The Broadcasting Environment and
CBC/Radio-Canada’s Audience
Performance
Prepared for Hubert T. Lacroix’s
Appearance Before the Heritage Committee on April 27, 2009
Ottawa
Table of Contents
1.
Overview of the Broadcasting Industry
2.
Financing the Broadcasting Industry
3.
The English-Language TV Market
4.
The Francophone TV Market
5.
Emerging Technologies in the Video World
6.
CBC Radio’s Audience Performance
7.
Radio-Canada’s Audience Performance
8.
Emerging Technologies in the Audio World
9.
Internet
10. What the Public Says
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
1
1
Overview of the Broadcasting Industry
1. Overview of the Broadcasting Industry
A $14.2 Billion Dollar Industry
A mixed private/public system
Employing some 53,000 Canadians
Main sectors of activity include:
The Relative Size of the Different Sectors of the
Broadcasting Industry
(Revenue Share)
Television
Radio
Broadcasting
13%
Radio
Distribution (Cable & Satellite)
TV
Broadcasting
43%
CBC/Radio-Canada
(excluding Specialties)
Total Revenue
$1.6B
Employees
9,857
Source: CBC/Radio-Canada Annual Report 2007-08, Staff at March/09
TV
Distribution*
44%
Source: CRTC
*$2B of TV distribution revenue is paid to specialty TV broadcasters
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
3
1. Overview of the Broadcasting Industry
Television: The Key Players
Operating revenues totaling
over $6.0 billion
22,000 employees
Main players:
Revenues - Television
1,681
CTVglobemedia
1,390
CBC/Radio-Canada
CTVglobemedia
CBC/Radio-Canada
945
CanWest
CanWest
448
Astral
Astral
Corus
Corus
420
Quebecor
Rogers
Rogers
Québecor
368
300
Source: Private estimates based on CRTC Broadcast Policy Monitoring Report 2008,
CBC/Radio-Canada Annual Return to CRTC
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
4
1. Overview of the Broadcasting Industry
There Has Been an Explosion of Choice
Increase in the Number of Television Services
438
349
282
43%
Specialty
Specialty
19%
Conventional
Conventional
1995
2000
2005
Source: Nielsen Media Research, BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
5
1. Overview of the Broadcasting Industry
With Ownership Concentrated in Few Hands
$5 Billion in Mega Mergers Approved in 2007
French Television
RadioCanada
English Television
Other
Other
CBC
Quebecor
CTVgm
Rogers
Astral
Shaw
Astral
Corus
Cogeco
CTVgm
Quebecor
Canwest
Based on 2007 Television Revenues (excludes CBC/Radio-Canada appropriation)
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
6
1. Overview of the Broadcasting Industry
Usage of TV Has Remained Strong, Despite the
Growth of the Internet
Weekly Per Capita Hours of Viewing to Television
All Persons 2+, 1987-1988 to 2007-2008
26.3 27.2
27.0 27.1
20042005
20062007
25.4 25.4
23.7
25
21.9 22.0 22.0
21.5 21.4
20.9 21.2
20.9
22.6
22.0 22.3 22.0
22.6 22.6
19951996
19961997
19992000
Per Capita Hours
20
15
10
5
0
19871988
19881989
19891990
19901991
19911992
19921993
19931994
19941995
19971998
19981999
20002001
20012002
20022003
20032004
20052006
Source: BBM, Nielsen Media Research, Statistics Canada
As of 2004-05, data are the results of a fusion of Mark II and PPM data. This has inflated per capita viewing over previous years
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
7
20072008
1. Overview of the Broadcasting Industry
Radio: Providing the Local Connection
Operating revenues totaling
$1.8 billion
Main players:
Key Radio Players
(Number of Stations)
CBC/Radio-Canada
82
Astral
82
CBC/Radio-Canada
Astral
New Cap
Corus
New Cap
56
Rogers
CTVglobemedia (CHUM)
Corus
52
Rogers
52
CTVgm (CHUM)
34
Source: 2007 Broadcast Policy Monitoring Report
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
8
1. Overview of the Broadcasting Industry
Deregulation Has Led to Growth
Total Revenues and PBIT Margin of Private Radio
%
$1,600
25
Total revenues
$1,400
PBIT Margin
20
$1,200
Radio Deregulated
Millions
$1,000
15
$800
10
$600
$400
5
$200
$-
0
1995
1996
1997
1998
1999
2000
2001
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
2002
2003
2004
2005
April 22, 2009
2006
2007
9
1. Overview of the Broadcasting Industry
And a Highly Concentrated Industry
Which Became More so With Astral’s $1.1 Billion Purchase of
Standard Radio (September 2007)
Private Radio
BEFORE
Private Radio
AFTER
CTVgm
CHUM
Other
Cogeco
Cogeco
Other
Corus
Corus
Newcap
Newcap
Astral
Rogers
Rogers
Astral +
Standard
Standard
Based on 2006 Total Radio Revenues
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
Based on 2007 Total Radio Revenues
April 22, 2009
10
1. Overview of the Broadcasting Industry
There Has Been Some Slippage in the
Usage of Radio
Weekly Per Capita Hours Of Listening To Radio
All Persons 12+, 1987 to 2008
25
21.3 20.9 21.4 21.6 21.5 21.1 21.6 21.2 21.0
Per Capita Hours
20
20.2 19.9 20.4 20.5 20.3 20.1 20.2
19.5 19.6 19.1
18.6 18.3 18.3
15
10
5
0
1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Source: BBM (Fall Sweeps)
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
11
1. Overview of the Broadcasting Industry
