Proposed 2013
Football Parking Rates
Transportation Services Advisory Committee
March 6, 2013
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Overview
• There have been no across the board football
game day rate increases since 2008
• Special Event parking expenses have increased
74% since 2008 largely due to game day
services
• Game day revenue has remained flat apart
from new lots incorporated into plan
• Proposed increases in game day parking rates
in most areas
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Special Event Operating Expenditures (Up 74%)
(Not 12th Man)
$800,000
$700,000
$690,453
$600,000
$606,563
$500,000
$561,723
$453,635
$400,000
$300,000
$396,632
$200,000
$100,000
$-
FY 2008
FY 2009
FY 2010
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FY 2011
FY 2012
Specific Items Purchased that have Increased Due
to Football Game day Visitor Parking and RVs
• Examples Increased Operating Expense
–
–
–
–
–
–
–
–
–
–
Trash Cans & Dumpsters / Coal Bins
Porta Potties
Increased Staff
Swing Gate Installations
Vehicles and Fuel
Grass Field Parking Markings/Barricades
Lights, Safety Equipment, Fire Truck Personnel, Constables
Shuttle Services / Get to the Grid
Flex Special Event Module and Handhelds
Marketing Staff and Web Services
• Capital Items Not Included in Operating Expense
– Dump stations at Penberthy ($200,000)
– Drive Lanes at Fan Field ($10,000 Each)
– New Grills Picnic Tables and Amenities ($5,000 Each)
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All Special Event & Visitor Parking Revenue
$6,000,000
$5,000,000
$4,943,257
$4,000,000
$3,000,000
$4,035,679
$4,359,237
$4,398,830
$4,057,055
$2,000,000
$1,000,000
$FY 2008
FY 2009
FY 2010
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FY 2011
FY 2012
Game Day Visitor Parking and RV Revenue
$1,600,000
$1,382,335
$1,400,000
$1,200,000
$1,081,340
$1,000,000
$800,000
$925,915
$600,000
$400,000
$614,025 $685,151
$689,286
$503,825 $487,930
$200,000
$FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
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Proposed Rate Changes
(Prices are Per Game)
*Price for 6 game season
Current
Rates
Proposed 2013
Rates
Proposed 2014
Rates
Proposed 2015
Rates
Fan Field
$10
$10
$10
$15
Surface Lots & NSG
$10
$15
$15
$20
Central Campus Garage
$15
$20
$20
$25
UCG (disabled only)
$15
$20
$20
$25
West Campus Garage
$20
$20
$20
$25
Presold Season Passes
(UCG; WCG)
$15
$25
$25
$30
Tailgate Season Passes
$25
$30
$30
$35
$60/$75/$90
$80/$100/$120
$100/$125/$150
$120/$150/$180
Olsen/Penberthy RV
$150/$125
$175/$160
$195
$215
Equine Complex RV
-
-
$230 (2014)
$230
$50/58.33*
$100
$125
$150
$25
$25
$30
$40
RV Dry Lots
Party Bus Season Passes
Bus
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Methodology for New Rate Structure
• Rates increase over time and to levels deemed politically
acceptable
• Rates increase to level believed to be tolerable by customers and
one that avoids causing significant demand shift to bus routes, Get
to the Grid, or becoming a detriment to surrounding communities
by having fans violate on-street parking ordinances
• New visitor rates align with SEC and other schools with comparable
game day parking operations (LSU: $40; USC: $40; Alabama: $25;
Mississippi State, Georgia and Kentucky: $20)
• Proposed RV and HOV parking rates align with premium per space
price in premium game day vehicle areas (WCG, UCG and CCG)
• $5 increments in prices assist in money management for making
change in the field during this high volume events
• Final increase in rates brings revenue per game in alignment with
the 74% increase in expenses we have seen over the last 5 years
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Impact of Not Increasing Rates
• No longer able to use game day visitor parking
revenue to stabilize annual permit prices for
students, faculty and staff
• Limited available resources to expand game day
operation as stadium size and tailgate crowd
grows
• Long term inability to raise rates would require
scaling back game day operation as expenses
outgrow income. This could result in reduced oncampus bus service or removing outlying parking
lots from the game day management plan. This
would create downward spiral as paid parkers
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Pros and Cons of Rate Increase
PROS
CONS
Aligns with market rate
Regain revenue above current
expenses to limit increases in
annual permit prices
Customers prefer no increases in
rates
Increased game day rates results
in quicker rise in money on hand
in the field requiring more
frequent drops
Flexibility to continue to add
services or expand operation as
game day crowds grow
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Who is Impacted?
• Visitors who pay to park on home football
game days
• Permit holders will benefit from avoiding
raising annual permit rates
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Who is NOT Impacted
• 12th Man Parkers
– 12th Man rates are not subject to the changes included
in this proposal but instead are regulated by contract
between Transportation Services and the 12th Man
Foundation
• Permit Holders
– Permit holders will still have FREE access to
designated parking areas across campus
• Get to the Grid Customers
– Get to the Grid shuttle service between campus and
Post Oak Mall will still be offered for FREE
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Questions?
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