“The CCC Student”
A Straw Person Proposal
Prepared for the
Strategic Enrollment Management
Taskforce
Contact Information: Curriculum and Reporting
Judy Redder, ext 2313
Table of Contents
• Introduction
• An overview of all CCC students?
– What we know so far…
• An examination of our CCC 2007-08 credit-taking student
• A closer look at the community areas our credit-taking
students hail from
• Oregon’s employment situation and its economic forecast
• Suggested enrollment and marketing goals…
2
Introduction:
Purpose: To begin a conversation about
what the available student data reflects…
Questions…
•
•
•
•
•
•
•
•
who are CCC students?
what are the communities we serve?
should student enrollment guide strategy?
what about potential markets…both industry and student?
where should we focus our recruitment / marketing?
where have we been successful?
what can we do better?
what impact will Oregon’s economic and revenue forecast
have on education?
… and to examine together, CCC’s student successful enrollment
activity.
3
Introduction:
Intended Outcome: To become more
knowledgeable about:
1. student characteristics and credit load over time
2. the counties/communities CCC serves
3. the communities we serve and the students within the
community
4. practice that impact our ability to be ‘knowledgeable’ about
our students and programs
5. sub-target populations for marketing, recruitment, and
retention
6. Oregon’s economic future and how it (may) relate to CCC
enrollment efforts
…and together identify what we do well, what we can do better, identify /
create sub-targets for marketing, for recruitment, persistence, and for
retention efforts.
4
Introduction:
The data sources used for this proposal are:
•
•
•
•
•
Occurs Data
Institutional Data
State Employment Data
Census Data
Other Contracted Services
5
Introduction:
Let’s begin by assessing CCC student
characteristics and credit-load over the
last five years.
• Data sources are OCCURS data,
• Internal institutional data,
• And represents ALL Clackamas
Community College students…
6
Who are CCC students…
Our known gender ratio is closely split
Gender
2007-08 Gender
16000
11%
11000
45%
6000
1000
-4000
44%
2003-04
2004-05
Male
2005-06
Female
2006-07
Undeclared
2007-08
Male
Female
Undeclared
Male student population up about 18%; female student
population up about 12 %; and Undeclared up over 235%
over a 5 years period.
Who are these unknown students…are they degree seeking,
community ed, developmental ed… are they credit taking students?
7
Who are CCC students…
The age of our student population is
changing….
Age
8000
2007-2008
6000
All Students
Credit
Students
Only
4000
2000
Mean
33.74
28.13
Median
30
23
Mode
18
18
0
17 and 18-21
under
2003-04
22-29
2004-05
30-39
2005-06
40-49
50-64
2006-07
65 +
2007-08
….with more traditional aged students and younger than 17
enrolling for classes.
8
Who are CCC students…
CCC’s age distribution compared to other
Oregon community colleges…
Age
Clackamas % of
population
State average for
all CC’s
15 & under
1.8 %
1.18 %
16-17
6.9 %
4.84 %
*18-24
25.45 %(down from 2005-06)
28.14 %
*25-44
31.8 %(down from 2004-05)
36.65 %
*45-64
20.7 %(down from 2004-05)
22.75 %
*65+
4.6 %(down from 2004-05)
4.45 %
Unknown
7.6 %
1.99 %
OCCURS 2005-06 Headcount – Table 13 (1/25/07)
… identifies where we may differ from other community colleges.
9
Who are CCC students …
Ethnicity
Largest population growth is in…
Ethnicity
20000
• Undeclared = 108.88%(n=6144)
15000
10000
5000
0
2003-04 2004-05 2005-06 2006-07 2007-08
Asian/Pac
Blk
Hisp
Nat Am
White
Undeclared
•
•
•
•
•
Native Am = 65.38% (n=136)
Black = 51.30% (n=118)
Hispanic = 50.80% (n=1062)
Asian/Pac = 43.42% (n=310)
White = 11.25% (n=3849)
Who are these unknown students…are they degree seeking,
community ed, developmental ed… are they in need of special
resources…why do we have such a large number of undeclared?