Distribution: 90% of Canadians Pay for TV
Penetration of OTA and BDUs
%
75
Cable/Satellite
Distribution
90
25
Off-Air
1997-98
10
2008-09
Source: Nielsen Media Research, BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
12
1. Overview of the Broadcasting Industry
5 Companies Account for 90% of Subscribers
Now the largest segment of the broadcasting industry
A $6.1 billion dollar industry
Major players:
Top Canadian Distributors by Number of Subscribers
(in 000's)
Rogers
Vidéotron
Other
1,069
Cogeco
857
Bell TV
Shaw / Star Choice
Rogers
2,316
Star Choice
892
Cogeco
Bell TV
1,838
Shaw
2,248
Vidéotron
1,692
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
13
2
Financing the Broadcasting Industry
2. Financing the Broadcasting Industry
How Is the Industry Financed
Subscription revenues
are now, by far, the most
important source
Distribution (%) of Revenue Sources
TV Subscription
Revenues
13
The various sectors rely
on different revenue
sources
50
28
Government
and Corporate
Grants
TV Advertising
9
Radio
Advertising
Note, this does not
include the contribution
of CTF and Tax Credits
Source :Statistics Canada 2007
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
15
2. Financing the Broadcasting Industry
Advertising on Conventional Television Is Flat
and Expected to Decline
Television Advertising Revenues
3,000
Actuals
Forecast
2,500
Conventional TV
Millions of $
2,000
1,500
1,000
Specialty TV
500
0
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Source: TV Basics (1996-2007); CRTC (2008) and TD Newcrest forecast (as of January 2009)
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
16
2. Financing the Broadcasting Industry
However, the Current Economic Crisis Has Hit
Conventional Broadcasters Particularly Hard
Growth of Conventional TV Advertising
(Broadcast Year-to-Date Change vs Prior Year)
10.0%
Broadcast Year 2008
Broadcast Year 2009 (YTD)
8.0%
6.0%
4.0%
Conventional TV
advertising struggled to
grow in 2008 …
2.0%
0.0%
-2.0%
-4.0%
… and dropped
precipitously when the
economic crisis hit.
-6.0%
-8.0%
Source: TVB TSS Advertising Tracking Reports (Released April 2009 with broadcast (Sep. - Aug.) year to date (YTD) February 2009 results)
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
17
2. Financing the Broadcasting Industry
Advertising: An Important Part of Our Funding
CBC/Radio-Canada: A $1.6B Corporation
6%
Parliamentary appropriation for operations
(item not affecting current operating funds)
9%
Additional non-recurring funding
5%
Advertising and program sales
Other financing income
56%
20%
CBC Newsworld, RDI, Galaxie, and
CBC Country Canada
4%
Amortisation of deferred capital funding
Revenues and operating sources of funds - CBC|Radio-Canada 2007-2008 (millions of dollars)
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
18
2. Financing the Broadcasting Industry
But Our Advertising Revenue Has Weakened
Advertising is vital to the operations of our television networks
It represents 50% of CBC Television’s budget and 40% of Télévision
de Radio-Canada’s
And like other conventional broadcasters, CBC/Radio-Canada’s
advertising revenue has weakened
$1,800
CBC|Radio-Canada’s Advertising Revenues: 1990-2008
(Dollars in millions and in 2008 constant dollars)
$1,600
$1,400
$1,200
$1,000
$800
$600
$458
$434
$375
$400
$310
$200
$1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
2001
2002
2003
2004
2005
April 22, 2009
2006
2007
2008
19
2. Financing the Broadcasting Industry
… While Our Appropriation Has Remained Flat
for Many Years
Our government appropriation has declined by almost
$400 M since 1990
CBC|Radio-Canada’s Parliamentary Appropriation: 1990-2008
(Dollars in millions and in 2008 constant dollars)
$1,800
$1,600
$1,569
$1,400
$1,200
$1,171
$1,006
$1,000
$800
$600
$400
$200
$1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
20
3
The English-Language TV Market
3. The English-Language TV Market
Almost Three-Fifths of All Viewing Occurs
Within the Digital Universe
Distribution Of Viewing to English TV by Viewing Environment
Monday-Sunday, 24 Hours
%
24.3%
12.7
DTH (Satellite)
24.5
11.6
Digital Cable
58.2%
33.7
64.8
Analogue Cable
36.4
10.9
Off-Air
2001-2002
Source: BBM Nielsen
5.4
2007-2008
September to August
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
22
3. The English-Language TV Market
Those With the Most Choice Watch More TV
Weekly Per Capita Hours of Viewing to Television by Environment
ANGLOPHONES
September 2007 to August 2008
27.6
25.7
26.2
25.7
15.3
Total
OTA
Analogue
Digital Cable
DTH
Source: BBM Nielsen
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
23
3. The English-Language TV Market
And They Enjoy a Multitude of
Programming Choices
A LOOK AT FRAGMENTATION
Share of Viewing to English TV
All Day (24 Hours)
%
Turner Classic Movies
TLC
ABC
CBS
FOX
NBC
PBS
Peachtree TV
Spike
CBC
CBC New sw orld
Speed
Golf
CNN
CNBC
CTVglobemedia Conv
A&E
Other US Spec
Cdn Pay Eng
CanWest Conv
Cdn Digital Eng
Other Spec Eng
Bravo!
