Working With and Learning From the World’s Best
• 2006 MERLOT International Conference
8-11 August 2006
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Integrating an Executive in Residence into an Online
MBA Course in Global Business
MBA & Executive Programs
Graduate School of Management & Technology
University of Maryland University College
Jane Ross, Alberta
Maurice Hladik, Ottawa
James Stewart, Arizona
Ashis Gupta, Calgary
Monica Bolesta, Connecticut
Wilf Backhaus, Calgary
Andrew Creed, Australia
UMUC Faculty & Assistants
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AMBA 606 - Organizations & the External Environment
Global Business
A pressing question
How can sustainable business skills in the global
environment be imparted to online students?
Part 1:
Add a virtual executive in residence
Jane Ross
Part 2:
Expand learning resources across courses
James Stewart
Part 3:
Perspective from an Executive in Residence
Maurice Hladik
Part 4:
Lessons learned, questions and comments
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Part 1: Add a virtual executive in residence
2000
•
UMUC Web Tycho
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Proprietary online technology
•
Team teaching situation
-
Dispersed global faculty
•
Who & what skills needed? -
Expand teaching resources
•
Think differently
Technology, guest teleconferences
-
2002
•
Program and needs growing -
Business people welcome
•
Identify resource people
Ask for their help & integrate them
-
2003
•
First virtual executive in residence, global business
2004 - 2006
•
Expand virtual executives in residence to other classes
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A Virtual Executive in Residence
How to add a virtual
Executive in Residence
How to integrate an EiR
in an online program & course
Research & Contact
Support
-
-
business schools
visual arts & writing
learn from existing models
patron, paid, volunteer, other
-
key people onside
new teaching relationships
identify the best
broad range of skills!
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Contributions of Executive in Residence
Content enrichment
•
•
•
•
•
•
•
•
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For students and faculty
Industry perspectives
Sustainable business
Global perspective
Specific case examples
Dialogue and debate
Project consultation
Current insights
Teleconferences
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Contributions of Executive in Residence
Teleconferences
To Remind!
Wrap-up teleconference with Executive-in-Residence Maurice Hladik
•
Review AMBA 606 topics in view of global events !
•
Pull your case study learning together !
•
Bridge knowledge between AMBA 606 and AMBA 607 !
Conference 1
Conference 2
When: July 19, 2006, 05:00 PM ET
Conference ID: 9890
Call: 301-985-7663
July 19, 2006, 08:30 PM ET
Conference ID: 8262
Toll free: 1-800-888-0388
Register: via e-mail with Faculty Assistant Jacob Krivoruchko;
copy your professor and Dr. Ross jross@umuc.edu
You will not want to miss!
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Contributions of Executive in Residence
Current insights - email
From: Maurice HladikMaurice Hladik
To: James Stewart; Wilf Backhaus
Sent: Wednesday, August 02, 2006
Starving for Fuel: How Ethanol Production Contributes to Global Hunger - Lester Brown
www.theglobalist.com/StoryId.aspx?StoryId
Wilf and James,
Just winding up invitation only Dept. Energy workshop in Washington on how US is going
to produce 30 % of transportation fuels by 2030 from forest material, marginal land and non
food agricultural residues. Fuel from foodcrops was hardly mentioned - is deemed relatively
insignificant and non sustainable.
The numbers in the article are correct on starch calorie equivalent to fill a SUV but those
close to the industry do not discuss this doomsday scenario - as all food produced in US,
only tiny percentage goes to energy production. This will increase for corn but wheat (better
human food) is too expensive to use. The rest of the world even less so except for Brazil
cept for Brazil
which
is on
withthe
theUS
US but
but with
is only
calories.
which
is on
parparwith
withsugar
sugarwhich
which
is only
calories.
518
Maurice
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Part 2. Expand learning resources across courses
James Stewart, AMBA 604 & AMBA 606
• Know the syllabi of all courses
• Adjust earlier courses’ content to feed into AMBA 606’s
• Motivate students in earlier courses with how they will expand their
learning in AMBA 606
• Use selected AMBA 606 EiR materials in earlier courses
• Exchange current news items, commented, with all program faculty
• Anticipate students’ learning needs in advance of AMBA 607.
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How AMBA 604 Uses Its EiR
- Operations Management • Focus on:
– Knowledge
management
– Careers in technical
management
– Gender motivation
• Exposure to:
– International
program management
– Defense industry
ethics
Dr. Judie Forbes
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B/U
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Part 3: Insights from a Virtual Executive in Residence
Maurice Hladik
• How I became an Executive in Residence
• Globalization?
- Rules based international commerce and law so all players know
and practice common rules of engagement.
- Organized sport and organized religion have led the way.
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What I do as a virtual Executive in Residence
•
Encouraged to present business world as I see it, even if in conflict with some course
material – however, usually compliments.
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Never asked to prepare lectures - free to deliver on subject matter and content.