10
What do we know so far…
Enrollment (Headcount) Highlights
• Headcount is up 36.4% over 5 years
Overall Unduplicated Headcount
• Minority headcount is up by 40 to 60%
over 5 years,
45000
26293
30000
34890
30906
25316
• We’re doing well with 17-20 and under
students
25029
15000
0
2003-04 2004-05 2005-06 2006-07 2007-08
• We’re seeing a jump in non-credit
course taking (73.53% over 5 years)
credit load
• Non-credit accounts for 51.33% of our
student HC in 2007-08
20000
15000
10000
5000
0
fulltime
2003-04
2004-05
1/2 time
2005-06
Part time
2006-07
Non-credit
2007-08
• Full-time enrollment/headcount is down
1.61%; half-time is up 3.74%; and less
than half-time is up more than 17% over 5
years
11
What do we know so far…
Credit taking patterns have changed…
2003-04
2004-05
2005-06
2006-07
2007-08
Credit students
14995
15312
15291
16169
16980
Non-credit
10321
10981
9738
14737
17910
Total
25316
26293
25029
30906
34890
2007-08 - Enrollment Credit Load
51% NonCredit
49% Credit
…more students are taking classes for less than ½ time and non-credit …and,
12
non-credit course taking is growing at a faster rate than credit course taking.
We also know that…
Credit taking students make up a smaller percentage
of our student population than before…
Percent of student population taking
courses for credit
% - Student Persistence
58
59.2
58.2
57
60
61.1
52.3
27
48.7
14
Students enrolled
Only one term
2003-04
2004-05
2005-06
2006-07
2007-08
15
14
Students enrolled
two terms during the
academic year
2004-05
2005-06
28
26
Students enrolled
three terms during
the academic year
2006-07
Community areas with higher persistence rates = Molalla/Colton; Estacada;
Clack Co non-dist; Mult Co; Wash Co; and OR – non Metro
Community areas with lower persistence rates = Gladstone; Oregon City /
Beavercreek; and Wilsonville
…And of those credit taking students fewer are less likely to persist 13
taking three terms of classes in one year.
We also know…
Over 30,000 Clackamas County residents attended an
Oregon community college in 2005-06
57.3 % of Clackamas Co folks attending a community college enrolled at
Clackamas – up slightly from 2004-05
25.7% of Clackamas Co students enrolled at PCC – down about 1% from
the previous year
8.3% of Clackamas Co students enrolled at Mt. Hood CC
About 4% of Multnomah County’s 61,997 CC students enrolled at CCC
And, about 3.2% of Washington Co’s 39,431 CC students enrolled at
CCC
…and less than 70% of Clackamas Community College students come
from Clackamas County (OCCURS, Table 15 1/17/07 and Table 15 3/3/2006)
14
Let’s dig a little deeper and look closer
at our 2007-2008 students ….
The following slides reference credit taking students. A credit
taking student is ANY student who took at least one class for
credit at CCC during 2007-08 academic year. This includes
ACC and all other special category of students.