CP24
Comedy+
CTV New snet
MuchMusic
Space
Vision
Sportsnet National+
W Netw ork+
Weather
YTV+
Treehouse
Teletoon Eng+
Tvtropolis+
TSN+
Slice
Score
HGTV
History+
Food Netw ork
Show case+
September 2007 to August 2008
Source: BBM Nielsen
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
24
3. The English-Language TV Market
But These Choices Don’t Emanate from
Diverse Ownership
Share of Viewing to English TV
All Day, 24 Hours
%
CBC
US TV
(Conv. & Spec.)
5%
23%
28%
Other Cdn TV
(Conv. & Spec.)
CTVglobemedia
(Conv. & Spec.)
14%
18%
5%
6%
Astral Media
(eng.)
Rogers
CanWest
(Con. & Spec.)
August 27, 2007 to August 31, 2008
Source: BBM Nielsen
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
25
3. The English-Language TV Market
Increased Viewing to Specialty/Pay Has
Impacted Viewing to Conventional TV
Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.)
%
CBC*
8.9
6.9
7.3
6.9
7.6
CBC*
CTV
13.5
15.1
14.7
13.8
12.8
CTV
Global
8.7
8.5
8.4
8.1
7.2
Other Canadian
Conventional
12.9
15.6
15.0
14.7
14.4
Other Canadian
Conventional
Specialty/Pay
42.8
41.1
41.9
44.0
45.7
Specialty/Pay
US
Conventional
13.2
13.5
12.7
12.4
12.4
US
Conventional
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
Global
* Excluding Affiliates in own time
Source: BBM Nielsen
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
26
3. The English-Language TV Market
Top US Programming Remains the Most
Popular
Top 10 Series on English TV
2007-2008 TV Season
RANK
1
2
3
4
5
6
7
8
9
10
NETWORK
CTV
CTV
Global
Global
CTV
Global
CTV
CTV
CTV
CTV
PROGRAM
American Idol 7 – Performance
American Idol 7 –Results
Survivor: China
House
Grey’s Anatomy
C.S.I. Miami
C.S.I (Thursday)
Desperate Housewives
C.S.I (Monday)
Dancing With The Stars 5 - Performance
AMA
2,521,000
2,340,000
2,194,000
2,075,000
2,015,000
1,967,000
1,958,000
1,910,000
1,897,000
1,894,000
Note: Prime time shows only, August 2007 to April 2008.
Excludes CTV’s Canadian Idol which ended in mid September.
Source: BBM Nielsen
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
27
3. The English-Language TV Market
CBC Television Remains the Home of
Canadian Content
English Conventional TV & Canadian Programming
Prime Time
%
Viewing Hours
Broadcast Hours
Foreign
21%
22%
76%
74%
Canadian 79%
86%
90%
15%
10% Canadian
Foreign
78%
24%
26%
‘September 2007 to August 2008’
Source: BBM Nielsen
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
28
3. The English-Language TV Market
And the Network Airing the Most Popular
Canadian Drama/Comedy Series
Top 20 Canadian Drama/Comedy Series
RANK
NETWORK
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
CTV
CBC
CBC
CBC
CBC
CTV
CBC
CBC
CBC
Global
CBC
CBC
CTV
CBC
CTV
CBC
CBC
CBC
CBC
CTV
AMA
PROGRAM
1,234,000
826,000
740,000
710,000
686,000
652,000
636,000
598,000
590,000
572,000
553,000
546,000
495,000
452,000
432,000
430,000
424,000
400,000
392,000
373,000
Corner Gas (Monday, 8 p.m.)
Little Mosque (Tuesday, 8:30 p.m.)
Just for Laughs (Sunday, 8 p.m.)
Rick Mercer Report (Tuesday, 8 p.m.)
Little Mosque (Wednesday, 8 p.m.)
Robson Arms (Monday to Wednesday, 8:30 p.m.)
The Tudors (Tuesday, 9 p.m.)
The Border (Monday, 9 p.m.)
Air Farce Live (Friday, 8 p.m.)
The Guard (Tuesday, 10 p.m.)
