Bethany\Harrison County, Missouri
University of Missouri - Columbia
3/12/2016
1
Bethany Area Chamber of Commerce
and
Dr. David O’Brien’s
Graduate Survey Research Class
University of Missouri – Columbia
Contact: obriendj@missouri.edu
Community Development
Analysis
For Bethany\Harrison County,
Missouri
2007
University of Missouri - Columbia
3/12/2016
2
Overview Of Presentation
1. Purpose and Methods
2. Demographics
3. Quality of Services
4. Quality of Life
5. Perceptions of the Economy
6. Where Citizens Shop and Why
7. Community Development Goals
University of Missouri - Columbia
3/12/2016
3
Purpose
How do different people view
Community Development needs
of Bethany\Harrison County.
University of Missouri - Columbia
3/12/2016
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Methods
Sample: N=209
• Business and Churches: n= 60
• Low Income: n=27
• General Population: n=122
University of Missouri - Columbia
3/12/2016
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Demographics
Gender of Respondents
60.0%
50.0%
Percent
40.0%
30.0%
20.0%
10.0%
0.0%
Male
Female
Male=0 Female=1
University of Missouri - Columbia
3/12/2016
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Demographics
Age Distribution of Respondents
Age Range
18-25
26-34
35-44
45-54
55-64
65-74
75 or older
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3/12/2016
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Demographics
Household Income of Respondents
Household income
Less than $10,000
$10,001-$20,000
$20,001-$40,000
$40,001-$60,000
$60,001-$80,000
$80,001+
University of Missouri - Columbia
3/12/2016
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Demographics
Employment Location of Respondents
80.0%
Percent
60.0%
40.0%
20.0%
0.0%
Bethany
Harrison
County (outside
Bethany)
Des Moines
Kansas City
Other
Lamoni, IA
Location of work
University of Missouri - Columbia
3/12/2016
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Demographics
Types of Membership: What groups do people belong to?
Ethnic
0%
Literary/Arts
1%
Neighborhood
2%
Youth
8%
Hobby
6%
Church Member
28%
Athletic
11%
Social Issues
5%
Fraternal/Sorority
5%
Farm
6%
Political
4%
Labor
1%
Business\Profession
al
19%
Veterans
4%
Church Member
Fraternal/Sorority
Veterans
Business\Professional
Labor
Political
Farm
Social Issues
Athletic
Hobby
Literary/Arts
Ethnic
Neighborhood
Youth
University of Missouri - Columbia
3/12/2016
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Quality of Services
How satisfied are the residents of Bethany/Harrison
county with the services that they receive in the
area?
Possible Responses:
1 = Very Dissatisfied
2 = Dissatisfied
3 = Neither Satisfied or Dissatisfied
4 = Satisfied
5 = Very Satisfied
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3/12/2016
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Quality of Services
Service
Average
Service
Average
Economic development/Finding New Sources of Employment
2.6
Police/public safety
3.5
Entertainment
2.7
County administration
3.5
Alcohol/drug treatment/counseling services
2.8
Business services
3.5
Planning/Zoning for land use
2.9
Dental services
3.6
3
Nursing homes
3.6
Crisis intervention services
3.1
Adult education
3.6
Job retraining
3.1
Senior citizen services
3.6
Town Beautification
3.1
Primary care physicians
3.7
Family planning services
3.2
Parks and recreation
3.7
Cell phone services
3.2
Restaurants
3.7
Town administration
3.3
Automobile Repair services
3.7
Day care services
3.3
Hospice/nursing services
3.8
Services for the disabled
3.4
Public education
3.8
Food/shelter programs
3.4
Fire services
3.8
Low income housing
3.4
Waste management services
3.8
Transportation services for those unable to drive
3.4
Grocery Store
3.8
Library services
3.4
County health Department
4
Internet services
3.4
Banking/financial/investment services
4
Legal services
3.4
Drug stores/pharmacies
4.1
Home repair services
3.4
Postal services
4.1
Hospitals
3.5
Religious services
4.2
mental health counseling and support services
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3/12/2016
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Quality of Services
Quality of Community Services
Items
Social Services—
Alcohol/Drug Treatment & Counseling Services
Crisis Intervention Services,
Family Planning Services,
Food/Shelter Services,
Job Retraining
Services for the Disabled,
Public Administration —
County Government
Postal Services
Town Government
Waste Management
Education—
Adult Education
Public Education
Private Sector Services—
Cell Phone Services,
Day Care Services,
Home Repair Services
Low-Income Housing
Healthcare Services—
Dental Services
Hospitals
Primary Care Physicians
Community —
Economic Development
Entertainment
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3/12/2016
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Quality of Services
Satisfaction of Services by Level of Organizational
Involvement
No organizational involvement
Member of one organization
Member of two organizations
Member of three or more organizations
5
3.7
4.1
3.6
3.7
4
3.3
2.9
3
2.7
3.2
2.9
3.4
2.9
2.8
2.3
2.4
2
1
University of Missouri - Columbia
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Average
3.3
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14
3
Quality of Services
Satisfaction of Services by Population Groups
5
3.8
4
3.5
3.1
3.4
3.5
3.4
3.2
2.8
2.9
3
Average
3.3
2.9
Business/Churches
Low Income
2.2
General Population
2
1
0
Private Sector Services
Community
Senior citizen services
Town Beautification
Services
University of Missouri - Columbia
3/12/2016
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Quality of Life
How satisfied are the residents of Bethany/Harrison
County with their quality of life?
