School Report
Universum IDEAL™ Employer Survey 2008 – Undergraduate Edition
University of Arizona
• Klicka här för att ändra format på
bakgrundstexten
–
Nivå två
• Nivå tre
• Nivå fyra
• Nivå fem
Copyright Universum 2008
1
Universum Operates Globally
Europe
Austria
Belgium
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
North America
Canada
United States
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
UK
Asia
China
Hong Kong
India
Japan
Singapore
Africa
South Africa
Oceania
Australia
UNIVERSUM: The Global Employer Branding Leader.
As thought leaders, we drive the industry forward, having focused exclusively on Employer Branding (EB) for 20 years.
We are a trusted partner to over 500 clients worldwide including the majority of Fortune 100 companies. We help
employers understand, attract future, and retain current and IDEAL™ employees. Our full-solution media portfolio consisting of 40 employer branding publications, ads, top company videos and events - guides our audience of highly
educated talent in their search to identify their IDEAL™ Employers.
Copyright Universum 2008
2
Universum Rankings & Trends in the Press
Featured Annually in Top Global Media Including:
Copyright Universum 2008
3

Fortune

Forbes

Business Week

Wall Street Journal

New York Times

MBA Jungle

Jungle Campus

The Black Collegian

The Financial Times

The Economist

Harper’s

CNN

CNBC

FOX

Bloomberg Financial

Hundreds of regional publications
School Offering
Research
IDEAL™ Employer Research
 School specific findings
provided Free with partnership
 Diversity edition
 Undergraduate edition
 MBA edition
 PhD edition
 Global editions
 5 Continents
 31 Countries
 800 Universities
 230,000 Respondents
Branding
Custom Media Solutions
 Communication plan creation
 Communication material
creation
 Custom Videos
 Brochures
 Websites
 E-Newsletters
 Custom events
Print
 WetFeet Insider Guides
 Jungle Campus
 MBAJungle
 Custom profiles
Consulting
 School specific projects
Events
 MBA Jungle Business Plan Challenge
 MBA Poker Tournament
Custom Research
 Salary Survey
 Topic Specific Studies
 Employment Study
Video
 CareerTV shows
 CareerTV videos
Web
 WetFeet Career Resource Sites
 School Close Ups
 WetFeet.com
 CareerTV.com
 MasterGuide.org
 Student Career Profile
 Internshipprograms.com
Copyright Universum 2008
4
Career Resources
School Partnerships
Research Partnership Process
IDEAL™ Employer Survey Findings
• A Universum contact will send you the pre-written
message, including the live link to the survey
• You can customize the message for best response
from your campus
• We monitor the number of responses and contact
you if a reminder message is necessary
• All students are entered into Universum
Sweepstakes with prizes in travel, entertainment
and electronics
• To further encourage participation, 30 students from
each school have the option of choosing one of the
following incentives:
– Donate life-saving vaccine to children in
developing countries
– Have your carbon footprint removed by offsetting 150 lb of CO2
– Donate to the U.S. Fund for UNICEF
– Receive a gift certificate from GiveFun.com
Student Demographics/Expectations
•
Who are you as a student? What are you studying?
•
Ethnicity? Gender? GMAT? GPA?
•
Industry Preferences? Benefits? Base salary? Bonuses?
Internship compensations?
IDEALTM Employers
•
Who are your IDEALTM Employers? What do you
associate with them?
•
How did you learn about them?
Communication and Recruitment Process
•
What do you want to know? Where do you find
information?
•
Image Influencers? Career Fairs? Presentations?
Websites? Organization Brochures?
Key Findings are available specific to your
school which can be used internally and at your
recruiter kick-off days
Copyright Universum 2008
5
Universum Research
Over 250,000 students in Global reach - approximately 50,000 in the United States
UNDERGRADUATE
MBA
PHD
DIVERSITY
















