Shruti Gokhale
655 South Fair Oaks Avenue,
Apt 204, Sunnyvale,
CA 94086
Phone – 415 260 6166
Email – gvshruti@gmail.com
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Education
 Master of Science in Mass Communication candidate, San Jose State University, CA (December/10)
Emphasis – Advertising and Media
GPA – 3.91
Related Course Load –
Media planning and buying
Campaign management
New media technology
Communication management
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Education

Master of Marketing Management, University of Pune, India (May 2006)
Emphasis – Advertising
Related Course Load –
Brand Management
Principles and practices of Marketing
Managerial Economics
Business Communication
Relationship marketing
Strategic marketing

Bachelor of Commerce, University of Pune, India (May 2002)
Emphasis – Advertising
Related Course Load –
Advertising Projects
Significant
Projects
Awards
Work
History
References
Skills
Significant Projects
One year media flight plan for IKEA (Fall-2008, SJSU)
A team project on developing a media campaign for a start-up
company producing solar shingles (Fall-2008, SJSU)
‘Blogging – A new communication tool of corporations.’ (Fall2008, SJSU)
Product Placement in Hollywood and Bollywood movies
(Spring-2010, SJSU)
Designing brand awareness activities and an effective media
mix (May-2006, University of Pune)
A comprehensive project report on Marketing Mix of a Media
Company (May-2005, University of Pune)
Multimedia Projects
Blog on “product placement in
movies”
(Click here to view the blog)
Website on “product placement in
movies”
(Click here to view the website)
Video Podcast
(Click here to view the Video
Podcast)
Designing a brochure in Adobe Indesign (Click here to view the
file)
A project report on Mumbai terrorist attacks covered on social
media (Click here to view the presentation)
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Education
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Projects
Awards
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Skills
Awards
Blue Cow Award (Fall-2008, SJSU)
Won an award for the best marketing campaign for a start up company
producing solar
Award for Best Ad Agency (May, 2002, University of Pune)
Won an award for best ad agency and for overall performance for the
campaign on creating a mock ad agency and creating ads for different
media
Award for the first rank (May 2006 University of Pune)
Won an award for standing first in the Masters of Marketing Management
at Naralkar Institute
Award for the second rank (January-2005, University of Pune)
Won an award for a paper on ‘Supply chain management in the global
world’ in a national level paper presentation competition, Shodh (Search)
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Education
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Work History
Studio Coordinator: Raviraj Publicity Pvt. Ltd, Pune, India (November 2006 - October 2007)
Campaign development
Art Department Coordination including job scheduling, maintaining deadlines and working as a mediator
between the art department and marketing, media and print departments.
Establishing network systems for inter-departmental work processes
Developing a computerized documentation and maintenance system for International Standards
Organization (ISO) process in Microsoft Excel and Word.
Media Coordinator: Forefront Media & Entertainment Pvt. Ltd, Pune, India (March 2003 - October 2006)
Coordination of organizational trainings for government as well as non-government organizations (working
for a social cause) and private & multinational companies
Coordination of media campaigns for national as well as international organizations
Academic and administrative coordination of media related professional courses such as Acting, Direction,
Script Writing, Dubbing and Voice Over, News Reading
Click here for Significant
work projects
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Significant Work Projects
Coordination of a statewide media campaign for the international firm Save the Children, Canada The campaign was initiated to create awareness about the problems of Child Domestic Workers; it
involved working with other participating government and non-government organizations and use
of various media. The campaign concluded in a press conference for 5 mega cities in the state of
Maharashtra and resulted into formation of a law protecting the child domestic workers
Coordination of communication trainings for Indian Tribal Communities organized by international
organization Swiss Aid, which explained about innovative media of communication and their use
Coordination of a workshop on News Reading with Zee TV, India.
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Education
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Projects
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References
References from Work
Mr. Rajesh Deshmukh, Director, Indian Magic Eye Pvt. Ltd.
Contact – +91 20 - 25660584/85/86 Email - rajesh@imepl.com
Mr. Ravindra Mankani
Contact - +91 (020) 24477405, 24461938, 24492134
Email - ravirajadvertising@vsnl.net
References from SJSU
Dr. Diana Stover, Professor, Journalism and Mass Communication, San
Jose State University
Contact - 408 924 3271, Email - diana.stover@sjsu.edu
Tim Hendrick, Assistant Professor, Advertising, San Jose State University
Contact - 408 924 3275, Email - thendrick@casa.sjsu.edu
George Coakley, Lecturer, Advertising, San Jose State University
Contact - 408 924 3269, Email - george.coakley@sjsu.edu
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Skills
Language Skills
Computer Skills
Social Media Skills
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English
(fluent)
Hindi
(Fairly Fluent)
Marathi
(Fluent)
Proficient in:
MS Office Suite
Adobe Photoshop
Adobe Dreamweaver
Adobe InDesign
Proficient in:
Blogging
Audio Podcasting
Video Podcasting
Facebook
Twitter
Work
History
References
Skills