BUSINESS PLAN WORKBOOK 1/8/2014 Contact Name: Position: Home Phone: Work Phone: Cell Phone: E-mail: Fax: Mailing Address Physical Address Have questions? CALL NEDC 250.724.3131 Toll Free 1.866.444.6332 Provided to you courtesy of: 7563 Pacific Rim Highway Port Alberni, B.C. V9Y 8Y5 (250) 724-3131 or 1-866-444-NEDC (6332) Fax: (250) 724-9967 nedc@nedc.info www.nedc.info www.facebook.com/NEDC1984 Table of Contents 1.0 OVERVIEW ................................................................................................... 1 What is a Business Plan? .............................................................................................1 2.0 DESCRIPTION OF THE BUSINESS ....................................................... 2 History of the business ................................................................................................ 2 Description of the business ......................................................................................... 2 3.0 OWNERSHIP & MANAGEMENT .........................................................4 Ownership ....................................................................................................................... 4 Management .................................................................................................................. 4 4.0 INDUSTRY & MARKET OVERVIEW .................................................. 6 Industry & Competition .............................................................................................. 6 Market ........................................................................................................................... 10 5.0 MARKETING PLAN ................................................................................ 11 Advertising ................................................................................................................... 11 6.0 PRICING ...................................................................................................... 12 7.0 OPERATING PLAN ................................................................................. 13 8.0 IMPLEMENTATION PLAN .................................................................. 15 9.0 PROJECT COST & FINANCIAL PROJECTIONS ............................... 16 PROJECT COSTS .......................................................................................................... 16 Revenue/Sales Projections ......................................................................................... 17 CASH FLOW PROJECTIONS WORKSHEET SAMPLE ......................................18 CASH FLOW PROJECTIONS WORKSHEET ....................................................... 19 10.0 SUPPORTING DOCUMENTS ............................................................. 21 Building a Better Future for Business NEDC Business Plan Workbook 2012 1.0 OVERVIEW What is a Business Plan? A business plan is a working tool used to assist an entrepreneur when developing a new product/service idea or when expanding an existing business. Basically, it provides three functions, as follows: 1. Assists the entrepreneur to organize thoughts, providing a clear sense of direction and identifying ways to achieve specific goals and objectives, 2. Is the action plan that describes who, how, when, why and where the business will develop and expand, and 3. Is the key document that supports a loan application for financing. Planning is the most important task that needs to be undertaken prior to establishing or expanding a business. Consequently, N.E.D.C has prepared this Business Plan Workbook to serve as a working tool when formulating an action plan and developing a business plan. This workbook is designed to: Help clients prepare a plan of action for the start-up or expansion of their business/project. Compile information to be used in a business plan. This will be a basis for both the Business Development Officer and the client to monitor the progress of the business plan and to make any necessary adjustments. Assist you when working with the Business Development Officer. Assist the Business Development Officer in preparing a loan proposal to present to the N.E.D.C Loan Review Board for financing consideration. Some of the questions in this workbook may not be relevant to your project as this workbook is generic. Please feel free to disregard questions that are not applicable or add a relevant question and answer. If more space is required, please attach additional pages. If help is required in completing this questionnaire, please contact the Business Services Officer or a Business Development Officer at NEDC: 7563 Pacific Rim Highway Port Alberni, B.C. V9Y 8Y5 (250) 724-3131 or 1-866-444-NEDC (6332) Fax: (250) 724-9967 Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 nedc@nedc.info www.nedc.info www.facebook.com/NEDC1984 If you have not done your research yet, go back to Getting Started workbook! 