Possible Responses:
1 = Very Dissatisfied
2 = Dissatisfied
3 = Neither Satisfied or Dissatisfied
4 = Satisfied
5 = Very Satisfied
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3/12/2016
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Quality of Life
Satisfaction With Quality of Life
Quality of Life Categories
Average
My life in general
4.30
Support from my friends and neighbors
4.29
Being part of a rural community
4.28
My spiritual life
4.28
My family situation
4.22
My housing
4.20
My work or retirement
4.12
My children’s future
3.80
My financial situation
3.65
The services I receive in Bethany
3.60
The future of my community
3.55
The beauty of my local community
3.41
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3/12/2016
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Quality of Life
Satisfaction of Quality of Life by Population
Groups
Business/Churches
Low Income
5
General Population
4.43
4.36
4.2
4
4.08
3.73
3.78
3.79
3.76
3.42
3.26
3.29
2.85
3
Average
2
1
0
Housing
Work or Retirement
Financial
Future of Community
Quality of Life Items
University of Missouri - Columbia
3/12/2016
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Perceptions of The Economy
What are the perceptions of the residents of
Bethany/Harrison County on the importance of
various economic sectors to the local economy
today and in the future?
Possible Responses:
1 = Not Important At All
2 = Slightly Important
3 = Medium Importance
4 = Important
5 = Very Important
University of Missouri - Columbia
3/12/2016
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Perceptions of The Economy
Perceptions of Respondents vs. USDA
6.0
5.0
5.0
5.0
4.4
4.1
3.9
4.0 4.1
3.9
4.1
3.8 4.0
4.0
4.2
4.4
4.0
4.2
4.0
4.3
3.9
4.1
3.7
3.0
3.0
USDA
3.0
TODAY
3.0
FUTURE
2.0
2.0
2.0
1.0
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4.0
4.1
Economic Sectors
University of Missouri - Columbia
3/12/2016
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Perceptions of The Economy
Sectors
USDA
TODAY
FUTURE
Perceptual
Difference
Industry’s Actual
Importance
Construction
2.0
4.1
4.4
2.09 Slight
** Most Sectors **
2.0
3.9
4.1
1.85 Slight
Finance and insurance
3.0
4.0
4.1
1.00 Medium
Hospitality, Services, Car Dealers
3.0
3.9
4.1
0.92 Medium
Hospitality: Lodging, Food &
drinking places
3.0
3.8
4.0
0.80 Medium
Healthcare and social assistance
4.0
4.2
4.4
0.24 Important
Wholesale trade
4.0
3.7
4.0
-0.33 Important
Agriculture & N R
5.0
4.2
4.3
-0.85 Very Important
Local government
5.0
3.9
4.1
-1.14 Very Important
University of Missouri - Columbia
3/12/2016
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Where People Shop & Why
Where do the residents of Bethany/Harrison county shop for commonly
purchased items?
Possible Responses:
1 = Small Locally Owned Business
2 = Chain Store Close By (ex. Wal-Mart)
3 = Big City (ex. K.C., St. Joe, Des Moines)
4 = Internet
If items not purchased locally, then why do residents of Bethany/Harrison
county travel outside the area to shop?