15
In 2007-08 …
We know CCC’s greatest % of credit bearing
students
46
52
19
37
42
02
90
8
53
7
94
0
13
79
16
75
98
6
16
81
75
2
61
5
12
74
11
62
12
19
0
Number of Students from Major Community Areas
37
.7
41
.1
41
.3
46
.8
45
.6
55
51
.1
50
.1
56
.4
44
.9
52
.4
47
.6
48
.9
100
0
Percentage of Credit taking students from Major
Community Areas
.3
55
23
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% Credit Students
Canby
Clack/Happy Vly
Es tacada/Eagle Crk
Glads tone
Milwaukie
Molalla/Colton
Oak Grove
OC/Bvrcrk
Wes t Linn
Wils onville
Clack Co/Non-dis t
Multnom ah Co
Was h Co
OR non-m etro
Non-OR
…came from Estacada/Eagle Creek, Molalla/Colton and West Linn
areas
16
2007-08 students …
We also know that Distance Learning…
Community Area
All Students
Credit Students
Canby
7.7%
14.0%
Clack/Happy Valley
8.6%
16.3%
Estacada/Eagle Creek
10.7%
17.0%
Gladstone
7.3%
11.7%
Milwaukie
8.3%
15.5%
Molalla/Colton
11.5%
18.2%
Oak Grove
8.1%
14.2%
OC/Beavercreek
8.0%
13.5%
West Linn
8.0%
13.5%
Wilsonville
8.0%
15.0%
Clack Co/Non-dist
9.6%
16.4%
Multnomah Co
7.5%
15.0%
Wash Co
5.5%
11.2%
OR non-metro
7.4%
16.9%
Non-OR
3.4%
10.9%
…is utilized by students from all areas with 63.3% being Female
(CCC Institutional student and enrollment data)
17
2007-08 students …
We also know that students who took credit classes
self-identified into the following program areas …
Transfer
% of Students
Technical/Cert
% of Students
Canby
170
29.8%
124
21.8%
Clack/Happy Valley
182
30.0%
138
21.1%
Estacada/Eagle Creek
83
24.4%
83
24.4%
Gladstone
105
26.7%
97
24.6%
Milwaukie
169
22.4%
211
27.9%
Molalla/Colton
127
22.8%
134
24.1%
Oak Grove
206
24.2%
190
22.3%
OC/Beavercreek
180
25.5%
188
26.7%
West Linn
155
29.9%
68
13.2%
Wilsonville
72
29.4%
49
20.0%
Clack Co/Non-dist
63
14.8%
162
38.1%
Multnomah Co
293
16.8%
772
44.4%
Wash Co
107
13.4%
379
47.6%
OR non-metro
1212
26.3%
1543
33.5%
Non-OR
64
5.8%
469
42.8%
Cont’
18
Cont’
General Studies
Student %
Devel Ed
Student %
Canby
198
34.7%
29
5.1%
Clack/Happy Valley
219
36.1%
40
6.6%
Estacada/Eagle Creek
148
43.5%
13
3.8%
Gladstone
150
38.1%
21
5.3%
Milwaukie
295
39.0%
35
4.6%
Molalla/Colton
213
38.3%
41
7.3%
Oak Grove
332
39.0%
70
8.2%
OC/Beavercreek
228
32.3%
43
6.1%
West Linn
229
32.5%
20
3.8%
Wilsonville
100
40.8%
12
4.9%
Clack Co/Non-dist
145
34.1%
21
4.9%
Multnomah Co
511
29.4%
43
2.8%
Wash Co
261
32.7%
12
1.5%
OR non-metro
1924
41.8%
224
5.3%
Non-OR
511
46.7%
3
0.2%
…and this may help us identify sub-targets for marketing and recruitment.
19
Additional outside data – MPR Associates, Inc. (Contracted Data Analysis and Trend
Reporting, in progress 2007-08)
Devel Ed
37.0%
2.0%
Non-Reimb
Student Intent
26.0%
38.0%
ACE
2.0%
4.0%
4.0%
31.0%
17.0%
Program Areas (FTE) - 2001-02 to 2006-07
39.0%
Program areas have historically been
difficult to identify for a variety of reasons….
LDC
Career &
Tech
Course Taking
MPR - Preliminary Task One Report – 06/2008 -
How do we better align student intent with student course taking activity?
This is an important question when identifying target groups such as ESL,
Adult Basic Ed, Adult HS Diploma, and Remedial for resources.
