PID:
Carolina Athletic Association
Cabinet Application
2015-2016
Committee member applications will open the beginning of April if you are not interested in a leadership role.
Form due to carolinaathleticassociation@gmail.com by Friday, March 20th at 7pm. Be sure to
include your:
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Resume
Head shot
PID in the header
Email subject line should read “Last Name: CAA Cabinet Application 2015-2016”
Read everything carefully!
This application has two parts. The first part are basic application questions. Think of these as
short answer. There are 9 of these questions. The second part is a much more in-depth case study
scenario; this is what will distinguish future cabinet members from other applicants. Please fill
out both if you are interested in a cabinet position role for CAA.
Application Process
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Submission deadline: Friday, March 20th at 7 pm
Interviews: If you get selected to continue in the application process you will receive a
notification about setting up an interview with the 2014-2015 Executive Board. Interviews
will be held the week of March 30th -April 3rd
Selection: Cabinet members will be notified of their position no later than April 5th.
Thank you for taking the time to apply. If you have any questions or issues, please contact Ian
Ebert at iebert@live.unc.edu.
*Cabinet members are rewarded basketball tickets for their effort and productivity, but tickets are not guaranteed!
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Roles of Available CAA Cabinet Positions
Campus Relations – Campus Relations will serve as both the New Media and the
communications/PR department for CAA. This year we will have at least two co-chairs that will
head these two different areas. Therefore, you must be able to collaborate together and with
leaders of outside organizations to help increase CAA’s presence. This year, CAA is putting a
strong emphasis increasing brand awareness. The two chairs are responsible for building content
for the website and generating awareness of the website.You are responsible for communicating
to the student body about athletics, CAA events, and individual stories via our Social Media
accounts and website. This position entails working closely with other CAA committees and
campus organizations such as Senior Class, CUAB, Graduate Students, and the Greek
Community. The Campus Relations chair must be ready to accept this responsibility and work
very hard to achieve this goal.
Sports Marketing – Responsible for overseeing Late Night with Roy and Baseball Beach Bash
as well as the events that are held each season for all of the Olympic sports. Must have a close
relationship with Athletic Department. Needs to be creative and organized. The Sports Marketing
Chair will be expected to work closely with the Campus Relations Chair on publicizing events
and the overall organization to build campus presence.
Special Projects – Must be organized and personable. Host and plan major projects including,
but not limited to the Beat Duke Week and blood drives. Responsible for creating and promoting
new philanthropic activities as well as partnering with ongoing organizations that are service
oriented, such as the Campus Y and Dance Marathon. Involvement or relationships with outside,
service organizations is encouraged.
Ticketing – This person should be well organized and willing to take a lot of heat. Responsible
for randomization, Stand-by lines, Turn-It-Back Lines, etc. The Ticketing Chair will need to
develop a strong relationship with the UNC Ticket Office. Must be assertive and be available to
work every home basketball game.
Graduate Student- The Graduate Student Liaison has the responsibility of representing the
voice of the graduate and professional students, and serve as the primary contact for graduate
student concerns. This position also has the responsibility of completing events delegated by the
CAA president. These events include, but are not limited to, conducting surveys to learn more
about the graduate population, connecting with the GPSF, advising other committees on reaching
the population, designing graduate specific content.
PID:
Name:
Year:
Major:
Email Address:
Phone:
Social Media accounts (If you do not have one, please put NA)
Twitter:
Facebook:
Instagram:
LinkedIn:
Other:
Cabinet Positions Available (Highlight first choice yellow, highlight second blue):
*Number of positions available will be decided based upon talent
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Campus Relations
Sports Marketing
Special Projects
Ticketing
Graduate Position
If not selected, are you interested in a committee member position? (Yes/No)
Will you be available this summer to work on CAA related material? (Yes/No)
Please answer the following nine questions:
1. What is your experience with CAA? If any, please describe the best and worst aspect of
that role(s).
2. Describe your leadership style in one word and expound on it.
3. Explain why you’re qualified for the position(s) in which you are applying.
4. What changes would you like to see in CAA this year? Give an example of how to
implement those changes.
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5. What creative ideas do you have for the position(s) in which you are applying?
6. Which athlete best exemplifies your personality and why?
7. Please list other extracurricular activities and how they will affect your work as a
member of the CAA Cabinet?
8. Would it be feasible for you to attend two, one hour meetings (cabinet and committee)
on a weekly basis? If not, explain.
9. Describe your level of experience with multimedia (video, graphics, web design etc.).
Attach Resume
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Case Study Questions
Please fill out the question for whichever position(s) you are interested in. This could be all 4 or
just 1 but do not fill it out if you are not willing to serve in that position. Feel free to erase
questions you aren’t answering.
Campus Relations-New Media
Build a website for Late Night With Roy. Include in this website at least an “about CAA” tab, a
graphic, necessary details for the event (make up a start time, when doors open, giveaways, etc.),
promotional campaigns, and anything else you feel would be needed. Please provide the link to
the website. Use a free domain! We are looking more at content rather than the quality of the
domain.
Campus Relations-Communications/PR
One of the primary goals of CAA for the 2015-2016 school year is increasing brand awareness.
Hypothetically, assume that 30% of campus knows what CAA does and what we do. Develop a
PR plan to increase brand awareness of CAA to 75%. Be as specific as possible. (Don’t worry
about specific numbers or measuring, we are simply evaluating the plan)
Sports Marketing
You have a $250 budget to promote the Men’s Lacrosse event. The goal is to increase attendance
at the game while also building a positive relationship with students and the Athletic
Department. How will you spend that money and how will you implement your plan? What could
go wrong and how will you prepare or prevent that? What will be the biggest challenges and
strengths of this project?
Special Projects
How will you plan Beat Duke Week (i.e. events, publicity, t-shirt sales, etc.)? Be as specific as
possible (maybe include an exact itinerary for the week). What could go wrong and how will you
prepare or prevent those problems? What will be the biggest challenges?
Ticketing
It is a week before the Duke Basketball game and you are planning the student line operations.
Please create an itinerary to implement your plan. The game is on a Wednesday in February at
9 PM and will have five ticket Phases. Be as specific as possible. What could go wrong and how
will you prepare or prevent those problems? What will be the biggest challenges?