celebrating
two of the Hallmarks. This academic year 2011-2012, the
Hallmarks Stability and Stewardship have been chosen.
The ten hallmarks are:
1. Love of Christ and Neighbor
2. Prayer: a Life marked by liturgy, lection and
Mindfulness
3. Stability: commitment to the daily life of this place,
its heritage and tradition
4. Conversatio: the way of formation and
transformation
5. Obedience: a commitment to listening and
consequent action
6. Discipline: a way toward learning and freedom
7. Humility: knowledge of self in relation to God,
others and creation
8. Stewardship: responsible use of creation, culture
and the arts
9. Hospitality: openness to others
10. Community: call to serve the common good
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Portrait (1926) by Herman Nieg
(1849–1928); Heiligenkreuz Abbey, Austria
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IDEA
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
4
Hallmarks
Strategic Management | MGT 387
Student Expectations
Expectations of Students
In order to get the maximum use of the time available, it is expected that you
will:
•
Read the material to be covered in the class and complete required
assignments prior to attending the class/session;
•
Arrive/login to class/session prepared to participate actively;
•
Be prepared to actively participate in the collaborative activities of each
class/session; and
•
Always feel free to seek additional help from the instructor when the need
arises.
Attendance Policy
Students may not miss more than 25% of the live classroom sessions. Doing so
will result in an F for the course.
financial aid information
Submission of Work
All assignments are to be submitted into Desire 2 Learn (D2L) unless otherwise noted by instructor.
Assignments must be submitted by due date. Any assigned work submitted late for any unexcused
reason will receive a lowered grade. Please refer to your instructor’s late work policy located in D2L.
In the event that you miss an examination for due cause, arrangements must be made with the
instructor for a make-up examination. Important criteria concerning the submission of work:
•
Make-up examinations may differ from the original class examination.
•
Per University policy, assignments cannot be accepted by an instructor after the last day of the course.
•
Only discussions threads posted by 11:59 pm CST on the due date will count for grading purposes.
information concerning netiquette:
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IDEA
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
5
Expectations
Strategic Management | MGT 387
Financial Aid Information
Applying for Financial Aid
A college education is one of the largest financial investments a family will make. We believe that an education
from Benedictine University will provide valuable returns throughout a student's lifetime. The Office of Financial
Aid is dedicated to helping students and their families make a Benedictine University education affordable. We
view the process of financing an education as a partnership. Although the student and his/her family have primary
responsibility for meeting college costs, Benedictine University, as well as the federal and state governments have
a variety of financial aid programs available to students who need financial assistance.
Types of Financial Aid
Benedictine University's Office of Financial Aid administers a variety of federal, state
and institutional programs of student financial assistance. All financial aid recipients
must maintain satisfactory academic progress in accordance with the published,
"Satisfactory Academic Progress Policy for Financial Aid Recipients.“
•
After completing the financial aid application process, the student will receive a
financial aid award notification letter. The award letter will include the
program(s) that the student is eligible to receive and the award amount(s).
•
Grants/Scholarships - Grants and scholarships are considered to be gift
assistance. This means the awards do not have to be repaid.
•
Loans - Loans are considered to be a form of self-help assistance. Loan programs
provide funds for educational purposes and are paid back with interest.
•
Employment - Part-time jobs on campus are available to students through the
University and Federal Work-Study program. Students working on campus
receive a bi-weekly paycheck.
•
Applying for Financial Aid – All students applying for financial aid are asked to
complete the Free Application for Federal Student Aid (FAFSA).
FAFSA – Free Application for Federal Student Aid
The FAFSA is required for all federal, state (Illinois residents) and Benedictine University need-based assistance.
It should be completed as soon as possible after January 1st. Applying online with FAFSA on the Web at
www.fafsa.gov is faster and easier than using a paper FAFSA. Have your completed U.S. Federal Income Tax
returns readily available when completing the FAFSA. Include Benedictine University's school code:
001767 so the results of your FAFSA application will automatically be sent to our financial aid office. Sign you
FAFSA with a Federal Student Aid PIN. Apply for a PIN at www.pin.ed.gov. If you are providing parent
information, one parent must also sign you FAFSA.
home
about
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course
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learning
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IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
6
Financial Aid
Strategic Management | MGT 387
About Netiquette
What is Netiquette?