…and may differ from the student’s course taking activity
Cont’
20
Cont’ Additional outside data – MPR:
Something more to think about…
• LDC course-taking jumped between 2001-02 and 200304 with an overall increased of 38% since 2001-02
• Remedial course-taking has decreased more than 30%
since 2001-02
– Is this because fewer entering students need remedial?
– Do students feel their resources are better used on college level
courses?
– Does this reflect students opting out of taking remedial courses,
even when placement tests indicate they need remedial course
work?
…should Clackamas explore this enrollment change further
to identify true cause and impact on student success?
21
Cont’ Additional outside data – MPR
Can we better leverage students who take
Adult Basic Skills courses …
• 2004-05 ABS student cohort – 20% of ABS
students transitioned into credit taking students
– Approximately 80% of ABS students who enroll for
credit did so the same year
– 14% enrolled for credit the next year
– 7% enrolled for credit two years later
MPR - Preliminary Task Two Report – 06/2008
…into certificate and degree seeking students?
22
Let’s now examine our credit taking
student population within their
community areas
The following slides represents information from 2000 and
2006 census data
23
Community Area…
What do we know about Canby residents…
•
•
•
•
Population = approximately 12780
Largest Minority Population - 15.5% Hispanic
About 18% but did not graduate from HS
About 28% graduated from HS (includes
equivalency)
• About 29% have some college but no degree
• In 2000 - 52% of school age students were in 18 grades
Census 2000 data
… and how will that inform our marketing and recruitment efforts?
Cont’
24
Cont’ - Canby Area
In 2007- 08, 1162 Canby students attended
CCC
• 49% (569) took credit classes
•
•
•
•
•
•
– 13.5% attended full-time (more than avg.-10.7)
– 30% identify as Transfer student – more than avg. – 21.4
– 22% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 5% identify as Developmental Ed – more than avg. 4.3
19.3% are new since 2005 – fewer new students in 2008
14.0% took at least one DL class
36.5% are between the ages of 18-20
50.6% of Transfer students are 18-20
25% of Tech/Cert students are 18-20; 20% are between 21-26
51.8% of Dev. Ed students are between 17-20 (Current institutional student and enrollment
data)
…and who by their behavior and demographics create a unique sub-target
group of students… Can this help inform enrollment strategies?
25
Community Area…
What do we know about Clackamas/ Happy
Valley residents…
• Population = approximately 10100
• Largest Minority Population – 13% Asian, 12%
Black
• About 28% but did not graduate from HS (25 & older)
• About 40% graduated from HS (includes
equivalency)
• About 60% have some college but no degree
• In 2000 - 57% of school aged students were in
1-8 grade
Census Data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
26
Cont’ – Clackamas/Happy Valley Area
In 2007- 08, 1274 Clackamas/Happy Valley
students attended CCC
• 48% (606) took credit classes
•
•
•
•
•
•
– 11.9% attended full-time (more than avg.-10.7)
– 30% identify as Transfer student – more than avg. – 21.4
– 29% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 6.6% identify as Developmental Ed – more than avg. 4.3
19.1% are new since 2005 – fewer new students in 2008
16.3% took at least one DL class
35.9% are between the ages of 18-20
59.9% of Transfer students are 18-20
31.8% of Tech/Cert students are 18-20; 46.4% are between 21-34
62.5% of Dev. Ed students are between 17-20 (Current institutional student and enrollment
data)
…and who by their behavior and demographics create a unique subtarget group of students… Can this help inform enrollment strategies?