•
Deliverables:
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three conferences per semester– each repeated three times on such subjects as
globalization, sustainability, and preparing effective executive summaries.
End of semester teleconference chronicles major world events and experiences
that occurred during course along with relevance to course topics covered.
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unstructured activities with moniker “Practical Insights” where students are
encouraged to -- raise questions they might have about course material, job,
world or current events.
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interface with faculty on current business trends and emerging issues. E.g.,
brought sustainability from “tree hugger” concept to a mainline business
discipline. Took 3 years!
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Other EiR functions and observations
• From time to time, suggest where academy and academics
can be more businesslike in their approach.
• Encourage adoption of current business practices in academic
MBA conferencing - a key issue.
• Distance learning more realistic environment than traditional
classroom in preparing MBA students for the business world.
• Spin-offs - the student coop concept.
• Integrate learning from sustainable business world, e.g.,
IOGEN
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Imparting sustainable business skills to students in the
global online learning environment
Sustainability and Iogen
Who is Iogen?
•
Headquartered in Ottawa,
Canada, Iogen Corporation is a
leading industrial
biotechnology company
specializing in cellulose-based
enzyme technology
•
Iogen operates the world’s
largest pre-commercial
cellulose ethanol facility
•
Production of cellulose ethanol
commenced in April 2004
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Iogen’s cellulose ethanol process
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Iogen enzyme and cellulose ethanol facility
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Front end hammermilling of wheat straw
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Global Available Acreage
Cropland
Pastureland
Total Available Acreage
Available Acreage Per Capita
(M acres)
(M acres)
1018
India
44
Argentina
Ukraine
Mexico
Thailand
Germany
Malaysia
Japan
Mongolia
1369
8
53
655
Russia
Canada
3.5
India
16
Russia
1
7
43
11
7
10 1
10 2
26
3
73
5
50
24
42
6
38
19
42
13
5
32
2
0.4
1.1
3.7
3.7
5.3
Canada
110
5
56.
11.55
Argentina
0.5
Ukraine
Mexico
Thailand
2.1
1.5
2.6
1.2
0.8
5.6
Germany
Malaysia
Japan
0.5
0.7
0.8
0.7
0.1
0.3
Mongolia
According to the FAO, there are 3.8B acres currently used for agriculture and
another 8.6B acres of pastureland, of which ~5B could be converted to
agricultural use
124.6
Source: Ceres
Potential Western Canadian Sites
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29 January 02
Iogen Cellulose Ethanol Plant
Preliminary U.S. Feedstock Availability Assessment
Based on total combined wheat and barley straw and corn stover averages for 1999/2000
drawn within a 100 km radius (metric tonnes)
16
13
12
20
11
19
10
18
1
6
17
22
7
2
14
5
8
9
3
15
21
1. MN-ND South (4.8)
2. NW KS -S. Central NE (4.3)
ACRES
3. OK Panhandle (KS,CO,OK,TX) (4.2)
4. SW Nebraska (Chase County) (4.1)
Not Estimated
5. Western KS – Eastern CO (3.8)
14. N. Central KS (2.2)
6. North Central South Dakota (3.5)
15. N. Central OK (1.9)
7. North East CO (3.3)
16. Lincoln – Adams – Grant (WA) (1.8)
8. Hodgeman -KS (3.1)
17. Butte (CA) (1.7) (includes rice straw)
9. South Central Kansas (2.9)
18. Central North Dakota (1.7)
10. MN-ND North (2.5)
19. NW North Dakota (1.6)
11. NE Montana (2.2)
20. Walla Walla – Umatilla (WA-OR) (1.5)
12. Whitman-Lata (WA-ID) (2.2)
21. SW Oklahoma (1.2)
13. North Central Montana (2.2)
22. San Joaquin (CA) (.94) (includes rice straw)
<10,000
10,000 -24,999
25,000-49,999
50,000-99,999
100,000-149,999
Reference: Superimposed on the USDA Map - All Wheat 1999
- Harvested Acres by County created by USDA National
Agricultural Statistics Service.
150,000+
29 January 02
Iogen Cellulose Ethanol Plant
Preliminary U.S. Feedstock Availability Assessment
Based on total corn stover averages for 1999/2000
drawn within a 100 km radius (metric tonnes)
Reference: Superimposed on the USDA Map - All Corn
for Grain 1999 - Harvested Acres by County created by
USDA National Agricultural Statistics Service.
