Global Reach,
Local Expertise
Presented by:
Mike Swenson
President, IPREX
Why Global PR?
 Global
business a reality
 All U.S. businesses will be affected
 Brand must be unique, multicultural
 International assignments are inevitable
The Internet as Great Leveler
 150
million Internet users
 35%
 North
 Rest
growth in 1999
America lost majority share in March
of world growing faster
 Worldwide
e-commerce close to $100 billion
 75% of world’s Web sites in English
The Geographics of Information
Diffusion
 By
nature, the Internet is global.
 Information from a little village in Aruba
can be used in India.
 All information on Net can re-emerge
anywhere in world.
Global Message Uniformity
 Messages
globally communicated
 Consistent image needed….however:
 Messages must be sensitive to local cultures
 Global brands can be bland - sacrificing
local relevance for global uniformity can be
dangerous
Purpose of a Global Corporation
 Compete
with global firms
 Form a partnership that draws on
uniqueness of individual firms
 Open doors for independent firms
IPREX
 Founded
in 1983
 57 partners
 62 offices
 700 staff
 800 clients
 $80 million billings
IPREX
 One
of three global partnerships
 WorldCom
 Pinnacle
 Culture:
Entrepreneurial with a passion
for quality service
 Corporation, not a network
IPREX Members
North America
Albany
Atlanta
Austin
Boston
Buffalo
Calgary
Charlotte
Chicago
Cincinnati
Cleveland
Dallas
Denver
Detroit
Greenville
Honolulu
Houston
Indianapolis
Kansas City
Los Angeles
Louisville
Miami
Milwaukee
Minneapolis
Nashville
New Orleans
New York
Orlando
Phoenix
Pittsburgh
Rochester
Salt Lake City
San Diego
San Francisco
San Juan
St. Louis
Syracuse
Trenton
Vancouver
Washington, D.C.
South America
Buenos Aires
Europe
Brussels
Helsinki
Paris
Colombia
Copenhagen
London
Rotterdam
Asia/PacificBombay
Hong Kong
Singapore
Sydney
Brisbane
Bombay
Montevideo
Sao Paulo
Dublin
Madrid
Rome
Dusseldorf
Oslo
Vienna
Tokyo
Auckland
IPREX Expertise
Consumer
 Non-Profit
 Technology
 Government
 Health & Medical
 Crisis Management
 Business to Business
 Energy & Environment
 Investor Relations

IPREX Partial List of
ABSOLUT
Vodka
AMC Theatres
AMP do Brasil
AT&T Hawaii
AT&T Wireless
Aamco
Transmissions
American Express
American Red
Cross
Andersen
Consulting
Australian Medical
Association
BASF S/A
BFGoodrich
BP/Amoco
Baskin
Robbins
Bausch & Lomb
Birch Telecom
Blue Bunny™ Ice
Cream
Blue Cross Blue
Shield
Boehringer
Ingelheim
Bristol-Myers
Squibb Company
British American
Tobacco
Chase Manhattan
Bank
City of Vienna
Coca-Cola
Over 800 Clients
Bottling
Co. Consolidated
Colorado
Commission on
Higher Education
Coors Brewing
Company
Eastman Kodak
Company
Exxon Chemical
Company
Harry S. Truman
Presidential Library
Hill’s Pet Nutrition,
Inc.
Home Builders
Association
Hong Kong
Tourist Association
IBM
Indianapolis Colts
International
Hotel& Restaurant
Association
Italian Catholic
Church
Johnson &
Johnson
Lee Apparel
Company
Municipality of
Rome
National Wildlife
Federation

Nazareth
College
Pfizer Corporation
Sprint
Starbucks Coffee
Company
Warner Bros.
Records
Wells Fargo
Colorado
Whatifi.com
Whirlpool
ÖBB Oesterreichische
Bundesbahnen
How IPREX Works
 Executive
Committee
 Meetings
 How
fees are handled
 How it works for clients (seamlessly)
IPREX Benefits
 Resource
for information
 Partnering with other firms on projects
 Positions each independent firm as a
global firm
 Evaluation among peer firms
Future
 Strategic
Planning
 “If
you don’t know where you’re going, any
road will get you there.”
- Ancient Proverb from the Koran
 Membership
 One
year left …
Global Reach,
Local Expertise