PROPOSAL PROJECT OUTLINE WORKSHEET Organization Name: Project Time Period: Project Name Need Why is your project necessary? Project Description The Project Description includes information from Goals, Outcomes, Methods, Staffing, Partnerships, Evaluation, and Sustainability. Goals Outcomes Methods Staffing Partnerships Evaluation Sustainability Budget Items Online Proposal Writing Course © Foundation Center STATEMENT OF NEED WORKSHEET Use the following five questions to guide the creation of your statement of need. 1. What is the need for the project? Is it a serious problem or issue, or a lack of a needed service? Example: Hamilton County elementary students are reading below grade level. Students leave the elementary schools unprepared for more advanced studies. The average elementary school student in the district reads two grade levels below his own. Your project: 2. What are the facts and the sources that back up the need for your project? Example: The latest standardized reading scores place Hamilton’s students in the nineteenth percentile. Last year the district’s high school graduation rate dipped below 50 percent for the first time ever. Your project: 3. Who will benefit from the project and how? Define the audience by age, gender, location, ethnic background, country of origin, or a combination of these factors? Example: The project targets Hamilton County elementary school students who are reading below grade level. One-onone personalized reading instruction will raise reading levels within 20 weeks’ time. Senior citizens will tutor the students providing them with rewarding work, supplemental income, and an opportunity for stimulating intergenerational interaction. Your project: Online Proposal Writing Course © Foundation Center 4. Can you put a human face on the problem by relating a story, example, or quote that will highlight the problem or the benefits of the solution? Example: Charlene Jones is a local fourth grader whose reading test scores in the past two years had shown a striking lack of progress. At the beginning of the school year, Charlene was reading at a second grade level. Enrolled in the initial class of the Wisdom Exchange pilot project, Charlene met twice a week with Mrs. Sarah Mulcahy. At the end of the ten weeks Charlene’s reading scores improved to almost third grade level. Even more importantly, her classroom teacher reports that her interest level and classroom attention both showed marked improvement as her confidence grew. Your project: 5. What is the solution to the problem you have identified? Example: A study entitled “The Benefits of One-on-One Reading Instruction” found that an extra three hours per week of personal instruction can quickly raise reading levels by a full grade. One-on-one reading instruction, twice a week using senior tutors. A 10-week pilot project demonstrated success. Your project: Considering the answers to the above questions, you can begin to craft the statement of need. Remember that your final statement of need will: describe the status quo that exists before the solution to the problem target a population group(s) and a geographic location present the solution to the problem describe the benefits to the target audience(s) and possibly to society at large. Online Proposal Writing Course © Foundation Center OUTCOMES WORKSHEET Use the following questions to guide you toward defining your project's outcomes. 1. What are you trying to change? Example: reading levels 1: 2: 3: 2. What kind of change are you trying to achieve (e.g., increase, decrease, provide, prevent, expand)? Example: to increase 1: 2: 3: 3. What degree or amount of change are you trying to achieve? Example: one grade level 1: 2: 3: Online Proposal Writing Course © Foundation Center 4. What is the specific population you are working with? Example: students in grades three through five 1: 2: 3: 5. What is the timeframe for this change? Example: 20 weeks 1: 2: 3: Using your answers to the questions above, what are the outcomes for your project? Example: To increase the reading levels of students in grades three through five by one grade level in 20 weeks. 1: 2: 3: Finally, ask yourself if your outcomes are SMART? 1. 2. 3. 4. 5. Are the outcomes specific? Can you measure these outcomes? Are the outcomes attainable? Are these outcomes relevant to your organization’s mission and the needs of those you serve? Do these outcomes have a specific time frame in which to be accomplished? Online Proposal Writing Course © Foundation Center PROJECT ACTIVITIES WORKSHEET Use the following questions to guide you toward defining the activities you will use in your project. 1. What are the specific tasks? Example: tutor the students in reading with one-on-one sessions 1: 2: 3: 2. Why is this activity the best way of accomplishing your outcome(s)? Example: The New Millennium reading method has been proven effective in cases like ours and was a success in our pilot program. 