43,313 Respondents
195 Schools
13th Annual Edition
Quantitative
5,769 Respondents
52 Programs
14th Annual Edition
Quantitative
1,125 Respondents
4 Programs
1st Annual Edition
Quantitative
17,914 Respondents
154 Schools
9th Annual Edition
Quantitative
INCENTIVES: Donate life-saving vaccine to children in developing countries; Help slow down global warming by off
setting 150lbs of CO2; Donate $5 to the U.S. Fund for UNICEF; Receive a $5 gift certificate from GiveFun.com
Copyright Universum 2008
6
Agenda
1
Introduction & Survey Methodology
2
IDEAL™ Employer Rankings
3
School Career Center Feedback
4
The Students' Profile
5
The Students’ Workplace Preferences
6
The Students' Employer Preferences
7
Communication With Your Target Students
8
Appendix - IDEAL™ Employer Rankings
Copyright Universum 2008
7
1
School Report
• Klicka här för att ändra format på
bakgrundstexten
Introduction & Survey Methodology
–
Nivå två
• Nivå tre
• Nivå fyra
• Nivå fem
Copyright Universum 2008
The Universum IDEAL™ Employer Survey – 2008 Edition
8
8
Copyright Universum 2008
Copyright Universum 2008
1
State of the Market
• Slow US GDP Growth and Tight Labor Market :
 Quarterly GDP growth in the United States slowed considerably to close 2007 (0.6% in Quarter 4),
and low growth continued in Quarter 1 of 2008 (also 0.6%)
 Unemployment increased during 2007 (4.5% in Quarter 1 to 4.8% in Quarter 4). Employment figures
(jobs created) also show a negative trend from Quarter 4 in 2007 (241,000 jobs created) to Quarter 1
in 2008 (240,000 jobs lost).
• The recent performance of the US economy and market downturn will have on impact on
Undergraduate employer buying choices. We anticipate that strong undergraduate interest in government
and healthcare (top two industry choices in 2008) will continue as students assess how industries and
companies project a strong hiring presence amidst the forecasted economic downturn.
• Impact on Society and Industry Choices: Based on Universum’s 2008 IDEAL™ Employer Survey,
Undergraduates continue to look for careers in industries that are connected to impact on society.
 In 2008, “Government” (16%) and “Healthcare” (14%) were selected by undergraduates as their top
industries (both were ranked #1 and #2 in 2007)
 Notably, in 2008 “Accounting” increased from the #10 to #3 industry (12% vs. 8% in 2007)
 Although students identify prioritize a number of career goals related to impact on society (see
below), “education/teaching” dropped as an industry choice in 2008 to 11% (14% and ranked #3 in
2007). Similarly, “not-for-profit” slipped from 10% in 2007 to 9% in 2008.
Copyright Universum 2008
9
State of the Market (cont.)
Career Goals- Work/Life Balance and Feeling Connected: When prioritizing their career goals,
Undergraduates look to combine work/life balance and social responsibility with job stability.
 #1: “Work/life Balance” remains the top career goal among Undergraduates (64% in 2008; an
increase from 58% in 2007). Both Females and Males in 2008 increase their selection of this goal
(Males- plus 6%; Females- plus 5%)
 #2: Related to Undergraduates desire to impact society, respondents rank “dedicated to a cause or
feel that I am serving a greater good” as their third most important career goal (45% in 2008;
significantly up from 29% in 2007).
 #3: Undergraduates also want job stability: 45% of respondents (50% female vs. 39% male) select “to
be secure or stable in my job” to round out their top three selections.
Millennial Trends Continue: When evaluating the image of IDEAL™ employers, 2008 respondents place
significant emphasis on “good reputation” (58%) and “high ethical standards” (52%) vs. “financial strength”
(ranked #3 at 28%).
 Job Characteristics: Undergraduates reiterate their desire for stability- “secure employment” (42%)while “Professional training/development” (39%) and “flexible working conditions” (37%) round out the
top three.
Copyright Universum 2008
10
1
1
Methodology
The Questionnaire:
The Data Collection:
• Created with 20 years of experience, extensive
research within HR, focus groups and communication
with both our clients and students
• A new framework has been developed – The
Drivers of Employer Attractiveness
• Global perspective – local insight
• Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option and
open-ended questions that provide qualitative data.
• 95 % conducted via an online survey, additional paper
surveys collected at some key campuses. The on-line link
has been distributed mainly via university contacts (career
centers and the educational institutions), the Universum
Panel and various local partners.
Target Students:
• University students from all educational years within each
target group.
Weighting:
The List Of Employers:
• Composition of Universum’s knowledge of each market,
evaluations of the last year’s list, extensive market analysis
complemented by information derived from discussions with
clients, educational institutions, students’ “write-ins”.
School Selection:
• Developed through dialog with Universum’s corporate
partners and feedback on which campuses they recruit
from via our annual Employer Feedback Survey.
• In our data collection we set targets on educational
institutions. As employer preferences differ between
Universities, we weigh the data to reflect these differences.
30 Respondents:
• The Universum Surveys use small groups of respondents
(samples) to draw conclusions about larger groups of
respondents (populations). Universum follows standard
academic guidelines regarding sample size and
composition. For example, under most conditions, a sample
of 30 is large enough to draw statistically significant
conclusions about the population regardless of its size.
Consequently, we require that all Universum samples
have at least 30 respondents.
Copyright Universum 2008
11
The Participating Students
University of Arizona Overall:
Number of respondents: 737
Base of the group: All Undergraduate students at University of
Arizona
Undergraduate Overall:
Number of respondents: 43313
Base of the group: All Undergraduate students in the survey
Undergraduate Diversity:
Number of respondents: 14613
Base of the group: All diverse Undergraduate students in the
survey
Copyright Universum 2008
12
1
2
School Report
IDEAL™ Employer Rankings
Copyright Universum 2008
The Universum IDEAL™ Employer Survey – 2008 Edition
13
13
Copyright Universum 2008
Copyright Universum 2008
IDEAL™ Employer Rankings
IDEAL™ Employer Rankings:
2
•
•
•
IDEAL™ Employer Rankings
First Choice Rankings
Top Findings – Employer Rankings
Think about:
• What differentiates your students from the other students?
• Are the most attractive employers also the ones that are most active on your campus?
•
•
How can employers improve their position among the students? What actions can be taken?
Do they have to improve their visibility or have to focus on building a stronger employer brand?
Copyright Universum 2008
14
2
IDEAL™ Employer Ranking – Top 30 (University of
Arizona Overall)
Rank 2008
Percent
2008
Rank 2007
Google
Walt Disney
Teach for America
Peace Corps
Mayo Clinic
U.S. Department of State
Apple Computer
1
2
3
4
5
6
7
16,59%
15,40%
13,45%
12,71%
11,96%
10,91%
10,46%
1
2
5
4
6
11
6
Central Intelligence Agency
8
9,27%
15
NASA
Federal Bureau of
Investigation
Raytheon
Microsoft
Boeing
Nike
Ernst & Young
9
8,37%
10
11
12
13
13
15
Employer
Rank 2008
Percent
2008
Rank 2007
Deloitte
National Security Agency
BMW
Honeywell
Intel
Bank of America
Hilton Hotels Corporation
16
16
18
18
20
21
21
4,93%
4,93%
4,48%
4,48%
3,89%
3,59%
3,59%
12
28
14
12
33
61
30
Johnson & Johnson
21
3,59%
29
-
JPMorgan
21
3,59%
-
7,47%
8
Sony
21
3,59%
20
7,32%
5,83%
5,23%
5,23%
5,08%
3
8
17
16
10
Coach
American Airlines
PricewaterhouseCoopers
Coca-Cola
Target
26
27
27
29
29
3,44%
3,29%
3,29%
3,14%
3,14%
38
18
37
30
Employer
Copyright Universum 2008
15
2
IDEAL™ Employer Ranking – Top 30 (Undergraduate
Overall)
Rank 2008
Percent
2008
Rank 2007
Google
Walt Disney
Apple Computer
Ernst & Young
U.S. Department of State
Goldman Sachs
Deloitte
Peace Corps
NASA
PricewaterhouseCoopers
Teach for America
1
2
3
4
5
6
7
8
9
10
11
17,05%
13,06%
9,99%
9,24%
8,64%
7,95%
7,61%
7,61%
7,37%
7,36%
7,04%
1
2
3
12
4
11
17
5
7
10
Central Intelligence Agency
12
6,82%
Microsoft
Federal Bureau of
Investigation
JPMorgan
13
Employer
Rank 2008
Percent
2008
Rank 2007
KPMG
Nike
Johnson & Johnson
Merrill Lynch
Mayo Clinic
BMW
Coca-Cola
Boeing
Sony
Morgan Stanley
Procter & Gamble
16
17
18
19
20
21
22
23
24
25
26
5,86%
5,38%
5,14%
4,76%
4,55%
4,38%
4,37%
4,27%
4,07%
4,05%
4,03%
27
19
18
23
14
13
26
15
16
28
21
6
Lockheed Martin Corporation
27
3,92%
20
6,26%
8
General Electric
28
3,83%
25
14
6,23%
9
Bank of America
29
3,44%
29
15
6,08%
-
National Security Agency
30
3,27%
32
Employer
Copyright Universum 2008
16
2
IDEAL™ Employer Ranking – Top 30 (Undergraduate
Diversity)
Rank 2008
Percent
2008
Rank 2007
Google
Walt Disney
1
2
17,90%
12,00%
-
Goldman Sachs
3
10,75%
-
Apple Computer
4
9,89%
-
Microsoft
Ernst & Young
JPMorgan
U.S. Department of State
Deloitte
NASA
Merrill Lynch
PricewaterhouseCoopers
Peace Corps
Teach for America
Johnson & Johnson
5
6
6
8
9
10
11
12
13
14
15
8,55%
8,51%
8,51%
7,80%
7,37%
6,52%
6,07%
6,00%
5,75%
5,69%
5,68%
-
Employer
Rank 2008
Percent
2008
Rank 2007
Morgan Stanley
Sony
16
17
5,54%
5,43%
-
Central Intelligence Agency
18
5,41%
-
19
5,09%
-
20
20
22
23
24
25
26
27
28
29
30
5,03%
5,03%
4,58%
4,43%
4,18%
4,03%
3,95%
3,89%
3,81%
3,80%
3,80%
-
Employer
Federal Bureau of
Investigation
KPMG
Nike
BMW
Coca-Cola
Procter & Gamble
Citigroup (currently Citi)
IBM
Mayo Clinic
Bank of America
McKinsey & Company
Boeing
Copyright Universum 2008
17
2
First Choice IDEAL™ Employer Ranking – Top 30
(University of Arizona Overall)
Rank 2008
Percent
2008
Rank 2007
Mayo Clinic
1
8,10%
3
Teach for America
2
6,81%
2
Walt Disney
3
5,83%
Google
U.S. Department of State
Peace Corps
NASA
Apple Computer
4
4
6
7
8
Central Intelligence Agency
Raytheon
Deloitte
Ernst & Young
Nike
Federal Bureau of
Investigation
Goldman Sachs
Employer
Rank 2008
Percent
2008
Rank 2007
Honeywell
Internal Revenue Service
(IRS)
15
1,46%
44
17
1,13%
57
5
Discovery Communications
18
0,97%
68
5,35%
5,35%
5,19%
3,24%
2,76%
1
8
4
11
Maxim Healthcare
PricewaterhouseCoopers
Time Warner
BMW
Genentech
18
18
18
22
22
0,97%
0,97%
0,97%
0,81%
0,81%
13
24
13
17
9
2,43%
15
General Electric
22
0,81%
57
10
11
11
11
2,11%
1,94%
1,94%
1,94%
6
15
9
10
National Security Agency
American Express
Calvin Klein
Coach
22
26
26
26
0,81%
0,65%
0,65%
0,65%
24
68
-
14
1,62%
7
Coca-Cola
26
0,65%
95
15
1,46%
22
Federal Reserve Bank
26
0,65%
-
Employer
Copyright Universum 2008
18
2
First Choice IDEAL™ Employer Ranking – Top 30
(Undergraduate Overall)
Rank 2008
Percent
2008
Rank 2007
Google
Walt Disney
Ernst & Young
U.S. Department of State
Goldman Sachs
Peace Corps
Teach for America
NASA
1
2
3
4
5
6
7
8
6,91%
4,37%
3,86%
3,72%
3,50%
3,49%
3,16%
2,97%
1
2
10
3
8
5
4
-
Mayo Clinic
9
2,87%
Apple Computer
PricewaterhouseCoopers
Deloitte
10
11
12
Central Intelligence Agency
Employer
Federal Bureau of
Investigation
KPMG
Rank 2008
Percent
2008
Rank 2007
Nike
Microsoft
JPMorgan
Johnson & Johnson
General Electric
Procter & Gamble
BMW
Boeing
16
17
18
19
20
21
22
23
1,59%
1,34%
1,34%
1,20%
1,16%
0,98%
0,97%
0,92%
16
17
22
21
20
19
23
6
Lockheed Martin Corporation
24
0,89%
13
2,86%
2,67%
2,44%
11
7
15
Merrill Lynch
McKinsey & Company
Pfizer
25
26
27
0,88%
0,87%
0,79%
30
33
14
13
2,28%
12
Time Warner
28
0,76%
28
14
2,21%
9
Sony
29
0,73%
25
15
1,87%
24
Electronic Arts
30
0,72%
37
Employer
Copyright Universum 2008
19
2
First Choice IDEAL™ Employer Ranking – Top 30
(Undergraduate Diversity)
Rank 2008
Percent
2008
Rank 2007
Google
1
7,66%
-
Goldman Sachs
Walt Disney
U.S. Department of State
Ernst & Young
NASA
Peace Corps
Apple Computer
Mayo Clinic
Teach for America
Deloitte
PricewaterhouseCoopers
Federal Bureau of
Investigation
Microsoft
JPMorgan
2
3
4
5
6
7
8
9
10
11
12
5,28%
3,80%
3,46%
3,21%
2,81%
2,62%
2,58%
2,50%
2,42%
2,33%
2,12%
13
14
15
Employer
Rank 2008
Percent
2008
Rank 2007
Central Intelligence Agency
16
1,73%
-
-
Johnson & Johnson
KPMG
McKinsey & Company
Merrill Lynch
Nike
Procter & Gamble
General Electric
Pfizer
Sony
BMW
Boeing
17
18
19
20
21
22
23
24
24
26
27
1,56%
1,51%
1,41%
1,24%
1,20%
1,08%
1,06%
1,01%
1,01%
0,98%
0,91%
-
1,94%
-
IBM
28
0,87%
-
1,88%
1,80%
-
Morgan Stanley
Bank of America
29
30
0,86%
0,84%
-
Employer
Copyright Universum 2008
20
2
Top Findings – Employer Rankings (University of
Arizona Overall)
IDEAL™ Employer Ranking:
1.
2.
3.
Considered Employer Ranking:
Google
Walt Disney
Teach for America
1.
2.
3.
Mayo Clinic
Teach for America
Walt Disney