19
8
20
7
14
16
12 5
21
18
22 23
10
13
4
11
6
3
2
1
9
15
24
17
ACRES
1. E. Central IL - W. Central IN (11.7)
2. W. Central IL (11.0)
11. S. Central Iowa (7.5)
3. North IL (10.9)
12. S. Central NE (6.6)
Not Estimated
<10,000
4. N. Central IA – S.Central MN (9.6) 13. NE Iowa – SE MN (6.3)
5. S. Eastern NE (8.9)
14. NE Nebraska (5.9)
6. East Central IA (8.6)
15. South Illinois (3.6)
20. N. Central SD (2.3)
7. NW Iowa – SW MN (8.4)
16. SW NE – Chase County (3.4)
21. NE Colorado (2.2)
8. Central MN (8.3)
17. OK Panhandle (KS,CO,OK,TX) (2.9)
22. W. Kansas – Eastern CO (1.9)
50,000-99,999
9. Central Indiana (7.8)
18. NW KS – S. West NE (2.5)
23. Hodgeman (1.6)
100,000-149,999
10. West Central Iowa (7.7)
19. MN-ND South (2.5)
24. S. Central KS (.84)
10,000 -24,999
25,000-49,999
150,000+
States capable of supporting a
cellulose ethanol industry
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DOE & USDA: Cellulose ethanol could displace over 30%
of U.S. present petroleum consumption
“The purpose of this report is to determine
whether the land resources of the United States
are capable of producing a sustainable supply of
biomass sufficient to displace 30% of the
country’s present petroleum consumption (i.e. 60
billion gallons per year) … 1 billion dry tons of
biomass feedstock per year.
The short answer to the question … is yes.”
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Switchgrass Today
• Field yield = 5 tonnes of dry matter per acre
• Cellulose ethanol yield = 320 litres/80 gallons per
tonne
• Value of switchgrass in the windrow = $15 per
tonne (based on contracted straw with oil at
$60/barrel)
• Yield to farmer = $75 per acre in the windrow
• Cellulose ethanol yield per acre = 1600 litres/400
gallons
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Switchgrass Future
• Field yield = 10 tons of dry matter per acre
• Cellulose ethanol yield = 400 litres/100 gallons per tonne
• Yield to farmer ~> $200 per acre in the windrow
• Other dedicated biomass perennials: miscanthus, short rotation
coppice willow, and energy cane show equal promise
• Cellulose ethanol yield per acre = 4000 litres/1000 gallons
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Source: Alberta Agriculture Food and
Rural Development/Iogen Study, 2004
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Part 4 - Lessons learned
Lessons learned include
• Use of an Executive-in-Residence has proven to be a cost-effective way to
both broaden and deepen student learning in an online MBA seminar in
global business
• An internationally-based faculty with a mix of academics and practitioners
has substantially enriched student learning in this seminar
• Sharing and coordinating seminar content within an online MBA program
has also proven beneficial, to both faculty and students
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Lessons learned
Student experience - email communication
From: Barbara Jones
To: Jane Ross
Sent: Wednesday, July 26, 2006 7:22 PM
Subject: Executive in Residence
I found Mr. Hladik's contributions to be very useful. His experience in international business added reallife insight to the textbook and other readings, especially when he was able to provide examples of actual
events in which he participated. I found the "practical insights" to be my favorite readings each week. Mr.
Hladik's articles were unpretentious and didn't always agree with other sources in the course, which added
depth to the material and helped us exercise critical thinking. Mr. Hladik served almost like a mentor to us
who have no global business exposure.
Thank you for all your efforts this semester!
Barb
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Lessons learned
Student experience - email communication
From: Paul Brown
To: Jane Ross
Sent: Monday, July 31, 2006
Subject: Executive in Residence
As an older, more experienced student with over twenty-nine years of working
experience, I was somewhat skeptical what I could learn from an Executive in
Residence. Maurice Hladik was a pleasant surprise. He brings not only a
realistic view to the academic world, but his expertise on sustainability
provided me a new outlook for my business responsibilities. I have thoroughly
enjoyed reading his weekly insights and joining him during teleconferences
where he was very open to discussion of the topics at hand. Having an
Executive in Residence definitely rounds out the class with a solid foundation
of practicality.
Paul
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Applying lessons learned in class
Student experience - Executive Summary Testimonial
Global Meeting Place. 7/19/2006
I have a real-life executive summary experience to share with the class. I had been
trying, literally for months, to spend some time with our CFO to present some
insurance proposals to him. It was difficult to schedule this with him, and I finally
asked him for a maximum of 30 minutes of his time.
I had to present months of research and proposals to him, but I did it by creating a
bullet-format executive summary that listed the challenges and possible solutions.
Then I created a small table that showed the advantages and disadvantages of
each in bullet format. Finally, I included a 3-bullet recap of my recommended
solution. The meeting was over in well under 30 minutes and I had his full support.
Later he called and complimented me and thanked me for distilling it down.
I just wanted to let you know that the executive summary skills we have practiced
this semester will serve us well in our careers. By Barbara Jones.
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Your comments & questions!
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Integrating an Executive in Residence Into an Online
MBA Course in Global Business
Jane Ross, Maurice Hladik, James Stewart, Monica Bolesta, Wilf Backhaus, Andrew Creed, Ashis Gupta,
Work and learn with the world’s best ...
MBA & Executive Programs
Graduate School of Management & Technology
University of Maryland University College
www.umuc.edu
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