1: 2: 3: 3. Who is responsible for each task? Example: senior citizen tutors from Hamilton Community Center, the reading instructor consultant, and the project leader 1: 2: 3: Online Proposal Writing Course © Foundation Center STAFFING AND ADMINISTRATION WORKSHEET Describe the responsibilities and expertise, as relevant, of each of the following individuals. Indicate the amount of time they will spend working on the project. Example: Paid Staff Your project: The Project Director will oversee the project aided by a collaborative steering committee-20 percent of a Full Time Equivalent (FTE). The Senior Coordinator will recruit the tutors-25 percent of an FTE. 40 tutors from the Hamilton Community Center-3 hours per week in two 1½ hour sessions. Consultants The Reading Instructor will train tutors and be a resource for tutors and students-30 days during the program year. Volunteers (Volunteers are not used in the Wisdom Exchange) List significant volunteer positions with responsibilities and time devoted to the project. Administration Collaboration The Project Director will administer the project assisted by the steering committee. A steering committee will be formed to ensure the collaboration among the partner organizations. Note the organizations that are part of any collaboration and any special duties of specific members (e.g. fiscal agent) Online Proposal Writing Course © Foundation Center 1. Who will lead the project? Example: the project director Your project: 2. Which of the above individuals are on staff and who is yet to be hired? Example: tutors, reading instructor to be hired; project director and senior coordinator already on staff Your project: 3. Are you collaborating with other groups on this project? If yes, list the participants and describe the nature of the collaboration in relation to the administration of the project. Example: Representatives of the Jackson and Cardwell Elementary Schools, the children’s center, and parents will form a steering committee to aid in planning and oversight. Your project: Online Proposal Writing Course © Foundation Center 4. Who are the participants? Example: elementary school students from Jackson and Cardwell Elementary Schools chosen by teachers, senior tutors 1: 2: 3: 5. What resources are needed for the tasks? Example: reading material and other supplies; pool of potential tutors; classroom space 1: 2: 3: 6. When will the activity occur and over what time period? Is there a timeline for the task? Example: two days a week for 20 weeks 1: 2: 3: Ask yourself the following questions about the activities you have described above: 1. Are there other organizations in your community serving a similar audience? 2. Does each activity directly address an outcome that you have identified? 3. Have you been SMART enough (Specific, Measurable, Attainable, Relevant and Time-specific) about the tasks to describe the project's activities accurately? Online Proposal Writing Course © Foundation Center EVALUATION WORKSHEET Use the following questions to guide you toward describing your evaluation plan. 1. What questions will your evaluation answer? Example 1: How many students improved their reading? By how much? [quantitative] Example 2: Did the senior citizens have a valuable, rewarding experience? [qualitative] 1: 2: 3: 2. How will the results be measured? Example 1: Post-tutoring test results will be compared with pre-tutoring results for all participants. Example 2: Tutors will be surveyed at the end of the program. 1: 2: 3: 3. What control group, if any, will be used to measure your participants' success? Example: N/A for Wisdom Exchange 1: 2: 3: Online Proposal Writing Course © Foundation Center 4. Who will conduct the evaluation, and when? Example 1: The reading instructor (hired consultant) will administer the reading tests. Example 2: The Community Center's senior coordinator will conduct the surveys. 1: 2: 3: Use your answers to these questions to briefly describe your evaluation plan: Example 1: A test of reading skills will be given to all students before and after the program, administered by a trained reading instructor. Test results will be compared to measure the students' improvement. Example 2: The Community Center's senior coordinator will survey the senior tutors at the end of the program to ascertain their satisfaction with the program and whether they regard it as a rewarding experience. 1: 2: 3: Ask yourself the following additional questions about your evaluation plan: 1. Do the evaluation procedures measure the effectiveness of your program activities? 2. Do the evaluation procedures relate directly to your outcomes? Online Proposal Writing Course © Foundation Center SUSTAINABILITY WORKSHEET Use the following questions as a guide in outlining your plans for future funding. 1. Do you plan on continuing your project in the future? 2. Which of following types of support and/or revenue will you pursue to fund the project in the future (check all that apply)? Earned income Foundation grants Corporate grants Government grants Donations from individuals Your organization, through its operating budget, or other special fund Other (describe): ________________________________________________ 3. What specific funders, if any, have you approached for future support? Have any committed support? Online Proposal Writing Course © Foundation Center PERSONNEL WORKSHEET 1. List the positions of all staff who (will) work directly on your project. Include all full-time and part-time personnel. Place them in the first column, labeled Positions. Consider whether you have included all supervisory personnel who contribute time directly to the project. Examples: Positions Project Director Project Assistant Description Annual Salary $65,000 @ 75% of effort 60 hrs./month x 12 months x $15/hr. Benefits 26% subtotal Total Personnel Amount $48,750 $10,800 $59,550 $15,483 $75,033 Your project: Positions Description Amount subtotal Benefits Total Personnel 1. How much time (percent of effort or percent of an FTE) does each person spend working on this project? For part-time employees, how many hours per week or month do they spend on the project? 