1.
2.
3.
Copyright Universum 2008
21
Google
Walt Disney
Apple Computer
Potential Applicants’ Ranking:
First Choice Ranking:
1.
2.
3.
2
Raytheon
Teach for America
Walt Disney
Top Findings – Employer Rankings (Undergraduate
Overall)
IDEAL™ Employer Ranking:
1.
2.
3.
Considered Employer Ranking:
Google
Walt Disney
Apple Computer
1.
2.
3.
Google
Walt Disney
Ernst & Young
1.
2.
3.
Copyright Universum 2008
22
Google
Walt Disney
Apple Computer
Potential Applicants’ Ranking:
First Choice Ranking:
1.
2.
3.
2
Ernst & Young
Deloitte
PricewaterhouseCoopers
Top Findings – Employer Rankings (Undergraduate
Diversity)
IDEAL™ Employer Ranking:
1.
2.
3.
Considered Employer Ranking:
1.
2.
3.
Google
Walt Disney
Goldman Sachs
Google
Goldman Sachs
Walt Disney
1.
2.
3.
Copyright Universum 2008
23
Google
Walt Disney
Microsoft
Potential Applicants’ Ranking:
First Choice Ranking:
1.
2.
3.
2
Goldman Sachs
Ernst & Young
Google
3
School Report
• Klicka här för att ändra format på
bakgrundstexten
School Career Center Feedback
–
Nivå två
• Nivå tre
• Nivå fyra
• Nivå fem
Copyright Universum 2008
The Universum IDEAL™ Employer Survey – 2008 Edition
24
24
Copyright Universum 2008
Copyright Universum 2008
Visit to the Campus Career Services’ Office & Use of
the Website
Have you visited your campus career
services office?
Have you used the career
services website?
37%
27%
3
38%
28%
24%
21%
17%
8%
Yes – once
Yes – 2-5 times
Yes – 6 or more
times
No
Yes – once
University of Arizona
Yes – 6 or more
times
University of Arizona
Copyright Universum 2008
25
Yes – 2-5 times
No
Attended Workshops/Events arranged by the Career
Services
Have you attended workshops/events organized by your campus career services office?
43%
24%
25%
8%
Yes – once
Yes – 2-3 times
Yes – 4 or more
times
University of Arizona
Copyright Universum 2008
26
No
3
Satisfaction of the Career Services’ Services
3
If you have used the services listed below, please rate how satisfied you were with each service.
1 = Not at all satisfied, 5 = Very satisfied
Employment advising (resume/interview
assistance, job search, etc.)
Career advising (self assessment,
testing, etc.)
1
2
4%
1
7%
8%
2
10%
36%
3
31%
32%
4
5
3
21%
1
4%
10%
2
8%
31%
University
of Arizona
Undergradu
ate Overall
35%
5
27%
University of
Arizona
Undergradua
te Overall
Copyright Universum 2008
27
6%
14%
11%
34%
34%
32%
4
35%
24%
2%
3
25%
4
32%
20%
1%
Professional/graduate/post-graduate
school advising
5
30%
18%
19%
University of
Arizona
Undergraduat
e Overall
Satisfaction of the Career Services’ Services
3
If you have used the services listed below, please rate how satisfied you were with each service.
1 = Not at all satisfied, 5 = Very satisfied
Job postings
Career/job fairs
1
2
3
4
5
1%
1
4%
9%
2
8%
27%
3
23%
35%
30%
3%
1
4%
12%
2
9%
26%
University
of Arizona
Undergradu
ate Overall
5
35%
4%
11%
11%
36%
33%
24%
27%
31%
30%
4
University of
Arizona
Undergradua
te Overall
Copyright Universum 2008
28
2%
3
26%
4
36%
28%
Resource materials (print, video, or online)
5
32%
20%
21%
University of
Arizona
Undergraduat
e Overall
Satisfaction of the Career Services’ Services
3
If you have used the services listed below, please rate how satisfied you were with each service.
1 = Not at all satisfied, 5 = Very satisfied
Workshops (resume writing, interviewing, etc.)
Career services website
1
2
3
4
5
2%
1
3%
7%
2
8%
24%
3
26%
40%
27%
1
4%
6%
2
7%
33%
University
of Arizona
Undergradu
ate Overall
5
3
26%
33%
4
36%
26%
2%
36%
26%
28%
3%
4%
8%
9%
35%
27%
31%
4
University of
Arizona
Undergradua
te Overall
Copyright Universum 2008
29
Employer information sessions
5
34%
22%
26%
University of
Arizona
Undergraduat
e Overall
4
School Report
• Klicka här för att ändra format på
bakgrundstexten
The Students' Profile
–
Nivå två
• Nivå tre
• Nivå fyra
• Nivå fem
Copyright Universum 2008
The Universum IDEAL™ Employer Survey – 2008 Edition
30
30
Copyright Universum 2008
Copyright Universum 2008
The Students’ Profile
4
4
The Students’ Profile:
•
Preferred Industries
•
Preferred Departments
•
Career Goals
•
Decision Factors
•
Compensation
•
Personality Characteristics
•
Top Findings – The Students’ Profile
Think about:
•
What industries are the most attractive? Are there gender issues?
•
If an industry as a whole is seen as unattractive, employers could achieve good results by promoting the
industry rather than their company or organization.
•
Which departments are regarded as most attractive? Does this match the employers recruiting needs? Are
they likely to be facing challenges recruiting to certain departments?
•
What are the students’ career goals and salary expectations? Can the employers provide them with the
opportunity to achieve these goals and salary expectations? Is this communicated to the students?
•
Who influences their career decisions the most?
Copyright Universum 2008
31
3
Preferred Industries
In which industry would you ideally want to work when choosing your first employment after graduation?
Preferred Industries (University of Arizona Overall):
Industry
Percent
Government/public service
Healthcare
Education/teaching
Non-profit/Not for Profit
Academic research
Other
Marketing/advertising
Entertainment/media/public relations
Accounting (public)
Accounting/auditing/taxation (corporate)
19%
19%
15%
12%
11%
10%
10%
9%
8%
8%
Preferred Industries (Undergraduate Overall):
Industry
Percent
Government/public service
Healthcare
Accounting (public)
Education/teaching
Marketing/advertising
Accounting/auditing/taxation (corporate)
Other
Financial services
Non-profit/Not for Profit
Academic research
Preferred Industries (Undergraduate Diversity):
Industry
Healthcare
Government/public service
Financial services
Marketing/advertising
Accounting (public)
Accounting/auditing/taxation (corporate)
Education/teaching
Non-profit/Not for Profit
Investment banking
Other
Copyright Universum 2008
32
Percent
16%
15%
13%
10%
10%
9%
9%
9%
8%
8%
16%
14%
12%
11%
11%
10%
10%
10%
9%
8%
3
Preferred Departments
In which department would you ideally want to work when choosing your first employment?
Preferred Departments (University of Arizona
Overall):
Department
Percent
Consulting
Other
Human Resources
PR and communication
Does not matter
Marketing
Finance
Production
R&D
Sales
25%
19%
18%
16%
15%
14%
13%
11%
11%
9%
Preferred Departments (Undergraduate Overall):
Department
Percent
Consulting
Finance
Other
PR and communication
Marketing
Human Resources
Does not matter
R&D
Production
Sales
Preferred Departments (Undergraduate Diversity):
Department
Consulting
Finance
Human Resources
Marketing
PR and communication
Does not matter
Other
R&D
Production
Copyright Universum 2008
Sales
33
Percent
26%
24%
16%
16%
15%
14%
13%
12%
11%
8%
24%
21%
16%
15%
15%
15%
14%
12%
10%
8%
3
Career Goals
Below is a list of 9 possible career goals. Which are most important to you?
Top 5 – Career Goals (University of Arizona Overall):
1.To have work/life balance (66%)
2.To be dedicated to a cause or to feel that I am serving a greater good (48%)
3.To be secure or stable in my job (45%)
4.To be competitively or intellectually challenged (41%)
5.To be a leader or manager of people (29%)
Top 5 – Career Goals (Undergraduate Overall):
1.To have work/life balance (64%)
2.To be secure or stable in my job (45%)
3.To be dedicated to a cause or to feel that I am serving a greater good (45%)
4.To be competitively or intellectually challenged (39%)
5.To be a leader or manager of people (33%)
Top 5 Career Goals (Undergraduate Diversity):
1.To have work/life balance (59%)
2.To be secure or stable in my job (46%)
3.To be dedicated to a cause or to feel that I am serving a greater good (43%)
4.To be a leader or manager of people (36%)
5.To be competitively or intellectually challenged (35%)
Copyright Universum 2008
34
3
Influence Career
Who most influences you career decisions?
Top 5 – Influences on the Students’ Career
Decisions (University of Arizona Overall):
1.Family (parents, children) (42%)
2.Other (14%)
4.Professor (former or current) (7%)
Top 5 – Influences on the Students’ Career
Decisions (Undergraduate Overall):
5.Friends (6%)
1.Family (parents, children) (45%)
3.Spouse/partner (12%)
2.Other (11%)
3.Spouse/partner (11%)
Top 5 – Influences on the Students’ Career
Decisions (Undergraduate Diversity):
4.Friends (7%)
5.Professor (former or current) (7%)
1. Family (parents, children) (44%)
2.Other (12%)
3.Friends (8%)
4.Professor (former or current) (7%)
5.Colleagues (7%)
Copyright Universum 2008
35
3
Compensation
In your final decision to accept or reject an offer, please indicate which of the following compensation elements you
value most?
The Most Popular Compensations (University of
Arizona Overall):
1.Health insurance (53%)
2.Annual base salary (41%)
3.Retirement plan: 401K/403B (34%)
4.Tuition reimbursement: Future Studies (20%)
The Most Popular Compensations
(Undergraduate Overall):
5.Vacation day allowance (19%)
1.Annual base salary (53%)
2.Health insurance (49%)
The Most Popular Compensations
(Undergraduate Diversity):
3.Retirement plan: 401K/403B (31%)
4.Tuition reimbursement: Future Studies (20%)
5.Vacation day allowance (17%)
1.Annual base salary (51%)
2.Health insurance (45%)
3.Retirement plan: 401K/403B (28%)
4.Tuition reimbursement: Future Studies (22%)
5.Paid holidays (17%)
36
Copyright Universum 2008
3
Salary Expectations
What base salary do you expect at your first job after graduation and five years after graduation?
(Annual salary in USD)
University of Arizona Overall:
$46,992 (First year)
$81,667 (Five years)
Undergraduate Overall:
$50,641 (First year)
$96,438 (Five years)
Undergraduate Diversity:
$52,694 (First year)
$106,719 (Five years)
Copyright Universum 2008
37
3
Personality Characteristics
High score
Low score
• Highly driven by goal achievement
• Thrive in competitive situations
• Will assume additional responsibilities if they
can be promoted as a result
• Prefers straightforward and well-defined tasks
• Are not motivated by competition or stretch
assignments
• Reluctant to initiate new projects or be
innovators in the group
Relationship
Builders
• Enjoys working with others
• Motivated by team-building activities, and
work-related social events
• Offers support readily and networks easily
• Prefers minimal interpersonal interaction with
others at work
• Generally excluded from informal networks
Influencers
• Highly motivated by opportunities to take
control, influence decisions and direct the
work of other people
• Tends to assume leadership roles very
naturally
• Prefer not to take leadership roles when
working in a group
• Are not motivated by indicators of power or
authority (e.g. lofty job titles)
• Motivated by work which offers freedom and
autonomy
• Rules or directives from supervisors can be
de-motivating for these individuals
• Are comfortable in work settings where they
can rely on the opinions and input from
colleagues and supervisors
• May find independent work too isolating
Goal
Achievers
Independent
Performers
Copyright Universum 2008
38
3
Personality Characteristics
27,0
26,4 25,8
21,9 22,1 21,8
19,9 20,0 20,1
16,6 16,6 16,8
Goal achievers
Influencers
University of Arizona
Relationship Builders
Undergraduate Overall
Undergraduate Diversity
Copyright Universum 2008
39
Independent Performers
Top Findings – The Students’ Profile (University of
Arizona Overall)
Gender:
Nationality:
GPA:
67% women & 33% men
23% non-American citizens
Average: 3,4
Year of Study:
International Cities:
• London (23%)
• Paris (12%)
• Madrid (9%)
US Cities:
• Phoenix (21%)
• San Diego (14%)
• San Francisco- Bay Area
(13%)
Studying their 2,8 year
Ethnic Background:
•
•
•
•
•
White/Caucasian (74%)
Latino/Hispanic (17%)
Asian (9%)
I do not wish to say (3%)
American Indian/Alaskan
Native (2%)
• Black/African American (2%)
• Middle Eastern (2%)
Copyright Universum 2008
40
3
Top Findings – The Students’ Profile (Undergraduate
Overall)
Gender:
Nationality:
GPA:
63% women & 37% men
24% non-American citizens
Average: 3,4
International Cities:
• London (23%)
• Paris (10%)
• Sydney (8%)
US Cities:
• New York (21%)
• San Francisco- Bay Area
(8%)
• Los Angeles (7%)
Year of Study:
Studying their 2,9 year
Ethnic Background:
• White/Caucasian (66%)
• Asian (12%)
• Black/African American
(10%)
• Latino/Hispanic (8%)
• I do not wish to say (3%)
• Asian-Indian (3%)
• Other (2%)
Copyright Universum 2008
41
3
Top Findings – The Students’ Profile (Undergraduate
Diversity)
Gender:
Nationality:
GPA:
63% women & 37% men
50%non-American citizens
Average: 3,3
International Cities:
• London (18%)
• Paris (10%)
• Tokyo (8%)
US Cities:
• New York (26%)
• San Francisco- Bay Area
(10%)
• Los Angeles (9%)
Year of Study:
Studying their 2,8 year
Ethnic Background:
