Vicki V. Vandaveer, Ph.D.
Debut of Coaching Psychology in the U.S.:
Practice, Science, Quagmires and Practicalities
COACHING PSYCHOLOGY IN THE U.S.
PRACTICE
• Long history of one-on-one consultation to executives (1940’s)
<not called ‘coaching’ until more recently>
• Many psychologists from Industrial/Organizational (I/O), clinical,
counseling psychology – increasingly migrating practices to
coaching in
organizations
• The practice area still referred to as the “wild west” (no agreement –
definition, competencies, standards for practice)
2
COACHING PSYCHOLOGY IN THE U.S.
SCIENCE
• First appearance of “coaching” in American journals – 1980’s
• Not a lot of research until 1990’s – much more recently
• SCP’s Consulting Psychology Journal – the primary journal for coaching –
four special issues 1990’s to present
• Some of our “quagmires” have impeded progress – beginning to change
3
COACHING PSYCHOLOGY IN THE U.S.
“QUAGMIRES”
1.Licensure
• States each have own licensure law, requirements
• Many General Applied Psychologists ignore law
• Highly emotionally charged issue within I/O psychology
• Disassociation on the part of many I/O’s from anything clinical
2. Credentialing
Because related to licensure – not valued by many academics
3.Science – Practice tensions
4
<<For Illustrative Purpose Only>>
LICENSED
PRACTICE
Migration of practice
Health Svc
Providers (HSP)
2-Way Continuum of Competences
PRACTICE
Applied Psych
(non-HSP)
(I/O, Consulting, Engineering, Sport, etc.)
(Clinical, Counseling, Health,
School, etc.)
PSYCHOLOGIST
[Common core of Knowledge]
SCIENCE
Exempt Setting
-Teaching
- Academic Institutions – research only
- Research Institutions – research only
Research
(HSP)
CLINICAL
HEALTH
SPORT PSY
EXEMPT
Vandaveer – for APA Model Licensing Act TF
SCIENCE
Research
(non-HSP)
LEADERSHIP /
ORG’L
MEASUREMENT
<<For Illustrative Purpose Only>>
LICENSED
PRACTICE
Migration of practice
Health Svc
Providers (HSP)
2-Way Continuum of Competences
PRACTICE
Applied Psych
(non-HSP)
(I/O, Consulting, Engineering, Sport, etc.)
(Clinical, Counseling, Health,
School, etc.)
PSYCHOLOGIST
[Common core of Knowledge]
SCIENCE
Exempt Setting
-Teaching
- Academic Institutions – research only
- Research Institutions – research only
Research
(HSP)
CLINICAL
HEALTH
SPORT PSY
EXEMPT
Vandaveer – for APA Model Licensing Act TF
SCIENCE
Research
(non-HSP)
LEADERSHIP /
ORG’L
MEASUREMENT
<<For Illustrative Purpose Only>>
LICENSED
PRACTICE
Migration of practice
Health Svc
Providers (HSP)
2-Way Continuum of Competences
PRACTICE
Applied Psych
(non-HSP)
[One-on-One (Coaching)]
(Clinical, Counseling, Health,
School, etc.)
(I/O, Consulting, Engineering, Sport, etc.)
Per
Updated
Model
Licensing
Act
PSYCHOLOGIST
[Common core of Knowledge]
SCIENCE
Exempt Setting
-Teaching
- Academic Institutions – research only
- Research Institutions – research only
Research
(HSP)
CLINICAL
HEALTH
SPORT PSY
EXEMPT
Vandaveer – for APA Model Licensing Act TF
SCIENCE
Research
(non-HSP)
LEADERSHIP /
ORG’L
MEASUREMENT
PRACTICALITIES...
8
Coaching Psychology Credentialing
Committee
SCP Board Update
Aug 2, 2012
Vicki V. Vandaveer, Ph.D., Co-Chair
Judith E. Blanton, Ph.D., Co-Chair
Sandra Foster, Ph.D.
Mary Kralj, Ph.D.
Douglas Riddle, Ph.D.
Rob Silzer, Ph.D.
Rebecca Turner, Ph.D.