27
Community Area…
What do we know about Estacada/Eagle
Creek resident…
•
•
•
•
Population = approx 2400
Largest Minority Population – 12.5% Hispanic
About 28% but did not graduate from HS (25 & older)
About 30% graduated from HS (includes
equivalency)
• About 24% have some college but no degree
• In 2000 - 51.2% of school aged students were
in 1-8 grade
Census data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
28
Cont’ – Clackamas/Happy Valley Area
In 2007- 08, 615 Estacada/Eagle Creek
students attended CCC
• 55% (340) took credit classes
•
•
•
•
•
•
– 8.5% attended full-time (less than avg.-10.7)
– 24% identify as Transfer student – more than avg. – 21.4
– 24% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 3.8% identify as Developmental Ed – lower than avg. 4.3
19.% are new since 2005 – fewer new students in 2008
17% took at least one DL class
32.6% are between the ages of 18-20
56.6% of Transfer students are 18-20
16.8% of Tech/Cert students are 18-20; 45.8% are between 21-25
77% of Dev. Ed students are between 17-20 (Current institutional student and enrollment data)
…and who by their behavior and demographics create a unique subtarget group of students… Can this help inform enrollment strategies?
29
Community Area…
What do we know about Gladstone
residents…
•
•
•
•
Population = approximately 11438
Largest Minority Population – 6.1% Hispanic
About 13% but did not graduate from HS (25 & older)
About 32% graduated from HS (includes
equivalency)
• About 33% have some college but no degree
• In 2000 - 47% of school aged students were in
1-8 grade
Census data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
30
Cont’ – Gladstone Area
In 2007-08, 752 Gladstone students
attended CCC
• 52% (394) took credit classes
•
•
•
•
•
•
– 10.9% attended full-time (slightly more than avg.-10.7)
– 27% identify as Transfer student – more than avg. – 21.4
– 25% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 5.3% identify as Developmental Ed – higher than avg. 4.3
19.5% are new since 2005 – fewer new students in 2008
11.7% took at least one DL class
32.9% are between the ages of 18-20
10% of Transfer students are 18-20; and,15% 17-21
31.8% of Tech/Cert students are also 18-20; 46.4% are between 21-34
42.8% of Dev. Ed students are between 17-20 (Current institutional student and enrollment
data)
…and who by their behavior and demographics create a unique sub-target
group of students… Can this help inform enrollment strategies?
31
Community Area…
What do we know about Milwaukie
residents…
• Population = approximately 20490
• Largest Minority Population – 4.0 Hispanic and 2.4
Asian
• About 9.6% but did not graduate from HS (25 & older)
• About 30.5% graduated from HS (includes equivalency)
• About 32.6% have some college but no degree
• In 2000 - 44% of school aged students were in 1-8
grade
Census data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
32
Cont’ – Milwaukie Area
In 2007-08, 1681 Milwaukie students
attended CCC…
• 45% (756) took credit classes
•
•
•
•
•
•
– 14.8% attended full-time (more than avg.-10.7)
– 22% identify as Transfer student – slightly more than avg. – 21.4
– 28% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 4.6% identify as Developmental Ed – slightly higher than avg. 4.3
20.8% are new since 2005 – fewer new students in 2008
15.5% took at least one DL class
28.9% are between the ages of 18-20
41.2% of Transfer students are 18-20
31.8% of Tech/Cert students are also 18-20; 46.4% are between 21-34
57.1% of Dev. Ed students are between 17-20 (Current institutional student and
enrollment data)
…and who by their behavior and demographics create a unique sub-target
group of students… Can this help inform enrollment strategies?
33
Community Area…
What do we know about Molalla/Colton
residents…
•
•
•
•
•
•
Population = approximately 5647
Largest Minority Population – 10.6 Hispanic
About 18% but did not graduate from HS (25 & older)
About 34.6% graduated from HS (includes equivalency)
About 27.3% have some college but no degree
In 2000 - 55% of school aged students were in 1-8
grade
Census data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
34
Cont’ – Molalla/Colton Area
In 2007-08 986 Molalla/Colton students
attended CCC
• 56.4% (556) took credit classes
•
•
•
•
•
•
– 13.5% attended full-time (more than avg.-10.7)
– 23% identify as Transfer student –more than avg. – 21.4
– 24% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 4.3% identify as Developmental Ed –avg. 4.3
21% are new since 2005 – fewer new students in 2008
14% took at least one DL class
34.7% are between the ages of 18-20; 14% age15-17
45.6% of Transfer students are 18-20
27.6% of Tech/Cert students are also 18-20; 28.3% are between 21-34
37.5% of Dev. Ed students are between 17-20 (Current institutional student and enrollment
data)
…and who by their behavior and demographics create a unique subtarget group of students… Can this help inform enrollment strategies?
