沧州职业技术学院
Tourism English
旅游英语精品课
Unit Four
Ancient Chinese Clothing Accessories
Talking about the Travel Plan&
Making Itinerary
Learning Contents
 Section 1
Learning Objectives
 Section 2
Pre-Class Activities
 Section 3
In-class Learning
 Section 4
After-class Learning
Section One
Learning objectives:
Deal with the tourism emergency;
Make an itinerary of tour;
Calm down tourists when meeting problems.
Section Two
Preclass activity
Here are some reading mazes offering situations where
customers decide to complain because of bad service or poor
quality.
Section Two
Preclass Activity
• TRAVEL AGENCY COMPLAINT by Jordi and Montse
• You are the owner of a small travel agency and you receive
a complaint about a holiday you booked for a client. The
problem is that the number of stars of the hotel does not
correspond. You promised the customers a four star hotel
and when they arrived, they discovered the hotel only had
3 stars.
• You...
• ...accept the complaint
• ...disagree with the customer's version
• ...listen to the customer but don't worry about it
• Try to imitate this situation and make conversation.
Section Two
Preclass Activity
item
Attitude of travel
agency
methods
Attitude of client
result
offer the customer a discount.
...accept the complaint
..accept and go home
satisfied.
The customers return
home satisfied. You
are happy with the
outcome and this is
how you deal with
customers in the
future.
Your business grows
and is a success.
...don't accept and leave
very angry.
The customers return
home angry and
dissatisfied. They
complain to the
consumer's association
and write letters to the
local newspaper. Your
aganecy receives a
bad press which
causes it to close down
in less than a year.
...decide to compensate
the customers with a
present.
...offer the customers one
more night in the same
hotel.
..give them the book, but
impolitely. ..
TRAVEL
AGENCY
COMPLAINT
..disagree with the
customer's version
...give them the book
without a problem.
...try to convince them it
wasn't so bad, and that
nobody has complained
about this hotel before
..tell them that it isn't
your fault, and you blame
the hotel. .
.listen to the customer
but don't worry about it
...tell them you are very
busy and you cannot
waste any more time.
...tell them that the
manager will come in a
while to attend to their
complaint.
Section Three
In-class Learning
About Itinerary
• A: Good morning.
• B: Good morning. I was told that you had prepared the itinerary for
our group. Could you tell me something about that?
• A: My pleasure. Here is the copy of the itinerary for your group.
Please read it carefully and see if there is a need for any changes.
• B: Today we are going to visit Yu Garden. That’s marvelous. I’m sure
everyone in the group will be excited to learn more about the visit.
• A: A visit to a community centre in Shanghai has also been arranged
at your request. I think you will be meeting many residents there, and
you will have a very good chance to communicate with them.
• B: That’s good. My friend once said to me that if you wanted to know
more about the local people in Shanghai, the community centre was
the very place for you to visit.
Section Three
In-class Learning
•
•
•
•
•
•
•
•
A: Your fax also requests going to Pudong, the newly developing area in
Shanghai. That will be done tomorrow afternoon.
B: That’s great！I had learned a lot about Pudong when I was at home. It is
said that Pudong has changed completely. It has been built into a modern city
within a very short period. Now it is the place that attracts the people of the
whole world.
A: Exactly. I presume that some of your friends may have their own needs and
wants, likes and dislikes. Shall we make it a rule for them to approach me
directly? I will try my best to satisfy them.
B: That’s very considerate of you.
A: Please assure your friends that I’ll be doing all that is within my power to
make your visit in Shanghai a pleasant experience.
B: Thank you!
A: Thank you for your understanding and cooperation. Shall I say that we
have finalized the itinerary?
B: Yes.
Section Three
In-class Learning
• itinerary 旅行指南，行程表
• My pleasure. 很荣幸。
• marvelous 了不起的，非凡的，不平常的
比较级more marvelous 最高级most marvelous ]
•
Bible was really a marvelous book!
圣经真是一本奇妙的书！
•
This entire region is a marvelous place to scan with binoculars.
