Information Context for Biodiversity Conservation Info2000 proposal #5052 July 1997 1 Consortium Partners • Union of International Associations (UIA) Brussels - Coordinator • World Conservation Monitoring Centre (WCMC) Cambridge • Nordic School of Management (NSM) Oslo • AIDEnvironment, Amsterdam 2 Project Goals -- Understanding • Links between threats to biodiversity • Organized responses of society to these threats • Impact of both on conservation of species and ecosystems • Involvement of users as partners 3 Integrated Multimedia Resource Package • Key environmental problems and their interactions • Societal action dealing with these problems • Species, ecosystems and sites affected by problems and solutions • Organizations concerned • Other information sources, external websites, etc 4 Links together ... • Information on threatened species and habitats • Cultural, geographic, heritage contexts • Policy, economic and social contexts 5 Hyperlinked context • • • • • • Taxonomic tree structures of species Current environmental threats Conservation strategies, treaties Species action plans International organizations Bibliographic references 6 Hyperlinked Datasets Marine habitats Plants Protected areas Forest habitats Animals Bibliography Problems Strategies Organizations 7 Project addresses needs of ... • Policy makers, government administrations, field officers • Educational institutions, libraries, journalists / media, students • NGOs, advocacy organizations, activists • Researchers • Concerned citizens 8 Focus: Europe • Natura 2000 (***) • Biological and Landscape Diversity (Council of Europe) • Environmental Programme for Europe (UN/ECE) • Environment in Developing Countries (EU) • Community Action Programme on the Environment (***) • Parks for Life: Action for Protected Areas (IUCN) 9 Focus: Europe in the World • • • • • • Bern Convention (19**) Bonn Convention (19**) Ramsar Convention (19**) Caracas Action Plan (19**) Global Biodiversity Strategy (19**) Agenda 21 (1992) 10 Focus: European elements • • • • • • • European agreements European directives European aspect of international agreements European data sources European websites European production European languages 11 Related EU-funded Partner Initiatives • Management of CITES trade data – preparation of EU Annual Report – development of Wildlife Trade Reference • Support to EEA in development of EIONET – advice on Clearing House Mechanism • Support to EEA Topic Centre on Nature Conservation • Involvement in information campaign on – Pan-European Biological and Landscape Diversity Strategy 12 Information sources • WCMC datasets: – threatened species – protected areas and sites – habitat maps (marine/forests) • UIA datasets: – perceived world problems – advocated strategies/actions – international and regional organizations 13 European sources • Secretariats in Europe – international organizations – European regional organizations • Meetings in Europe – international organizations – European regional organizations • Memberships in Europe – International organizations – European regional organizations 14 Project results • CD-ROM • Website(s) • Hybrid CD-ROM / Web • Interactive involvement of user-partners 15 Strategy: Product-Process-Service • Single tangible “product” - CD-ROM • Ongoing “service” - website(s) • Interactive process 16 Strategic cycle • Information gathering (+ feedback) • Information processing and refinement • Marketing of productservice • Updating and reviewing information • Dissemination (notably to evoke feedback) 17 Strategic Impact for Info2000 • • • • • • • • Present multimedia content Stimulate policy relevance of multimedia Support two European content providers Support multimedia content innovation Increase user/information interactivity Reduce gap between suppliers and users Make available integrated datasets Support implementation of EU commitments 18 Work to be done: Information • Augment existing datasets • Create new datasets • Improve links between datasets • Improve links to partner datasets • Improve links to third-party sites • Implement feedback processes • Increase access to datasets 19 Work to be done: Multimedia • • • • • Develop map facilities Develop image facilities Develop sound facilities Develop 3-D displays Develop interface design 20 Work to be done: Software • • • • • • • Clickable images and maps Integrating automatic translation Feedback, forum and access facilities Webserver