35
Community Area…
What do we know about Oak Grove
residents…
•
•
•
•
•
•
Population = approximately 12808
Largest Minority Population – 5.9 Hispanic
About 14% but did not graduate from HS (25 & older)
About 29% graduated from HS (includes equivalency)
About 30% have some college but no degree
In 2000 - 45% of school aged students were in 1-8
grade
Census data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
36
Cont’ – Oak Grove Area
In 2007-08, 1675 Oak Grove students
attended CCC
• 50% (851) took credit classes
•
•
•
•
•
•
– 13.0% attended full-time (more than avg.-10.7)
– 24% identify as Transfer student –more than avg. – 21.4
– 22% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 8.2% identify as Developmental Ed – more than avg. 4.3
21% are new since 2005 – fewer new students in 2008
14% took at least one DL class
28% are between the ages of 18-20; 18.1% age15-17
45% of Transfer students are 18-20
28% of Tech/Cert students are also 18-20; 61.6% are between 21-34
61.4% of Dev. Ed students are between 17-20 (Current institutional student and enrollment
data)
…and who by their behavior and demographics create a unique subtarget group of students… Can this help inform enrollment strategies?
37
Community Area…
What do we know about Oregon City /
Beavercreek residents…
•
•
•
•
•
•
Population = more than 25754 combined
Largest Minority Population – 5.0 Hispanic
About 14% but did not graduate from HS (25 & older)
About 28% graduated from HS (includes equivalency)
About 33% have some college but no degree
In 2000 - 47% of school aged students were in 1-8
grade
Census data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
38
Cont’ – Oregon City / Beavercreek Area
In 2007-08, 1379 Oregon City / Beavercreek
students attended CCC
• 51% (705) took credit classes
•
•
•
•
•
•
– 13.0% attended full-time (more than avg.-10.7)
– 25.5% identify as Transfer student –more than avg. – 21.4
– 27% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 6.2% identify as Developmental Ed – more than avg. 4.3
14.5% are new since 2005 – fewer new students in 2008
13% took at least one DL class
27.5% are between the ages of 18-20; 14% age15-17
38% of Transfer students are 18-20
22% of Tech/Cert students are also 18-20; 39.9% are between 21-34
74.4% of Dev. Ed students are between 17-20 (Current institutional student and enrollment
data)
…and who by their behavior and demographics create a unique subtarget group of students… Can this help inform enrollment strategies?
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Community Area…
What do we know about West Linn
residents…
•
•
•
•
•
•
Population = approximately 22261
Largest Minority Population – 2.9 Hispanic; 2.9 Asian
About 4.6% but did not graduate from HS (25 & older)
About 17% graduated from HS (includes equivalency)
About 26% have some college but no degree
In 2000 - 45% of school aged students were in 1-8
grade
Census data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
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Cont’ – West Linn
In 2007-08, 940 West Linn students
attended CCC
• 55% (517) took credit classes
•
•
•
•
•
•
– 10.0% attended full-time (slightly lower than avg.-10.7)
– 30% identify as Transfer student –more than avg. – 21.4
– 13% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 3.9% identify as Developmental Ed – lower than avg. 4.3
19.9% are new since 2005 – fewer new students in 2008
13.5% took at least one DL class
29.2% are between the ages of 18-20; 27.7% age15-17
37% of Transfer students are 18-20
22% of Tech/Cert students are also 18-20; 36.7% are between 21-34
60% of Dev. Ed students are between 17-20 (Current institutional student and enrollment data)
…and who by their behavior and demographics create a unique subtarget group of students… Can this help inform enrollment strategies?