This Hour Has 22 Minutes (Tuesday, 8:30 p.m.)
Rick Mercer Report (Friday, 8:30 p.m.)
Corner Gas (Tuesday, 8:30 p.m.)
Sophie (Wednesday, 8:30 p.m.)
Degrassi : Next Generation (Monday, 7:30 p.m.)
Halifax Comedy Fest (Monday, 8:30)
Winnipeg Comedy Fest (Monday, 8 p.m.)
Halifax Comedy Fest (Tuesday, 9 p.m.)
Heartland (Sunday, 7 p.m.)
Instant Star (Tuesday and Sunday, 8:30 p.m.)
Note: Prime time shows only, August 27, 2007 to April 6, 2008.
Source: BBM Nielsen
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
29
3. The English-Language TV Market
CBC Television’s Reliance on Analogue
Cable and Off-Air Viewing Has Declined
Distribution of Viewing to CBC Television by Viewing Environment
Monday-Sunday, 24 Hours
%
11.2
DTH
24.4
6.9
Digital Cable
25.0
54.9
Analogue Cable
31.5
26.9
Source: BBM Nielsen
2001-2002
Off-Air
19.1
September to August
2007-2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
30
4
The Francophone TV Market
4. The Francophone TV Market
The Francophone Digital Universe Now
Accounts for 57.7% of All Viewing
Distribution of Viewing Among Francophones by Viewing Environment
Monday - Sunday, 24 Hours
%
DTH
27.5
19.7
37.6%
17.9
57.7%
Digital
Cable
30.2
47.5
Analogue Cable
33.0
14.9
2004-2005
Off-Air
September to August
9.3
2007-2008
Source: BBM (Quebec Only)
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
32
4. The Francophone TV Market
But Off-Air Viewers Still Watch More Than
20 Hours of TV Each Week
Weekly Per Capita Hours of Viewing to Television by Environment
FRANCOPHONES in QUEBEC
September 2007 to August 2008
%
33.0
32.7
30.7
30.4
22.2
Total
OTA
Analogue
Digital Cable
DTH
Source: BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
33
4. The Francophone TV Market
And They Have a Plethora of French and
English Services from Which to Choose
A LOOK AT FRAGMENTATION
Share of Francophone TV Viewing in Quebec
All Day (24 Hours)
%
Cdn Spec Eng
Other Cdn Conv
CBC
CBS
US Spec
Global
ABC
CTV
FOX
Other french station
Other US Conv
Cdn Pay Fr
Other TV Eng
Cdn Digital Fr
Canal Evasion
Historia
Z-tele
SRC
Series+
RDI
Meteomedia
MusiMax
MusiquePlus
RDS
Teletoon Fr.
VRAK
TVA
Canal Vie
Canal D
TV5
LCN
September 2007 to August 2008
Source: BBM
ARTV
TQ
TQS
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
34
4. The Francophone TV Market
But Two Companies Control More Than
Half of These Services
Share of Francophone Viewing Television among
Ownership
All Day, 24 Hours
%
English TV
Other French
Cdn TV
Radio-Canada
6%
14%
14%
29%
25%
Quebecor
(Conv. & Spec.)
Astral Media
(fr.)
3%
Télé-Québec
8%
Remstar
August 27, 2007 to August 31, 2008
Source: BBM Nielsen
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
35
4. The Francophone TV Market
All Conventional Networks Have Lost
Ground to Specialty Services
Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.)
%
Radio- Canada
21.1
19.7
18.7
19.1
Radio- Canada
27.5
26.7
26.2
TVA
12.2
10.8
8.9
2.6
2.5
TQS
Télé-Québec
TVA
28.9
TQS
12.1
Télé-Québec
3.2
2.5
Specialty/Cable
26.3
30.3
34.3
36.6
English Stations
8.1
7.5
6.6
6.2
Other
0.4
2004-2005
0.3
2005-2006
0.3
2006-2007
Specialty/Cable
0.5
English Stations
Other
2007-2008
‘September to August’
Source: BBM PPM 2004-2005 TO 2007-2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
36
4. The Francophone TV Market
Radio-Canada’s Reliance on Off-Air
Viewers Has Declined Significantly
Distribution of Télévision de Radio-Canada Viewing by Environment
Monday - Sunday, 24 Hours
%
16.1
DTH
30.7%
26.9
14.6
51.9%
Digital cable
25
46.6
Analogue Cable
33.3
22.7
Off-Air
14.8
2004-2005
September to August
Note : Radio-Canada
is less reliant on
off-air viewers than
CBC TV
2007-2008
Source: BBM Quebec Francophones
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
37
4. The Francophone TV Market
Radio-Canada Is the Leader When It Comes
to Canadian Programming
French-Languages TV Stations and Canadian Programming
Prime Time
%
Broadcast Hours
Foreign
Hours of Viewing
11%
15%
28%
37%
55%
Foreign
78%
Canadian
89%
86%
72%
63%
45%
Canadian
22%
‘September 2007 to August 2008’
Source: BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
38
4. The Francophone TV Market
But Is Not the Only One to Offer Series That
Are Appreciated by Francophones
Top 20 Drama/Comedy Series on French-Language Television
RANK
NETWORK
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
RC
RC
TVA
TVA
TVA
TVA
TVA
RC
TVA
TVA
TVA
RC
TVA
RC
TVA
RC
RC
RC
RC
TVA
AMA
PROGRAM
1,343,000
991,000
942,000
912,000
857,000
849,000
813,000
761,000
751,000
743,000
692,000
691,000
633,000
630,000
622,000
592,000
583,000
505,000
504,000
503,000
Les Lavigueur, la vraie histoire
Les Boys
Annie et ses hommes
Les Sœurs Elliot
Taxi 0-22
Les étés d’Anaïs
Destinées
L’Auberge du chien noir
La Promesse
Nos étés
KM/H
Providence
Histoire de filles
Belle-Baie
Le Négociateur
Rumeurs
Casino
Virginie
C.A.
