Questia Presentation - OhioLINK Research Databases

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ICOLC
September 21-22, 2000
CONFIDENTIAL
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Agenda
•Background
•Service
•Summary
•Collection development and management
•Features
•Search, research, and citation tools
•Questia Demo Sneak Preview
•Business Model
•For publishers
•For subscribers
•Professional relationships
•Benefits, Close and Discussion
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Questia History
• Initial idea – Harvard Law Review, 1997
• Today
– $135 million in funding
– More than 240 people
– Experienced, proven management team
– Offices in Houston, New York, and Los Angeles
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Corporate Vision
• Questia is building the first-of-it's-kind online research service
complete with a library of 50,000 scholarly books and journals,
along with a suite of writing tools that makes writing papers faster
and easier.
• Questia is providing a subscription service that will revolutionize
how academic research is done by enabling students worldwide
to simultaneously search, access and interact with hundreds of
thousands of important books and journals anywhere, anytime.
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Questia Overview
The indispensable online research service to
create high-quality research papers faster and
easier.
• Covers initial search through paper writing
Topic Exploration
Organization
• Unlimited simultaneous access
• Launch date January 2001
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Summary of Service
• Collection of academic books and journal articles
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Liberal Arts
Full text
Non-fiction and literature
Public domain and copyrighted
In- and out-of-print
All time periods
Reference tools – dictionary, thesaurus, encyclopedia
– 50,000 titles at launch, expanding to 250,000 by 2003
• Research and writing tools that leverage established
student research and writing methods
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Liberal Arts Collection
• Literature and Language
• History, Political Science,
Government, and Law
• Psychology and Sociology
• Communication, Media, and
Theater
• Area, Ethnic, and Gender
Studies
• Philosophy & Religious Studies
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• Economics
• Education
• Anthropology, Archaeology,
and Classical Studies
• Geography and Ecology
• Art and Architecture
• Music and Dance
Collection Management Team
Team Experience:
•Carol Hughes – 25 years professional experience
•University of Michigan
•University of Iowa
•Nancy Buchanan – 12 years professional experience
•Texas A&M University
•University of Houston
•Suzan McGinnis – 10 years professional experience
•Texas Tech University
•Augustana College
•Jeff Sowder – 15 years professional experience
•Columbia University
•University of Central Florida
•Nancy Bounds – 20 years professional experience
•Sam Houston State University
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Collection Development Policy
• Overall goal: To develop a collection that provides
substantial coverage of high quality information for most postsecondary core curriculum course assignments
• Considerations for shaping the collection include:
– Notable books
– Widely-cited titles
– Widely-held titles
– Recommendations from faculty and librarians
– Titles from reputable commercial and academic presses
– Co-citation analysis
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Collection Development Process
Analysis of
Academic
Library
Collections
Analysis of
Undergraduate
Courses
Librarian and
Professor
Recommendations
Questia
Collection
Development
Librarians
Questia Collection
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Collection
Development
Tools
Collection Development Process
Analysis of
Academic
Library
Collections
Analysis of
Undergraduate
Courses
Librarian and
Professor
Recommendations
Questia
Collection
Development
Librarians
Questia Collection
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Collection
Development
Tools
Collection Development Process
Analysis of
Academic
Library
Collections
Analysis of
Undergraduate
Courses
Librarian and
Professor
Recommendations
Questia
Collection
Development
Librarians
Questia Collection
SM
Collection
Development
Tools
Collection Development Process
Analysis of
Academic
Library
Collections
Analysis of
Undergraduate
Courses
Collection
Development
Tools
Questia
Collection
Development
Librarians
Questia Collection
SM
Librarian and
Professor
Recommendations
Collection Development Process
Analysis of
Academic
Library
Collections
Analysis of
Undergraduate
Courses
Collection
Development
Tools
Questia
Collection
Development
Librarians
Questia Collection
SM
Librarian and
Professor
Recommendations
Collection Development Process
Analysis of
Academic
Library
Collections
Analysis of
Undergraduate
Courses
Librarian and
Professor
Recommendations
Questia
Collection
Development
Librarians
Questia Collection
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Collection
Development
Tools
Collection Management Process
Select
Titles
Starting with the selection of titles,
each step in the process requires
advanced logistical planning and
experience
Identify
Copyright
Secure Digital
Copyright
Acquire Copy
of Text
Digitize
Text
XML Tag
Text
Integrate Text
Into Service
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Digitization Process
• eXtensible Markup Language (XML)
• Leading technology
• Adaptable and robust
• Allows for in depth, quality searches
• Quality control
• Original pagination
• Multiple quality checks by numerous departments
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Maintaining the Collection
• Regular collection and metadata evaluation
• Several methods will be used:
– Search effectiveness and efficiency reports
– Professor and librarian collection reviews
– Automated collection analysis
• Benchmarking against database holdings of
selected libraries
• CRM / usage and user metrics
• Input of Library Advisory Board
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Questia Tools
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Search Tools
• Search process is student-friendly
• Can search by:
– Word or phrase
– XML tags
– Media type
– Publication date
– Library of Congress subject headings/classifications
– ISBN/ISSN
– Advanced techniques
• Boolean, truncation, adjacency
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Research Tools
• Cross-reference links
• Markup tools
• Organization folders
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Citation Tools
• Copy and paste from any text page to word
processing program or Questia notepad
• Citation tools
– Correct reference in appropriate citation style
– References linked to cited page
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Business Model
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Basic Elements
• Targeted to individual students
– Personal space
– Customized
• Subscription-based service
• Innovative copyright payment model
• Partnerships
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Subscription Pricing Principles
• Unlimited Access
• Various Subscriptions and Prices
– Range of time blocks
– Similar to ISP or cell phone
• Search is Free
– Powerful tool
– Supplement library research
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Royalty Structure
• Royalties on a per page view basis
• Total royalty pool based on total subscription
revenues
• Royalties per title based on ratio of its page
views over the total page views of service
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Publisher Value Propositions
• Incremental revenue stream
– Royalties generated per page view
– New revenues for out-of-print titles
– Awareness promotes purchases of print versions
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Publisher Rights Secured
• University Presses
–Oxford
–University of Chicago Press
–Columbia University Press
–Duke University Press
• Journals
–Social Forces (UNC)
–American Economic Review (AEA)
–Perspectives on Political Science
–Journal of Social Psychology
(Heldref)
–Explicator (Heldref)
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• Commercial Presses
–Pearson Education UK
–Academic Press
–Lawrence Erlbaum
Associates
–Aldire de Gruyter
Intellectual Property Protection
• Online issues
• Thorough copyright research
– By individual title
– Research done internally
• Protection of texts on the service
– Cannot download to hard drive or e-mail
– Print only one page at a time
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Partnerships
• Librarians
• Professors
• Publishers
• Distribution Partners
• WebCT
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Questia Benefits
Students
Librarians
• 24/7 access
• Tools to facilitate
• Academic full-text
research papers
• Unlimited access
• Customizable
folders/ personalized
collection
• Free access to search
• Enhances library
collection
• Unlimited simultaneous
users
space
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Close
• Questions and Answers
• Follow-up questions?
1. www.questia.com
2. Librarian Team Contacts
 Carol Ann Hughes, Ph.D.
 Suzan McGinnis
 Jeff Sowder
 Nancy L. Buchanan
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