Mission Statement:
Royal LePage Canada
To be recognized as Canada’s leading Real
Estate Franchisor for market share, broker and
agent productivity, technology applications,
marketing and broker profitability. To be further
recognized as the change agent in the Canadian
Real Estate Franchise Industry that attracts the
highest quality franchisees and sales associates
to our brand.
Our History
•Albert Edward “Eddie” LePage
was born in Prince Edward
Island in 1887
•After his family moved to
Toronto, Eddie opened his real
estate company in 1913
•The company was named
A.E.LePage
An Innovative Marketer
•Eddie built his company on innovative ideas and a strong vision for the
future
•He was the first Realtor to use newspaper advertising, above is a copy
of his first ad placed in the Toronto Telegram
•This ad resulted in 57 inquiries the first day
“Besides a flourishing company, he left behind a reputation
for integrity, honesty and his strong belief that a Realtor’s
main purpose is to sell service more than to sell property.”
Who we are today…..
•91 years brokerage experience
•Canadian owned
•In 1984 A.E.LePage merged with Royal Trust
•In 1987 Royal LePage became a subsidiary Brascan Financial Corporation.
Brascan Financial Corporation is a financial services company that provides asset
management and merchant banking services.
•During the mid 1990’s Royal LePage introduced a franchise opportunity for
independent real estate brokerages. What started out as a referral network has
grown into a nationwide franchise network of leading brokerages.
•Unlike its competitors, RLP is a dual distributor, Royal LePage is the largest
owner/operator of a real estate brokerage in Canada (corporately owned offices in
Toronto, 750 Realtors)
•2003-Royal LePage Franchise Services Fund
•Full service organization with world-wide affiliations (RELO, Realty Alliance and
the Vision Group)
Royal LePage Locations
RLP has over 550 locations from St.John’s to
Victoria.
National Brand Population
June 2004
Source: Brand Websites & Press Releases
14,000
12,600
12,000
10,500
10,000
7500
8,000
6,000
5200
3400
4,000
2700
1400
2,000
600
0
Re/Max
Royal LePage
Sutton
Century 21
Coldwell Banker
Homelife
Prudential
Source: RLP-DCS June 2004, all other brand counts are from agent searches conducted on their websites and are approximate.
Realty Executives
RLP Population Across Canada
6000
5000
4000
3000
2000
1000
0
ON
BC
QC
AB
NB
MB
NS
SK
NF
PE
NT
Referrals & Relocations
Royal LePage offers its associates access to a Canadian,
International and Corporate Referral Network.
Corporate Relocations
• Dominant leader in the Canadian Corporate
Relocation Business
• Over 450 corporate clients
International Referrals
• Royal LePage is the exclusive Canadian
affiliate of RELO in the US (90,000 sales
associates and 4000 offices in RELO network)
Referrals
• office to office referrals, unlimited referral
opportunities
The Canadian Internet
Consumer
• 79% of Canadians feel it is important for their agent to
be informed of all the latest applications of technology
as it relates to real estate sales and purchases.
• When researching the purchase or sale of a home,
Canadians cite the Internet 46% followed by
newspapers at 32% as their preferred source of
information.
Source: Royal LePage National Home Attitude Poll, conducted by Ipsos Reid, January 2002
96% of all Realtor’s said that the Internet is *essential* to
their business.
(2004 realtor tech survey)
www.royallepage.ca
• Launched in
1995
• User friendly
• 40,000 plus
active listings
• All listings are
uploaded onto
the site by you
or your office
• The site is
extensively
advertised and
promoted by
the network.
RoyalLePage.ca is easy to navigate!
1.
•Find a listing within 3 clicks of the mouse
•Email the listing to a friend
2.
•Locate community shops and services nearby
•Print a flyer
•Access a mortgage calculator
•The listing Realtors contact info and photo is
always highlighted first
3.
•And much more!
Interior photos help demonstrate the full value of a property.