Le cœur a ses raisons
Note: Prime time shows only, August 27, 2007 to April 6, 2008.
Source : BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
39
5
Emerging Technologies in
the Video World
5. Emerging Technologies in the Video World
New Ways of Accessing Video Content
Technological advancements over the past ten years have
given rise to a variety of new platforms for consumers to
receive and view video programming, including video-ondemand (VOD), personal video recorders (PVRs), Internet
streaming and Internet downloading.
These new platforms and technologies have affected the
video opportunities available to Canadians in three key ways.
1. They significantly expanded where consumers can receive and
watch video programming.
2. All of these new platforms, with the exception of some forms of
Internet streaming, can be characterized as on-demand services
which free viewers from the rigidity of program schedules.
3. Some new platforms provide video in a significantly different
format from traditional television.
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
41
5. Emerging Technologies in the Video World
More Video Programming Available
Over More Distribution Platforms
Illustration of Multi-platform Growth – Video
1995
TV Distribution
• Over-the-air TV
• Analogue Cable
Personalization
• VCR
• Specialty TV
• Pay TV
2008
TV Distribution
• Over-the-air TV
• Analogue Cable
• Digital Cable
• DTH Satellite
• Wireless Cable (MDS)
• IPTV
• Internet
Personalization
• VCR
• Specialty TV
• Pay TV
• DVD Player
• PPV
• PVR
• VOD
• Video Downloads
• Video Streaming
Portable
• DVD Player
• Digital Video Player
• Mobile Phone
• Laptop Computer
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
42
5. Emerging Technologies in the Video World
Ownership and Usage of Some of the
New Video Devices Is Low
Trends in the Penetration and Usage of Video Technologies
Among Canadian Adults
Penetration and Use of Devices and Services
Anglos 18+
Francos 18+
Trends
VIDEO
TVs
HDTV sets
HDTV receivers
96%
37%
21%
95%
28%
17%
Universal
Growing
Growing
CABLE TV
Analog
Digital
Total
27%
31%
60%
25%
34%
60%
Declining
Growing
Stable
DTH
Telco TV (1)
24%
2%
25%
<1%
Stable
Emerging
Digital TV - Total
Over-the-air
57%
9%
59%
12%
Growing
Declining
VCR
DVD Player
DVD Recorder
79%
89%
20%
71%
87%
18%
Declining
Stable
Growing
9%
13%
14%
12%
10%
10%
Growing
Growing
Growing
PERSONAL TV
VOD (viewer)
PVR
Video-iPod/MP3 Player Owner
Source : CBC/Radio-Canada's MTM, 2008
(1)TV Services provided by telephone companies
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
43
5. Emerging Technologies in the Video World
But Acceptance of These New ‘On-Demand’
Tools Is Higher Among Those Aged 18-34
Penetration and Usage of New Video Technologies
Among Anglophone and Francophone Age Groups
VOD usage (last month)
18-34
13%
Anglophones 18+
35-49
50-64
11%
8%
65+
3%
18-34
19%
Francophones 18+
35-49
50-64
14%
9%
65+
3%
PVR penetration
16%
15%
13%
6%
11%
12%
10%
4%
Video Streaming (last month)
63%
46%
33%
12%
61%
42%
25%
9%
Video iPod/MP3 Player penetration
24%
16%
7%
2%
19%
11%
6%
1%
Source : CBC/Radio-Canada's MTM, 2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
44
6
CBC Radio’s Audience Performance
6. CBC Radio’s Audience Performance
CBC Radio Weekly Usage Maintained
Despite Overall Decline in Radio Usage
Anglophone Weekly Reach
15
All 12+
Monday to Sunday (5am to 1am) %
16
14
15
14
14
14
15
15
14
14
14
14
5
5
5
5
5
S1
2006
S4
2006
S1
2007
S4
2007
S4
2008
11
6
Fall
2001
6
Spring
2002
6
Fall
2002
6
Spring
2003
5
5
5
Fall
2003
Spring
2004
Fall
2004
6
S1
2005
5
S4
2005*
* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.
