E P UBLISHING
A FRICAN J OURNALS PARTNERSHIP P ROJ ECT, 2 0 1 3
O VERVIEW
2

Journal website fundamentals

Building blocks

Essential elements

Text and graphics rendering

Evaluation of AJPP journal sites

Usage building and reporting

Forward focus
KAUFMAN W ILLS FUSTING
AJPP 2013
J OURNAL WEBSITE
FUNDAMENTALS
KAUFMAN W ILLS FUSTING
3
AJPP 2013
W EBSITE
4
PLATFORM
Title
Full text platforms
African Hlth Sci
Bioline, AJOL (OJS), PMC
Ethiopian J Hlth Sci Jimma U, PMC
Ghana Med J
GMA/proprietary (?), AJOL (OJS), PMC
Malawi Med J
Timve Media Group, PMC
Mali Medical
EHP/NLM (soon to be OJS)
Med J Zambia
Proprietary (?), AJOL on OJS, PMC
Sierra Leone J
Biomed Res
AJOL on OJS
Annales Africaines
de Médecine
www.anafrimed.cd via WHO African Index
Medicus
KAUFMAN W ILLS FUSTING
AJPP 2013
B UILDING
5
BLOCKS
Visual design
User navigation
Functional specifications
Content requirements
Site objectives
User needs
KAUFMAN W ILLS FUSTING
AJPP 2013
E SSENTIAL
6

Search/advanced search

Browse current issue/archives

About the journal

Information for…




Authors/submit manuscript
Subscribers (if offered for print)/funders
Advertisers
Media

Alerts

Contact/“Follow us”/Feedback

Terms of use



ELEMENTS
Access
Privacy
Rights and permissions
KAUFMAN W ILLS FUSTING
AJPP 2013
C ONTENT
7
Advantages of HTML
RENDERING
Advantages of PDF

Natural language of Web; easy
for computer to read; loads
quickly

Reader comfort, as identical
to print; retains formatting
and pagination

No need to download Adobe
or large article files

Easier, fewer pages to print

PDFs can be made searchable;
meta data can be digitized

If producing print, no other
output needed


Easier hyperlinking and
searching
Using XML to render HTML
allows for even better
searching, navigation, and can
be repurposed for PMC for
example
KAUFMAN W ILLS FUSTING

But added expense if not
printing
AJPP 2013
C ROSS R EF
8

Mission: Not-for-profit network of publishers with
mandate to make reference linking among scholarly
journals efficient and reliable.

To date: Infrastructure for linking citations across
publishers, and only full-scale implementation of Digital
Object Identifier (or DOI) System.
www.crossref.org


Unique alphanumeric string assigned to a digital object
– ejournal article or book chapter.

In CrossRef system, each DOI is associated with set of
basic metadata and URL pointer to full text so that it
uniquely identifies digital object and provides
persistent link to content’s location on Internet.
Online ahead of print and continuous online publication
KAUFMAN W ILLS FUSTING
AJPP 2013
E VALUATION OF AJPP
JOURNAL WEBSITES
KAUFMAN W ILLS FUSTING
9
AJPP 2013
P RIMARY FEATURES AND
10
FUNCTIONALITY
Features
AHS
EJHS
GMJ
MMJ
MM
MJZ
SLJBR
AAdM
Journal
rendering
PDF
PDF
PDF
HTML?
PDF
PDF
PDF
n/a
How to cite
article under
abstract
Yes
No
Yes
No
Yes
Yes
Yes
n/a
Soon
No
No
No
No
No
No
No
Yes
Yes
Yes
Ltd
Yes
Ltd
Yes
n/a
Search
Quick
Advanced
Simple
Quick
Advanced
Simple
No
Quick
Advanced
Quick
Advanced
Quick
Info on
journal
Yes
Yes
Yes
Yes
Yes
Yes
Yes
n/a
No
Yes (AJOL)
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
DOI
Browsing
Submit ms
link
Instructions
to authors
KAUFMAN W ILLS FUSTING
AJPP 2013
A BOUT
11
Features
Description
Impact Factor
THE JOURNAL
AHS
EJHS
GMJ
MMJ
MM
MJZ
SLJBR
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No but
should
No
No
No
No
No
No
Indexing &
abstracting
Yes
No
No
No
No
No
No
Editors/
editorial board
Yes
Yes
Yes
Yes
Yes
Yes
No
Publication
office
Yes
Yes
Yes
Yes
Yes
Yes
No
ISSN/eISSN
Yes
No
Yes/no
No
Yes/no
No
No
KAUFMAN W ILLS FUSTING
AAdM
Links
did not
work on
IE or
Chrome
AJPP 2013
S ECONDARY FEATURES
12
AND FUNCTIONALITY
Features
AHS
EJH
GMJ
MMJ
MM
MJZ SLJBR AAdM
E-Alerts
No
Yes
No
Yes
Yes
Yes
No
No
Post pub comments
No
No
No
Yes
No
No
No
No
Topical collections
No
No
No
No
No
No
No
No
Cross-journal linking
(Cross Ref)
No
No
No
No
No
No
No
No
No
AJO
L
AJOL
No
Cross-journal searching AJOL
No
RSS feed
No
No
No
Yes
No
Yes
No
No
Access/ecommerce
OA
OA
OA
OA
OA
OA
OA
OA
Bioline
KAUFMAN W ILLS FUSTING
AJOL AJOL
AJPP 2013
N EWER FEATURES AND
13
FUNCTIONALITY
Features
AHS
EJH
GMJ
MMJ
MM
MJZ
SLJBR
AAdM
Multimedia
No
No
No
Podcasts
No
Photos
Webinars
No
No
Mobile
applications
No
No
No
No
No
No
No
No
No
Facebook
Twitter
Forum
No
Facebook
Blog
No
Facebook
No
No
Social
collaboration
KAUFMAN W ILLS FUSTING
AJPP 2013
A FRICAN H EALTH S CIENCES
ON B IOLINE
14