Possible Responses:
1 = Lower Prices
2 = Availability and Variety of Product
3 = Quality of Product
4 = Quality of Service (ex. Hours of Operation, Parking)
5 = Day Trip to Larger Town
University of Missouri - Columbia
3/12/2016
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Percentage
Where People Shop & Why
Where Residents Shop
Small locally ow ned
Chain store close by
Big city
100
90
80
70
60
50
40
30
20
10
0
Items
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3/12/2016
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Where People Shop & Why
Reasons For Shopping Outside of Bethany/Harrison
County
70
Appliance Purchase
60
Electronic Purchase
Percentage
50
Adult Clothing
Childrens Clothing
40
30
20
10
0
Lower Prices
Availability and
Variety of product
Quality of product
Quality of Service
Day trip to larger
town
Reasons
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3/12/2016
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Where People Shop & Why
If available, would the residents of Bethany/Harrison
county be willing to buy common farmer’s market
items at the Bethany Farmer’s Market?
Possible Responses:
1 = Likely
2 = Somewhat Likely
3 = Not Likely
University of Missouri - Columbia
3/12/2016
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Where People Shop & Why
Responses to Farmer’s Market Questions
C
University of Missouri - Columbia
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80
70
60
50
40
30
20
10
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Percentage
Likely
Somewhat likely
Not likely
Product
3/12/2016
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Community Development Goals
What community development goals do
Bethany/Harrison County Residents feel are
important to pursue?
Possible Responses:
1 = Not Important At All
2 = Slightly Important
3 = Medium Importance
4 = Important
5 = Very Important
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3/12/2016
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Community Development Goals
Community Development Goals
Importance of Community Development Goals
Attract Animal Processing Facility
Attract Lg. Scale Farms
Increase Population Diversity
Tourism
Beautify Downtown Bethany
Help Organic Farmers
Increase Cultural Activities
Develop Downtown Bethany
Internet Development
Bio-fuel Production
Mobile Phone Development
Develop I-35
Job Retraining-Adults
Attract New Residents
Access to Drug/alcohol Treatment
Small Business Services
Retain Youth
Communication between Bethany/County
Improve Public Safety
Voc. Training-Youth
Roads
Small Farm Assistance
2.83
2.94
3.3
3.52
3.54
3.57
3.62
3.66
3.69
3.79
3.83
3.9
3.93
3.97
4
4.04
4.05
4.1
4.12
4.19
4.25
4.27
0
1
2
3
4
Average
University of Missouri - Columbia
3/12/2016
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5
University of Missouri - Columbia
3/12/2016
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Average
Community Development Goals
Importance of Community Development Goals by
Population Groups
Business/Churches
Low Income
General Population
5
4
3
2
1
0
Community Devleopment Goals
29
Community Development Goals
1. Downtown
Beautify Downtown Bethany
Increase Cultural Activities
Improve Public Safety
Downtown Bethany Development
2. Traditional
Roads
Vocational Training for Youth
Job Retraining
Retain youth
3. Rural
Small Business Services
Bio-fuel Production
Help Small Farmers
Help Organic Farmers
4. Industrial
Increase Diversity
Attract Animal Processing
Attract Large Scale Farms
Develop I-35 corridor
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3/12/2016
30
Community Development Goals
Importance of Community Development Goals
by Population Groups
Business and Churches
Low-Income
5
General Population
Average
4
3
2
1
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Community Devleopment Goals
University of Missouri - Columbia
3/12/2016
31
Summary of Survey Findings
•
•
•
•
People Like Living in Bethany
The Local Economy is Strong
But, there is Concern About the Future
Highest Consensus on Two Sets of Community
Development Goals:
(1) Economic -- Business Services, Vocational
Training & Retraining, & Roads
(2) Improved Public Safety and Access to Drug/Alcohol
Treatment
University of Missouri - Columbia
3/12/2016
32
Acknowledgements
We Would Like to Thank
• The Bethany Chamber of Commerce
• Mrs. Campbell’s Honors Statistics Class (Bethany & Eagleville)
• The kind people of Bethany/Harrison County who helped and
responded to our survey
The Survey Design Team
Kimberly Chapman
Olivia Hetzler
Casi Lock
Jill Lucht
Robin Mabry-Hubbard
Jana Thies
Debi Word
University of Missouri - Columbia
3/12/2016
33