Source: BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
46
6. CBC Radio’s Audience Performance
Audience Shares for CBC Radio’s Have
Remained at Historic Levels
Share of Anglophone 12+ Listening in the
Areas Served by a CBC Radio Station
Monday to Sunday (5am to 1am) %
14.1
12.7
13.0
12.3
12.8
12.2
12.2
12.6
12.4
3.0
3.4
3.6
13.0
3.6
3.4
3.5
3.2
3.4
13.4
13.3
2.9
11.5
3.5
13.1
3.7
3.6
3.5
3.4
8.9
9.3
9.6
9.9
9.9
S1
2006
S4
2006
S1
2007
S4
2007
S1
2008
8.9
3.3
9.2
9.4
8.9
9.2
8.3
8.8
9.1
9.1
11.1
5.7
Fall
2001
Spring
2002
Fall
2002
Spring
2003
Fall
2003
Spring
2004
Fall
2004
S1
2005
S4
2005*
S4
2008
Base: Anglophones who listened in CBC areas
* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.
Source: BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
47
6. CBC Radio’s Audience Performance
CBC Radio One: Ranks in Top 3 in 9 Out
of 10 Markets
CBC Radio One Markets
The Share of 12+
Listening Captured by
Stations
BBM S4 2008
Monday to Sunday
5 a.m. to 1 a.m.
Share %
Monday to Friday 6 a.m. to 8:30 a.m.
Share %
Ranking
CBN St. John’s
11.8
23.1
2
CBG/CBT Gander/Grand Falls
8.8
16.2
3
CBY Corner Brook
16.3
27.4
2
CBCT FM Charlottetown
21.3
28.7
1
CBHA-FM Halifax
14.7
19.7
1
CBI Sydney/Cape Breton
16.1
26.8
1
CBA Moncton
10.8
15.8
1
CBZF FM Fredericton
16.7
25.6
1
CBD-FM Saint John
16.4
23.2
2
CBME-FM Montreal Anglos
7.6
8.6
5
CBO-FM Ottawa Anglos
15.4
21.4
1
CBLA-FM Toronto
9.4
12.9
1
CBE Windsor
4.1
6.9
3
CBCS-FM Sudbury
11.1
17.9
3
CBQT-FM Thunder Bay
19.9
23.0
2
CBW Winnipeg
11.7
15.6
2
CBK/CBKR-FM Regina
9.9
16.8
2
CBK Saskatoon
10.3
13.0
3
CBR Calgary
10.8
15.2
1
CBX Edmonton
7.1
9.5
5
CBU Vancouver
9.9
15.1
2
CBCV-FM Victoria
12.1
18.6
1
Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
48
7
Radio de Radio-Canada’s Audience
Performance
7. Radio de Radio-Canada’s Audience Performance
Radio de Radio-Canada: Increased
Usage Since 2001
Francophone Weekly Reach
Francophones 12+
Monday to Sunday (5am to 1am) %
16
15
14
14
14
15
14
14
16
16
14
13
12
11
11
4
4
4
4
4
4
Fall
2001
Spring
2002*
Fall
2002
Spring
2003
Fall
2003
Spring
2004
5
5
5
5
5
5
Fall
2004
S1
2005
S4
2005**
S1
2006
S4
2006
S1
2007
* Labour dispute affected 3 ½ out of the 8 weeks measured
** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured.
Source: BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
6
S4
2007
6
5
S1
2008
50
S4
2008
7. Radio de Radio-Canada’s Audience Performance
And Audience Shares Have Nearly
Doubled in the Past Six Years
Share of Francophone 12+ Listening in the
Areas Served by a Radio de Radio-Canada Station
Monday to Sunday (5am to 1am) %
15.6
13.7
12.4
11.1
10.8
2.5
2.1
2.3
2.2
14.7
15.7
2.3
3.0
16.5
2.9
15.3
2.5
16.3
3.0
16.7
15.2
20.0
19.8
19.4
4.1
4.0
3.9
15.9
15.7
15.5
S4
2007
S1
2008
S4
2008
2.9
2.9
2.4
8.6
8.7
Fall
2001
Spring
2002*
10.0
Fall
2002
11.5
Spring
2003
13.3
12.5
Fall
2003
Spring
2004
12.6
13.6
Fall
2004
S1
2005
12.8
13.3
12.3
S4
2005**
S1
2006
S4
2006
13.8
S1
2007
* Labour dispute affected 3 ½ out of the 8 weeks measured
** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured.
Base: French Radio Listening Among Francophones in SRC Areas
Source: BBM
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
51
7. Radio de Radio-Canada’s Audience Performance
Weekday Morning Shares Demonstrate
the Value of Local Programming
The Share of 12+ Listening Captured by Individual
Stations
BBM S4 2008
Première Chaîne Markets
Monday to
Sunday
5 a.m. to 1 a.m.
Monday to Friday 6 a.m.
to 9 a.m.
