Group 5
Oona Rantanen
Nina Lampela
Zhou Diao
Nguyen Phan Thu Thuy
1.
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To find the favorite brand/OS of cell phone among Aalto-Mikkeli students
To determine the purchase/update frequency of cell phone
To ascertain the favorite store format for buying cell phone
To gauge the brand loyalty among the cell phone buyers
To determine the most important attributes in cell phone
To determine the most important attributes in call plan
To explore gender differences, if any, in desired attributes
To measure the satisfaction with the last purchase of cell phone
Survey of Cell Phone Use among Aalto Students
This is a survey sponsored by Aalto University Campus Mikkeli for the purpose of documenting
student cell phone usage and brand preferences. The respondents for this survey are students who are
currently enrolled in the Aalto University Mikkeli Campus. We would appreciate your cooperation
in completing this 10-15 minute survey, in return for which we will grant you with Probba Points.
This survey is only intended for Aalto Mikkeli students who utilize their cell phones.
To ensure student confidentiality, answers will be kept confidential and results will only be presented
in the aggregate. After completing the survey, please return to the pigeon hole of Nina Lampela.
What is your preferred cell phone operating system? (pick one)
 iOS
 Android
 Windows
 Other, please specify _______________________________
 No preference
What is your preferred cell phone brand? (pick one)
 iPhone
 Samsung
 Nokia
 Huawei
 Blackberry
 HTC
 Sony
 Other, please specify ______________________________
 No preference
How often do you purchase a new phone on average?
 every 6 months or less
 7-12 months
 12-18 months
 19-24 months
 24 months or more
Was the phone you purchased before your current one of the same brand?
 Yes
 No
In the list below, we have several attributes of cell phones that you may find important in your
purchasing decisions. Please circle 1 for most unimportant, 2 for unimportant and so on …
Brand
Price
Design
Quality
Operating
System
Popularity
User
Friendliness
Features (e.g.
camera)
Most
Unimportant
1
1
1
1
Unimportant
Neutral
Important
Most
Important
5
5
5
5
2
2
2
2
3
3
3
3
4
4
4
4
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
We are interested in knowing the top 3 attributes of call plans that are important to you. Please write
1 in the box opposite the most important attribute, 2 in the box opposite the important attribute and
so on.
Price

Unlimited internet

Unlimited calls

Unlimited text messages

Coverage

Payment periods

Low international fees

Please think about the cell phone brand you are using right now. Now, please circle a number to
show the extent of your agreement to them.
Strongly
Disagree
I am satisfied with
my current cell
phone brand.
My expectations
of the phone were
met.
I get frustrated
with my phone
frequently
I am embarrassed
about my phone
My phone assists
me in my everyday
life
Disagree
Neither
Agree nor
Disagree
Agree
Strongly
Agree
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Please think about the cell phone brand you are using right now. Now, please circle a number to
show the extent of your agreement to them.
I will buy the same
brand in the future.
I would seek out
the same brand in
the future.
I would
recommend this
brand to my
friends.
Disagree
Neither
Agree nor
Disagree
Agree
Strongly
Agree
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Strongly
Disagree
The brand is a
reflection of my
personality
1
2
3
4
5
Where do you prefer to buy your cell phones from?
 Online
 Electronics store (E.g. Gigantti)
 Carrier specific store (E.g. DNA)
 Supermarkets (E.g. K-Supermarket)
 Other, please specify ___________
Would you describe yourself as brand loyal to a specific cell phone brand? Explain why and give
examples.
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Full Name: ______________________________
What year were you born? _____________________
Nationality: ____________________________________
Gender:  Female  Male  I’d rather not respond
Thank you for your time!