• Asian (37%)
• Black/African American
(24%)
• Latino/Hispanic (23%)
• White/Caucasian (16%)
• Asian-Indian (9%)
• American Indian/Alaskan
Native (5%)
• Middle Eastern (4%)
Copyright Universum 2008
42
3
5
School Report
The Students’ Workplace Preferences
• Klicka här för att ändra format på
bakgrundstexten
–
Nivå två
• Nivå tre
• Nivå fyra
• Nivå fem
Copyright Universum 2008
The Universum IDEAL™ Employer Survey – 2008 Edition
43
43
Copyright Universum 2008
Copyright Universum 2008
The Students’ Workplace Preferences
Work Place Preferences:
5
•
•
•
•
Work-Life Balance
Training
Internships
Rotational Programs
Think about:
•
What do your students expect from their IDEAL™ Employers when it comes to work-life balance? Do they
offer a flexible working environment? Are their employees given the opportunity to balance between their
personal life and their career? What do they do to promote that?
•
Are the employers ready for the Millennials? Do they have successful training in place? Will they be able to
dedicate enough time to this group of very demanding employees?
•
How do students perceive the employers internships? Do the internships get the exposure they need and
expect? Do students who have an internship with the employers go back on campus talking about the great
experience they had?
•
Do the employers offer rotational programs? Do they give students an opportunity to learn where they can be
most successful within your organization?
Copyright Universum 2008
44
5
4
Work-Life Balance
What should an employer offer to promote better work-life balance?
Top 5 (University of Arizona Overall):
1. More vacation days (45%)
2. Flex time (41%)
3. Health and Fitness facilities (29%)
Top 5 (Undergraduate Overall):
4. Maternity leave options (25%)
5. Career breaks and sabbaticals (21%)
1. Flex time (38%)
2. More vacation days (37%)
Top 5 (Undergraduate Diversity):
1. Flex time (39%)
3. Health and Fitness facilities (28%)
4. Childcare options (22%)
5. Maternity leave options (21%)
2. More vacation days (37%)
3. Health and Fitness facilities (27%)
4. Childcare options (22%)
5. Maternity leave options (19%)
Copyright Universum 2008
45
4
Training
What type of training provided by your employer is most important to you at your first job after
graduation?
Top 5 (University of Arizona Overall):
1. Technical Training Related to Specific Job Function
(52%)
2. Leadership Training (27%)
Top 5 (Undergraduate Overall):
3. Other Communication Skills Training (12%)
4. Software Training (4%)
1. Technical Training Related to Specific Job Function
5. General IT Training (3%)
(47%)
Top 5 (Undergraduate Diversity):
2. Leadership Training (27%)
3. Presentation Skills Training (8%)
1. Technical Training Related to Specific Job Function
(45%)
4. Other Communication Skills Training (7%)
5. Software Training (4%)
2. Leadership Training (26%)
3. Other Communication Skills Training (10%)
4. Presentation Skills Training (9%)
5. Software Training (5%)
Copyright Universum 2008
46
4
Best Internship
Which organizations’ internship has the best reputation? (Top of Mind)
Top 5 (University of Arizona Overall):
1. Google (9%)
2. Raytheon (9%)
3. Walt Disney (7%)
Top 5 (Undergraduate Overall):
4. Deloitte (6%)
5. Target (6%)
1. Goldman Sachs (13%)
2. Google (9%)
Top 5 (Undergraduate Diversity):
1. Goldman Sachs (15%)
3. PricewaterhouseCoopers (6%)
4. Walt Disney (6%)
5. Deloitte (4%)
2. Google (9%)
3. Walt Disney (5%)
4. PricewaterhouseCoopers (4%)
5. Deloitte (4%)
Copyright Universum 2008
47
Internships – Popular Attributes & Follow-ups
What do you find most important that an employer
offers in an internship?
How should a company interact with you after your internship?
Popular attributes (University of
Arizona Overall):
Internship Follow-up (University of Arizona Overall):
1. Opportunity for full-time employment
2. Consistent post-internship communications (44%)
(37%)
1. Continued personal relationship with internship mentor (45%)
3. Do not have to go through the formal recruitment process (33%)
2. Good employer reference (34%)
3. Challenging assignments (27%)
Popular attributes (Undergraduate
Overall):
Internship Follow-up (Undergraduate Overall):
1. Opportunity for full-time employment
2. Consistent post-internship communications (34%)
(35%)
1. Continued personal relationship with internship mentor (47%)
3. Do not have to go through the formal recruitment process (32%)
2. Good employer reference (31%)
3. Job orientation/training (29%)
Popular attributes (Undergraduate
Diversity):
Internship Follow-up (Undergraduate Diversity):
1. Opportunity for full-time employment
2. Consistent post-internship communications (36%)
(38%)
1. Continued personal relationship with internship mentor (48%)
3. Do not have to go through the formal recruitment process (29%)
2. Good employer reference (29%)
3. Job orientation/training (29%)
48
Copyright Universum 2008
4
4
Best Rotational Programs
Which organizations’ best rotational program has the best reputation? (Top of Mind)
Top 5 (University of Arizona Overall):
1. Raytheon (13%)
2. Google (10%)
3. Honeywell (10%)
Top 5 (Undergraduate Overall):
4. Bank of America (7%)
5. General Electric (7%)
1. General Electric (9%)
2. Google (6%)
Top 5 (Undergraduate Diversity):
1. General Electric (9%)
3. Goldman Sachs (5%)
4. KPMG (4%)
5. Johnson & Johnson (3%)
2. Goldman Sachs (7%)
3. Google (5%)
4. JPMorgan (4%)
5. Citigroup (currently Citi) (3%)
Copyright Universum 2008
49
Rotational Programs – Popular Attributes & Interest
Which factors are most important to you when choosing a rotational program?
Popular attributes (University of Arizona Overall):
1. Provides numerous learning opportunities (30%)
2. Competitive compensation (26%)
• 43% of the students are interested in a Rotational
Program
3. Reputation of the program (22%)
Popular attributes (Undergraduate Overall):
1. Provides numerous learning opportunities (22%)
2. Competitive compensation (21%)
• 43% of the students are interested in a Rotational
Program
3. Challenging assignments (18%)
Popular attributes (Undergraduate Diversity):
1. Provides numerous learning opportunities (23%)
2. Competitive compensation (20%)
• 53% of the students are interested in a Rotational
Program
3. Exposure to various lines of business (17%)
Copyright Universum 2008
50
4
6
School Report
• Klicka här för att ändra format på
bakgrundstexten
The Students' Employer Preferences
–
Nivå två
• Nivå tre
• Nivå fyra
• Nivå fem
Copyright Universum 2008
The Universum IDEAL™ Employer Survey – 2008 Edition
51
51
Copyright Universum 2008
Copyright Universum 2008
The Students' Employer Preferences
Employer Preferences:
6
•
•
•
•
Importance of the Drivers of Employer Attractiveness
The Employer Brand Image
The Employer Value Proposition
Important Attributes – Overall and within Each Driver
Think about:
•
Are the components that employers are focusing on important and attractive to the students? Or are they
wasting time and money communicating things that are not that important to the students?
•
Are there other attributes that are attractive to students that they can deliver on? Should these be included in
their external communication?
•
As in any branding effort, they need to keep in mind that the preferences and goals of the students vary
greatly amongst different sub-segments.
Copyright Universum 2008
52
6
Identifying and Expanding Your EVP
Employer Value Proposition (EVP)
An employer’s associations and offerings to its current and potential employees that differentiate it from Recruitment
Competitors.
Phase 1. Identifying your EVP
Phase 2. Expanding your EVP
The goal of this process is to identify the set of values that are true for all three groups and that are
locally adaptable for either a specific target group or country.
It is important to convey your true “Employer Value Proposition" – who you are as an employer, the
totality of your culture, systems, attitudes, and employee relationship.
Copyright Universum 2008
53
5
5
The Drivers of Employer Attractiveness
Employer Brand Image
Employer Value Proposition
Job Characteristics
Employer Reputation
& Image
The content and demands of
the job, including the learning
opportunities provided
by the job
The attributes of the
employer as an
organization
People & Culture
Remuneration & Advancement
Opportunities
The social environment
and attributes of the
workplace
The monetary compensation and
other benefits, now and
in the future
Copyright Universum 2008
54
Overall Importance of the Drivers of Employer
Attractiveness (University of Arizona Overall)
5
The students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the
drivers in accordance with how important they perceive them.
The Ten Most Important Attributes:
25%
21%
27%
27%
1.
Will enable me to have good work/life balance (People & culture)
2.
Offers a friendly work environment (People & culture)
3.
Offers a creative and dynamic work environment (People & culture)
4.
High ethical standards (Employer reputation & image)
5.
Good reputation (Employer reputation & image)
6.
Professional training and development (Job characteristics)
7.
Secure employment (Job characteristics)
8.
Has leaders who will support my development (People & culture)
9.
Challenging work (Job characteristics)
10.
Flexible working conditions (Job characteristics)
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
Copyright Universum 2008
55
Top Findings – The Students' Employer Preferences
(University of Arizona Overall)
Top 3 Associations:
21%
• High ethical standards
• Good reputation
• Innovative products and
services
Employer
Reputation &
Image
25%
Top 3 Associations:
• Clear path for
advancement
• Competitive base salary
• Good prospects for high
future earnings
Remuneration &
Advancement
Opportunities
Top 3 Associations:
Job
Characteristics
Employer
Attractiveness
27%
People &
Culture
27%
Top 3 Associations:
• Will enable me to have
good work/life balance
• Offers a friendly work
environment
• Offers a creative and
dynamic work environment
Employer Brand Image
Employer Value Proposition
Copyright Universum 2008
56
• Professional training and
development
• Secure employment
• Challenging work
5
Overall Importance of the Drivers of Employer
Attractiveness (Undergraduate Overall)
5
The students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the
drivers in accordance with how important they perceive them.
The Ten Most Important Attributes:
25%
22%
1.
Will enable me to have good work/life balance (People & culture)
2.
Offers a friendly work environment (People & culture)
3.
Good reputation (Employer reputation & image)
4.
Offers a creative and dynamic work environment (People & culture)
5.
High ethical standards (Employer reputation & image)
6.
Has leaders who will support my development (People & culture)
7.
Secure employment (Job characteristics)
8.
Good prospects for high future earnings (Remuneration &
advancement opportunities)
9.
Professional training and development (Job characteristics)
10.
Competitive base salary (Remuneration & advancement
opportunities)
26%
27%
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
Copyright Universum 2008
57
Top Findings – The Students' Employer Preferences
(Undergraduate Overall)
22%
Employer
Reputation &
Image
Top 3 Associations:
• Good reputation
• High ethical standards
• Financial strength
25%
Top 3 Associations:
• Good prospects for high
future earnings
• Competitive base salary
• Clear path for
advancement
Remuneration &
Advancement
Opportunities
Top 3 Associations:
Employer
Attractiveness
Job
Characteristics
26%
People &
Culture
Employer Brand Image
27%
Employer Value Proposition
Copyright Universum 2008
58
Top 3 Associations:
• Will enable me to have good
work/life balance
• Offers a friendly work
environment
• Offers a creative and
dynamic work environment
• Secure employment
• Professional training
and development
• Flexible working
conditions
5
Overall Importance of the Drivers of Employer
Attractiveness (Undergraduate Diversity)
5
The students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the
drivers in accordance with how important they perceive them.
The Ten Most Important Attributes:
22%
26%
26%
1.
Will enable me to have good work/life balance (People & culture)
2.
Offers a friendly work environment (People & culture)
3.
Good reputation (Employer reputation & image)
4.
Offers a creative and dynamic work environment (People & culture)
5.
Professional training and development (Job characteristics)
6.
Has leaders who will support my development (People & culture)
7.
Secure employment (Job characteristics)
8.
High ethical standards (Employer reputation & image)
9.
Good prospects for high future earnings (Remuneration &