Share %
Ranking
Share %
CBF-FM Montreal Francos
14
21
1
CBF-FM Sherbrooke
13
20
2
CBF-FM Trois-Rivières
12
14
2
CBV-FM Québec
12
17
1
CBJ-FM Saguenay
11
14
4
CBGA-FM Matana-Gaspésie-Iles
10
15
1
CJBR-FM Rimouski
13
20
3
CHLM-FM Rouyn
10
17
3
CBSI-FM Sept-Iles
7
10
3
CBOF-FM Ottawa-Gatineau Francos
12
16
2
CBAF-FM N. Brunswick Francos
4
8
3
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
52
8
Emerging Technologies in the
Audio World
8. Emerging Technologies in the Audio world
New Ways of Accessing Audio Content
Numerous new ways of accessing audio content
have become available in Canada.
These new audio platforms provide consumers with
increased choice in terms of where, how and when
audio services can be received.
The new audio platforms have met with varying
degrees of acceptance by the public.
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
54
8. Emerging Technologies in the Audio world
And They Present a Challenge to
Traditional Radio
Illustration of Multi-platform Growth – Audio
1995
Distribution
• Radio
On-Demand
• Tapes
• CDs
Portable
• Walkman
2008
Distribution
• Radio
• Internet
• Satellite Radio
On-Demand
• CDs
• Music Downloads
• Streaming Audio
• Podcasting
Portable
• Walkman
• Digital Audio Player
• Mobile Phone
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
55
8. Emerging Technologies in the Audio world
Use of Audio Technologies Among
Anglophones and Francophones Is Different
Trends in the Penetration and Usage of Audio Technologies
Among Canadian Adults
Penetration and Use of Devices and Services
Anglos 18+
Franco 18+
Trends
Audio
Radio
Ipod/MP3 Player Owner
Satellite Radio subscriber
92%
39%
9%
90%
30%
4%
Universel
Growing
Growing
Download - Music (past month)
Download- Podcast (past month)
Streamed Audio (past month)
16%
19%
27%
12%
7%
25%
Declining
Growing
Stable
Source : CBC/Radio-Canada MTM, 2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
56
8. Emerging Technologies in the Audio world
Acceptance of These New Technologies
Is Higher Among Younger Canadians
Penetration and Usage of New Audio Technologies
Among Anglophone and Francophone Age Groups
iPod/MP3 Player penetration
Podcast download (last month)
18-34
43%
Anglophones 18+
35-49
50-64
28%
14%
65+
4%
18-34
53%
Francophones 18+
35-49
50-64
35%
16%
65+
5%
7%
5%
4%
2%
12%
8%
3%
1%
Audio Streaming (last month)
37%
32%
24%
9%
41%
29%
17%
6%
Music download (last month)
32%
16%
8%
2%
26%
13%
5%
1%
Source : CBC/Radio-Canada MTM, 2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
57
9
Internet
9. Internet
Broadband Internet Has Entered the
Mainstream
Home Internet Connection
%
ANGLOPHONES 18+
FRANCOPHONES 18+
73
Broadband
67
Broadband
Total
82%
Dial-up
None
7
Total
73%
Dial-up
18
None
5
27
* Broadband and dial-up do not equal total home Internet connections because some
respondents refused or don’t know what type of Internet connection they have
Source: MTM 2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
59
9. Internet
But Weekly Time Spent With the Internet
Still Lags TV and Radio
Weekly Per Capita Usage of Internet, Television and Radio
Hours/Week
ANGLOPHONES
Internet
13.8
Internet
25.8
Television
Radio
FRANCOPHONES
18
11.1
31.5
Television
Radio
19
Source: MTM 2008 (Internet), NMR and PPM 2008-2009 (STD September to December) (TV), BBM S4 2008 (Radio)
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
60
9. Internet
CBC.ca: Among the Leaders in News
and Information
Average Monthly Unique Visitors to News and Information Web Sites
Total Canada 2+, at Home
October-November, 2008 (000's)
ABOUT.COM
4,688
CANADA.COM
3,078
CBC.CA
3,076
THEWEATHERNETWORK.COM
3,048
CANOE.CA
3,046
YAHOO!NEWS.CA
2,990
CTV.CA
2,313
CNN.COM
1,651
BBC.CO.UK
RADIO-CANADA.CA
1,598
1,092
Source: comScore Media Metrix
(EnglishPerformance
Canada)
The Broadcasting Environment – CBC/Radio-Canada’s Audience
April 22, 2009
61
9. Internet
Radio-Canada.ca: 2nd Most Popular in
News and Information
Average Monthly Unique Visitors to News and Information Web Sites
Francophones 2+, at Home
October-November 2008 (000's)
1,847
CANOE.CA
940
RADIO-CANADA.CA
920
METEOMEDIA.COM
793
RDS.CA
615
CYBERPRESSE.CA
BRANCHEZ-VOUS.COM
268
CBC.CA
272
Source: comScore Media Metrix
(French Canada)
The Broadcasting Environment – CBC/Radio-Canada’s Audience
Performance
April 22, 2009
62
10 What the Public Says
10. What the Public Says
Our Measures of Value
Since 2001, the following indicators of performance have been
measured:
Satisfaction
“I am satisfied with the programming on CBC/Radio-Canada
Television/Radio.”
