DotLib
Primal Pictures
▪ Brasil 2010
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A World First
Complete
3-D Anatomy
Online
Brasil 2010
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World’s First and Only Complete &
Accurate 3-D Anatomy Presentation
 15 years in development
 Rebuilt from scan data generated by
Primal, augmented by the Visible
Human…and completed by hand
segmentation of anatomical structures
 Honored with record six BMA awards with
additional prizes from the USA and Europe
 Numerous grants for innovation
British Medical Association Prizes
Vesalius Award for Medical
Illustration,USA
European Multimedia Awards
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Simulated Cadavers Based on Real Data
 MRI scan data from live
humans & cadavers
 6,500 anatomical structures
 A computerized 3D
reconstruction – not a
drawing
 100,000 individual frames for
interactivity: rotation,
layering, and labeling
 Updates and new modules
Brasil 2010
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One Product for Both Students & Clinicians
 Full body views and 9 regions in detail (hand,
knee, etc.)
 Clinician modules
 Select structure to display text
– Written by PhD anatomy professors
– Evidence-based
 MRI correlates to structures
 Pathology slides
 Functional & treatment videos
 Test bank questions
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Critical Tool for Teaching Anatomy
Across the Health Sciences Curriculum
 Cadaver alternative*
 Remote access: students learn anywhere, anytime
 No limit on copyright for educational purposes
– Export images and videos to enhance lectures
and syllabi
 High level of accuracy and detail good enough for
medical students and physicians
 Online Study Guide: digests content into a course
aimed at allied health and nursing
 Question banks for self-testing
*For example in the US 90% of allied health programs do not have access to
cadavers – yet, anatomy and bio-mechanics form a core part of curriculum.
Estimate for cost of cadaver program run to $1 million!
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Complements a Wide Range of Health
Science Courses
 Interactive functional anatomy and muscle
testing videos
– Used in physiotherapy and sports
sciences
– IFA available in French and German too!
 MRI correlations
– Medicine, physiotherapy, and others
 Clinical correlates (sports injury assessment
videos, pathology photos, etc)
– Medicine, sports sciences, and others
 Anatomy Trains for massage therapy
 Chiropractic Spine: treatment techniques
for chiropractic and osteopathic medicine
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Surveys Show: Primal Pictures is an
Effective Study Aid
Survey of 500 UK Medical Students
 80% of students used Primal at least five
times per week
 The most common use was as a revision
aid: 65% used the tests
 72% found it gave them new insights into
anatomy, and helped their understanding
 92% found the software easy to use and had
no problems running it
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Used in the Hospital: Clinicians,
Clinicians-in-Training, and Patients
 Post-graduate training where advanced
knowledge of anatomy is key
– Orthopaedics, radiology, obstetrics
& gynaecology, surgery, etc.
 Professional recertification
 Better than a 2D atlas to prepare for
surgeries and other procedures –
promotes patient safety
 More effective patient education
 Modules dedicated to hip arthroplasty,
spinal procedures, and knee surgery
Brasil 2010
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Primal Pictures:
Long Time Coming
 Company was established in 1991
 The Primal Product was completed in 2003
 Now used in more than 20 countries around
the world
 As of 2004, 500,000 students used Primal
software to study anatomy
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What Professors Say…
“I do not know of another product that offers this
level of detail or interactivity…
This is, by far, the best way to deliver such an
extensive compilation of material…
No other format could combine the scans,
videos, and models and allow the user so
much flexibility.”
Dr Darla R. Smith, University of Texas
El Paso College of Nursing & Health Sciences
“Wonderful!! What an exciting way of making
anatomy and biomechanics accessible…”
Frank Vossen, Physiotherapy teacher at the Provinciale Hogeschool
Limburg, Hasselt, Belgium
Brasil 2010
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What Clinicians Say…
“I Used to joke that a medical lecture was not complete
without a Netter picture, now every lecture needs a Primal
Picture”
Bret M. Ribotsky, DPM, FACFAOM, FACFAS Past President, American College of Foot and
Ankle Orthopedics & Medicine
“…The contents are of high quality and I liked the movie display
regarding the pre-op planning etc. very much”
Mr. S.S Mohanty, MBBS(Hons), MS(Orth), FRCS(Ed), King Edward VII Memorial Hospital,
Bombay, India
“The fact that you can quickly and easily demonstrate the
anatomy of pathology to a patient obviously improves their
understanding but also in my experience improves their
compliance with treatment.”
Julian L. Livingston Consultant Podiatrist, Barnet Primary Care Trust, Department of
Orthopaedics
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Thank you!
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