advancement opportunities)
10.
Flexible working conditions (Job characteristics)
26%
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
Copyright Universum 2008
59
Top Findings – The Students' Employer Preferences
(Undergraduate Diversity)
22%
Employer
Reputation &
Image
Top 3 Associations:
• Good reputation
• High ethical standards
• Financial strength
26%
Top 3 Associations:
• Good prospects for high
future earnings
• Leadership opportunities
• Clear path for
advancement
Remuneration &
Advancement
Opportunities
Top 3 Associations:
Employer
Attractiveness
Job
Characteristics
26%
People &
Culture
Employer Brand Image
26%
Employer Value Proposition
Copyright Universum 2008
60
5
Top 3 Associations:
• Will enable me to have
good work/life balance
• Offers a friendly work
environment
• Offers a creative and
dynamic work environment
• Professional training and
development
• Secure employment
• Flexible working
conditions
7
School Report
Communication With Your Target Students
Copyright Universum 2008
The Universum IDEAL™ Employer Survey – 2008 Edition
61
61
Copyright Universum 2008
Copyright Universum 2008
Communication With Your Target Students
Communication:
7
•
•
•
•
•
•
•
•
•
Timing Strategy
Communication Sources
Where & What to Communicate
Career Fairs
Websites and Digital Media
Social Networking Sites
Best Recruitment Activities
Best Publications and Recruitment Ad Campaigns
Best Practices 2008
Think about:
•
Remember that an employer always have to take their position as an IDEAL™ Employer into consideration
when choosing communication channels. For example, if they are an unknown employer, a communication
channel that targets a large proportion of the target group is preferable.
•
Also remember that the choice of channel affects the employer’s image and the possibility to differentiate
themselves from their Recruitment Competitors. Is recruiting via social networks effective?
•
Can they adjust their communication activities to match students preferences? Analyze the gap between
preferred communication channels and the actual communication channels!
Copyright Universum 2008
62
7
6
Recruitment Funnel
This model is adapted from a typical consumer
purchase funnel, but in this instance, the consumer is
a prospective employee and the product is a job.
A successful process will yield a pool
of new hires that best fit your culture
and your needs.
Copyright Universum 2008
63
6
Timing Strategy
When did you first hear about your first choice IDEAL™ Employer?
28%
17%
17%
14%
10%
10%
4%
Ele
Mi
dd
me
nta
ry
le
s
sc
ho
ol
Hig
Fre
ch
hs
oo
ch
l
oo
l
So
an
Ju
n
ph
sh
m
ye
a
ra
om
ore
tu
niv
ers
ity
University of Arizona
Copyright Universum 2008
64
ye
a
ra
tu
niv
ior
ers
ity
Se
ye
nio
ar
ry
at
un
ive
rsi
ty
ea
ra
tu
niv
ers
ity
Preferred Communication Sources
6
Top 5 (University of Arizona Overall):
1. Career Fairs (36%)
2. Company Websites (30%)
3. Internship/co-op programs/work placement (26%)
Top 5 (Undergraduate Overall):
4. Career Services Department at your university (25%)
5. Fellow Students (22%)
1. Career Fairs (41%)
2. Internship/co-op programs/work placement (31%)
3. Company Websites (26%)
Top 5 (Undergraduate Diversity):
4. Friends and Family (20%)
5. Fellow Students (20%)
1. Career Fairs (42%)
2. Internship/co-op programs/work placement (30%)
3. Company Websites (24%)
4. Fellow Students (19%)
5. Career Services Department at your university (18%)
Universum first asked students “How have you mainly learned about your IDEAL™ Employers?” and then, “How would you prefer to gather
information about potential future employers?”.
Copyright Universum 2008
65
Where and What to Communicate (University of
Arizona Overall)
6
When an employer presents itself via the channels indicated below what type of information would you
prefer to receive?
To Learn About Employers the Students Use:
• The students read School newspapers/publications (25%),Local Newspapers (20%),Student Publications (19%)
• careerbuilder.com (30%),Monster.com (30%),Craigslist (22%) are the top 3 websites visited by the students
• University Career Fair (81%),Other (12%),HACU (4%) are the top 3 Career Fairs visited by the students
Employer Presentations:
Career Fairs:
• Internships (50%)
• Salary and compensation package (36%)
• Current job openings (48%)
• Job descriptions and requirements (35%)
• Job descriptions and requirements (42%)
• Internships (33%)
Brochures:
Websites:
• Job descriptions and requirements (39%)
• Current job openings (50%)
• Salary and compensation package (39%)
• Job descriptions and requirements (40%)
• Internships (34%)
• Internships (36%)
Copyright Universum 2008
66
Where and What to Communicate (Undergraduate
Overall)
6
When an employer presents itself via the channels indicated below what type of information would you
prefer to receive?
To Learn About Employers the Students Use:
• The students read The New York Times (22%),The Wall Street Journal (22%),School newspapers/publications (21%)
• Monster.com (39%),careerbuilder.com (30%),Facebook (20%) are the top 3 websites visited by the students
• University Career Fair (68%),Other (14%),NAACP (5%) are the top 3 Career Fairs visited by the students
Employer Presentations:
Career Fairs:
• Internships (49%)
• Job descriptions and requirements (33%)
• Current job openings (45%)
• Salary and compensation package (31%)
• Job descriptions and requirements (42%)
• Internships (30%)
Brochures:
Websites:
• Job descriptions and requirements (37%)
• Current job openings (45%)
• Salary and compensation package (32%)
• Job descriptions and requirements (39%)
• Internships (31%)
• Internships (32%)
Copyright Universum 2008
67
Where and What to Communicate (Undergraduate
Diversity)
6
When an employer presents itself via the channels indicated below what type of information would you
prefer to receive?
To Learn About Employers the Students Use:
• The students read The New York Times (24%),The Wall Street Journal (22%),Time (22%)
• Monster.com (38%),careerbuilder.com (28%),Facebook (21%) are the top 3 websites visited by the students
• University Career Fair (64%),Other (11%),NAACP (9%) are the top 3 Career Fairs visited by the students
Employer Presentations:
Career Fairs:
• Internships (48%)
• Internships (31%)
• Current job openings (43%)
• Job descriptions and requirements (31%)
• Job descriptions and requirements (38%)
• Salary and compensation package (29%)
Brochures:
Websites:
• Job descriptions and requirements (33%)
• Current job openings (41%)
• Internships (32%)
• Job descriptions and requirements (35%)
• Salary and compensation package (30%)
• Internships (33%)
Copyright Universum 2008
68
6
Career Fairs
Which of the following career fairs do you attend to learn about potential future employers?
Top 5 – Attended Career Fairs (University of Arizona Overall):
1.
2.
3.
4.
5.
University Career Fair (81%)
Other (12%)
HACU (4%)
Military Career Fairs (3%)
Diversity Leaders Power Conference (2%)
Top 5 – Attended Career Fairs (Undergraduate Overall):
1.
2.
3.
4.
5.
University Career Fair (68%)
Other (14%)
NAACP (5%)
SWE (4%)
Asian Diversity Career Expo (4%)
Top 5 – Attended Career Fairs (Undergraduate Diversity):
1.
2.
3.
4.
5.
University Career Fair (64%)
Other (11%)
NAACP (9%)
Asian Diversity Career Expo (7%)
Diversity Leaders Power Conference (5%)
Copyright Universum 2008
69
6
Best Employer Websites
Which employer has the most impressive recruitment website? (Top of Mind)
Top 5 – Websites (University of Arizona Overall):
1.
2.
3.
4.
5.
Google (10%)
Teach for America (8%)
Microsoft (7%)
Raytheon (7%)
Deloitte (4%)
Top 5 – Websites (Undergraduate Overall):
1.
2.
3.
4.
5.
Walt Disney (7%)
PricewaterhouseCoopers (7%)
Google (6%)
Goldman Sachs (6%)
KPMG (5%)
Top 5 – Websites (Undergraduate Diversity):
1.
2.
3.
4.
5.
Goldman Sachs (8%)
Google (7%)
Walt Disney (6%)
PricewaterhouseCoopers (5%)
Deloitte (4%)
Copyright Universum 2008
70
6
Most Popular Websites
Which websites do you visit to learn more about future employers (including job openings)?
Top 5 – Websites (University of Arizona Overall):
1.
2.
3.
4.
5.
careerbuilder.com (30%)
Monster.com (30%)
Craigslist (22%)
FastWeb (20%)
Facebook (20%)
Top 5 – Websites (Undergraduate Overall):
1.
2.
3.
4.
5.
Monster.com (39%)
careerbuilder.com (30%)
Facebook (20%)
Career Center Website (20%)
MonsterTrak (19%)
Top 5 – Websites (Undergraduate Diversity):
1.
2.
3.
4.
5.
Monster.com (38%)
careerbuilder.com (28%)
Facebook (21%)
MonsterTrak (21%)
FastWeb (19%)
Copyright Universum 2008
71
The Importance of Digital Media
6
When it Comes to Technology, Millennials…
 Have been shaped by technology to an extent far greater than previous generations
 Utilize social media, search engines, podcasts and blogs to gain access to real information
 Actively engage with prospective employers, participate and produce content on social networking sites, including
Facebook, MySpace and blogs
 Pay particular attention to the tone of the website, employee photos and bios, days-in-the-life and on-site videos to
gain insight about their personal fit within the organization
 Want to have better information direct from real sources and seek to network with people around the world to build
relationships with as many people like them as possible
 Say Digital Media has a strong impact on their perception of a potential employer…
Digital Media augments and facilitates human contact, but does not replace it – making a personal
connection is the key to successful execution!
Copyright Universum 2008
72
6
Social Networking Sites
How do you feel about employers recruiting students through social networks (i.e. Facebook)?
University of Arizona Overall:
Undergraduate Overall:
•
•
•
•
•
•
•
•
•
•
Invasion of privacy (28%)
Other (25%)
Great way to reach out to students (24%)
Helps in building networks (17%)
Cool & fun (5%)
Invasion of privacy (32%)
Great way to reach out to students (28%)
Helps in building networks (16%)
Other (13%)
Cool & fun (11%)
Undergraduate Diversity:
•
•
•
•
•
Great way to reach out to students (30%)
Invasion of privacy (29%)
Helps in building networks (16%)
Cool & fun (14%)
Other (11%)
What it the best thing you have seen a company do when trying to recruit students through social
networking sites?
Best:
Worst:
 Free Incentives
 Fast replies
 Personal touch
 Pop-up ads
 Long response times
 Default messages
Copyright Universum 2008
73
6
Most Popular Publications
What publications do you read to learn about future employers? (Top of Mind)
Top 5 (University of Arizona Overall):
1.School newspapers/publications (25%)
2.Local Newspapers (20%)
3.Student Publications (19%)
4.Time (19%)
Top 5 (Undergraduate Overall):
5.None (19%)
1.The New York Times (22%)
2.The Wall Street Journal (22%)
3.School newspapers/publications (21%)
Top 5 (Undergraduate Diversity):
4.Local Newspapers (20%)
1. The New York Times (24%)
5.Time (19%)
2. The Wall Street Journal (22%)
3. Time (22%)
4. Business Week (20%)
5. School newspapers/publications (19%)
Copyright Universum 2008
74
6
Best Recruitment Ad Campaign
Which employer has had the best recruitment ad campaign this year? (Top of Mind)
Top 5 (University of Arizona Overall):
1. Teach for America (15%)
2. Raytheon (11%)
3. Deloitte (7%)
4. Target (7%)
Top 5 (Undergraduate Overall):
5. Google (6%)
1. Walt Disney (8%)
2. PricewaterhouseCoopers (7%)
3. Google (6%)
Top 5 (Undergraduate Diversity):
4. Teach for America (6%)
1. Walt Disney (7%)
5. Ernst & Young (6%)
2. Google (7%)
3. PricewaterhouseCoopers (5%)
4. Target (5%)
5. Goldman Sachs (5%)
Copyright Universum 2008
75
Best On-Campus Recruitment Activities
Which employer impresses you most with its campus recruitment activities? (Top of Mind)
Top 5 (University of Arizona Overall):
1. Teach for America (12%)
2. Raytheon (9%)
3. Google (9%)
4. Walt Disney (8%)
Top 5 (Undergraduate Overall):
5. Microsoft (6%)
1. PricewaterhouseCoopers (7%)
2. Walt Disney (7%)
3. Deloitte (6%)
Top 5 (Undergraduate Diversity):
1. Goldman Sachs (6%)
4. Teach for America (5%)
5. Ernst & Young (5%)
2. Google (5%)
3. PricewaterhouseCoopers (5%)
4. Walt Disney (5%)
5. Target (5%)
Copyright Universum 2008
76
6
6
Thank You!
Attract
For more Information Please Contact:
Your Employer Branding Specialist
Recruit
UNIVERSUM
1518 Walnut Street, Suite 1800
Philadelphia, PA 19102
E-mail: info@universumusa.com
Telephone: 215.546.4900
Http: www.universumusa.com
Retain
Copyright Universum 2008
77
8
School Report
Appendix - IDEAL™ Employer Rankings
Copyright Universum 2008
The Universum IDEAL™ Employer Survey – 2008 Edition
78
78
Copyright Universum 2008
Copyright Universum 2008
7
Meet the Millennials
Understanding The New Generation!