"Netiquette" stands for "Internet Etiquette", and refers to the set of practices which help to make the online
experiences pleasant for all involved. As you might expect, netiquette, like other forms of etiquette, is about
courtesy, manners, codes of behavior, protocols and respect. Netiquette primarily focuses on how we interact with
one another online, by being aware of: our use of language, others’ cultural background, conventional norms, and
other behaviors. Below you will find guidelines concerning the basics of online interaction. If it isn’t something you
would say or do in the face-to-face classroom, it is probably inappropriate in the online class as well.
Netiquette Basics
1. Follow the Golden Rule (“One should treat others as one would like others to treat oneself”)
2. Be ethical, fair, tolerant and mindful of others – avoid stereotyping, judgment and prejudice
3. Know the boundaries of particular cyberspaces – what is acceptable in a text or chatroom with friends may
not be appropriate in a classroom or in an online conversation with an instructor
4. Respect the time of others by: 1) using descriptive subject lines, 2) resizing images for the web, 3) providing
links instead of copying and pasting content, 5) using white space by inserting blank lines between paragraphs
and headers and 6) limiting your use of attachments
5. Copy the minimum number of people – it is tempting to send “email” or “message blasts” because it is easier
for the poster, but it is not easier for the reader
Inappropriate Online Usage
1. Avoid “flaming” – flaming is sending offensive, insulting or criticizing messages. This happens more often
online then in face-to-face interaction, because there is an illusion of anonymity.
2. Flaming is neither productive nor appropriate for the learning environment
3. Always avoid flaming when it comes to content and opinions, but also avoid it when it comes to grammar,
punctuation and spelling corrections
4. Avoid using CAPS if possible and never type messages in ALL CAPS – this is considered yelling and is often
seen as a form of aggression
5. Use emoticons ( :) , :( , :-) ) sparingly and avoid the use of JK, BRB, LOL and other text language
Confidentiality and Privacy
1.
2.
3.
4.
Email, messaging and posting are forms of written record and are just as permanent as a letter or document
Do not publicize your own or others’ personal information (such as email, phone numbers, last names etc.)
Respect copyright and cite any and all sources
Do not expect that your communications are private, instead assume all communications are public
For more information please review Netiquette by Virginia Shea
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schedule &
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
7
Netiquette
Strategic Management | MGT 387
Resources for Success
Benedictine’s Library Resources
Benedictine University Libraries strive to provide the resources for all of your academic and research
needs. Providing access to over 120 databases, 200,000 books and eBooks, and helpful librarians 7
days a week, we are here to assist you in person and online.
The primary mission of the Benedictine University Library is to provide library resources and services
that support the Benedictine University community and meet its academic and research needs. To
support our mission, the Library has made provisions for all students to gain access to important
academic resources through the Benedictine Library Website. As you begin your academic journey
please take note of these key concepts that will affect that access:
•
Entry into academic databases and most Library resources must be made through the Benedictine
Library Website at www.ben.edu/library
•
Within one week of your official enrollment your patron information will be automatically entered
into the library system, where once entered, you will be able to check out books and access
databases
•
When off-campus you will be prompted by authentication software (a proxy server) to provide
your Library ID number and last name to access article databases and request books. This software
proxy server confirms that you are a current Benedictine University student and thus allowed
access
•
Your Library ID number is a combination of the Benedictine Library prefix 2281100 and your
seven-digit student ID number (also called your “b” number). Thus 2281100XXXXXXX is
the Library ID number with X’s being the seven digit student number. This number is prominently
located just below the barcode on your Benedictine ID card
•
For further information on any aspect of Library resources and access please call or write the
Benedictine Library Reference Desk at 630-829-6057 or libref@ben.edu. Please take note of
Library hours and staff directory located on the Library Website under About the Library and feel
free to contact us about any concern or need you might have
additional resources for student success:
home
about
expectations
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course
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learning
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IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
8
Library
Strategic Management | MGT 387
Resources for Success
University Academic Honesty Policy
The search for truth and the dissemination of knowledge are the central missions of a university.
Benedictine University pursues these missions in an environment guided by our Roman Catholic
tradition and our Benedictine Heritage. Integrity and honesty are therefore expected of all University
students. Actions such as cheating, plagiarism, collusion, fabrication, forgery, falsification,
destruction, multiple submission, solicitation, and misrepresentation are violations of these
expectations and constitute unacceptable behavior in the University community.