On www.royallepage.ca you
can add multiple photos for
each listing.
www.royallepage.caMapping
All Royal
LePage listings
are
automatically
mapped and
feature
neighbourhood
points of
interest
surrounding
each listing.
www.royallepage.caSlide Show
The Slide Show function allows clients to view very professional photo
presentations complete with animation text and photos that will help Realtors
showcase their properties. Clients can view it by clicking on the “View slide show”
button.
Other features of www.royallepage.ca
•Open House section
•Recreational Property section
•Farm and rural property section
•Direct URL
•Real Estate Tracker
www.royallepage.caPage Me
The E-Pager function enables clients to directly contact the RLP sales associate on
their text-enabled cell phone or pager. This is done when the client clicks on the
button.
RLP Intranet
RLP Brokers and Salespeople
have personalized
passwords
to the Intranet Site.
RLP Intranet
We invite you to be our guest in the Royal LePage Intranet site. Just
go to www.royallepage.ca, on the left hand side of the screen look
for the button that says RLP Intranet. Click on that button and
a screen will open and ask you for your username and password.
Royal LePage Tech Tools
Feature Sheets:
•Created from the
listing data entered
into royallepage.ca
•Printable and
emailable
•Numerous
templates to choose
from
Royal LePage Tech Tools
• Downloadable and
customizable listing
presentations. We want to
help you make a great
impression on your listing
appointments. With a
professional and
personalized listing
presentation that will show
the seller’s that you are the
right agent for the job
Royal LePage Tech ToolsTracking Reports
Royal LePage Tech Tools
•Monthly Email newsletters to send out to Realtor's database
•Downloadable Realtor referral directory
•Email Distribution lists
•Free
•Link
RLP Office Web Site
to personal agent/office web sites from www.royallepage.ca (if
website not hosted by RLP)
Create Your Own RLP
Website
Realtors can create
their own website in
less than an hour for
$99:
• Editable at any time by
the Realtor
• Automatically includes
and keeps the
Realtors active listings
up to date
• Choose to have a
“featured” listing
• Link to up to 10 other
Internet sites
• Link to Buyer, Seller,
Moving, Mortgage and
School Info that has
already been created
Automatically links to each
of your listings, your name under
“Realtor” search
& gives you a personal website
address to advertise
The Royal List
•Get a Free @royallepage.ca email address that forwards to
your own email account.
•Great for marketing & brand recognition
•Order online in the RLP Intranet
All agents and brokers who
have an @royallepage.ca
email address receive a
monthly TSS Tech Tips
newsletter, up to date
information on new RLP
tools, etc.
RLP Web Mail
•RLP Web Mail, gives you the ability to access your
@royallepage.ca email from any computer with internet access
On Line Training:
Royal LePage University
• Take courses in Microsoft,
negotiations, customer
service, web marketing,
finance & accounting
online. You and your
agents would have
unlimited access to the
Microsoft Office courses.
• Partnership with a
continuing education
provider to offer CE
courses approved for
several provinces
throughout Canada.
24 New Courses
9 Available in French
•
1.Microsoft Excel 2002
Fundamentals
•
13.Professional Selling Over the Phone:
Closing a Sale
•
2.Microsoft Excel 2002 Proficient
User
•
14.Professional Selling Over the Phone:
Preparation and Strategies
•
3.Outlook 2002 Fundamentals
•
•
4.Outlook 2002 Proficient User
15.Professional Selling Over the Phone:
Prospecting
•
5.PowerPoint 2002 Proficient User
•
•
6.PowerPoint 2002 Expert user
16.Microsoft Excel 2002 Utilisation de
base
•
•
7.MS Windows XP User
Fundamentals
17.Microsoft Excel 2002 Utilisation
courante
•
8.MS Word 2002 Fundamentals
•
18.Outlook 2002 Utilisation de base
•
•
19.Outlook 2002 Utilisation courante
9.MS Word 2002 Proficient User
•
20.PowerPoint 2002 Utilisation courante
•
10.E-mail Etiquette - Using email to
Communicate Successfully
•
21.PowerPoint 2002 Utilisation avancee
•
11.Self Development: Developing
Rapport Through Communication
•
22.MS Windows XP Utilisation de base
•
23.MS Word 2002 Utilisation de base
•
12.Self Development: Motivating
Yourself to Perform
•
24.MS Word 2002 Utilisation courante
Computer Training:
•You will receive personalized one-on-one training from the
Royal LePage Training and Support Team
•Topics include the following:
•Introduction to www.royallepage.ca and the Intranet
•E-Marketing Your Listings
•E-Marketing Yourself
•Feature a Listing with the Latest Tools
•Your Listings with Digital Photos
•Marketing Corner
•Royal LePage University
Real Estate Sales Training
• Provincial locations across Canada (2-3 times per year)
• Cost of $169 plus tax per agent
Agenda
Day One: Working with Sellers
•What is the Competitive Edge?