Load new issues
Add Impact Factor
Improve navigation (have to use browser back
button)
KAUFMAN W ILLS FUSTING
AJPP 2013
15
A FRICAN H EALTH S CIENCES
ON AJOL
KAUFMAN W ILLS FUSTING
AJPP 2013
16
E THIOPIAN J OURNAL OF
H EALTH S CIENCES
KAUFMAN W ILLS FUSTING
AJPP 2013
17
Navigation
elements on
internal page fit
for home page
KAUFMAN W ILLS FUSTING
AJPP 2013
18
G OOGLE
SEARCH
POINTS TO THIS
PAGE
KAUFMAN W ILLS FUSTING
AJPP 2013
G HANA M EDICAL
J OURNAL
19
KAUFMAN W ILLS FUSTING
AJPP 2013
20
L INK FROM
AJ O L TO THIS
“ OTHER” SITE
KAUFMAN W ILLS FUSTING
AJPP 2013
21
M ALAWI M EDICAL J OURNAL
KAUFMAN W ILLS FUSTING
AJPP 2013
22
B OTTOM OF
CURRENT
HOME PAGE
KAUFMAN W ILLS FUSTING
AJPP 2013
23
2 0 11 HOME
PAGE
M AJOR
UPGRADES
MADE
KAUFMAN W ILLS FUSTING
AJPP 2013
M ALI M ÉDICAL
24
KAUFMAN W ILLS FUSTING
AJPP 2013
25
M EDICAL J OURNAL OF
Z AMBIA
KAUFMAN W ILLS FUSTING
AJPP 2013
26
201 1
S ITE
KAUFMAN W ILLS FUSTING
AJPP 2013
27
M EDICAL J OURNAL
KAUFMAN W ILLS FUSTING
OF
Z AMBIA
AJPP 2013
28
S IERRA L EONE J B IOMED R ES
KAUFMAN W ILLS FUSTING
AJPP 2013
29
Further
information
link broken
KAUFMAN W ILLS FUSTING
AJPP 2013
30
A NNALES A FRICAINES DE
M ÉDECINE
KAUFMAN W ILLS FUSTING
AJPP 2013
31
A NNALES A FRICAINES DE
M ÉDECINE
Could not link
KAUFMAN W ILLS FUSTING
AJPP 2013
32
A NNALES A FRICAINES DE
M ÉDECINE
From
About the
Journal
link
From Access journal website link
KAUFMAN W ILLS FUSTING
AJPP 2013
33
From Articles
in African Index
Medicus link
KAUFMAN W ILLS FUSTING
AJPP 2013
U SAGE
KAUFMAN W ILLS FUSTING
BUILDING AND REPORTING
34
AJPP 2013
T ECHNIQUES TO BUILD
35
USAGE

Fully indexed by Google, Google
Scholar, PubMed, PubMed Central,
DOAJ, Yahoo!, Bing

Link building (journal website,
CrossRef, PubMed)

Librarian training /author workshops

Table of contents e-alerts

From the Editor email blasts

Discussion forums/blogs

“Also read” type features

“Most read” type features

Social media presence (Facebook,
Twitter)
KAUFMAN W ILLS FUSTING

Email campaigns

Promoting free access to most- read
articles or a selection of articles that
best represent journal’s scope

Dynamic topic-based collections
and email promotional campaigns.

Quarterly email of top-downloaded
articles.

Annual email to authors of top-cited
articles, thanking them for
contribution sand encouraging
future submissions
AJPP 2013
36
Reporting
Google Analytics
R EPORTING CAPABILITIES
AHS
EJH
GMJ
MMJ
MM
X
X
X
X
X
MJZ SLJBR AAdM
http://www.youtube.com/googleanalytics?hl=en
KAUFMAN W ILLS FUSTING
AJPP 2013
37


Suggested
set of usage
statistics to
track
(monthly,
by issue, or
at least
annually)
FREE
Google
Analytics
with video
tutorials
C ORE
USAGE METRICS
Trend data
Measure
Visits
Number interacting with site
Pageviews
Number of pages viewed
Pages/visit
Stickiness of site
Bounce rate
Landed, no clicks
Content
Measure
Top pages viewed
Types of content of interest
Top articles
Topics of interest
Traffic sources Examples
Measure
Direct
URL, bookmark
Awareness
Referring sites
Links, affiliated sites
Connectedness
Search engines
Google, Yahoo, MSN
SEO
KAUFMAN W ILLS FUSTING
AJPP 2013
S EARCH E NGINE
O PTIMIZATION (SEO)
38
 Keywords
 Metatags
 Content
 Backlinks
 Social

Google SEO Starter Guide

http://static.googleusercontent.com
/external_content/untrusted_dlcp/
www.google.com/en/us/webmaster
s/docs/search-engine-optimizationstarter-guide.pdf
media
 Product
images
KAUFMAN W ILLS FUSTING
AJPP 2013
F UTURE FOCUS
KAUFMAN W ILLS FUSTING
39
AJPP 2013
F UTURE
40
FOCUS

DOI

Digitize content

Linking

Google search

Aggregators

Semantic tagging

Ovid

Mobile optimization

DOAJ

Author rights

EBSCO
KAUFMAN W ILLS FUSTING
AJPP 2013
Thank you!
1010 S Streeper St
Baltimore MD 21224
USA
443 869 2432 phone
cara.kaufman@kwfco.com
KAUFMAN W ILLS FUSTING
41
AJPP 2013