Who are these “newbies”?

What forces have shaped them?

What expectations do they have about your
companies and the nature of the work world?

What expectations do you have about them?
Copyright Universum 2008
79
Are They Really So Different?
7
“A 60-something graduate recently reflected: ‘We wanted what they want. We just felt we
couldn’t ask.’ Herein lies the truth: what young workers want isn’t so different from
what everyone else wants. However, young workers are asking for it.”
<<Karen Cates and Kimia Rahimi, “Mastering People Management”>>
Copyright Universum 2008
80
7
Meet the Millennials
What to ask yourself…
The Future is Now!
 How will you manage expectations for
 They were born between 1979 - 2002
advancement?
with 75 million other millennial friends
 What can you do to develop and
 They are graduating from college in
record numbers…
encourage leadership and responsible
 They are in the employment pipeline…
risk-taking?
 They will be applying to your company
 Can your corporate culture balance
until 2024
their need for structure and your need
 They have VERY different traits from
for highly motivated self-starters with
the last set of candidates you met
commitment?
(GenExers, Baby Boomers)
 Are you prepared and able to provide
 They are rewriting the rules… and
supervisory support and mentoring?
there is change in the air…
REMEMBER: Recruiting them will not be your problem. Managing them will.
Copyright Universum 2008
81
7
Meet the Millennials
YES, they are…
 Hopeful about the future and optimistic
 Socially responsible
 Assuming work/life balance
Be prepared for…
 Looking for informal “flexible” work places
 Collaborative/teamwork oriented
 (Very) High expectations
 Very dependent on their family for advise
 Probable involvement of parents
 Technocreative, Media masters, Multi processors
 Hovering parents
 More aware of what is going on than any other generation
 Expectation of personal attention
 Need for lots of positive feedback
 In the past, often rewarded for participation alone
NO, they are not…
 Strong dislike of ambiguity
 In it for the money
 Ability to scale the bar but prefer for others to set
 Likely to take big career risks
the course
 Comfortable with lack of structure
 Willing to engage in work they deem menial
 Seeking
consulting,
temping,
freelance,
investment
banking or startup positions
Copyright Universum 2008
82
7
Meet the Millennials
What will attract them…
Employers that…
 Offer protection against risk and solid work-life balance
 Allow them to “make a difference” through their work
 Team work and fairness (equal treatment across broad
categories of workers)
 Fewer job definitions and longer career plans
 Proximity to Mom & Dad
Where should you start…
Important Messages…
 Change your notion of retention
 Be honest about who you are, what you can - and will do
•
“You will be able to meet your personal goals.”
 Begin talking about how you plan to treat info sharing
•
“Ideas are evaluated on merit, not on a person’s
 Give them the full experience in your own voice
 Monitor the web and learn everything you don’t know
 Utilize ‘cuspers’ as sounding boards.
years of experience.”
•
very corporate.”
 Make it easy for the parents to approve their decisions
Source: N.Howe & W. Strauss, “Millennials Go to College”
“This is a fun, relaxed place to work; we’re not
•
“Your work will be challenging and meaningful.
Copyright Universum 2008
83
IDEAL™ Employer Ranking (University of Arizona
Overall)
Employer
Google
Walt Disney
Teach for America
Peace Corps
Mayo Clinic
U.S. Department of State
Apple Computer
Central Intelligence Agency
NASA
Federal Bureau of Investigation
Raytheon
Microsoft
Boeing
Nike
Ernst & Young
Deloitte
Rank
2008
Percent
2008
Rank
2007
1
2
3
4
5
6
7
8
9
10
11
12
13
13
15
16
16,59%
15,40%
13,45%
12,71%
11,96%
10,91%
10,46%
9,27%
8,37%
7,47%
7,32%
5,83%
5,23%
5,23%
5,08%
4,93%
1
2
5
4
6
11
6
15
8
3
8
17
16
10
12
Employer
National Security Agency
BMW
Honeywell
Intel
Bank of America
Hilton Hotels Corporation
Johnson & Johnson
JPMorgan
Sony
Coach
American Airlines
PricewaterhouseCoopers
Coca-Cola
Target
Toyota
Copyright Universum 2008
84
7
Rank
2008
Percent
2008
Rank
2007
16
18
18
20
21
21
21
21
21
26
27
27
29
29
29
4,93%
4,48%
4,48%
3,89%
3,59%
3,59%
3,59%
3,59%
3,59%
3,44%
3,29%
3,29%
3,14%
3,14%
3,14%
28
14
12
33
61
30
29
20
38
18
37
30
41
IDEAL™ Employer Ranking (University of Arizona
Overall)
Rank
2008
Percent
2008
Rank
2007
Anheuser-Busch
Discovery Communications
KPMG
Marriott
32
32
32
32
2,99%
2,99%
2,99%
2,99%
41
82
23
35
Southwest Airlines
32
2,99%
56
Starbucks
Goldman Sachs
General Electric
32
38
39
2,99%
2,84%
2,54%
Lockheed Martin Corporation
39
Maxim Healthcare
Internal Revenue Service (IRS)
Procter & Gamble
American Express
Merrill Lynch
Wells Fargo & Company
Amazon.com
39
42
42
44
44
44
47
Employer
Rank
2008
Percent
2008
Rank
2007
47
47
47
47
2,09%
2,09%
2,09%
2,09%
56
64
52
1,94%
-
22
41
46
Calvin Klein
Cardinal Health
General Mills
Nestlé
Department of Defense - Missiles and
Weapons Division
Electronic Arts
L'Oréal
PepsiCo
52
52
52
1,94%
1,94%
1,94%
25
56
76
2,54%
21
Starwood Hotels & Resorts Worldwide
52
1,94%
56
2,54%
2,39%
2,39%
2,24%
2,24%
2,24%
2,09%
76
23
40
46
64
27
Texas Instruments Incorporated
Time Warner
Wyeth Pharmaceuticals
3M
IBM
Yahoo!
52
52
52
60
60
60
1,94%
1,94%
1,94%
1,79%
1,79%
1,79%
64
30
49
52
18
61
Employer
Copyright Universum 2008
85
7
IDEAL™ Employer Ranking (University of Arizona
Overall)
Employer
GlaxoSmithKline
Pfizer
U.S. Air Force
Accenture
Citigroup (currently Citi)
Gap Inc.
Genentech
Honda Companies
Sun Microsystems
UBS
Cisco Systems
Deutsche Bank
Federal Reserve Bank
Lilly (Eli Lilly and Company)
Miller Brewing Company
Adobe Systems
Rank
2008
Percent
2008
Rank
2007
63
63
63
66
66
66
66
66
66
66
73
73
73
73
73
78
1,64%
1,64%
1,64%
1,49%
1,49%
1,49%
1,49%
1,49%
1,49%
1,49%
1,35%
1,35%
1,35%
1,35%
1,35%
1,20%
41
25
38
110
70
70
33
76
82
95
52
101
64
82
68
Employer
eBay
Harrah's Entertainment
LVMH
Mattel
McGraw-Hill Companies
Merck
Motorola
Northrop Grumman Corporation
Shell Oil Company
The Boston Consulting Group
Waste Management
ExxonMobil
Philip Morris USA
Protiviti
The Vanguard Group
Copyright Universum 2008
86
7
Rank
2008
Percent
2008
Rank
2007
78
78
78
78
78
78
78
78
78
78
78
90
90
90
90
1,20%
1,20%
1,20%
1,20%
1,20%
1,20%
1,20%
1,20%
1,20%
1,20%
1,20%
1,05%
1,05%
1,05%
1,05%
95
101
137
86
76
35
86
49
101
86
101
61
46
101
IDEAL™ Employer Ranking (University of Arizona
Overall)
Employer
U.S. Customs Border Protection
Bain & Company
Bayer
Best Buy
ConAgra Foods
Dow Chemical
FedEx
JC Penney
Lehman Brothers
McKinsey & Company
Morgan Stanley
Verizon
BAE Systems
Bear Stearns
BP
Fidelity Investments
Rank
2008
Percent
2008
Rank
2007
90
95
95
95
95
95
95
95
95
95
95
95
106
106
106
106
1,05%
0,90%
0,90%
0,90%
0,90%
0,90%
0,90%
0,90%
0,90%
0,90%
0,90%
0,90%
0,75%
0,75%
0,75%
0,75%
76
95
70
95
101
95
137
101
86
41
56
125
173
110
Employer
HSBC
Kraft Foods
Novartis
Philips
Pulte Homes
Robert Half International
Rolls-Royce North America
Advanced Micro Devices (AMD)
ARAMARK
AstraZeneca
Booz Allen Hamilton
Bose Corporation
Chevron Corporation
Dell
Diageo
Copyright Universum 2008
87
7
Rank
2008
Percent
2008
Rank
2007
106
106
106
106
106
106
106
117
117
117
117
117
117
117
117
0,75%
0,75%
0,75%
0,75%
0,75%
0,75%
0,75%
0,60%
0,60%
0,60%
0,60%
0,60%
0,60%
0,60%
0,60%
125
101
101
125
120
137
95
49
173
110
86
125
70
-
IDEAL™ Employer Ranking (University of Arizona
Overall)
Rank
2008
Percent
2008
Rank
2007
Enterprise Rent-A-Car
Ford Motor Company
GEICO
ING U.S. Financial Services
Limited Brands
117
117
117
117
117
0,60%
0,60%
0,60%
0,60%
0,60%
125
110
137
120
155
PRTM Consulting
117
0,60%
-
Siemens
Abbott
Bristol-Myers Squibb
Credit Suisse
Chrysler
DuPont
Hewlett-Packard
Intuit
Lincoln Financial
Lowe's
117
132
132
132
132
132
132
132
132
132
0,60%
0,45%
0,45%
0,45%
0,45%
0,45%
0,45%
0,45%
0,45%
0,45%
125
110