•90 Years of Royal LePage
•Sources of Business
•Fastest Ways to Build Your Listing Inventory
•Your “Royal” Club
•For Sale By Owner
•Telephone Prospecting
•4 Step Listing Appointment
•The Royal LePage Listing Presentation
•Handling Objections
•Marketing Your New Listing to Sell
•Ad Writing that Sells
•Open Houses
Day Two: Working with Buyers
•Current Reality of the Real Estate Industry
•Why do homebuyers shop online?
•Working with the online buyer
•Email: The Realtors new Communication Tool
•Handling the Inquiry
•Effective Showing
•Negotiating Tips
•Follow up for More Sales
•Communication: The Key to Success
•Understanding Personalities
•Goal Setting to Reach Peak Performance
The Competitive Edge 2004 participation will include:
•Manual
•Certificate of completion
•Logo for use on business cards and promotional material
•Competitive Edge E-Newsletter
•Chance to win a Royal LePage Website
•3 Teleconference calls profiling new ideas and best practices
•2004 Class Reunion at the National Sales Conference
Broker Admin
Here's the place to manage your
office roster, do your online
reporting and use the Royal
LePage Recruiting and Retention
System. You can also find Human
Resources information, and how to
contact Royal LePage Canada.
Broker Services
Provincial Broker/Manager Meetings
•a high level national and industry focus
•2 times a year
Broker Recruiting
www.royallepage.ca/careers
Broker Recruiting
Recruiting Peer Groups
& Conference Calls
•Facilitate recruiting peer groups of brokers running similar
sized offices who would have a monthly meeting monthly
via phone to share best practices, successes, targets,
goals, etc.
•Keeps brokers of similar size together
•Provide a support system for RLP brokers to hold one
another accountable
Royal LePage maintains its position as the most quoted
Canadian real estate company!
2003 Results – Based on Print Impressions
Share of Media Voice
10%
49%
41%
Royal LePage
Re/Max
Century 21
2004 Spring Television Campaign
•Closed captioning on CTV and CBC
•American Idol, Tue 8-9p
· American Idol, Wed 830-9p
· CSI Miami, Mon 10-11p
· The West Wing, Wed 9-10p
· W-Five, Sat 7-8p
· Law & Order SVU, Sat 10-11p
· Law & Order CI, Sun 9-10p
· Canada AM, M-F 630-9a
· CTV News, M-Su 11-1130p
· Rick Mercer Show, Mon 8-830p
· The National, M-F 10-11p
· Canada Now, M-F 6-7p
RLP Media &
Communications
Introducing, the Royal
LePage Homebuyer’s
Survey…
We are the only Canadian
real estate company
gathering and publishing
information on the
attitudes and actions of the
Canadian home buyers.
RLP Media &
Communications
•REM Advertisement
National Awards Program
• National Chairman’s Club
(Top 1%)
• Award of Excellence
(President’s Gold 5 out of 7
years)
• Director’s Platinum
(Top 5%)
• President’s Gold
(Top 10%)
• Master Sales (Top 20%)
• Sales Achievement
(Top 25%)
Your Realtors previous year’s
production will be carried
forward and make them eligible
for the appropriate Royal
LePage Award designation from
day one!.