用望远镜细查，这整个区域是一个令人惊奇的地方。
• community centre 社区中心
• at one’s request 应某人要求，根据某人需要
• the very place for you to visit 恰恰是你要参观的地方
Section Three
In-class Learning
•
•
•
•
make a rule 应该，需要
That’s very considerate of you. 你考虑的真周到。
within one’s power 能力所及的
finalize 完成，使结束
[ 过去式finalized 过去分词finalized 现在分词finalizing ]
to finalize one's plans, arrangements, etc
把计划、安排等确定下来
establish the cost baseline and finalize cost estimates.
建立成本基准和最终确定成本估算。
LJ and the man finalize the details of the transaction and the boys ride
away.
LJ和这个人定下了交易细节，然后这两个男孩骑上车离开
Section Three
In-class Learning
How to Become a Tour Guide
• Today the profession of tour guide is becoming more and more
promising as tourism business is growing rapidly in some areas. Tour
guides receive several advantages. First is guide fee or salary from the
travel company he/she works for. Second is tips from tourists when
they are satisfied with his /her service. Third is commission from art
galleries in some areas. In Bali and Yogyakarta there are several art
galleries that sell batik garment and handicraft like silver, leather and
wood carvings. All of them give commission to tour guides, tour
leaders and drivers who lead tourist to buy at their outlets. Besides
financial rewards they may have opportunity to widen their social
contacts which will lead to other business opportunity. So if you want
to become one, here are the tips.
Section Three
In-class Learning
Requirements of a tour guide
• First is a good command of English or any foreign
language. Other promising foreign language is Japanese,
Chinese and Korean since their economy are growing
rapidly. Next is knowledge of history, culture and social
condition of a particular place. You must have a friendly
personality. The profession demands you to be helpful and
friendly to your clients and people who work closely with
you. Although your work alone, you must be a team player.
Then you must also meet the administrative requirement
like license. In some areas you must take an examination
from the tourism authority. Then you must also like
traveling. You must have excellent physical and mental
condition since conducting tours take long hours. Besides,
you must also know well the area that you are visiting.
Section Three
In-class Learning
Equipments of a tour guide
• Map is an important equipment for tour guides. Maybe you
know well the area but sometimes you need to show
tourists about the area you are visiting. Dictionary is also
another important equipment. You also need some pictures
or photos of places or other objects that you visit. Pictures
will make your presentations and explanations more lively.
Document is another important equipment. Never forget to
bring a small case to save your documents. Cellphones is
also a must. If you conduct long-distance then you’d better
take the itinerary with you. Always attach it in the hotel
lobby to inform your clients.
Section Three
In-class Learning
Educations of tour guide
• Actually there is no standard of education for tour
guides. Of course graduates of tourism school are
good candidates for tour guides but it does not
mean that other major cannot work as a tour guide.
Graduates of foreign language schools are also
good candidates since they have a good command
of foreign language. So are graduates of political
science department since they know well the
social and political situations of a particular
country or area. Graduates of other majors are too.
Section Three
In-class Learning
Preparations to become a tour guide
• If you meet all the requirements of a tour guide,
then you may apply to travel agencies. In some
countries, you must have license first then you
apply to companies. After that you will have to go
through a probation period. In this period you
have to observe professional guides work. Then
you will be assigned some short tours like city tour.
If you do well, you will be assigned with longer
tours.
Section Three
In-class Learning
What to show and tell
• During tours you will be the one who will make the tour
lively. A tour will be more interesting and lively if you
show and tell interesting facts about any particular places.
On the way and when you get to the destination, tell them
about its historical background, its style of architecture,
events that take place there. When you have finished
explaining give them time to enjoy the place. Don’t forget
to tell them the time you leave the place and where you
will meet. On the way to the hotel you can play local
traditional or modern music.