2. What is the annual salary or hourly wage? 3. What is your organization’s benefit rate? Ask your financial officer or calculate using the following two line items from your organization’s operating budget: Total Fringe Benefits and Payroll Taxes Total Salaries = Fringe Benefit Rate Using your organization’s benefit rate, multiply your total project salaries by that rate and add to the personnel section. Online Proposal Writing Course © Foundation Center NON-PERSONNEL WORKSHEET Use this worksheet to add non-personnel line items to your project budget. Add other line items or change the label for a line item, if appropriate to your budget. Provide a description of each significant line item. Follow funder guidelines, if available. Line Item Description Professional fees/consultants Example: Computer Consultant – 30 days @ $600 per day Equipment rental Example: Copier rental fee – $300/month x 12 months Furniture and equipment Insurance Occupancy (rent and utilities) Postage Printing Professional dues Maintenance and repairs Supplies Telephone/Internet Travel Other Other Other Note: the above list includes some line items that can be considered overhead, such as occupancy or insurance. See Lesson 10: Show me the Money—Budget Overview for a further discussion of overhead (indirect costs). Online Proposal Writing Course © Foundation Center SUPPORT AND REVENUE WORKSHEET The support and revenue section of your project budget should show the amount you are requesting from the foundation you are soliciting, and the balance of funding from other sources. Example: (shows support from other sources as one sum) Support and Revenue Foundations and Corporations Amount Requested from the Logan Fund Total support $35,000 $10,000 $45,000 Your Project: Support and Revenue Total support Back-up data on Sources of Support: List all sources of support that are pending or committed for this project. Example: Supporters – Pending and Committed Source The Norbert Gordon Foundation The Max Smith Foundation Amount $20,000 $15,000 Status committed pending Your Project: Supporters – Pending and Committed Source Amount Status Online Proposal Writing Course © Foundation Center EXECUTIVE SUMMARY WORKSHEET Use the following questions to guide the creation of your executive summary. 1. What is the need or problem you are trying to address (one or two paragraphs)? Example: Students are reading below grade level in Hamilton County elementary schools. Students leave elementary school unprepared for more advanced studies. Your project: 2. What is your organization’s solution to addressing the need? Specifically, what will take place and how many people will benefit from the program, how and where it will operate, for how long, and who will staff it (one or two paragraphs)? Example: Following on a very successful pilot project, Wisdom Exchange aims to increase the reading levels of Hamilton County elementary school students by at least one grade level over a 20 week time span. Wisdom Exchange will use a one-on-one training method employing 40 senior citizen tutors to work with 40 students twice a week at the Hamilton Community Center’s after-school program. Your project: Online Proposal Writing Course © Foundation Center 3. What is your organization’s expertise? Provide a brief statement of the history, purpose, and activities of your organization, emphasizing its capacity to carry out this project (one paragraph). Example: Established in 1973, the Hamilton Community Center provides a wide variety of educational, recreational, and social services to the county’s varied population groups. It received the state’s prestigious “Excellence in Education” award in eight of the past ten years. Last year, the Community Center successfully conducted a six-month reading pilot project on which the Wisdom Exchange Project is based. Your project: 4. How much are you asking for and what are your plans are for future funding (one paragraph): Example: The Hamilton Community Center is requesting $10,000 from the A. K. Marks Fund. Your grant will complete the funds needed to undertake the project this year. In addition, the Community Center and the school district have pledged future support. Your project: Finally, after you have completed the executive summary, ask yourself if it could stand alone as a description of the who, what, why, and how of your project. Remember, grantmakers may use your executive summary to distribute information about your grant proposal to their staff and board members. Online Proposal Writing Course © Foundation Center Use this worksheet to guide the creation of your cover letter and assist in the final packaging of your proposal. Crafting the Cover Letter Use the items below to guide the creation of the cover letter: 1. Refer to prior communication with the funder, as relevant. 2. Include the name of the project and the amount of your request. 3. Indicate why you are approaching this funder. 4. Mention what you project will accomplish (the why and how). 5. Describe the contents of the proposal package. 6. Ask for a meeting and offer to provide additional information. 7. Have the chief executive officer, such as the executive director, and/or the chair of the board sign the letter. Proposal Package Checklist Title page Appendix: 501(c)(3) determination letter Annual operating budget Audited financial statements Board list Staff bios Online Proposal Writing Course © Foundation Center