hkalee66@gmail.com
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Successfully created and executed sales presentation at retail headquarters.
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Proven track record of increase sales by strong execution of customers’ promotional plan
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Front-line team player who presents a positive company image. Poised, resourceful and adaptable to each market dynamics.
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Extensive working knowledge of DSD best practices from diverse work experience: o DSD Buyer at a Fortune 500 Company – detail knowledge of retail operation o Broker Management Experience as a Business Manager making headquarter Sales Calls
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Demonstrated history of successful financial management; well-practiced in negotiation to handle best use of trade dollars to obtain a high return of investment.
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Strong commitment to deliver work of excellence, and superior results. Eagerness to learn and willingness to meet or exceed company’s objectives and goals.
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Ability in building and developing internal teams and vendor relationships. A self starter; motivated and enthusiastic to create win-win situation.
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Uncompromising work ethics, with eagerness to learn and willingness to contribute toward meeting a company’s objectives and goals.
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Proficient working knowledge of Microsoft Office, and Outlooks.
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Bilingual - Chinese
Business Manager, West Pico Food January, 2007 – September, 2012
North Hollywood / Vernon, CA.
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Made Sales Call to Corporate HQ and present new items, promotion offers, and pursued additional opportunities.
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Managed, planned, and executed sales of 38+ ice cream and frozen brands utilizing SPINS, IRI,
A.C. Nielsen, and Internal Sales Data.
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Account Portfolio: Albertson’s Ralphs, Bristol Farms, Jensen’s, Gelson’s, Stater Bros o Sales increase 2009 – 2010 3% o Sales increase 2010 – 2011 5% o Sales Increase Jan – Aug 2012 – 5-6%
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Identified and sourced new distribution opportunities, solicited funding and created sales presentations and bulletins, ensuring winning launch of new brands.
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Chief Administrator of internal sales documents, account contracts and retailer required forms.
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Designed and implemented efficiency work flow process to enhanced work performance.
 Managed suppliers, brokers, sales teams, customer service reps, resulting in a high level of account sales performance.
Continued…

Alice Lee Lewis
Human Services Specialist, FEMA / Apple One
Pasadena, CA.
Page 2
September, 2005 – March 2006
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Registered hurricane victims for federal assistance. Successfully handled high volume of calls with diplomacy and had effectively resolved difficult calls with calm and grace.
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Conducted telephone pre-placement interviews for applicants requiring temporary housing and fielded helpline calls from applicants who required in-depth assistance.
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Served as substituted lead agent and designated Chinese translator for U.S. top rated performance call center.
Buyer, Vons, a Safeway Company September 1997 – May 2003
Arcadia, CA.
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Managed all aspects of buying functions for the direct to store delivery of cookies, crackers, salty snacks, and beverage category. Charged with conflicts resolution between stores and vendors.
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Managed replenishment process to successfully execute and deliver perishable and dry grocery, private label brands and seasonal buys just on time. Consistently met or exceeded the value requirements of Vons & Safeway.
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Responsibility includes inventory turns, financial and alternate source buys, in stock condition, promotional forecasting, allocation, distribution and item maintenance for over 3700 sku’s.
Successfully resolved merchandising and inventory issues relating to these items for over 327 stores.
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Acted as interdepartmental liaison to category manager, distribution centers, public affairs and divisional senior management in the procurement process.
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Served as special project coordinator to Corporate Acquisition and Integration Team, Corporate
Marketing Information Department, National Category Management, Specialty and Ethnic
Marketing.
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Procured additional profits by refining distribution and allocation of warehouse products.
Closely worked with stores to determine and manage exit strategies for seasonal items and overstock merchandises.
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Trained and mentored new Buyers and had substituted for Category Manager during absence.
Category Clerk, Vons, a Safeway Company
Arcadia, CA.
May 1995 – September 1997
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Performed tactical pricing, item maintenance and had provided administrative support to Senior
Category Manager for Direct Store Delivery Products.
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Managed & mediated store complaints and properly resolved service issues between DSD vendors & Stores in a timely manner.
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Served as substituted replenishment warehouse Buyer.
Continued…

Alice Lee Lewis Page 3
Trainer - Produce Department, Vons, a Safeway Company June 1990 – October 1992
Santa Fe Springs, CA.
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Merchandised and trained employees for the newly created fresh fruit and juice bar in the Vons
Produce Department.
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Created and maintained merchandise schematics, sourcing for supplies, co-authored training manual for this department.
Cashier, Vons, a Safeway Company
Whittier, CA.
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*Store Duties include night closing and product order writing.
October 1986 – May 1995
Education
Pasadena City College
US – California – Pasadena
September 1994 – June 1999
I have completed all general education courses and qualified to transfer to a four year university.