Section Three
In-class Learning
Notes：
profession
promising
advantage
tip
commission
gallery
Bali
Yogyakarta
batik
garment
handicraft
silver
leather
职业、专业、行业
有希望的，有前途
优势、有利条件
消费
佣金
画廊、走廊
（印度尼西亚）巴厘岛
日惹
蜡染、蜡染布
服装、外衣
手工艺、手工艺品
银的，银白色
皮的，皮革制品
Section Three
In-class Learning
carving
outlets
personality
client
license
authority
presentation
explanation
candidate
graduate
observe
probation
destination
雕刻、雕刻品
销售点、批发商点
个性、品格
客户、顾客、委托人
执照、许可证
当局、权威、权力
陈述、介绍
说明、解释
候选人、应试者
毕业生
遵守、观察
试用、见习
目的地、终点
Section Three
In-class Learning
• 巴厘岛——风景巴厘岛（Bali）是印度尼
西亚岛屿，位于小巽他群岛西端，大致
呈菱形，主轴为东西走向。面积约5623
平方千米，人口约247万。地势东高西低，
山脉横贯，有10余座火山锥，东部的阿
贡火山海拔3140米，是全岛最高峰。日
照充足，大部分地区年降水量约1500毫
米，干季约6个月。经济发达，人口密度
仅次于爪哇，居全国第二位。
Section Three
In-class Learning
Section Three
In-class Learning
Yogyakarta------日惹
日惹因为它悠久的传统与历史，被
誉为爪哇中心之中心、“爪哇的灵魂城
市”、“爪哇文化摇篮”。这里有世界
七大奇迹之一的婆罗浮屠和印尼最大的
寺庙群——普兰班南陵庙。
Section Three
In-class Learning
Section Three
In-class Learning
Ancient Chinese Clothing Accessories
Section Three
In-class Learning
China is an ancient country with a very rich heritage. The
thousands of years of history have laid a rich basis for the lives of its
inhabitants today. While some of the ancient Chinese myths and
cultural traditions have been forgotten or are no longer observed, many
of them are still remembered and incorporated into everyday life.
Taking a look into the cultural traditions of China can reveal a lot
about the way that the people live. One of the most interesting bits of
Chinese lore can be found in what is known as the Jade Culture. Jade
was a very fashionable emblem of ancient Chinese Culture. From very
ancient times, during the Western Zhou Dynasty, jade has been used as
a decoration that used to hang from the sash holding the Hanfu (a
garment that was a part of the Ancient Chinese Clothing) closed. Jade
was important in China not only because of its beauty, but also for its
virtue and cultural significance. According to Confucius, jade had 11
virtues, some of which include beauty, purity and grace. Jade is of two
types, soft jade, known as nephrite, which is native to China, and hard
jade (jadeite) which was imported from Burma starting in the 1200's.
Section Three
In-class Learning
One of the most recognizable symbols of china is the
dragon. A derivative of the serpent, it had a scaly body and
five claws. It is a symbol of auspicious power. This symbol
is very obviously found in Ancient Chinese Clothing
particularly on imperial robes. The rulers considered
themselves descendants of the dragon and so the scenes
pertaining to dragons on their clothes were indicators of
their power. Traditionally, the Chinese being an
agriculture-based nation are very dependent on water. So,
the dragon is associated with the weather and is the bringer
of rain and water in China. The dragon is also the
embodiment of the yang (male). The female counterpart is
known as the Fenghuang.
Section Three
In-class Learning
Some of the other popular motif designs are willow
trees, chrysanthemums, cranes and bamboo. These are
depicted on pottery, paintings, vases and of course clothes.
Imagine owning a piece of Ancient Chinese Clothing
complete with rich and elaborate patterns that once
belonged to the rulers of this splendid civilization.
No Chinese object is complete without a depiction of
at least one of the four favorite plants - the bamboo, the
Chinese plum, chrysanthemum and orchid. Of these, the
bamboo is used in the most versatile manner. From
tableware - chopsticks and utensils - to flutes to
paintbrushes and even hair accessories.
Section Three
In-class Learning
Combs made of bamboo, ivory, jade and other
materials further enhanced the ensemble of Ancient
Chinese Clothing of women. Headgear in ancient times
included hats for men and hairpieces for women.
Traditionally, the Chinese wear their hats indoors as well
as outdoors unlike their Western counterparts. This is
mainly because most hats are too impractical to take off
and carry around.
Fashion of ancient China has constantly evolved
through the various dynasties. For example, during the Sui
Dynasty in the 500 AD, the emperor declared that only the
rich people could wear colors while the poor people had to
be dressed in blue or black.