To access the complete Academic Honesty Policy, which includes student responsibility, responsibility
and authority of faculty, violations, reporting and communicating, responsibilities of the provost,
appeals, composition of the academic appeals board, procedures of the academic appeals board, and
records, please select the following link: www.ben.edu/ahp
APA Formatting and Style
All course assignments must use APA citation and formatting. This is a
mandatory requirement for all assignments, including discussions, if a
publication or other work is being referenced. For more information on
APA, please see the APA Style section at the website of the American
Psychological Association, linked here: www.apa.org/
APA resources for students: www.apa.org/about/students.aspx
Services for Students with Disabilities
Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990
prohibit discrimination against individuals with disabilities by standing provision of reasonable
accommodations to make programs and activities accessible to qualified individuals with disabilities.
If you have a documented learning, psychological, or physical disability, you may be eligible for
reasonable academic accommodations or services. To request accommodations or services, please
contact the Student Success Center, Krasa Center - 012A, 630-829-6340. All students are expected to
fulfill essential course requirements. The University will not waive any essential skill or requirement
of a course or degree program.
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IDEA
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
9
Other Resources
Strategic Management | MGT 387
Individual Development and Educational Assessment
IDEA Objectives
•
Acquiring skills in working with others as a member of a team.
•
Developing creative capacities (writing, inventing, designing,
performing in art, music, drama, etc.)
•
Gaining a broader understanding and appreciation of intellectual/
cultural activity (music, science, literature, etc.)
•
Developing skill in expressing oneself orally or in writing.
•
Learning how to find and use resources for answering questions or
solving problems.
•
Developing a clearer understanding of, and commitment to, personal
values.
•
Learning to analyze and critically evaluate ideas, arguments, and
points of view.
•
Acquiring an interest in learning more by asking questions and
seeking answers.
IDEA Description
The IDEA student survey focuses on the instructor’s learning objectives for the course and on the
progress each student made toward achieving those objectives. By answering thoughtfully and
honestly, your ratings and comments will be much more helpful – to the instructor, the department
chair, and the dean of the college. As students, you should also know that student ratings and
comments have been used to help evaluate courses and to improve the educational experience at
Benedictine University. The appropriate standard of conduct with respect to student surveys is
thoughtful comments and constructive criticism – respectfully communicated.
A Focus on Learning
“The IDEA Student Ratings system looks at instruction in terms of its endgame. Rather than
emphasizing teaching style or personality, the IDEA system focuses on student learning and the
methods used to facilitate it.” – from the IDEA website: www.theideacenter.org/node/5
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IDEA
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
10
IDEA
Strategic Management | MGT 387
Faculty Weekend Course Overview
Course Description
This is the management capstone course enabling students to integrate and use the disciplines and
techniques learned throughout the program of study. Case studies are utilized to stress the importance
of basing management decisions on a strategic view of organizations. The focus is on the role of
management in the development of organizational strategy, on the practice of the decision-making
process and in the development of an appropriate organizational structure.
Course Materials
Required Textbook and Materials
Strategic Management Concepts and Cases; David,F.R., Prentice Hall, 14th Edition, 2013
ISBN:13:978-0-13-266423-3
Technological Computer Requirements
Students in the Blended program will need: High-speed Internet access; a sound card and speakers;
Windows XP (minimum)/Windows 7 (recommended) or Mac OS X 10.5 or higher; and Firefox 3.6 or
higher. It is also highly recommended that students have access to a microphone or webcam for
optional audio/videoconferencing.
Discussion Forum Guidelines
The Course Grading Scale
A
=
4.00
90 - 100%
EXCELLENT
B
=
3.00
80 – 89%
GOOD
C
=
2.00
70 – 79%
SATISFACTORY
D
=
1.00
60 – 69%
PASS
F
=
0.00
BELOW 60%
FAIL
I
=
INC
INCOMPLETE
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To receive a minimum passing grade, students must
make a post to each discussion question for that
week by day 4 of each week and respond to at least
two other postings by the end of the week. Individual
Posts are worth up to 5 points and the total
Response Posts are worth up to 5 points total. Each
discussion will total up to 10 points.
