Presentation
Creating colors for the world
Shenghua Group Deqing Huayuan
Pigment Co., Ltd.
http://www.hyrox.com.cn
Outline
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Mission
History
Status
Sales network
Manufacturing & QC
Sustainable development
Product highlight
Our customers
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Mission
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Supply iron oxide pigments with stable
quality, competitive price and excellent
service.
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History
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1993: Established with 50 employees
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History
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1994: the first red line started to operate
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History
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1995: the first yellow line started to
operate
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History
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1998: Certified by ISO9002
(converted to 9001:2008 in 2010)
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History
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1999: start to produce iron oxide black
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History
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2001: transformed to share-hold company
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History
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2002: acquired Hangde Chemicals
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History
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2003: set up independent blending plant
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History
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Setting up thermo electrical power plant in
early 2004
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History
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Certificates: ISO14001(2004), CE(2010)
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Status
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Area: 233,000m2
Employees: 1053
3 Production plants:
Huayuan, Hangde, Dechang
Turnover 2010: USD115 million
Largest iron oxide manufacturer in China
& Asia
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Status
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Overview
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Status
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Numbers of Chinese iron oxide
producers: 140
Hyrox capacity:120,000mts
Total Chinese Iron Oxide Capacity
Rest of
China,
83.00%
HYROX,
17.00%
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Status
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Hyrox Export in 2009: 88080mt
Represents 21% of Chinese IO export
Total Chinese Iron Oxide Export (2009)
Rest of
China,
79.00%
HYROX,
21.00%
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Status
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Turnover
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Sales network
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Sales department in China
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Sales network
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Sole distributors in each specific
market with sub-distributors network
Close to end users
Ready-to-ship stock system by
distributors
Frequent joint visit to end users
Easy-to-access local website
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Manufacturing
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Total production line:
iron oxide red:
iron oxide yellow:
iron oxide black:
compound ferric green:
Total annual capacity:
iron oxide red
iron oxide yellow
iron oxide black
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8
6
1
2
120,000mt
77,000mt
35,000mt
8,000mt
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Manufacturing
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Manufacturing
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Blender for color consistency
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Manufacturing
Iron oxide red (Basic types):
101, 110, 120, 130, 140, 160,
180, 190
Iron oxide yellow (Basic types):
311, 313, 586, 810
Iron oxide black (Basic types):
318, 330, 740, 750
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Manufacturing
Iron oxide brown (Blended
colors):
600, 610, 663, 686, 841
Iron oxide orange (Blended
colors):
960, 2040
Compound
ferric
(Blended colors):
green
5605, 835
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Manufacturing
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Micronized iron oxide red/yellow
Heavy density iron oxide yellow
Tobacco grade iron oxide red/yellow
Customized service:
 Customized blending available
 Minimum blending quantity: 4mt
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Manufacturing
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Manufacturing
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QC
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Standards
Raw material control
Production control
Color control
Consistency assurance
Identification & tracing back
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QC
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Quality assurance system: ISO9001:2008
Product standard according to ISO1248
Test method according to ISO787 for paint
& coating application
Test method according to EN12878 for
construction application
Customized test methods available:
i.e. pigment dispersion
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QC
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Raw material control
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Raw materials/subsidiary materials suppliers
control process: File HY.CX82005, process 4.6
Qualified contractor/subcontractor control process:
File HY.82005-A, process 4.6
Purchasing control process :
File HY.82006, process 4.6
Raw materials/subsidiary materials inspection rule:
File HY.QB9807-A
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QC
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Production control
 Raw material ratio
 Reaction condition
 Inspection
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Intermediary inspection
Semi-finished products
Final inspection for finished products
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QC
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Color control:
 Each lot of semi-finished products are
marked and recorded into computer
 Blending ratio is suggested by computer
and determined by qualified inspector
 Blending volume: 5~20mt per batch
 Colour difference report / Strength report of
each batch by spectrophotometer
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QC
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Consistency assurance (1):
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Administration evaluation process
Administration planning process
Contract evaluation process
Files and data control process
Raw materials/subsidiary materials suppliers control process
Qualified contractor/subcontractor control process
Purchasing control process
Product identifying and traceability
Working procedure control process
Technology and technique control process
Equipment control process
Inspecting and testing control process
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QC
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Consistency assurance (2):
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Inspecting/measuring/testing equipment control process
Inspecting and testing status control process
Off-grade product control process
Rectifying and preventing method control
Conveying, storage, shielding, packaging and delivery
control process
Quality record control process
Inner quality system verify process
Training process
Service control process
Statistics control process
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QC
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Identification & tracing back
 Principle: Product identifying and
traceability (HY.CX82007, process 4.8)
 Samples from customers will be kept
forever
 Samples of each shipment will be kept for
12 months
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QC
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Quality Center
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Sustainable development
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Sewage system (US$4.5million investment)
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Sustainable development
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New technology waste water treatment
before
after
Main item
requirement processing processing
pH
6~9
3.59
6.51
SS
≤70mg/L
85.6
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COD
≤100mg/L 159
36.5
Colour
≤50
50
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Total Fe++ mg/L
795
18.4
N.NH3
≤15ppm
≈500
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Tested by local Environmental Protection Bureau
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Sustainable development
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Safety policy
 Offer safe working environment
 Safety rules and regulations
 Committee for safety
 Employee safety training
 Emergency system
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Sustainable development
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Social
accountability
certificate
SA8000
(GB/T 28001)
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Sustainable development
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Favorable environment
 Stable political situation
 Strong support from local
government
Ideal geographic location
 No natural disaster
 Convenient transportation
 Abundant raw material
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Product highlight
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Color consistency
Improved physical and chemical
properties
Batch-to-batch reports
Customized test method applicable
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Our customers
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Monier (Roofing)
PPG (Paint & Coating)
CPS (Universal tinting system)
Clariant (Leather & Plastic)
Mundat (Tipping paper)
ITACA (Ceramic)
Parex Davco (Color concrete)
Natural Reflection (Mulch)
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Thank you
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Please kindly accept our gratitude for
your valuable timey. It will be our
greatest honor to be at your service.
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