The Future of Haas:
Leading Through Innovation
Presentation to
HAN Alumni Council
Haas Annual Fund Development Council
Volunteer Leadership Retreat
Teresa Costantinidis
June 23, 2006
Overview
1) The Haas School Strategic Plan
2) Strategic Implementation
What does this really mean?
How do our alumni fit in?
3) New Facilities
Overview
1) The Haas School Strategic Plan
2) Strategic Implementation
What does this really mean?
How do our alumni fit in?
3) New Facilities
You will be tested . . .
The Haas School Strategic Plan
has three basic components.
Haas Plan Components:
1) Business Strategy
2) Brand Strategy
3) Execution Strategy
The Haas School Strategic Plan
has three basic components.
Haas Plan Components Another Way:
2) Brand Strategy
3) Execution Strategy
1) Business Strategy
Pop Quiz!
What 1994 Movie was filmed on the Berkeley
campus and featured Arnold Schwarzenegger,
Danny DeVito, and Emma Thompson.
Arnold played the role of a scientist.
Pop Quiz!
What 1994 Movie was filmed on the Berkeley
campus and featured Arnold Schwarzenegger,
Danny DeVito, and Emma Thompson.
Arnold played the role of a scientist.
JUNIOR
BRAND STRATEGY
The Haas School’s Brand Strategy
has three distinct tiers.
Three Tiers:
Excellence in Overall Management
Leading through Innovation
Sub Brands
EXECUTION STRATEGY
The School’s Execution Strategy
has the following components:
Execution Strategy – Resources and Leadership:
Capital Campaign
Expand Executive Education
Chief Strategy Officer
Capital Campaign
for a Strategic Plan
•
•
•
•
Endowment $70M
Operations and Research Support $20M
Law and Business Connection $75M
Executive Education Facility $35M
Pop Quiz!
Pop Quiz!
CORA
JANE
FLOOD
The School’s Execution Strategy
has the following components:
Execution Strategy – Resources and Leadership:
Capital Campaign
Expand Executive Education
Chief Strategy Officer
Chief Strategy Officer
Richard K. Lyons
Executive Associate Dean
rklyons@haas.berkeley.edu
BUSINESS STRATEGY
Plan for the Future
• Aim: Develop business leaders.
• But how make distinctive?
Distinctive Assets
UC Berkeley
Innovative
Preeminent scholarship
Extraordinary location
Connected departments
Bay Area/Silicon V.
Opportunity seizing
Diversity of ideas
Distinctive Assets
UC Berkeley
Innovative
Preeminent scholarship
Extraordinary location
Connected departments
Bay Area/Silicon V.
Opportunity seizing
Diversity of ideas
• If business schools did not exist?
– Many would choose Berkeley first
– Many would choose SF Bay Area first
Our Students
Authentic
Collaborative
Independent minded
Open thinking
Confidence without attitude
Small relative to peers
Team based
Involved
Serious
Balanced
Analytical
Tenacious
Prepared
International
Community minded
Cross-functional
KEY CONCEPT:
Innovation is a Style of
Leadership
LEADING
THROUGH
INNOVATION
Pop Quiz!
Who was Andy Smith?
Pop Quiz!
Andy Smith
Cal Football Coach
1916-1925
Innovation Axis
What do you think of when you hear Innovation?
Engineering
Technology
Process Innovation:
Technological
Business
Innovation Axis
What do you think of when you hear Innovation?
Engineering
Business
Technology
Process Innovation:
Technological
Process Innovation:
Organizational
Innovation Axis
What do you think of when you hear Innovation?
Engineering
Business
Technology
Leadership
Process Innovation:
Technological
Process Innovation:
Organizational
Strategic
Innovation
Our Students
Authentic
Collaborative
Independent minded
Open thinking
Confidence without attitude
Small relative to peers
Team based
Involved
Serious
Balanced
Analytical
Tenacious
Prepared
International
Community minded
Cross-functional
Innovation Axis
What do you think of when you hear Innovation?
Engineering
Business
Technology
Leadership
Process Innovation:
Technological
Process Innovation:
Organizational
Strategic
Innovation
Our distinctive capabilities
Leading Through
Innovation
The Haas School Business Strategy
has three basic components.
Business Strategy Proof Points:
Our Approach
Our Ideas
Our Culture
Our Approach
• Our Approach
– Faculty Hiring
– Building Bridges to Berkeley
• Engineering
• Law
• Public Health
– Student Experiences
Our Culture
• Our Culture
–
–
–
–
Students.
Positioning as Serious/School.
High Expectations for students.
Graduation with distinction.
Our Ideas
• Our Ideas
–
–
–
–
–
–
Center for Innovation
Targeted Case Lines
Haas on Innovation
Leadership Course
Application Questions
Orientation
Facilities
Executive
Education
Building
Maxwell Field
Parking Structure
Haas School
Renovations
Law & Business
Connection
Pop Quiz!
•
Written in 1905 by Harold W. Bingham, arranged by Robert O. Briggs.
© UC Regents. All Rights Reserved.
____ _____ Blue and Gold,
Thy colors unfold
O'er loyal Californians,
Whose hearts are strong and bold.
___ ____ Blue and Gold,
Thy strength ne'er shall fail;
For thee we'll die,
___ ____! ___ ____!
Pop Quiz!
•
Written in 1905 by Harold W. Bingham, arranged by Robert O. Briggs.
© UC Regents. All Rights Reserved.
All Hail Blue and Gold,
Thy colors unfold
O'er loyal Californians,
Whose hearts are strong and bold.
All Hail Blue and Gold,
Thy strength ne'er shall fail;
For thee we'll die,
All Hail! All Hail!
LAW AND BUSINESS
CONNECTION
EXECUTIVE EDUCATION
FACILITY
Leading
Through
Innovation
How do alumni fit in to the School’s
strategic plan and branding initiatives?
How to be effective:
Take Ownership of Haas’ Future
Commit to Achieving Identifiable Goals
Serve as Brand Ambassadors
Validate the Value of your Investment
What are our next steps?
Focus on these questions:
How can alumni both leverage and support this
strategy in events, programs, and services?
How can we address the School’s strategy in
HAN’s new strategic plan?