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
11
Course Overview
Strategic Management | MGT 387
Faculty Weekend Course Outcomes Based in Bloom’s Taxonomy
Wk
1A
1B
2A
2B
Bloom’s
Level
Learning Objective
Analyze
•
Explain the basic functions or
activities of management.
•
Discuss why the process of
developing a mission
statement is as important.
Benedictine Hallmarks
and IDEA/COI Inquiry
Assignment
Pts
Benedictine Hallmark: Humility
IDEA Objective: Cognitive
•
In Class Video Case
15 pts
•
Individual Essay
20 pts
Evaluating
Identify the application of the
entrepreneurial process
Benedictine Hallmark: Humility
IDEA Objective: Teaching
Group Activity
5 pts
Creating
Develop an Entrepreneur
Business Plan
IDEA Objective: Teaching
Introduce PBL step 1
Develop a Entrepreneur
Business in a foreign
country
PBL will
total 100
pts
Creating
Conduct a SWOT Matrix, SPACE
Matrix, BCG Matrix, IE Matrix,
and QSPM
IDEA Objective: Teaching
•
PBL step 2
See final
project
Evaluating
Formulate a EFE & Competitive
profile matrix.
IDEA Objective: Teaching
•
Individual activity
20 pts
Understanding
Discuss Porter’s five generic
strategies
IDEA Objective: Cognitive
•
In Class Video Case
15 pts
Creating
Demonstrate how a firm may
achieve & sustained a
competitive advantage
IDEA Objective: Teaching
Applying
Understand how companies apply
different strategies in different
environments
IDEA Objective: Teaching
Individual Essay
20 pts
Remembering
Describe the benefits of good
strategic management.
IDEA Objective: Cognitive
Discussion Post and two
Response Posts on D2L
10 pts
Creating
•
Explain market and product
positioning
IDEA Objective: Teaching
PBL step 4
See final
project
•
Explain how to determine and
prioritize internal strength
and weaknesses
Discussion Post and two
Response Posts on D2L
10 pts
See final
project
PBL step 3
about Bloom’s Taxonomy
home
about
expectations
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course
overview
learning
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IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
12
Learning Outcomes
Strategic Management | MGT 387
Faculty Weekend Course Outcomes Based in Bloom’s Taxonomy
Wk
3A
3B
4A
4B
Bloom’s
Level
Learning Objective
Benedictine Hallmarks
and IDEA/COI Inquiry
Assignment
Pts
Analyzing
Describe how to perform an
internal audit & financial
Ratio Analysis.
IDEA Objective: Cognitive
Group Activity
5 pts
Evaluate
Develop a Method for
determining a firms strength
and weaknesses
IDEA Objective: Teaching
In Class Video Case
15 pts
Creating
Prepare a comprehensive
business plan
IDEA Objective: Teaching
PBL step 5
See final
project
Creating
Design a strategic business
plan for the future
implementation
IDEA Objective: Teaching
PBL Presentation
100 pts
Evaluate
Create a Strategy
Formulation Three Stage
Framework
IDEA Objective: Teaching
Group activity
5 pts
Create
Describe the Global
Expansion of a Business
Entering the Global Markets
IDEA Objective: Teaching
Individual Assignment
20 pts
Evaluating
Explain why projected
financial statement analysis
is a central strategy
implementation tool .
IDEA Objective: Cognitive
Video
15pt
Analyzing
Identify traditional and
Contemporary Methods of
Marketing
IDEA Objective: Cognitive
Discussion Post and two
Response Posts on D2L
10 pts
Applying
Discuss The Value of
Establishing Long-Term
Objectives
IDEA Objective: Teaching
Discussion Post and two
Response Posts on D2L
10 pts
Total Points for the Course
Discussion Questions
10 pts ea x 5
= 50 pts
25% of the total points
Written Assignments
10 pts ea x 4
= 40 pts
20% of the total points
Team Assignments
5 pts ea x 5
= 20 pts
10% of the total points
Assessments
20 pts ea x 2
= 40 pts
20% of the total points
PBL project/presentation
50 pts x 1
= 50 pts
25% of the total points
Total Points for the Course
= 200 pts
home
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course
overview
learning
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IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
13
Learning Outcomes
Strategic Management | MGT 387
Faculty Weekend Course Schedule
Session
Loc.