Royal LePage E-Store
National Sales Conference
Brokers Conference
Community Involvement
• National program with a focus
on providing assistance to
shelters for women, children and
men in crisis.
• All money raised by your local
office stays in your community!
We’re A Company on the
Move
Today, Royal LePage is the fastest growing
real estate Franchisor in Canada.
Royal LePage is the technology leader in
the North American real estate industry.
The Royal LePage
System
•Initial franchise fee of $10,000 per location
•Royalty fees:
A flat fee of $100.00 per month per sales associate, plus 1% of Gross
Revenues earned, payable monthly on a closed and collected basis.
A $2500 per calendar year cap will apply to each sales associate.
(Available to qualifying brokerages)
•Technology Training and Enhancement
Broker will pay $20.00 per month per sales associate for technology
training and support.
• Term: 10 year standard Royal LePage franchise agreement.
How Royal LePage
Supports Conversions
1) Setting the Standard- A complete guide on registering or changing business/trade name, RLP graphics and information about
RLP.
2) The Royal LePage Broker Guide- A tool to guide you through the preparation stage towards your announcement to your team
and community.
3) The Royal LePage Intranet Business Builder- An area on the RLP Intranet site which details all RLP products/services and
programs.
4) Announcement Package- Sample communication tools such as ad mat, press release, customer letter, etc. in preparation for
your announcement to your team and community.
5) Support- Professional quality services from each member of the RLP group in your endeavor to purchasing, announcing and
maintaining your own RLP franchise.
6) Announcement Day Orientation- A full presentation to your Realtors outlining the products and services they now have access
to as Royal LePage Realtors.
7) Launch Kit- Materials and promotional items to get you started as Royal LePage. Includes stationary, envelopes, Buyers
Guides, Sellers Guides, Presentation Folders, note cards, etc.
8) Agent Welcome Kit- Personalized portfolio, welcome letter, name badge, and lapel pin
9) Manager, Broker Services (Nelia Carreiro) to assist you in organizing for the announcement.
Your Royal LePage Canada Team
Royal LePage Locations
In Ontario
Br ok e r /M anage r
Lee Peters
Com pany
Royal LePage ELMIRA REA L ESTA TE
SERV ICES LTD.
Royal LePage GRA ND LOCA TIONS R.E.
Royal LePage RCR REA LTY
Royal LePage RCR REA LTY
Royal LePage Lee Peters Real Estate
Royal LePage S.A . ENRIGHT REA L ESTA TE A RNPRIOR
Royal LePage GRA ND LOCA TIONS R.E.
A RTHUR
Royal LePage RCR REA LTY
A RTHUR
ON
ON
ON
Carolyn Curtis
John DiMichele
Royal LePage BINDER REA L ESTA TE
Royal LePage Real Estate Services Ltd.
Royal LePage Real Estate Services Ltd.
ESSEX
ETOBICOKE
ETOBICOKE
ON
ON
ON
Royal
Royal
Royal
Royal
LTD.
Royal
LTD.
LePage
LePage
LePage
LePage
A URORA
A Y LMER
BA LA
ON
ON
ON
Iris Smith
A ndrew Wildeboer
Royal LePage FRA NK REA L ESTA TE
Royal LePage GRA ND LOCA TIONS R.E.
Royal LePage RCR REA LTY
FENELON FA LLS
FERGUS
FERGUS
ON
ON
ON
BA RRIE
ON
Royal LePage RCR REA LTY
FLESHERTON
ON
BA RRIE
ON
Royal LePage Niagara Real Estate Centre
FONTHILL
ON
Royal
Royal
Royal
Royal
LePage
LePage
LePage
LePage
BA RRY S BA Y
BA Y SV ILLE
BELLEV ILLE
BLENHEIM
ON
ON
ON
ON
Royal
Royal
Royal
Royal
GLOUCESTER
GRA ND BEND
GRA ND BEND
GRA V ENHURST
ON
ON
ON
ON
Royal LePage REA LTY NORTH INC.
