WAYLAND BAPTIST UNIVERSITY
Plainview, Texas
School of Education
EXSS 5300 – Leadership in Sport Management
University Mission: Wayland Baptist University exists to educate students in an academically challenging, learning-focused and distinctively
Christian environment for professional success and service to God and humankind.
 Course Name: EXSS 5300 VC01- Leadership in Sport Management
 Term: FALL 2014
 Instructor: Tom Bell, Ph.D., MBA, M.Div.
 Phone (OFFICE): (276) 789-5462
 Phone (HOME): (276) 789-3886 (Please only use in the case of an emergency)
 Email: Thomas.bell@wayland.wbu.edu
 Alternative email: twbell@campbellsville.edu
 Office Hours: by e-mail or phone call
 Class Time/Location: On-line
I.
CATALOG DESCRIPTION:
Examination of leadership skills, human resource management, ethical practices and administrative decision making.
II.
COURSE PREREQUISITE: Graduate Standing
III.
REQUIRED TEXT AND RESOURCE MATERIALS:
Masteralexis, L. P., Barr, C. A., & Hums, M. A. (2012). Principles and Practice of Sport Management (4th ed.). Sudbury, MA: Jones &
Bartlett Learning.
ISBN: 978-0-7637-9607-5
COURSE OBJECTIVES/OUTCOME COMPETENCIES: At the completion of the course, the student will be able to:
1. Students through readings will be able to describe and apply the fundamental principles of sport marketing to sport participation, sport
products, and sport entertainment.
2. Students will be able to explain and apply the fundamental sport marketing concepts of product, price, place, and promotions to sport.
3. Students will be able to describe, analyze, and apply marketing research, strategy, and operations in actual sport settings.
IV.
Disability Statement: In compliance with the Americans with Disabilities Act of 1990 (ADA), it is policy of Wayland Baptist University
that no otherwise qualified person with disabilities be excluded from participation in, be denied the benefits of, or be subject to discrimination
under any educational program or activity in the university. The Coordinator of Counseling Services serves as the coordinator of students
with a disability and should be contacted concerning accommodations request (806) 291-3765. Documentation of the disability must
accompany any request for accommodations.
V.
COURSE REQIUREMENTS AND GRADING CRITERIA
Final Examination – 100 points
Mid-Term Examination – 100 points
Project - 200 points
1. Leadership in Sport Management
Discussion Board – 450 points
 Original postings - n=9 @ 30 points each - (270 points)
 Responses to classmates postings - n=18 @ 10 points each - (180 points)
Blog Questions – 400 points
 8 entries @ 50 points each
Short Papers – 150 points
 3 short papers @ 50 points each
University grading system
A
1400 - 1260
B
1259 - 1120
C
1119 - 980
D
979 - 840
F
0 - 839
I-Incomplete
NCR-No credit
WR-Withdrawal passing
WF-Withdrawal failing
W-Withdrawn
2
VI.
TENATIVE SCHEDULE:
See Assignment Rubric (attached)
VII.
ACADEMIC HONESTY: University students are to conduct themselves according to the highest standards of academic honesty.
Academic misconduct for which a student is subject to penalty includes all forms of cheating. Disciplinary action for academic misconduct is
the responsibility of the faculty members assigned to the course. See course catalog for more information.
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WBU Sports Management - Course Assignment Rubric
Week
1
2
3
Chapters
Covered
1 and 2
and
Theories
3 and 4
5 and 6
Main Topics Discussed
Discussion Questions
Blog Question
Project or Paper
Assignment
*Personal Introduction
*Response to 2 classmates
What are the key skills
managers need in your
area of expertise to be
competitive in today's
marketplace?
Paper on theories of
leadership (see
instructions on
Blackboard - Course
Information)
Basic marketing practices,
marketing mix, basic
financial issues in sport
Discuss what the marketing
mix is and how it is used in the
area you hope to be
employed.
How can sport managers
use creative
economics/methods to
make sports affordable to
more people as the cost
of managing a team goes
up?
Select a topic in sport
leadership that you
would like to learn more
about in a term paper.
Submit this title to me
and I will be making
some slight modifications
for your term project.
Legal considerations in
sport, Title IX, ethical issues
in sport, racism, sexism, etc.
Go to page 111-112. Use the
examples given and come up
with 10 questions that would
apply to a job you would like
to have in the future. Your
questions should help you
perform future job better and
possibly avoid lawsuits.
Discuss if Christian ethics
are contrary to sport
business practices. Can
these concepts work
together to create
synergy in a business
environment?
Begin your project
Introduction to sport
management, basic
managerial practices,
theories of leadership
4
Test
4
5
6
7, 8, and
9
History of amateur sports,
public and private
organizational structure,
women in sports, Divisions I,
II, and III, conferences,
career opportunities, sport
agency, gambling,
international management
of sports, the Olympics,
paralympic games, doping
None this week (do well on
your test)
Discuss the conflict of
college coaches (leaders)
emphasis on winning
games and expecting
athletes to be good
students. How
Work on project
10 and
11
History of professional
sports and sport agency,
ownership rules,
organizational structure,
labor relations, legal issues
in sport, race and gender,
career opportunities, sport
agency history & evolution,
reserve system, career
opportunities, negotiations,
contracts, and financial
planning.
Has the collective bargaining
agreement been good or bad
for sports?
Discuss if sport agency
has been good or bad for
professional sports. Give
specific examples and not
just your opinion.
Work on project
12 and
13
Facility management,
different types of venues
and events, facility
financing, promotions,
marketing, career
opportunities, event
management, risk
management, and
sponsorships
Should sport facility managers
be more concerned with
making loyal customers or
making a profit, i.e. focused
on a corporate clientele?
How can technology help
event managers to make
a bigger profit and satisfy
customers?
Work on project
5
Test 1
(Chpts 19)
7
8
9
14 and
15
History of sport sales, sales
strategies, aftermarketing,
up-selling, eduselling, key
sales skills, sales inventory,
signage, naming rights,
sponsorships
In addition to the list of "Key
Skills" of a good salesperson
on pages 351-353, list some
other skills not listed that you
feel would be critical to a
successful sales team.
In what area has sport
sponsorship gone too far
and corrupted the purity
of the game? If you think
it should go farther then
discuss in what areas you
think sport managers
should exploit?
Work on project
16
Sport communications,
stakeholders, media
relations, press releases,
media guides, public and
community relations, the
Internet, sport interviews,
crisis management,
broadcasting, electronic and
print mediums, and history
of sport broadcasting
What do you think the
message leaders in sport
management should be trying
to communicate to the public
through the media?
none
Final Leadership Term
Paper/Project Due
18
Social media, Internet,
blogs, twitter, and
Facebook.
How will the social media be
used by sport managers in the
future to reach some social,
financial, etc. goal?
none
2-page paper on what
Christian leadership
would look like in the
sport management
environment
6
10
11
20
Tennis and Golf club
management
21
Myths of sport management
jobs, interview skills,
marketing yourself,
resumes, and cover letter
What do yo think are some
good strategies / methods to
break into golf and tennis club
management. Page 507-509
will give you some ideas
none
none
What do you need to do
to beef up your
marketability for your
future as a leader in sport
management?
7
2-page paper on what
area of sport
management you would
like to work in and why
you want to work in this
area?
none
Final
Exam
(Chapters
10-16,
18, 2021)