Advisors
Stewart Cooper, Ph.D.
Richard Kilburg, Ph.D.
Robert Lee, Ph.D.
Rodney Lowman, Ph.D.
Sandra Shullman, Ph.D.
Randall White, Ph.D.
COACHING PSYCHOLOGY CREDENTIALING COMMITTEE (CPCC)
MISSION / CHARGE (Early 2011)
Determine the best solution to define the target area and develop a
strategy and plan for establishing clear standards and training for
the practice of coaching by psychologists
Determine the key decisions and establish plans of action, including .
..
• Whether to pursue certification of psychologists in this area of
practice
• If yes, what is the best way to do that?
• If no – the rationale, and so recommend to SCP Board
• Determine what the other key decisions need to be
Step 1 – How define the target area?
Environmental scan . . . .
10
. . . and ISCP
11
CPCC WORK
TRACK
1. MOU with ISCP
DATE
5/23/12
Purpose: With international
colleagues, develop and
promote the discipline of
Coaching Psychology by
encouraging the
development of theory,
research and practice
around the world.
2. DEFINITION OF
COACHING
PSYCHOLOGY*
ISSUES / COMMENTS
• All SCP members are Affiliate members
ISCP
o May apply – full Member status after
3 months (fee)
o Free access to online ISCP journals
•Licensed psy may apply – full Member
status now
•Full members may apply – certification
as a Coaching Psychologist by ISCP
May
2012
(Preliminary, pending outcomes of
practice analysis study)
SCP Coaching Psychology Credentialing Committee / Board briefing 8-2-12
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(There was much laughter at this slide. We will
Preliminary Definition – Coaching Psychology
finalize the definition on the basis of DATA from the
competency project practice analysis.
Coaching Psychology is an area of professional practice and research within the
broader discipline of psychology. It is an individualized process of professional
development in which a coaching psychologist works with individuals one-on-one
and/or sometimes in a broader context, to enhance their effectiveness in their
organizational roles and environments. The coaching process and relationship are
designed to benefit both the individual and the organization in achieving their
respective goals.
Agreed – specific context.
Controversy: Whether “team coaching” is coaching – or
consulting. (More laughter)
The practice of Coaching Psychology is grounded in scientifically established
psychological theories, principles and methods. It is practiced by qualified
psychologists who, among other requirements, have a graduate degree in a
psychology discipline from a regionally accredited university and relevant postgraduate qualifications, and who undertake suitable continuing professional
development.
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CPCC WORK (Continued)
3. COMPETENCY
IDENTIFICATION &
PROFILING
Begun
4Q12
• Joint project with Society of Industrial/
Organizational Psychology
• Awarded APA grant for two steps
• Competency profile will be input to
o Education &Training Guidelines
o Basis for assessment -- any
credentialing that is developed
o Establishing standards for
professional practice of coaching by
psychologists
o Help guide needed research
o Marketing of Coaching Psychology
14
CPCC WORK (Continued)
4. CREDENTIALING
2013
Several options being explored:
A.Existing credential – ABPP /
Organizational & Business Consulting
Psychology – 3 areas, one of which may
be Coaching
B.Establish free-standing non-profit
Coaching Psychology organization that
will develop and offer a certification
(similar to Society for Personality
Assessment)
C.Guided by data from practice analysis
re perceived value – consider advanced
credential (developed by APA?)
5. EDUCATION OF
CONSUMERS – RAISING
PUBLIC AWARENESS
TBD
• Sub-Team working
15
CPCC WORK (Continued)
6. REMOVAL OF ICF
EXCLUSIVITY –
GOVERNMENT
CONTRACTS
DEC
2012
<< Letter from Executive Director - APA
Practice Directorate>>
Position: Psychologists should not be
excluded from consideration for
coaching services.
16
COACHING PSYCHOLOGY IN THE U.S. - UPDATE – DECEMBER 2012
APA Div 13 – Society for Consulting Psychology
The Executive Board and our Members are pleased – and
excited – to join our International Colleagues in this exciting
mission.
Thank you for welcoming us cowboys and cowgirls into the fold!
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