BLIND RIV ER
ON
Royal LePage Niagara Real Estate Centre
Grimsby
ON
Norma Long
Royal LePage FRA NK REA L ESTA TE
BOBCA Y GEON
ON
Brad Johnstone, Wilf
Wallace
Debbie Gamble, Robb
A tkinson
Royal LePage V A NTA GE REA LTY
GUELPH
ON
A l Orlando, Bill Wildeboer
Joe Jeronimo
Royal LePage RCR REA LTY
Royal LePage FRA NK REA L ESTA TE
Royal LePage Signature Realty
BOLTON
BOWMA NV ILLE
BOWMA NV ILLE
ON
ON
ON
A nthony vanLieshout
Don Inglehart, John Iannuzzi
Pierre de V arennes
HA LIBURTON
Hamilton
HA WKESBURY
ON
ON
ON
Royal LePage LA KES OF MUSKOKA
Royal LePage Real Estate Services Ltd.
Royal LePage Real Estate Services Ltd.
Royal LePage A CTION REA LTY
Royal LePage TOWN & COUNTRY REA LTY
SPECIA LISTS INC.
Royal LePage FRA NK REA L ESTA TE
Royal LePage RIV EREDGE REA LTY LTD.
Royal LePage FRA NK REA L ESTA TE
Royal LePage Real Estate Services Ltd.
Royal LePage Real Estate Services Ltd.
Royal LePage G. BRUCE MA CDONA LD
REA L ESTA TE
Royal LePage CROWN REA LTY SERV ICES
INC.
Royal LePage PROA LLIA NCE REA LTY
Royal LePage EXPLORER R.E.
Royal LePage Peif er Realty
BRA CEBRIDGE
BRA MPTON
BRA MPTON
BRA NTFORD
ON
ON
ON
ON
Charles Morrison
Royal LePage V A NLIESHOUT REA LTY LTD.
Royal LePage STA TE REA LTY
Royal LePage Real Estate Services Ltd.
Royal LePage TOWN & COUNTRY REA LTY
SPECIA LISTS INC.
Royal LePage LA KES OF MUSKOKA
Royal LePage LA NDCO REA LTY
Royal LePage Real Estate Services Ltd.
HONEY HA RBOUR
HUNTSV ILLE
INGERSOLL
KA NA TA
ON
ON
ON
ON
BRECHIN
BRIDGENORTH
BROCKV ILLE
BUCKHORN
BURLINGTON
BURLINGTON
ON
ON
ON
ON
ON
ON
Wally Johnston
Royal
Royal
Royal
Royal
Royal
Royal
KA NA TA
KEENE
KEMPTV ILLE
KINCA RDINE
KINCA RDINE
KING CITY
ON
ON
ON
ON
ON
ON
Caledonia
ON
Royal LePage PROA LLIA NCE REA LTY
KINGSTON
ON
CA MBRIDGE
CA MPBELLFORD
CA RLETON PLA CE
CHA THA M
ON
ON
ON
ON
Royal
Royal
Royal
Royal
KINGSTON
KITCHENER
LA NCA STER
LEA MINGTON
ON
ON
ON
ON
Royal LePage RCR REA LTY
CHELTENHA M
ON
ON
COBOURG
ON
Royal LePage Y OUR COMMUNITY REA LTY
Royal LePage KA WA RTHA LA KES
REA LTY
LINDSA Y
Royal LePage PROA LLIA NCE REA LTY
Royal LePage TOWN & COUNTRY REA LTY
SPECIA LISTS INC.
Royal LePage A LL REA L ESTA TE
SERV ICES LTD.
Royal LePage M. JEA N CA MERON R.E.
LINDSA Y
ON
COLDWA TER
ON
Royal LePage REA LTY NORTH INC.