Class Title
Assignments
01 A
F2F
Strategy Overview
•
•
•
•
•
01 B
F2F
Strategy Formulation &
External Assessment
No pre-class reading assignment
Instructor will review David, Chap 1,pp.3-38
Individual Activity: Strategy & Business; Video Case Joie de Vire
Hospitality in D2L& Assurance Learning Exercise 1B
Essay: SMCO
Introduce PBL topic and Organize , Brainstorm Strategies and
formulate a mission and vision statement f
•
Review Chap. 2-3,pp.43-85
Individual Activity: Video Case: “Ernest & Young & Boeing Satellite
System in D2L
Essay:1-2 pgs. on Mission Statement
Group Activity: Capstone Project Proposal &Assurance Learning
Exercise 2D & 3B
PBL :Conduct a well-researched environmental analysis
•
•
•
•
02 A
online
Internal Assessments
•
•
•
•
•
Read Chap. 4, pp.93-125
Individual Activity: Video Case:“Organization” in D2L
Group Activity: Assurance Learning Exercise 4A.
Weekly discussion posts
PBL:Perform a competitive analysis
02 B
online
Generic Business
Strategies & Tools for
Strategic Analysis
•
•
Read Chap. 5-6, pp. 131-200
Individual Activity: Video Case “Creative Age Publications”&
“European” in D2L.
Group Activity: Assurance Learning Exercise 5B & 6E.
Weekly discussion posts
PBL:Complete a risk analysis
•
•
•
03 A
F2F
Implementing Strategies
•
•
Review Chap. 7, pp.211-244
Individual Activity: Video Case Giant Steps Records: Managing
Change in D2L.
Group Activity: Assurance Learning Exercise 7A.
PBL:Prepare Recommendation & Implementation of Business Plan
•
•
03 B
F2F
Corporate Governance
•
•
•
•
Review Chap. 9, pp.285-304
Individual Activity: Video Case : Skate Park in D2L.
Group Activity: Assurance Learning Exercise 9B.
PBL: Oral Presentations( Culmination of Steps 1-5)
04 A
online
Strategic Scorecard
•
•
•
•
Read Chap. 8, pp.251-279
Individual Activity: Video Case:“Nantucket Nectars ” in D2L
& Assurance Learning Exercise 8F.
Weekly discussion posts
04 B
online
International Strategies
•
•
•
•
Read Chap. 10-11, pp.309-352
Individual Activity: Video Case:iBody Glove in D2L
Essay: 1-2 pgs on Global Challenges & Ethics
Weekly discussion posts
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expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
14
Course Schedule
Strategic Management MGT387
Faculty Weekend Session 1A
Learning Objectives
By the end of the week the learner should be able to:
1. Discuss the nature of strategy formulation, implementation, and evaluation activities.
2. IDEA/COI Inquiry: Social
3. Benedictine Hallmark: Prayer & Humility
Activities, Assignments and Assessments
INDIVIDUAL ACTIVITIES
GROUP ACTIVITIES
Multimedia (suggested materials)
Team Assignment or Activity (use organically)
Video Case: Joie de Vire Hospitality and complete handout in
D2L.
Review: Strategic Management Chapter 1, pp. 3-38
Read and Complete Assurance of Learning Exercise 1B:
Strategic Planning For My University page 37-38 and prepare
to discuss in class.
1. What is the fundamental difference between business
strategy and military strategy in terms of basic
assumptions?
2. Explain why the strategic management class is often is
called a “capstone course.”
3. List ten guidelines for making the strategic-planning
process effective. Arrange your guidelines in prioritized
order of importance in your opinion.
In Class Activity (suggested activity)
PROBLEM or PROJECT BASED LEARNING
Strategy & Business is a magazine that publishes articles
that focus on strategic management issues. The magazine,
which contains excellent feature articles, is available online at
http://www.strategy-business.com/. Find an article of interest
and share the issues and business strategies of that
organization with the class.
Step 1: Introduce the Problem
In Class Assignment (suggested activity)
In Class Assessment (suggested activity)
Write a one page summary and submit via D2l drop box
describing the content available on the SMCO Web site at
www.strategyclub.com.
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• Introduce and Distribute PBL Handout to Students.