Essential
“It is essential that CBC/Radio-Canada Television/Radio is available
to Canadians.”
Distinctiveness
“CBC/Radio-Canada Television/Radio has programs that aren’t on
any other television/radio station.”
News Credibility
“You can trust news and information on CBC/Radio-Canada
Television/Radio.”
Comprehensive
“You can count on CBC/Radio-Canada Television/Radio to give you
complete news coverage.”
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
64
10. What the Public Says
In 2008, 9 in 10 Canadians Supported
CBC/Radio-Canada on All Indicators
Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICES
Among all Canadians 18+
%
In terms of:
98
Essential
Trusted
96
Comprehensive
95
Distinctive
89
Satisfaction
89
Source: QRS 2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
65
10. What the Public Says
And Over 8 in 10 Canadians Tune to at
Least One of Our Services Each Month
Past Month Usage of CBC/RADIO-CANADA SERVICES
Among all Canadians 18+
%
85
Any CBC/Radio-Canada Services
CBC Television/Télévision de Radio-Canada
78
CBC Radio/Radio de Radio-Canada
CBC.ca/Radio-Canada.ca
39
27
Source: QRS 2008
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
66
10. What the Public Says
CBC/Radio-Canada Is a Vital Part of
Canadian Culture
Corporate Image Ratings
CBC/Radio-Canada is a vital
part of Canadian culture
64%
You can trust CBC/Radio-Canada
56%
CBC/Radio-Canada is an organization that delivers the
highest quality services for the resources it has available
CBC/Radio-Canada ensures that the funds available to them
are used to best reflect the needs and interests of Canadians
27%
53%
23%
47%
CBC/Radio-Canada is in touch with ordinary people
CBC/Radio-Canada pays attention to what the public
thinks about its programs and services
21%
49%
CBC/Radio-Canada brings Canadians together as a country
CBC/Radio-Canada is innovative, always looking for
new programs and ideas to deliver services
15%
25%
35%
33%
39%
28%
34%
Source: Public Support Survey, TNS, April 2006
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
28%
Strongly Agree
Agree
April 22, 2009
67
10. What the Public Says
With Its Mandate Continuing to Be
Important to Canadians
Mandate Importance Ratings
Providing in-depth News and
Information from a Canadian perspective
81%
11%
Providing News and Information that people can trust
81%
11%
Providing Television and Radio services which are
available to people living in all parts of Canada
78%
73%
Promoting our culture and identity
Serving the needs and interests
of each region of the country
Entertaining people
12%
16%
69%
18%
67%
20%
Providing programs of interest to
many different groups of people
65%
21%
Reflecting the multicultural nature of Canada
65%
20%
Helping people from all parts of
Canada understand each other better
Offering high quality, distinctive Canadian
programming
Source: Public Support Survey, TNS, April 2006
67%
18%
65%
Very Important
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
17%
Important
April 22, 2009
68
10. What the Public Says
And Canadians Believe CBC/Radio-Canada
Is Delivering on Its Mandate
Corporate Performance Ratings
Providing in-depth News and
Information from a Canadian perspective
Providing News and Information that people can trust
Providing Television and Radio services which are
available to people living in all parts of Canada
Providing programs of interest to
many different groups of people
18%
21%
28%
48%
33%
44%
46%
Serving the needs and interests
of each region of the country
45%
Helping people from all parts of
Canada understand each other better
44%
Source: Public Support Survey, TNS, April 2006
68%
55%
Entertaining people
Offering high quality, distinctive Canadian
programming
21%
64%
Promoting our culture and identity
Reflecting the multicultural nature of Canada
67%
36%
34%
32%
31%
50%
29%
Very Good Job
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
Good Job
April 22, 2009
69
10. What the Public Says
CBC/Radio-Canada Represents Good
Value for the Funding It Receives
Perceived Value For Money Of CBC/Radio-Canada Funding
63%
Very Good Value
19%
Good Value
Source: Public Support Survey, TNS, April 2006
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
70
10. What the Public Says
But It Is Poorly Funded Compared to
Other Public Broadcasters
Per Capita Public Funding for Public Broadcasters
2007*
146
Norw ay
136
Denam rk
134
Sw itzerland
130
Germ any
U.K.
124
109
Sw eden
107
Finland
80
Austria
Ireland
65
France
65
62
Belgium
47
Japan
44
Australia
Italy
39
34
Canada
Average = 76
29
Spain** (2006 est.)
10
New Zealand
4
U.S. (2006)
0
20
40
60
80
C$ per inhabitant
100
120
140
160
* Data for 2007 fiscal year unless indicated otherwise.
** Figures for Spain include an estimate for the public broadcasters of the autonomous regions.
Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada.
Population data from Population Reference Bureau.
The Broadcasting Environment – CBC/Radio-Canada’s Audience Performance
April 22, 2009
71