86
137
110
110
-
Employer
Rank
2008
Percent
2008
Rank
2007
Monsanto
Nokia
Schlumberger
Sodexho
Sony Ericsson
132
132
132
132
132
0,45%
0,45%
0,45%
0,45%
0,45%
155
125
125
The Hartford Financial Services Group
132
0,45%
137
Wachovia Corporation
Zurich Financial Services
Amgen
Black & Decker
Campbell Soup Company
Capital One
Caterpillar
ConocoPhillips
Cummins
132
132
149
149
149
149
149
149
149
0,45%
0,45%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
137
70
155
155
110
173
137
Employer
Copyright Universum 2008
88
7
IDEAL™ Employer Ranking (University of Arizona
Overall)
Employer
Fannie Mae
Halliburton
Liberty Mutual
Moss Adams
New York Life Insurance Company
Roche
State Farm Insurance Companies
Tata Consultancy Services
T-Mobile
U.S. Army RDECOM
Unilever
Valero
Wal-Mart Stores
Alcoa
BNSF
Bosch
Rank
2008
Percent
2008
Rank
2007
149
149
149
149
149
149
149
149
149
149
149
149
149
169
169
169
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,30%
0,15%
0,15%
0,15%
120
110
155
137
137
173
137
155
82
125
137
86
155
Employer
British American Tobacco
DHL
Eastman Kodak
General Motors
Georgia-Pacific Corporation
Goodyear
Kimberly-Clark Corporation
Masterfoods
MetLife
Newell Rubbermaid
Nissan
Pitney Bowes
RBS
Skanska
Sprint Nextel
Copyright Universum 2008
89
7
Rank
2008
Percent
2008
Rank
2007
169
169
169
169
169
169
169
169
169
169
169
169
169
169
169
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
155
70
120
137
155
155
173
IDEAL™ Employer Ranking (University of Arizona
Overall)
Rank
2008
Percent
2008
Rank
2007
Tyco Electronics
169
0,15%
-
United Technologies Corporation (UTC)*
169
0,15%
Daimler
A.T. Kearney
AIG
169
-
Ameriprise Financial
Archer Daniels Midland
Avaya
AXA Financial
Barclays Capital
BearingPoint
Bertelsmann (BMG, Random House)
BNY Mellon
Brooks Brothers
Capgemini
Cargill
Colgate-Palmolive
Employer
Rank
2008
Percent
2008
Rank
2007
Continental Tires
-
-
-
173
Convergys
-
-
-
0,15%
-
110
-
-
-
155
-
-
-
-
-
-
-
-
-
125
-
Coors Brewing Company
Danone
Darden
Diamond Management & Technology
Consultants, Inc.
Dominion
Dun & Bradstreet
Eaton Corporation
Ericsson
Federated Department Stores
Fifth Third Bancorp
Guidant
H.J. Heinz
Infosys
JELD-WEN
Katzenbach
-
-
125
137
-
Employer
Copyright Universum 2008
90
7
IDEAL™ Employer Ranking (Undergraduate Overall)
Employer
Google
Walt Disney
Apple Computer
Ernst & Young
U.S. Department of State
Goldman Sachs
Deloitte
Peace Corps
NASA
PricewaterhouseCoopers
Teach for America
Central Intelligence Agency
Microsoft
Federal Bureau of Investigation
JPMorgan
KPMG
Rank
2008
Percent
2008
Rank
2007
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17,05%
13,06%
9,99%
9,24%
8,64%
7,95%
7,61%
7,61%
7,37%
7,36%
7,04%
6,82%
6,26%
6,23%
6,08%
5,86%
1
2
3
12
4
11
17
5
7
10
6
8
9
27
Employer
Nike
Johnson & Johnson
Merrill Lynch
Mayo Clinic
BMW
Coca-Cola
Boeing
Sony
Morgan Stanley
Procter & Gamble
Lockheed Martin Corporation
General Electric
Bank of America
National Security Agency
Coach
Copyright Universum 2008
91
7
Rank
2008
Percent
2008
Rank
2007
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
5,38%
5,14%
4,76%
4,55%
4,38%
4,37%
4,27%
4,07%
4,05%
4,03%
3,92%
3,83%
3,44%
3,27%
3,20%
19
18
23
14
13
26
15
16
28
21
20
25
29
32
-
IDEAL™ Employer Ranking (Undergraduate Overall)
Employer
Rank
2008
Percent
2008
Rank
2007
Starbucks
Pfizer
32
33
3,19%
3,12%
31
22
IBM
34
3,00%
30
Time Warner
Yahoo!
Hilton Hotels Corporation
Target
McKinsey & Company
L'Oréal
Anheuser-Busch
Lehman Brothers
Citigroup (currently Citi)
Electronic Arts
Toyota
Marriott
The Boston Consulting Group
35
36
37
38
39
40
41
42
43
44
45
46
47
2,94%
2,85%
2,81%
2,80%
2,80%
2,77%
2,70%
2,64%
2,64%
2,64%
2,60%
2,44%
2,39%
42
59
38
37
44
35
34
48
41
40
39
51
56
Employer
Intel
Federal Reserve Bank
Department of Defense - Missiles and
Weapons Division
Calvin Klein
3M
Amazon.com
Southwest Airlines
Bain & Company
U.S. Air Force
Gap Inc.
Discovery Communications
Deutsche Bank
Merck
GlaxoSmithKline
American Express
Copyright Universum 2008
92
7
Rank
2008
Percent
2008
Rank
2007
48
49
2,27%
2,26%
46
-
50
2,25%
-
51
52
53
54
55
56
57
58
59
60
61
62
2,24%
2,23%
2,12%
2,04%
1,98%
1,97%
1,93%
1,91%
1,90%
1,87%
1,83%
1,83%
36
45
61
67
54
47
74
69
43
50
55
IDEAL™ Employer Ranking (Undergraduate Overall)
Rank
2008
Percent
2008
Rank
2007
PepsiCo
63
1,83%
58
ExxonMobil
American Airlines
Internal Revenue Service (IRS)
Dell
Cardinal Health
Maxim Healthcare
UBS
Accenture
Wachovia Corporation
Honda Companies
Northrop Grumman Corporation
Genentech
Wyeth Pharmaceuticals
eBay
Wells Fargo & Company
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
1,81%
1,81%
1,77%
1,76%
1,70%
1,69%
1,68%
1,66%
1,63%
1,61%
1,53%
1,49%
1,48%
1,44%
1,42%
62
49
72
63
87
60
100
75
57
52
65
70
85
Employer
Rank
2008
Percent
2008
Rank
2007
Starwood Hotels & Resorts Worldwide
79
1,39%
81
BP
Lilly (Eli Lilly and Company)
Cisco Systems
McGraw-Hill Companies
Hewlett-Packard
General Motors
Nestlé
Credit Suisse
Shell Oil Company
Verizon
Fidelity Investments
General Mills
Adobe Systems
DuPont
80
81
82
83
84
85
86
87
88
89
90
91
92
93
1,38%
1,38%
1,38%
1,36%
1,35%
1,34%
1,32%
1,32%
1,32%
1,31%
1,31%
1,30%
1,24%
1,23%
98
64
80
83
93
53
84
118
82
90
78
88
76
Employer
Copyright Universum 2008
93
7
IDEAL™ Employer Ranking (Undergraduate Overall)
Employer
Best Buy
Rolls-Royce North America
Kraft Foods
Dow Chemical
Raytheon
Miller Brewing Company
Bayer
HSBC
Harrah's Entertainment
Wal-Mart Stores
Ford Motor Company
Texas Instruments Incorporated
Booz Allen Hamilton
Caterpillar
Bose Corporation
FedEx
Rank
2008
Percent
2008
Rank
2007
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
1,20%
1,19%
1,14%
1,14%
1,12%
1,10%
1,07%
1,04%
1,04%
1,00%
0,99%
0,99%
0,96%
0,96%
0,96%
0,95%
71
95
91
94
68
107
89
115
96
120
86
77
112
92
101
109
Employer
Bear Stearns
Sun Microsystems
Siemens
Limited Brands
Bristol-Myers Squibb
Chevron Corporation
Mattel
The Vanguard Group
Amgen
ING U.S. Financial Services
U.S. Customs Border Protection
Motorola
Fannie Mae
Halliburton
U.S. Army RDECOM
Copyright Universum 2008
94
7
Rank
2008
Percent
2008
Rank
2007
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
0,92%
0,92%
0,92%
0,89%
0,87%
0,86%
0,79%
0,79%
0,78%
0,78%
0,78%
0,74%
0,71%
0,70%
0,68%
114
103
106
105
99
135
110
131
104
125
122
79
138
117
66
IDEAL™ Employer Ranking (Undergraduate Overall)
Rank
2008
Percent
2008
Rank
2007
Advanced Micro Devices (AMD)
Waste Management
LVMH
Nissan
Honeywell
Unilever
Nokia
Zurich Financial Services
State Farm Insurance Companies
Abbott
125
126
127
128
129
130
131
132
133
134
0,68%
0,68%
0,67%
0,67%
0,64%
0,62%
0,62%
0,58%
0,58%
0,58%
73
148
111
116
146
142
119
102
United Technologies Corporation (UTC)*
135
0,57%
ConocoPhillips
Kimberly-Clark Corporation
New York Life Insurance Company
Liberty Mutual
AstraZeneca
136
137
138
139
140
0,57%
0,56%
0,56%
0,56%
0,56%
Employer
Rank
2008
Percent
2008
Rank
2007
Sony Ericsson
Capital One
Philip Morris USA
MetLife
ConAgra Foods
U.S. Steel Corporation
JC Penney
Novartis
Cargill
Turner Construction
141
142
143
144
145
146
147
148
149
150
0,54%
0,54%
0,53%
0,52%
0,52%
0,51%
0,50%
0,50%
0,49%
0,48%
158
124
143
155
127
121
151
Schlumberger
151
0,47%
156
141
129
150
149
-
Lincoln Financial
BAE Systems
Chrysler
Philips
152
153
154
155
0,47%
0,46%
0,46%
0,45%
153
139
145
Employer
Copyright Universum 2008
95
7
IDEAL™ Employer Ranking (Undergraduate Overall)
Rank
2008
Percent
2008
Rank
2007
T-Mobile
Protiviti
GEICO
Eastman Kodak
Campbell Soup Company
156
157
158
159
160
0,45%
0,42%
0,40%
0,38%
0,38%
128
166
126
173
The Hartford Financial Services Group
161
0,36%
Daimler
Valero
Brooks Brothers
Georgia-Pacific Corporation
PRTM Consulting
Cummins
Bosch
Federated Department Stores
The Home Depot
Fifth Third Bancorp
162
163
164
165
166
167
168
169
170
171
0,34%
0,33%
0,33%
0,32%
0,30%
0,29%
0,29%
0,29%
0,29%
0,28%
Employer
Rank
2008
Percent
2008
Rank
2007
ARAMARK
Moss Adams
Sprint Nextel