• Select your teams and discuss ideas for your final
presentation.
•
Develop a Entrepreneur Business in a foreign country.
Vision & Mission Statement
You inherit $200,000 from a family member under the
condition that you must use the inheritance to start a business
in a foreign country. Identify the business and its location
(must be foreign country). In a 2-3 page paper research the
business industry in relation to the country’s economy and
formulate a vision & mission statement for your business. Be
sure to include a product/ service description. You may want
to answer additional questions such as is my product or
service ethical, does the company demonstrate social
responsibility and how will you organize the managers and
workers of the business. Submit your paper in the drop box in
APA format and include at least two sources.
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
15
Session 1A
Strategic Management MGT387
Faculty Weekend Session 1B
Learning Objectives
By the end of the week the learner should be able to:
1. Explain how to develop an IFE, EFE and competitive Matrix and gather competitive intelligence.
2. IDEA/COI Inquiry: Teaching
3. Benedictine Hallmark: Obedience & Stability
Activities, Assignments and Assessments
INDIVIDUAL ACTIVITIES
GROUP ACTIVITIES
Multimedia (suggested materials)
Team Assignment or Activity (use organically)
Students will work in teams to create a website to support
and promote the business. WWW.Weebly.com allows the
students to create their site for free.
1. Read and Complete Assurance of Learning Exercise 2D:
Conducting Mission Statement Research page 57 and
submit via D2L drop box.
2. Read and Complete Assurance of Learning Exercise 3B:
The External Assessment page 86 and submit via D2L
drop box.
In Class Assignment (suggested activity)
Reading: Strategic Management Chapter 2-3, pp.43-85
Individual Assignments
1. Explain why a mission statement should not include
strategies and objectives. Please submit via D2L drop
box a 1-2 page paragraph.
2. Video Case: “Ernest & Young” and complete handout in
D2L and submit via D2L drop box
3. Video Case: Boeing Satellite System and complete
handout in D2L.
In Class Activity (suggested activity)
•
•
Let’s say you work for McDonald’s and you applied
Porter’s Five-Forces Model to study the fast-food
industry. Would information in your analysis provide
factors more readily to an EFE Matrix, a CPM, or to
neither matrix? Justify your answer and prepare to
discuss.
Identify a recent economic, social, political, or
technological trend that significantly affects the local
Pizza Hut. Prepare to discuss
PROBLEM or PROJECT BASED LEARNING
Step 2
IFE/EFE Matrix & SWOT Analysis
Conduct a well-researched environmental analysis. In a 35 page essay assess your business using an internal
analysis of strengths and weaknesses and external
analysis of opportunities and threats. Please examine all
applicable environmental factors such as competitive,
regulatory, sociocultural, economical, and technological
factors. Submit your paper in the drop box in APA format
and include at least three sources.
In Class Assessment (suggested activity)
Visit the SEC website at www.sec.gov and discuss the
benefits of using information provided here..
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
16
Session 1A
Strategic Management MGT387
Faculty Weekend Session 2A
Learning Objectives
By the end of the week the learner should be able to:
1. Demonstrate how a firm may achieve & sustained a competitive advantage
2. IDEA/COI Inquiry: Teaching
3. Benedictine Hallmark: Community
Activities, Assignments and Assessments
INDIVIDUAL ACTIVITIES
DELIVERABLES
Discussion Question
In your opinion, what are the main characteristics of a
"strategic leader" and how critical are they to the long-term
success of any organization? Support this discussion
using various leadership models under various business
conditions. Please make your initial post by midweek, and
respond to at least one other students' post by the end of
the week
Multimedia (suggested materials)
Review Chapter 4 PPT in D2L
Reading Assignment (due before “A” week)
Video Case: “Organization” complete handout in D2L and
submit via D2L drop box
Written Assignment (due before “A” week)
PBL: Step 3
Competitive Analysis
Perform a competitive analysis in a 3-5 page essay. Avoid
bias statements by considering all forces within your
competitive environment and defining your competitive
advantage from the customer’s perspective. Identify one or
more factors that differentiate your business from all other
businesses within the industry. Submit your paper in the drop
box in APA format and include at least two sources.