1 Building a Better Future for Business NEDC Business Plan Workbook 2012 2.0 DESCRIPTION OF THE BUSINESS A) Name of Business: History of the business Is this a hobby you are turning into a business? Is this a business you started? How long ago? Did someone else own it? etc. ______ Description of the business What is the business and what product or service will you offer? When do you plan to start, purchase, or expand your business? Where is the business located and why? Is it accessible (near customers, visible, parking, ease of access, etc.)? What key factors will you focus on to make your business a success? If doing contract work, comment on contracts you have secured to date or are working: Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 2 Building a Better Future for Business NEDC Business Plan Workbook 2012 Describe working relationships with other businesses relevant to your business (other businesses that will support you) What are some of the potential risks and problems associated with your type of business? How do you intend to resolve or minimize these? What environmental issues are there related to this business (land or building issues, manufacturing process, waste disposal, etc.) ? How do you intend to resolve or minimize these? If purchasing an existing business, explain why the owner is selling it, how long has it been in operation, how you arrived at a purchase price, what the trend of sales has been, and if the business is failing how you plan to turn it around. If the business is not failing how you plan to maintain or improve the level of success? Other relevant information that describes your business and its product or service: Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 3 Building a Better Future for Business NEDC Business Plan Workbook 2012 3.0 OWNERSHIP & MANAGEMENT Ownership Business form: Sole Proprietorship Joint-venture Partnership Other Incorporated * attach documentation: Incorporation documents, partnership /joint venture agreement, etc.* Name of Owner % of ownership Youth 35 years & under: Date of Birth (D/M/Y) Management Who will manage the business and how will the bookkeeping be maintained? Management Bookkeeping: What are the strengths AND weaknesses of each owner/manager? Experience in the industry and in this type of business (in an operational, supervisory, management and ownership position) Strengths Weaknesses Will mitigate weaknesses by: Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 4 Building a Better Future for Business NEDC Business Plan Workbook 2012 Marketing (pricing, selling, promotions, customer service/management, product development, packaging, etc.) Strengths Weaknesses Will mitigate weaknesses by: Financial experience (do you understand bookkeeping, financial statements, financial management, taxation requirements and laws) Strengths Weaknesses Will mitigate weaknesses by: Human resource management (hiring, firing, understanding of employment laws) Strengths Weaknesses Will mitigate weaknesses by: Administration (decision making, reading/signing legal documents, reporting, etc.) Strengths Weaknesses Will mitigate weaknesses by: And any other skills that may be relevant Strengths Weaknesses Will mitigate weaknesses by: Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 5 Building a Better Future for Business NEDC Business Plan Workbook 2012 4.0 INDUSTRY & MARKET OVERVIEW Industry & Competition What is the North American Industry Classification System (NAICS) code for your business? Please give a description of your industry? What trends are currently happening in this industry? What affects the growth or decline in your industry? (ie; Canadian dollar, income levels, environment or health conditions, technology breakthroughs, etc.) ____________________________________________________________ ___________________________________________________________ Direct competitors: (companies serving the same customers and providing similar benefits ie; Seattle’s Best Coffee Co. directly competes with Starbucks Coffee Co.) Describe the rivalry among existing competitors: Cooperative 1 2 3 4 5 Fierce Indirect competitors: other companies in the product category and other products satisfying the same needs/problems ie; other beverage co.’s (like Orange Julius, soda, tea, water) are indirect competition to coffee co.’s because they fulfill a person’s thirst need Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 6 Building a Better Future for Business NEDC Business Plan Workbook 2012 Tell us about your indirect competition (substitutes): Very few substitutes that cost a lot more 1 2 3 4 5 Lots of substitutes available at a competitive price 3 4 5 New businesses start all the time Frequency of new business start-ups: New business startups are extremely rare 1 2 What are the barriers to entry in the industry? (Costs incurred to compete or things that make it challenging to start this kind of business) ie; certification, copyrights, high R&D/marketing/production costs, equipment, licensing, etc. _____________ What government regulations exist that you must consider in starting or operating your business? (www.bcbizpal.ca is a great resource for this step) City/Band: City Hall (don’t forget your business license or Band Council Resolution!) Off-reserve: My location is zoned: Zoning by-laws that concern my business: If your business is on-reserve do you have a Band Council Resolution (BCR) in support of your business? Yes No If your business is on treaty lands, please explain the process of attaining a business license for your business: Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 7 Building a Better Future for Business NEDC Business Plan Workbook 2012 Provincial: Ministry of Small Business and Revenue (PST?), Employment Standards Branch, Worksafe BC, Ministry of Public Safety and Solicitor, Liquor Control and Licensing Branch General, Liquor Distribution Branch Federal: Corporate Registry, Canada Transport, Environment Canada, Ministry of Health, Health Canada, Canada Coast Guard, Canadian Revenue Agency (GST/HST, yes taxes), Corporations Canada What steps have or will you be taking to comply with the laws and regulations that apply to your industry? Which industry organizations are or will you be a member? INCL. YOUR BIZ Suppliers Buyers Customers Tell us about the suppliers for your inventory or service providers (suppliers) compared with people who buy their supply or expertise (buyers): Many suppliers, few buyers 1 2 3 4 5 Few suppliers, many buyers Tell us about the buyers for your product or service (customers) compared with who is serving them (sellers): Many customers, few sellers 1 2 Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 3 4 5 Few customers, many sellers If you have not done your research yet, go back to Getting Started workbook! 8 Building a Better Future for Business NEDC Business Plan Workbook 2012 Choose your main three competitors and compare them to your business. Importance to Benefit/ Customer Competitor Attribute/ (rank: Feature My Business 1=high) 2 I.E.: Innovation Strives for continuous improvement Waits and adopts tech 2 – 3 yrs later Competitor Competitor Has been the same for years Has updated some things but most is outdated Products Price Quality Selection Service Reliability Advertising Expertise Company Reputation Location Appearance Sales Method Credit Policies Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 9 Building a Better Future for Business NEDC Business Plan Workbook 2012 Describe the advantage you have over your competitors (what makes your product/service different/better): How do you plan to obtain a share of the market? Market The more you understand your customers, the better your chances of success! Is your target market (customers you are trying to attract)? Describe. Local: Regional: National: International: Who will be your typical customer? (i.e. individuals or businesses, computer literacy, age group, sex, etc.) ____________________________________________________________ ____________________________________________________________ What characteristics do your customers display? ie; social class, lifestyle, buying habits, income, etc. ____________________________________________________________ ____________________________________________________________ How many customers will you have? Many customers that buy few or a few customers that buy many? ____________________________________________________________ ____________________________________________________________ Have you done any research to see if people are interested in purchasing your product/service? If so, summarize and attach result. Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 10 Building a Better Future for Business NEDC Business Plan Workbook 2012 5.0 MARKETING PLAN What “need” or “problem” does your product or service fulfill? How do you know this? Advertising Discuss any advertising or promotion that you have already completed for your business. Describe how you will attract and keep your market? How can you expand your market? **Your advertising initiatives should directly relate to your target customer and how they would typically decide to buy your product! Type of advertising you will use: Type Cost* Business Cards Direct Mail Flyers Magazine Newspaper Packaging Radio Sign Website (Internet) Yellow Pages Other Description & Rational *Attach documentation that shows the cost of the advertising media you have chosen What other promotional efforts will you do and why? Identify and explain any professional help you need to market your business. Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 11 Building a Better Future for Business NEDC Business Plan Workbook 2012 6.0 PRICING What price are your competitors charging for their product or service? The price ranges from: $0.00 to $0.00 with the three closest competitors charging as follows: Competitor: Competitor: Competitor: Price: Price: Price: Please see the Getting Started workbook – worksheet 2.6 “Your Lowest Selling Price” (page 36) for help in determining the lowest price you can sell your product at without losing money. There is also an explanation on Mark-up and Profit Margin that you may find useful. How did you calculate the price for your product or service? What is your mark-up? Profit margin? How much are your customers willing to pay for your product/service? Is your price within this range? Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 12 Building a Better Future for Business NEDC Business Plan Workbook 2012 7.0 OPERATING PLAN Hours of the day your business will operate: Days and times Will your business will be seasonal or year round? If seasonal, specify the period during the year your business will operate. Describe how your product or service will be made or delivered – be descriptive! When will you be able to start producing your product or service? How will you keep track of inventory? computerized - excel, etc. manual quarterly/annual counts, etc. How long does it take for you to make one of your products? If you are a service, how long does it take for you from start to finish? What problems could occur in the production process or during delivery of service? How will you deal with them? Describe any special requirements your business has, such as water or power needs, ventilation, drainage, etc. Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 13 Building a Better Future for Business NEDC Business Plan Workbook 2012 What have you done to secure the necessary permissions, such as zoning approvals? What quality control measures will you have? Describe any product testing, price testing, or prototype testing that you have done on your product or service. Where are you going to get the materials you need to produce your product or service? Describe any terms, prices and/or condition you have negotiated with your suppliers. What alternative arrangements have you made or will make if these suppliers let you down? What equipment will you need, how much do you require, how much does it cost? * List the equipment, # required, and estimated price, attach a separate sheet, if needed,. *Attach a list of your existing assets, such as land, buildings, inventory, furniture, equipment and vehicles and their worth. What additional staff, other than the positions outlined in Section 3.0 Ownership and Management, are required? **Attach an outline for each position describing the duties, skill requirements, training plans, hours, wages and benefits. Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 14 Building a Better Future for Business NEDC Business Plan Workbook 2012 8.0 IMPLEMENTATION PLAN Outline the necessary steps that will be required to implement your business plan including start and end dates (or allocated time) and who will be responsible for ensuring completion: Task/Objective Ie; Purchase Equipment Get biz name & license Person Responsible Owner A Owner A Start date Jan. 1, 08 Jan. 1, 08 End date Jan 17, 08 Feb. 1, 08 Who will be responsible for ensuring that these tasks/objectives are completed as outlined above? i.e. supervisor's or managers name __________________________________________________________ Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 15 Building a Better Future for Business NEDC Business Plan Workbook 2012 9.0 PROJECT COST & FINANCIAL PROJECTIONS PROJECT COSTS To determine the project costs of your business, total the prices of everything you require for your project from your quotes and pricelists. Use of Funds - Total Project Cost (Funds Required for): CAPITAL Land Building Equipment Inventory Materials/Supplies Other: OPERATING/MARKETING $ $ $ $ $ $ Insurance Legal Fees Advertising Utilities Other: TOTAL PROJECT COSTS: $ $ $ $ $ $ $ Sources of Funds Equity: Available CASH you will be investing: $ What other assets you will be contributing to your business? i.e. vehicle, equipment, supplies, etc. Estimated value $ Loans & Contributions: What other funding sources will be accessed? (ie; grants, etc) Estimated amount $ Amount you are requesting from NEDC? Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 $ If you have not done your research yet, go back to Getting Started workbook! 16 Building a Better Future for Business NEDC Business Plan Workbook 2012 Revenue/Sales Projections Break-even Sales: What is your break-even level of sales? *see Worksheet 6.6 - Break-even sales worksheet in the “Getting Started” workbook (pages 86 & 87) if you still need to calculate your breakeven sales. Annual Sales What are your anticipated annual sales per year (allowing for seasonal fluctuations)? Month January February March April May June July August September October November December Total Annual Sales # of items sold Monthly sales $ 0 $0.00 *If you need help with this, see worksheet 6.3 in the “Getting Started” Workbook for a revenue projection sample and worksheet (pages 82 & 83). Attach completed worksheet. If you did not use this worksheet, attach the worksheet you used to come to your projected sales amount. List any assumptions you made to create your projections or attach and label working papers “Sales projections working paper”. Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 17 CASH FLOW PROJECTIONS WORKSHEET SAMPLE Name of Month CASH IN: Sales Other Income (NEDC Loan) TOTAL CASH IN (A) CASH OUT: Advertising Accounting Legal Fees Bank Charges Equipment Vehicle – fuel Vehicle – Maintenance Insurance License Rent Lease - Office Equipment Office Supplies Repairs & Maintenance Telephone/Utilities Wages – Owner Wages – Other Travel Training & Development Miscellaneous TOTAL CASH OUT: NET CASH (B) (C=(A-B) ) Term Debt: ( loan payments) Loan 1 (NEDC) Loan 2 TOTAL TERM DEBT (D) Inc./Dec. in Cash (E=(C-D) ) Cash - Beginning of Month (F) Cash - End of Month (G=(E+F) ) Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar $ $ $ $ $ $ $ $ $ $ $ $ 8,000 6,000 4,000 2,000 2,000 2,000 3,000 8,000 6,000 4,000 2,000 2,000 2,000 $67,000 $40,000 3,000 $107,000 500 $500 100 $100 0 $0 20 $20 0 $1,000 1,200 $1,200 300 $300 0 $250 0 $0 200 $200 50 $50 150 $150 300 $300 400 $300 2,500 $2,500 1,000 $500 200 $0 0 $0 100 $100 7,020 7,470 SAMPLE 300 200 100 100 0 0 20 20 0 0 1,000 800 150 150 0 0 0 0 200 200 50 50 100 50 300 200 300 300 1,500 1,500 300 0 0 0 0 0 100 100 4,420 3,670 200 100 0 20 0 400 150 0 0 200 50 50 200 300 1,500 0 0 0 50 3,220 200 100 0 20 0 400 150 0 0 200 50 50 200 300 1,500 0 0 0 50 3,220 100 100 0 20 0 400 150 0 0 200 50 50 200 300 1,500 0 0 0 50 3,120 100 100 0 20 0 400 150 0 0 200 50 50 200 300 1,500 0 0 0 50 3,120 200 300 0 20 0 400 150 0 0 200 50 50 200 300 1,500 0 0 0 50 3,420 $4,300 $1,900 $1,500 $240 $31,000 $8,800 $2,250 $1,450 $100 $2,400 $600 $1,500 $5,500 $3,800 $20,000 $2,300 $600 $500 $950 $89,690 4,180 1,830 2,980 2,980 2,530 3,580 780 -1,220 -1,120 -1,120 -420 $17,310 890 890 890 150 150 150 1,040 1,040 1,040 3,140 790 1,940 0 3,140 3,930 3,140 3,930 5,870 890 150 1,040 1,940 5,870 7,810 890 890 890 890 890 890 890 890 150 150 150 150 150 150 150 150 1,040 1,040 1,040 1,040 1,040 1,040 1,040 1,040 1,490 2,540 1,290 -260 -2,260 -2,160 -2,160 -1,460 7,810 9,300 11,840 13,130 12,870 10,610 8,450 6,290 9,300 11,840 13,130 12,870 10,610 8,450 6,290 4,830 $10,680 $1,800 $12,480 $4,830 $4,830 6,000 6,000 8,000 10,000 10,000 40,000 46,000 6,000 8,000 10,000 10,000 1,000 500 500 500 200 100 1,500 0 0 20 20 20 30,000 0 0 800 800 1,000 150 150 300 1,200 0 0 100 0 0 200 200 200 50 50 50 500 150 150 3,000 200 200 300 300 400 1,500 1,500 1,500 0 0 500 400 0 0 500 0 0 100 100 100 41,820 4,170 5,020 2,330 TOTAL 18 CASH FLOW PROJECTIONS WORKSHEET Apr $ Name of Month May $ Jun $ July $ Aug $ Sept $ Oct $ Nov $ Dec $ Jan $ Feb $ Mar $ CASH IN: Sales Other Income (NEDC Loan) TOTAL CASH IN (A) CASH OUT: Advertising 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Accounting Bank Charges Equipment Vehicle Insurance Legal Fees License Rent/Lease Office Supplies Miscellaneous Repairs & Maintenance Telephone/Utilities Wages Travel Training & Development TOTAL CASH OUT: (B) NET CASH (C=(A-B) ) Total 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Loan payments 0 0 Loan A (NEDC) Loan B TOTAL TERM DEBT (D) 0 0 0 0 0 0 0 0 0 0 0 0 Inc./Dec. in Cash (E=(C-D)) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Cash – Beg. of Month (F) Cash - End of Month (G=(E+F)) 19 Income Statement Projections Complete the following income statement or provide NEDC with prepared financial statements. The table is a guideline and may not be completely compatible with your business. Feel free to change/add/delete to suit your business. Annual expenses can be calculated at estimated monthly cost X 12. INCOME STATEMENT PROJECTIONS Year1 Revenues Product Sales Services Other Revenue Miscellaneous Year2 Year3 $0.00 Total Revenue (A) Expenses (variable or direct costs) Fuel Materials Commissions Purchases Subtotal Direct Costs (B) Expenses (Fixed costs) Accounting & legal Bank Charges Advertising Loan interest Office and general Depreciation / Amortization Licenses and fees Repairs & Maintenance Insurance Freight Utilities Telephone Rent Management Wages Wages and benefits Subtotal Adm. & General (C) Net Income before taxes: (Revenue–Expenses = A – (B + C)) **For an existing business, please provide financial statements for the last 3 years. Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 If you have not done your research yet, go back to Getting Started workbook! 20 10.0 SUPPORTING DOCUMENTS Attach the following documents (if applicable): Market Research documents & sources outlined Relevant Photos or maps Rental or Lease Agreement of Location Permission from Landlord to operate home-based business Letters of Support Contracts secured Resumes for Owners and Key Personnel Shareholders Agreement or Partnership Agreement Certificate of Incorporation Historical Financial Statements (3 years preferably) List of Equipment to be purchased with price and totals Estimates or Quotations for purchase of Equipment Applicable Purchase Agreements Insurance Quote Asset List Evaluation of Used Assets Contributed Band Council Resolution (if on-reserve business) Marine Survey (if purchasing a boat) Thank you for taking the time to fill out this workbook! Now contact NEDC: 7563 Pacific Rim Highway Port Alberni, B.C. V9Y 8Y5 (250) 724-3131 or 1-866-444-NEDC (6332) Fax: (250) 724-9967 Get help when you need it - contact NEDC: nedc@nedc.info ◦ 250.724.3131 ◦ 1.866.444.6332 nedc@nedc.info www.nedc.info www.facebook.com/NEDC1984 If you have not done your research yet, go back to Getting Started workbook! 21