issues (including billing) Exploitation of VRML for 3D Exploitation of search engines Interface design 21 Work to be done: Marketing • • • • • Undertake user workshops Develop sponsorship relationships Clarify user needs and demands Undertake Web marketing Product-service launch 22 Work to be done: Workshops • • • • Euro2000 South Pacific etc etc ******* 23 Product Languages (+ English) • UIA – – – – Interfaces: French, German Subject queries: Fr, Ge, Ne, Sp, It... Title translation: Fr, Ge, Sp, Ne, No… Text translation: Fr, Ge, Sp • WCMC – Interfaces: Fr, Sp – Text translation: Fr, Sp 24 Technology base of Partners (use of computers) • UIA – – – – Reference book publication (1972- ) Local area network (1984- ) CD-ROM Folio publication (1995- ) Website - static (Jan 1996- ) • WCMC – – – – Reference book publication (1980-) Local area network (1981- ) GIS-ARC/INFO (1989- ) Webserver - dynamic (1994- ) 25 Technology for Project • Software (Windows environment): – – – – Databases: Revelation, FoxPro*** CD-ROM: FolioViews (or alternative) Webservers: To be determined Standards: HTML, VRML, Folio • Hardware: – CD-ROM – Webservers: To be determined 26 Innovative Features • • • • • • • • • Integration of disparate datasets Extensive hyperlinking Interactive access by users to datasets User access to user feedback User own-use annotation (on CD) Integrated multimedia: maps, 3D, AV Integrated use of WWW & CD-ROM Issue-specific sponsorship opportunities Innovative partnerships & User-partners 27 Marketing Plan • • • • • Involvement of users as partners User workshops at international events Information via partner networks Use of commercial distribution network Internet/Web marketing techniques 28 Business Plan = Cost recovery and Reinvestment • • • • • • • Flexible response to business uncertainties Rapidly evolving product-service Flexible pricing & Marketing experiments Ensure low data costs through partnerships Build on existing infrastructure Develop sponsorship arrangements Reconfigure in response to feedback 29 P a rtn e r Overall Costs C o ststo E Ufu n d P a rtn e r p a rtn e r re q u e st re so u rce s U IP A 6 6 2 ,4 8 6U 2 6 0 ,0 0 2 6 P a r tn erer Co C o s ts to E U fu n d P n e r,48 a rtn s ts to E fu n d P0 a0 rtn ea rrt4 p artn re re se o urce s pa rtn ee rr req uq eu se tstresou rc s W C M C 4 0 ,,3 7 6 2 1 5 ,,0 0 0 3 2 5 ,,3 7 6 U I A 6 6 2 4 8 6 2 6 0 0 0 0 4 0 2 4 8 6 U IA 665 2 ,4 8 6 260,0 0 0 402,4 8 6 N S M W C M C W C M C 2 3 ,,6 7 8 9 ,,0 0 0 1 4 ,, 6 7 8 5 4 0 3 7 6 5 0 0 0 2 5 3 7 6 540 ,3 7 6 215,02 01 0 325,33 7 6 A IN D E n v N S M S M 7 ,,4 1 3 1 3 ,,0 0 0 2 4 ,,4 1 3 2 3 6 7 8 9,00 9 0 0 014,67 1 4 6 7 8 233 ,6 7 8 0 8 A ID E nv A ID E nv 37 4 13 13,001 ,0 0024,412 ,4 13 37,4 1,3 03 34 Total 1,263,953 497,000 766,953 30 Prototype: Features • • • • • • • • CD-ROM access and navigation software Multi-lingual access + data Integration of partner datasets Map facilities (pre-clickable) Image and sound possibilities Use of 3-D displays of interlinkages Web integration (+ query links) Facilities for data modification by user 31 Prototype: Data Contents • • • • • • • • Threatened animals: 9,758 Threatened plants (Europe): 4,728 Protected areas (188 countries) Habitats / country: marine: 99; forest: 179 Perceived world problems 29,021 + loops Strategies & responses 22,710 International organizations 3,689 References: UIA 4,053; WCMC 9,966 32 Prototype: Hyperlink Contents = Dataset Integration 33 Prototype: Multimedia Contents • • • • Maps Images Sound 3-D displays 34 World problems: beginning of entry 35 World problems: end of entry 36 World problems: search template (English) 37 World problems: Polar bear (beginning) 38 World problems: loop interlocks in 3D 39 World problems: interlocks in 3D 40 World problems: loop interlocks 41 International organizations: network in 3D 42 International organizations: starburst 3D (UN system) 43 International organizations: sphere 3D (EU system) 44 International organizations: sphere 3D (EU system) 45 International organizations: World Bank system 46 Forest information: Madagascar (beginning) 47 Forest information: Madagascar (map) 48 Marine information: France (beginning) 49 Marine information: search template (English) 50 International organizations: sphere 3D (EU system) 51 International organizations: sphere 3D (EU system) 52 International organizations: search template (French) 53 International organizations: sphere 3D (EU system) 54