Reading: Strategic Management Chapter 4, pp. 93-125
Team Written Assignment (optional)
Read and Complete Assurance of Learning Exercise
4A:Performing a Financial Ratio Analysis for McDonald’s
Corporation page 128 and submit via D2L drop box
OTHER
Create a business blog for your business. Develop at least 6
blog topics and post at least 3 engaging and relevant blog
entries. Students can use free sites such as Bloggers or
Wordpress to create and host their company blogs.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
17
Session 1B
Strategic Management MGT387
Faculty Weekend Session 2B
Learning Objectives
By the end of the week the learner should be able to:
1. Understand how companies apply different strategies in different environmental situations
2. IDEA/COI Inquiry: Teaching
3. Benedictine Hallmark: Stewardship
Activities, Assignments and Assessments
INDIVIDUAL ACTIVITIES
Discussion Question
You have recently been hired as a strategic auditor. Your
firm (West Coast) is planning to expand into a new
geographic region (Southeast) of the U.S. Your firm is a
major supplier of restaurant supplies to upper scale
firms. Today your "market basket" is purchased from
multiple suppliers located in Western Europe. The plan is
to not only to expand geographic reach but also compete
in low and mid level markets. There are two key
competitors in the area you seek to expand. You have
been asked to formulate an internal and external
assessment of the venture. How would you approach this
assignment? What is the output? Go to voki.com and
create your character and respond. Please make your
initial post by midweek, and respond to at least one other
students' post by the end of the week
DELIVERABLES
• Video Case: European Union and “Creative Age
Publications" complete handout in D2L and submit via
D2L.
Written Assignment (due before “A” week)
PBL Step 4:
Setting Goals and Strategy development
Complete a risk analysis of potential problems that may occur
during the launch of your business. Utilize your mission
statement to set challenging (attainable) goals that reflect the
overall company’s mission and performance. In a 3-5 page
essay, use your SWOT and competitive analysis to create
alternative solutions for those identified risks and construct a
business strategy that clearly identifies your target market.
Additionally, you should identify how your goals will be
communicated, measured and a time frame in which they
should be achieved. Submit your paper in the drop box in
APA format and include at least two sources.
Multimedia (suggested materials)
Team Written Assignment (optional)
Review Chapter 5-6 PPT
1. Read and Complete Assurance of Learning Exercise 5B:
Examining Strategy Articles page 168-169 and prepare a
report to submit via D2L
2. Read and Complete Assurance of Learning Exercise 6E:
Formulating Individual Strategies page 206 and prepare
to share your SWOT Matrix in session 4A
Reading Assignment (due before “A” week)
Reading: Strategic Management Chapter 5-6, pp.131-200
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
18
Session 1B
Strategic Management MGT387
>
Faculty Weekend
Session 3A
Learning Objectives
By the end of the week the learner should be able to:
1. Prepare a comprehensive business plan
2. IDEA/COI Inquiry: Teaching
3. Benedictine Hallmark: Humility & Conversatio
Activities, Assignments and Assessments
INDIVIDUAL ACTIVITIES
Reading: Strategic Management Chapter 7, pp.
211-244
Multimedia (suggested materials)
Video Case: Giant Steps Records: Managing Change
complete handout in D2L
In Class Assignment (suggested activity)
Read and Complete Assurance of Learning Exercise
7A:Revising McDonald’s Organizational Chart. Prepare to
discuss in class.
In Class Activity (suggested activity)
1. The chapter says strategy formulation focuses on
effectiveness, whereas strategy implementation focuses
on efficiency. Which is more important, effectiveness, or
efficiency? Give an example of each concept.
2. Discuss the glass ceiling in the United States, giving your
ideas and suggestions.
3. List the five labor cost-saving activities that you believe
would be most effective for (1) Best Buy, (2) your
university, and (3) the U.S. Postal Service. Give a
rationale for each company
In Class Assessment (suggested activity)
Organize the presentation, specify the sequence of
speakers and the areas each person will address, create a
wow to capture your audience attention. Let someone else
critique your presentation before presenting
home
about
expectations
resources
GROUP ACTIVITIES
Team Assignment or Activity (use organically)
Watch and Anaylze”The Apprentice “ Donald Trumps TV
show and review one of the projects that takes place. Have
the students discuss the success of both projects, especially
the project manager. Do not show the conclusion by Trump
and his staff. Have the students rate the teams success, what
failed, what succeeded and what they would have suggested
or would have done differently.