Section Three
In-class Learning
Notes:
accessory
heritage
inhabitant
myth
incorporate
emblem
lore
jade
sash
virtue
purity
grace
配件、附件
遗产、传统、继承权
居民、居住者
神话、虚构、假想
合并、混合、具体体现
象征、符号
口头文字、传说
玉、翡翠
腰带、肩带
优点、美德
纯洁、纯粹
优雅、魅力
Section Three
In-class Learning
nephrite ['nefrait]
软玉
jadeite ['dʒeidait]
翡翠、硬玉
Burma
缅甸（东南亚国家）
derivative
派生出的、衍生物
serpent
蛇（尤指大蛇或毒蛇）
scaly
有鳞的
claw
爪、鳌、钳
auspicious
吉利的、幸运的
imperial
帝国的、皇帝的、至高无上的
robe
长袍、礼服
descendant
后裔、子孙
pertaining
附属的、与……有关的
Section Three
In-class Learning
embodiment
具体化、浮雕
counterpart
配对物、副本
motif
主题、意念、主旨
willow
柳树
chrysanthemum
菊花
crane
鹤
pottery
陶器、陶器制造术
plum
李子
orchid
兰花
flute
长笛
versatile
多才多艺的、通用的
ivory
象牙、乳白色
ensemble
全体、总效果
hairpiece
假发
headgear
帽饰，帽子
Section Four
After-class Learning
A．F F T T T
B. 刺绣，一种有着悠久传统的民间艺术，在中
国的工艺美术史上占有重要位置。在其漫长的
发展过程中，与养蚕，摇纱和织布是分不开的。
现在刺绣作品是高度复杂而精致的。以苏绣的
代表作，双面绣“猫”为例。艺术家把头发一
样细的丝线再分成细丝用来刺绣，在刺绣中不
可思议地把数千个先头和接头藏得看不到。成
品两面看都是一只可爱顽皮的小猫。最困难的
部分是猫眼的刺绣。为了给猫眼以光彩和生命，
使用了超过20种渐变颜色的丝线。
Section Four
After-class Learning
• How do you prepare to be a tour guide?
• Do you know the history of traditional
Chinese costume, especially women’s
dresss (i.e. cheongsam)?
• Have you worn the academic dress? Do you
anything about it?
Section Four
After-class Learning
Section Four
After-class Learning
博士服（按文、理、工、医
四种学科对应为粉色、灰色、
黄色和白色）
Section Four
After-class Learning
硕士服（按文、理、工、
医四种学科对应为粉色、
灰色、黄色和白色）
Section Four
After-class Learning
垂布领口处绣有学校标
识，学位袍袍身下摆处
绣有学校校徽
Section Four
After-class Learning
学位服是学位获得者、攻读学位者及学位授予单位的校（院、所）长、
学位评定委员会主席及委员（或导师）出席学位论文答辩会、学位授予仪
式、名誉博士学位授予仪式、毕业典礼及校（院、所）庆庆典等活动所穿
着的正式礼服。学位服作为专用服装，着装应符合下列规范： 一、学位
帽 学位帽为方型黑色。戴学位帽时，帽子开口的部位置于脑后正中，帽
顶与着装人的视线平行。 二、流苏 博士流苏为红色，硕士流苏为深蓝
色，校（院、所）长帽流苏为黄色。流苏系挂在帽顶的帽结上，沿帽檐自
然下垂。未获学位时，流苏垂在着装人所戴学位帽右前侧中部；学位授予
仪式上，授予学位后，由学位评定委员会主席（或校、院、所长）把流苏
从着装人的帽檐右前侧移到左前侧中部，并呈自然下垂状。 校（院、所）
长、学位评定委员会主席及委员（或导师）及已获学位者，其流苏均垂在
所戴学位帽的左前侧中部。 三、学位袍 博士为黑、红两色，硕士为蓝、
深蓝两色，校长服为红、黑两色。 穿着学位袍，应自然合体。学位袍外
不得加套其他服装。 四、垂布 垂布为套头三角兜型，饰边处按文、理、
工、农、医、军事六大类分别标为粉、灰、黄、绿、白、红颜色。 垂布
佩戴在学位袍外，套头披在肩背处，铺平过肩，扣绊扣在学位袍最上面纽
扣上，三角兜自然垂在背后。垂布按授予学位的文、理、工、农、医、军
事六大类分别佩戴。 五、附属着装 内衣：应着白或浅色衬衫。男士系
领带，女士可扎领结。 裤子：男士着深色裤子，女士着深色裤子或深、
素色裙子。 鞋子：应着深色皮鞋。