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Spot light Outdoor Cinema is a New York
based company founded in 2009. It operated
the first big screen outdoor movie theater in
Babylon New York, Long Island offering the
biggest outdoor screen in the country to enjoy
movies.
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Spot light outdoor cinema was also started
with the idea of a community in mind. Our
need to connect with our community and
support family entertainment and recreation as
well as our strong desire to give back to our
community is what launched our business.
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Strengths:
Outdoor
Different
Really big parking lot
we provide food service
Every kind of movies
 Weaknesses:
weather
space
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Competition
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Threats:
Opportunities:
We are the only ones in the area
The community never had an outdoor cinema
before.
Vision
 Our Vision is to be able to bring entertainment
and education not only for one community, but
be able to share this new experience to many
other communities.
Mission Statement
 The Spotlight Outdoor cinema was created to
facilitate film and video production; to deliver
informative, entertaining, and educational
content.
Corporate Values
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We wish to have a personal relationship with our clients, by
offering the best quality service.
One important factor in our company is the employee
satisfaction .
Business Objectives
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Try to deliver the highest quality outdoor cinematic
experience available anywhere.
We want to have more than one outdoor cinema in New
York.
Key Strategies
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Marketing the community
Also provide private services to schools or organizations
Major Goals
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Spot-light Outdoor cinema main goal is to bring the magic
of the movies to the Babylon community.
Our goal is to provide family-friendly, fun events
throughout the year for a very low price. We are currently
creating various “Movie Nights” events where communities
can gather on a regular basis.
Strategic Action Programs
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The most important action to take is to start
targeting the community we are interested in,
and start promoting the outdoor cinema.
Create promotion through newspapers, and
local Channels.
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We are trying to pursue people with common
characteristics like.
Families who enjoyed being outdoors
Couples, singles.
We must position our services as the one with
unique feature like:
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Make it Affordable to population of all ages.
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Giving discounts to loyal customers.