PROBLEM or PROJECT BASED LEARNING
PBL Step 5:
Business Plan (Final Paper)
You have completed 80% of your final business plan. Your
final business plan should be a minimum of 10 pages in
length and reference at least five sources. Additionally, it
should include a cover page, table of contents and
reference page. Please be aware that if you choose to
include charts and/or graphs, that they will not be counted
as a full page. The contents of your business plan should
include and executive summary, product or service
description, SWOT analysis, industry and competitive
analysis, marketing research analysis, risk analysis and a
financial plan. Please reference the assignment rubric
before submitting your paper in the drop box.
PBL Step 6:
Specify how your recommendation can be implemented
and what results you can expect. Recommend specific
annual objectives and policies . Review the six sigma tool
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
19
Session 1A
Strategic Management MGT387
Faculty Weekend Session 3B
Learning Objectives
By the end of the week the learner should be able to:
1. Design a strategic business plan for the future implementation
2. IDEA/COI Inquiry: Teaching
3. Benedictine Hallmark: Prayer
Activities, Assignments and Assessments
INDIVIDUAL ACTIVITIES
GROUP ACTIVITIES
Multimedia (suggested materials)
Team Assignment or Activity (use organically)
Reading: Strategic Management Chapter 9, pp. 285-304
1. Identify some key financial ratios that would be important
in evaluating a bank’s strategy.
2. How often should an organization’s vision/mission be
changed in light of strategy evaluation activities?
3. Why has strategy evaluation become so important in
business today?
4. Strategy evaluation allows an organization to take a
proactive stance toward shaping its own future. Discuss
the meaning of this statement.
Individual Assignments
1. Video Case: Skate Park complete handout in D2L
In Class Assignment (suggested activity)
1. Read and Complete Assurance of Learning Exercise 9B:
Evaluating My University’s Strategies
PROBLEM or PROJECT BASED LEARNING
PBL: Oral Presentations( Culmination of Steps 1-5)
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
20
Session 1A
Strategic Management MGT387
Faculty Weekend Session 4A
Learning Objectives
By the end of the week the learner should be able to:
1. Explain why projected financial statement analysis is a central strategy implementation tool .
2. IDEA/COI Inquiry: Discipline
3. Benedictine Hallmark: Cognitive
Activities, Assignments and Assessments
INDIVIDUAL ACTIVITIES
Discussion Question
You have been given the assignment to drive growth in a
business that rents movies in traditional brick and mortar
setting. Using SWOT, SPACE and other models in
Chapter 6 how would you approach the assignment?
What are your final recommendations related to a plan?
Please make your initial post by midweek, and respond to
at least one other students' post by the end of the week
Written Assignment (due before “A” week)
Read and Complete Assurance of Learning Exercise 8F:Do
Banks Require Projected Financial Statements? Prepare
response and submit D2L drop box
Multimedia (suggested materials)
Video Case: Nantucket Nectars complete handout in D2L
Reading Assignment (due before “A” week)
Reading: Strategic Management Chapter 8, pp.259-274
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
21
Session 1B
Strategic Management MGT387
Faculty Weekend Session 4B
Learning Objectives
By the end of the week the learner should be able to:
1. Understand the stages of strategy formulation, implementation, and evaluation activities.
2. IDEA/COI Inquiry: Teaching
3. Benedictine Hallmark: Stewardship
Activities, Assignments and Assessments
INDIVIDUAL ACTIVITIES
Discussion Question
If you were the new chief executive of Toyota, in need of a
new strategic vision, which strategic course of actions
would you choose in the quest to be the "#1 car
manufacturer in the world" related to performance, quality,
and value? Discuss why you would choose this course of
action and which tools you would use to monitor. Please
make your initial post by midweek, and respond to at least
one other students' post by the end of the week
Written Assignment (due before “A” week)
1. Why are some industries more “global” than others? What
do you feel is the relationship between personal ethics
and business ethics? Are they, or should they be the
same? Submit a 1-2 page essay and submit via D2L drop
box
2. Submit Final Written Paper
Multimedia (suggested materials)
Video Case: Body Glove complete handout in D2L
Reading Assignment (due before “A” week)
Strategic Management Chapter 10-11, pp. 309-352
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
22
Session 1B