Monsanto
Robert Half International
172
173
174
175
176
0,28%
0,28%
0,26%
0,26%
0,26%
176
159
162
154
Roche
177
0,26%
157
108
183
160
165
147
174
161
175
Whirlpool Corporation
Enterprise Rent-A-Car
Legg Mason
Lowe's
Progressive Insurance
H.J. Heinz
Black & Decker
Weyerhaeuser
Alcoa
178
179
180
181
182
183
184
185
186
0,24%
0,22%
0,22%
0,21%
0,20%
0,20%
0,20%
0,20%
0,20%
169
177
164
178
97
172
Employer
Copyright Universum 2008
96
7
IDEAL™ Employer Ranking (Undergraduate Overall)
Employer
Tata Consultancy Services
Tyco Electronics
RBS
BNSF
Vonage
BNY Mellon
DHL
Skanska
Goodyear
Pulte Homes
Eaton Corporation
Ericsson
Schering Plough
Masterfoods
Diageo
Sodexho
Rohm & Haas
Rank
2008
Percent
2008
Rank
2007
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
0,19%
0,19%
0,17%
0,17%
0,17%
0,17%
0,16%
0,16%
0,16%
0,16%
0,15%
0,14%
0,14%
0,14%
0,14%
0,14%
0,13%
170
192
196
188
152
186
194
187
184
Employer
Katzenbach
Dominion
Vestas
R.J. Reynolds
Intuit
Archer Daniels Midland
Pitney Bowes
Danone
SIG
Lutron Electronics Co., Inc.
Newell Rubbermaid
British American Tobacco
Novonordisk
JELD-WEN
Continental Tires
Osram Sylvania
Manheim
Copyright Universum 2008
97
7
Rank
2008
Percent
2008
Rank
2007
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
0,13%
0,12%
0,12%
0,11%
0,11%
0,11%
0,10%
0,10%
0,09%
0,09%
0,08%
0,07%
0,07%
0,06%
0,05%
0,05%
0,03%
168
190
195
191
197
202
204
IDEAL™ Employer Ranking (Undergraduate Diversity)
Employer
Google
Walt Disney
Goldman Sachs
Apple Computer
Microsoft
Ernst & Young
JPMorgan
U.S. Department of State
Deloitte
NASA
Merrill Lynch
PricewaterhouseCoopers
Peace Corps
Teach for America
Johnson & Johnson
Morgan Stanley
Rank
2008
Percent
2008
Rank
2007
1
2
3
4
5
6
6
8
9
10
11
12
13
14
15
16
17,90%
12,00%
10,75%
9,89%
8,55%
8,51%
8,51%
7,80%
7,37%
6,52%
6,07%
6,00%
5,75%
5,69%
5,68%
5,54%
-
Employer
Sony
Central Intelligence Agency
Federal Bureau of Investigation
KPMG
Nike
BMW
Coca-Cola
Procter & Gamble
Citigroup (currently Citi)
IBM
Mayo Clinic
Bank of America
McKinsey & Company
Boeing
Lehman Brothers
Copyright Universum 2008
98
7
Rank
2008
Percent
2008
Rank
2007
17
18
19
20
20
22
23
24
25
26
27
28
29
30
31
5,43%
5,41%
5,09%
5,03%
5,03%
4,58%
4,43%
4,18%
4,03%
3,95%
3,89%
3,81%
3,80%
3,80%
3,71%
-
IDEAL™ Employer Ranking (Undergraduate Diversity)
Employer
Lockheed Martin Corporation
General Electric
Intel
Yahoo!
L'Oréal
Pfizer
Coach
Toyota
The Boston Consulting Group
National Security Agency
Electronic Arts
Time Warner
Hilton Hotels Corporation
Marriott
Federal Reserve Bank
Target
Rank
2008
Percent
2008
Rank
2007
32
33
34
34
36
37
38
38
40
41
42
42
44
45
46
47
3,53%
3,42%
3,31%
3,31%
3,24%
3,19%
2,93%
2,93%
2,70%
2,64%
2,58%
2,58%
2,48%
2,46%
2,42%
2,34%
-
Employer
Bain & Company
Starbucks
American Express
HSBC
Accenture
UBS
Calvin Klein
Deutsche Bank
ExxonMobil
Shell Oil Company
3M
Amazon.com
Internal Revenue Service (IRS)
GlaxoSmithKline
Cisco Systems
Copyright Universum 2008
99
7
Rank
2008
Percent
2008
Rank
2007
48
48
50
51
52
52
54
55
55
57
58
59
60
61
62
2,31%
2,31%
2,28%
2,21%
2,14%
2,14%
2,12%
2,08%
2,08%
2,06%
1,98%
1,97%
1,94%
1,93%
1,89%
-
IDEAL™ Employer Ranking (Undergraduate Diversity)
Rank
2008
Percent
2008
Rank
2007
American Airlines
Merck
Dell
63
64
65
1,88%
1,87%
1,85%
-
Maxim Healthcare
66
1,84%
Credit Suisse
Cardinal Health
Department of Defense - Missiles and
Weapons Division
Honda Companies
PepsiCo
U.S. Air Force
Gap Inc.
Genentech
Discovery Communications
Hewlett-Packard
Wyeth Pharmaceuticals
Southwest Airlines
67
68
Employer
Rank
2008
Percent
2008
Rank
2007
Verizon
eBay
BP
79
80
81
1,54%
1,40%
1,37%
-
-
Starwood Hotels & Resorts Worldwide
82
1,29%
-
1,83%
1,82%
-
Wachovia Corporation
Anheuser-Busch
83
84
1,27%
1,25%
-
69
1,81%
-
Texas Instruments Incorporated
84
1,25%
-
70
71
72
73
73
75
75
75
78
1,76%
1,74%
1,72%
1,66%
1,66%
1,65%
1,65%
1,65%
1,61%
-
Wells Fargo & Company
Adobe Systems
General Motors
Best Buy
Siemens
Nestlé
Rolls-Royce North America
Motorola
86
87
88
89
89
91
91
93
1,23%
1,21%
1,20%
1,15%
1,15%
1,14%
1,14%
1,13%
-
Employer
Copyright Universum 2008
100
7
IDEAL™ Employer Ranking (Undergraduate Diversity)
Employer
Northrop Grumman Corporation
Wal-Mart Stores
Chevron Corporation
DuPont
Lilly (Eli Lilly and Company)
Bayer
McGraw-Hill Companies
General Mills
Booz Allen Hamilton
Raytheon
LVMH
Amgen
Dow Chemical
Kraft Foods
Nokia
Sun Microsystems
Rank
2008
Percent
2008
Rank
2007
94
95
96
96
96
99
100
101
102
102
104
105
105
105
108
108
1,12%
1,09%
1,07%
1,07%
1,07%
1,06%
1,05%
1,04%
1,01%
1,01%
1,00%
0,99%
0,99%
0,99%
0,98%
0,98%
-
Employer
Bear Stearns
Bristol-Myers Squibb
Fidelity Investments
Harrah's Entertainment
U.S. Customs Border Protection
Nissan
Sony Ericsson
New York Life Insurance Company
Unilever
ING U.S. Financial Services
MetLife
Fannie Mae
FedEx
Abbott
Ford Motor Company
Copyright Universum 2008
101
7
Rank
2008
Percent
2008
Rank
2007
110
110
112
113
114
115
116
117
118
119
120
121
121
123
124
0,97%
0,97%
0,93%
0,91%
0,90%
0,89%
0,87%
0,84%
0,84%
0,82%
0,81%
0,80%
0,80%
0,79%
0,78%
-
IDEAL™ Employer Ranking (Undergraduate Diversity)
Rank
2008
Percent
2008
Rank
2007
Honeywell
Halliburton
Limited Brands
Advanced Micro Devices (AMD)
Bose Corporation
Mattel
T-Mobile
Caterpillar
125
126
126
128
129
129
131
132
0,77%
0,76%
0,76%
0,74%
0,72%
0,72%
0,69%
0,63%
-
United Technologies Corporation (UTC)*
133
0,62%
Capital One
Kimberly-Clark Corporation
Zurich Financial Services
Liberty Mutual
The Vanguard Group
ConocoPhillips
JC Penney
134
134
136
137
138
139
139
0,60%
0,60%
0,58%
0,57%
0,56%
0,54%
0,54%
Employer
Rank
2008
Percent
2008
Rank
2007
Philip Morris USA
Schlumberger
State Farm Insurance Companies
AstraZeneca
Chrysler
U.S. Army RDECOM
Turner Construction
Waste Management
139
139
139
144
145
145
147
148
0,54%
0,54%
0,54%
0,54%
0,51%
0,51%
0,50%
0,49%
-
-
Miller Brewing Company
149
0,48%
-
-
Novartis
GEICO
Philips
Lincoln Financial
Tata Consultancy Services
BAE Systems
149
151
152
153
154
155
0,48%
0,48%
0,47%
0,38%
0,37%
0,35%
-
Employer
Copyright Universum 2008
102
7
IDEAL™ Employer Ranking (Undergraduate Diversity)
Rank
2008
Percent
2008
Rank
2007
ConAgra Foods
155
0,35%
-
The Hartford Financial Services Group
155
0,35%
ARAMARK
PRTM Consulting
Sprint Nextel
Daimler
Robert Half International
U.S. Steel Corporation
Enterprise Rent-A-Car
Campbell Soup Company
Federated Department Stores
Bosch
Protiviti
Cargill
Valero
Brooks Brothers
158
158
158
158
162
163
164
165
166
167
167
169
169
171
0,34%
0,34%
0,34%
0,34%
0,32%
0,32%
0,30%
0,29%
0,28%
0,27%
0,27%
0,26%
0,26%
0,24%
Employer
Rank
2008
Percent
2008
Rank
2007
Georgia-Pacific Corporation
171
0,24%
-
-
Eastman Kodak
173
0,24%
-
-
Legg Mason
Moss Adams
Progressive Insurance
Roche
Black & Decker
Cummins
Ericsson
Monsanto
Whirlpool Corporation
Tyco Electronics
Goodyear
Eaton Corporation
Schering Plough
174
175
175
175
178
178
178
178
182
183
184
185
186
0,23%
0,22%
0,22%
0,22%
0,21%
0,21%
0,21%
0,21%
0,18%
0,18%
0,17%
0,16%
0,15%
-
Employer
Copyright Universum 2008
103
7
IDEAL™ Employer Ranking (Undergraduate Diversity)
Employer
Vonage
DHL
Katzenbach
Lowe's
Skanska
The Home Depot
Weyerhaeuser
Masterfoods
Rohm & Haas
Sodexho
BNSF
Intuit
RBS
Diageo
Fifth Third Bancorp
Pulte Homes
R.J. Reynolds
Rank
2008
Percent
2008
Rank
2007
186
188
188
188
188
188
188
194
194
194
197
197
199
200
200
200
200
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,15%
0,14%
0,14%
0,14%
0,13%
0,13%
0,12%
0,12%
0,12%
0,12%
0,12%
-
Employer
Alcoa
Pitney Bowes
SIG
H.J. Heinz
Lutron Electronics Co., Inc.
BNY Mellon
Danone
Dominion
Archer Daniels Midland
Newell Rubbermaid
Novonordisk
British American Tobacco
JELD-WEN
Continental Tires
Vestas
Manheim
Osram Sylvania
Copyright Universum 2008
104
7
Rank
2008
Percent
2008
Rank
2007
204
204
204
207
207
209
210
210
212
212
212
215
215
217
218
219
219
0,11%
0,11%
0,11%
0,10%
0,10%
0,10%
0,09%
0,09%
0,07%
0,07%
0,07%
0,06%
0,06%
0,05%
0,04%
0,04%
0,04%
-