Business Plan & Strategy
K Siva Rama Prasad
Vikas Asawat
M V Sudhir Kumar
P K Das
Kishan Chatri
T K Baite
Bharat Rajan Private Limited
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IF YOU DON’T MEASURE IT, YOU CAN’T
MANAGE IT
Bharat Rajan Private Limited
copyright reserved 2010
SWOT Analysis
Bharat Rajan Private Limited
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STRENGHTS
Creative & Excellent Technical Expertise in Gears Mfg.
Very good Presence in Domestic & International Markets
Wide range of High Quality Gears
Well Established Network for markets in India & Abroad
Excellent Design Team
Knowledge and development of Indigenous Technology
and continuous improvements in the product and
processes
Excellent record keeping
Bharat Rajan Private Limited
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Weakness
No trade mark( does not know the difference
between trade name and trade mark)
No knowledge about IP & other related aspects
Unaware of the Value of intangible IP assets
Nil or no professional Brand management
Lack of experts/guidance
Lack of differentiation in products available in
the market
Centralized manufacturing and distribution
system.
High overheads resulting in high price
Bharat
Rajan
Private Limited
copyright reserved
2010
Opportunities
Growing demand for the Bicycles and spares within
India and 11 countries
New Markets in general in domestic as well as new
countries
Tremendous opportunities for new Gen/varieties of gear
systems
Scope in other bicycle Components industries and other
engineering Industries/ 3 wheeler markets
Good rate of returns from Royalties/share with nonexclusive licenses/cross licenses for the developments
in the products if used for commercialization after
patent.
New markets if brand management is done
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Bharat Rajan Private Limited
Threats
Intense competition from other similar
companies/new entrants
Lack of protection of the own designs
and products
Spurious products
Competitors taking advantage of the
developments made by the company.
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Bharat
Rajan Private Limited
Plan of action
1 Products Certification & QMS Audit
2 Exploration of opportunities with both the
Tangible and intangible assets available
3 Brand Management
4 Agreements/licenses to expand business
5 Implementation Plan for Target
Achievement
6 IP.Audits
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•Trademark and Brand Management: Register
trade mark: SPHI-CYCLE
It helps the company to:
Identify and distinguish it from other identical
products.
Useful for advertising & Marketing Strategies
Incentive to invest & maintain good reputation.
provides the opportunity to license & get
revenues.
Valuable business asset.
Bharat
Rajan
Private Limited
copyright reserved
2010
•Patenting the invention:
It helped the company to:
Have exclusive right on the product.
Additional Income to reach targeted amount by
way of non-exclusive license to other mfr in
India and abroad.
Access to new Markets with the above licenses
Avoiding spurious Gears from Imitators.
Build Positive Image & Brand reputation
Strong Market Position & competitive advantage
Bharat
Rajan
Private Limited
copyright reserved
2010
TARGET
YEAR->
2009
2010
2011
2012
Domestic
50%
55%
65%
75%
In Rs(cr)
50
55
65
75
Exports
20%
22%
25%
30%
In Rs.cr.
50
75
115
125
Total
100
130
180
200
copyright reserved 2010
Mile stones
1.
2.
3.
4.
5.
6.
Discussion Milestones: To Differntiate and leverage the
product and markets
Milestone 1: Trademark registration and brand building
Milestone 2: scaling up the sales by patenting the
product & Licensing it to other mfr. and to access new
markets & wide reach of geographical locations
Challenges: preventive action to copy the product
Intro: IP audit Helped to realize the potentiality of
tangible and intangible assets and management of
them.
Further actions: Continous development & protection
from Infringement.
copyright reserved 2010
Thank you
Bharat Rajan Private Limited
copyright reserved 2010