41
Community Area…
What do we know about Wilsonville
residents…
•
•
•
•
•
•
Population = approximately 13991
Largest Minority Population – 6.9 Hispanic
About 7.4% but did not graduate from HS (25 & older)
About 20% graduated from HS (includes equivalency)
About 28% have some college but no degree
In 2000 - 48% of school aged students were in 1-8
grade
Census data 2000
… and how will this inform our marketing and recruitment efforts?
Cont’
42
Cont’ – Wilsonville
In 2007-08, 537 Wilsonville students
attended CCC
• 45.6% (245) took credit classes
•
•
•
•
•
•
– 6.5% attended full-time (lower than avg.-10.7)
– 29.4% identify as Transfer student –more than avg. – 21.4
– 20% identified as Technical Degree/Certificate – lower than avg. –
30.0
– 3.9% identify as Developmental Ed – lower than avg. 4.3
17.1% are new since 2005 – fewer new students in 2008
15.0% took at least one DL class
25.7% are between the ages of 18-20; 24% age15-17
37.5% of Transfer students are 18-20
16.3% of Tech/Cert students are also 18-20; 36.7% are between 21-34
67% of Dev. Ed students are between 17-20 (Current institutional student and enrollment data)
…and who by their behavior and demographics create a unique subtarget group of students… Can this help inform enrollment strategies?
43
Let’s take a minute and review Oregon’s
Employment situation and Oregon’s
Economic and Revenue forecast
Data sources:
www.oregon.gov/DAS/OEA/docs/economic/executive.pdf
www.oregon.gov/DAS/OEA/index.shtml
www.oea.das.state.or.us/DAS/OEA/demographic.shtml
44
Oregon’s employment situation is
changing…
 OEA forecasts a recession similar to 1991 with about 1.6% job loss
 Major industries with job loss
• Manufacturing – durable goods manufacturing; wood products;
computer and electronic product manufacturing; and transportation
equipment
• Financial activities
• Professional and business services
• Computer and electronic equipment sector will see a decline of around
3% in 08 and 09
• Construction employment down by about 1-2% over the next year
and would this impact Clackamas and its future academic and
certificate program planning?
Cont’
45
Cont’
 Major areas of job growth
•
•
•
•
•
Information sector will have slow growth in 2009
Educational and health services will continue to be one of the most rapidly
expanding industries over the long term
Leisure and hospitality will continue to recover
Government sector will stay strong
Nondurable goods manufacturing will continue to rise
 Demographic forecast
•
•
•
•
Oregon’s population will continue to grow at a moderately high rate through inmigration
18-24 year olds will grow at an average of 0.3% annually (slower than previous
years)
K-12 population will show very slow growth which will translate into slow growth
in school enrollments
25-64 age group will see positive growth through 2077
…and could this possibly impact Clackamas future academic
and certificate program planning
46
Suggested enrollment and marketing
goals…
• Reverse credit taking trend – at minimum increase credit taking
students to 52% and decrease non-credit to 48%, and find ways to
encourage non-credit students to become credit students.
• Better identify student intent by updating student areas of study or
by refining course taking methodology to better identify student
intent
• Capture student characteristics better
• Focus on transition efforts for ABS students
• Increase new credit taking student admissions (by community) by
2% and increase overall student enrollment back to 2006 and 2007
levels which means an average increase of between 10-20% by
community.
Cont’
47
Cont’
• Internal data suggests that Canby, Clack/Happy Valley, West Linn,
and Wilsonville have a high % of students who identify as transfer
students and a strong feeder base for traditional student recruitment
(Census data)
• Continue to market technical / certificate programs to 21-34 year
olds in Milwaukie area
• Leverage Developmental Education in Clackamas/Molalla and Oak
Grove community areas because of existing population
demographic
• Continue to gather and analyze data…continue the conversation.
48