LITTLE CURRENT
ON
COLLINGWOOD
CORNWA LL
ON
ON
Royal LePage TRILA ND REA LTY
Royal LePage LA NDCO REA LTY
LONDON
LONDON
ON
ON
Royal LePage GA LE REA L ESTA TE
DOUGLA S
ON
LONDON
ON
DUNDA LK
ON
Bob Eaton, Mary Weisgerber
Peter Hof f man, Robert
Breuer
Royal LePage LA NDCO REA LTY
Royal LePage RCR REA LTY
Royal LePage TRILA ND REA LTY
LONDON
ON
Royal LePage Niagara Real Estate Centre
Royal LePage RCR REA LTY
DUNNV ILLE
DURHA M
ON
ON
Rita MacDonald
Gail Buchanan
Royal LePage Real Estate Services Ltd.
Royal LePage GA LE REA L ESTA TE
MA NOTICK
MA NOTICK
ON
ON
Royal LePage REA LTY NORTH INC.
ELLIOT LA KE
ON
Karen Gerrard
Jef f Nelles, Mark Rashotte
Royal LePage Y OUR COMMUNITY REA LTY
Royal LePage PROA LLIA NCE REA LTY
MA RKHA M
MA RMORA
ON
ON
Brent Bailey
Jonathan Ralph
Don Inglehart, John Iannuzzi
Terry Stavenow
Sharon Enright
Susan Craw f ord
Mark Hulst
Barbara Stranks, Dino
Melchior, Larry DeWilde
Barbara Stranks, Larry
DeWilde
Gerry Belisle
Mark Rashotte
Jim Henderson, John
O'Rourke
RON ROUSE
Danny DeDominicis
Charles Morrison
Mary A nn Keary
Duncan Mcleod
Rebecca Ryder
Bruce MacDonald, Ronald
How den
A ngela A sadoorian, Drew
Martin, Gary Quinton
Ralph Shaw
Christine Mitchell
Charles Morrison
V el Ivardi
John A . (Sandy) Cameron
Brad Johnstone, Wilf
Wallace
Com pany
Royal
Royal
Royal
Royal
Royal
LePage
LePage
LePage
LePage
LePage
M. JEA N CA MERON R.E.
COMPLETE REA LTY
GA LE REA L ESTA TE
STA TE REA LTY
GA LE REA L ESTA TE
Y OUR COMMUNITY REA LTY
Results Realty
LA KES OF MUSKOKA
FIRST CONTA CT REA LTY
City
A LEXA NDRIA
A LLISTON
A LMONTE
A ncaster
A RNPRIOR
Pr ov
ON
ON
ON
ON
ON
Br ok e r /M anage r
Bonnie Brubacher
City
Pr ov
ELMIRA
ELORA
ELORA
ELORA
ESPA NOLA
ON
ON
ON
ON
ON
LePage FIRST CONTA CT REA LTY
GA LE REA L ESTA TE
LA KES OF MUSKOKA
PROA LLIA NCE REA LTY
Peif er Realty
Brad Johnstone
John C. Rogan, Pierre de
V arennes
Bob Eaton
Peggy McCallum
Sheila Pratt
Mike Palmer
David MacKenzie
Robert A rmer
Dieter Wolle
John Whyte
Peter Hof f man, Robert
Breuer
LePage
LePage
LePage
LePage
LePage
LePage
LePage
LePage
LePage
LePage
LePage
LePage
LePage
LePage
Real Estate Services Ltd.
TRILA ND REA LTY
TRILA ND REA LTY
LA KES OF MUSKOKA
GA LE REA L ESTA TE
FRA NK REA L ESTA TE
GA LE REA L ESTA TE
Exchange Realty Co.
KINCA RDINE REA L ESTA TE
RCR REA LTY
PROA LLIA NCE REA LTY
WOLLE REA LTY
M. JEA N CA MERON R.E.
BINDER REA L ESTA TE