Menifee Valley Chamber of Commerce Board Meeting
November 20, 2014, 8:00am at Chamber Office
Mission Statement: The Menifee Valley Chamber of Commerce is dedicated to supporting and
promoting local business enterprise, encouraging communication and cooperation between
businesses and residents within the area.
I.
CALL TO ORDER
a. Comments- Tony Amatulli
b. Christmas Party-- Holiday party December 1 at Menifee Lakes Country Club-6:00pm --$20 Gift Exchange
c. Board Attendance
II.
ROLL CALL
III.
ADDITIONS TO AGENDA
IV.
APPROVAL OF AGENDA
V.
APPROVAL OF MEETING MINUTES
1. Minutes of the day October 23, 2014
VI.
TREASURER’S REPORT
1. Financial Report
VII.
CEO REPORT- attached
VIII.
ACTION ITEMS
IX.
COMMITTEE REPORTS
a. Events- Cynthia Nemelka
Greenball- Golf- Luis Hutchins, Tony Amatulli
Installation- Andrew Vallejos
Anniversary Party- Debbie McClure
Women's Conference- Margarita Castillo
X.
NEW BUSINESS
a. SWCLC- 2015- Vicki Carpenter
XI.
OLD BUSINESS/UNFINISHED BUSINESS
a. Website- Jim Diaz
b. Dorothy Review
XII.
ANNOUNCEMENTS
a. Next board Meeting: December 18, 2014- 8:00am @Chamber
XIII.
ADJOURNMENT
CEO REPORT --October 2014
New members : 2
01/10/2014
Rep
Address
Applebees
Shannon Cox
27750 Newport Rd
Menifee, CA 92584
10/21/2014
Rep
Address
Aging in Place Network
Brian Youens
25455 Blackthorne Drive
Murrieta, CA 92563
Renewals: 14
Company/Contact
ARC Financial & Tax Services
Sally Freyre
Auto Air Pro
Steve Chagolla
Castillo Heating & Air Conditioning
Margarita Castillo
Center for Spiritual Living
Rev. Steven Van Meter
Diana's Dance Co.
Diana Snow
Edward Jones-Financial Advisor:Debbie
McClure
Debbie McClure
Friends of the Sun City Library
Linda Denver
GFWC Menifee Woman's Club
Gayle Lacey
International Auto Crafters
David Gray
Menifee Valley Masonic Lodge #289
William Barker
Miguel''s Jr Restaurant
Steve Rezner
On Track School
Andrea Leib
Rancho Family Medical Group
Dr. Eric Madrid
United Church of Christ
Teogenes Tawagon
Member Count: 14
Dropped= 5
Sunny Rose Glen
Senior Care
29620 Bradley Road
Menifee, CA 92586
-951679-3355
--
joannejlepointe@hotmail.com
www.SunnyRoseGlen.com
-951928-4055
-951928-4003
pvprinting@aol.com
www.printitnow.com
-951672-9457
contact@alldentalofmenifee.com
-951672-7878
http://www.alldentalofmenifee.com
-951679-2342
parroyo2323@gmail.com
Drop Reason
Perris Valley
Printing Company
P.O. Box 39
Homeland, CA
92548
Drop Reason
All Dental of
Menifee
27192 Newport
Road, Suite 2
Menifee, CA 92584
Drop Reason
Heart of Beauty
Salon
25908 Newport
Road, Suite D
Menifee, CA 92584
Drop Reason
PJs Toy Box
26900 Newport Rd
#106
Menifee, CA 92586
--
SpokewithPaula.Shesaidthegirlsinthesalondecidedtheythoughttherewasnovaluetomembership.Iaskediftheyhadattendedany
-951679-4999
pjstoybox@verizon.net
--
www.pjstoybox.vzwebsites.com
Drop Reason
Closed
total 5
2. Citizens Oversight Committee- Quarterly Meeting -October 15, 2014
Discussion included; updates on Statewide School Facilities Bond Ballot Measure,
Expenditures and a presentation by PJHM on the new middle school and Perris High School
Phase 2, as well as other facilities updates. Very exciting news for the children in our schools.
3. August Menifee Valley ChamberMail brochure is in the mail. Advertising members have
been notified as well, and provided with details on how to download the new resident
database for those who opted for it.
Here are some other fun facts about this edition:
Number of Chamber Members Participating: 10
Total New Resident Mailers Sent This Month: 174
Total Months Mailed: 12
Total New Residents Mailed Menifee Valley ChamberMail To Date: 1998
Menifee Valley ChamberMail Link Document
http://www.chambermail.us/LINK/CA-Menifee-02-LINK.pdf
4. Community Partners Committee: Creating a Community Calendar within the city of
Menifee for non-profits to partner with during the upcoming Holiday Season. The City is
undergoing a new web site design for all non-profits to utilize and list their events. "Just
Serve" website is up and running. This website is backed by the City for all communities
partners to list their volunteer needs. You may post needs like a "Help Wanted" billboard.
5. SOURCEBOOK: Response to Concerns
Fellow Board MembersForgive me for asking the following questions so late in the process, but I need some
clarification. What is our goal for this publication?
a. Is this to promote our Chamber? This is the Directory which we approved to do in
our Annual Budget. Instead of doing it with the company we used last year, where we had all
the problems. We picked a Local Company that we all ready do business with and is a chamber
member, to produce our Annual Directory. Valley News has agreed to create a customdesigned and inviting publication of the highest quality. This will be filled with very colorful
and editorial content. Including City information, relocation information and of course the
emphasis on our chamber members. The name on the magazine will be "Menifee Valley
Chamber of Commerce Sourcebook" Due to the popularity in Fallbrook with this like
publication--I felt "Sourcebook" was a better word then "Directory"
b. Are we using this as a source of revenue for the chamber? If so how much are we
projected to make? We will...$5000 from the City, which is part of our MOU. Which we agreed
to include all City of Menifee Business Licensee.
c. Are we using it as a service to our members? Yes--all members will have a free listing,
giving them more value for their membership. With the relocation package and the 10,000
distribution in our community again members will receive the additional recognition they so
deserve.
Next, who is our audience?
a. If we are using this to promote Chamber membership to businesses in and around
Menifee, do we need this? It’s a small enough audience to market directly to them. The
Chamber is one of the biggest distributor of the phone book. I believe there is still a need for
print media. Maybe not for long, but currently we still give away and have a need for
maps???? Valley News has also agreed to design our map for the beginning of next year.
b. If we are promoting our members’ businesses to residents of Menifee, this might be
a good method among many, but how do we get it in the hands of residents? What’s the
method of distribution? We will be using the Valley news to distribute to
businesses and Laurianna crew to distribute to homeowners...seems to be a good idea to use
her crew as it is more cost efficient for the Chamber.
Lastly, is this the right tactic?
No, print ain’t dead yet, but like anything else, we have to ask if we are getting the best
bang for the buck.
a. Is the content so compelling that people will want to buy this and wade through the
ads to read whatever is in it? As fast as our community is growing and the citizens are getting
excited about new businesses coming into town the Valley News writers will be covering new
business as well as existing business, history and our new vision to move forward with our
community. The magazine is a free publication to our community members.
b. What is the project circulation and penetration numbers? printing 15,000. delivering
10,000 to homeowners the rest will be distributed at the chamber mixers, birthday bash,
candidate forum, state of the city, Ambassador Rally, Dr. offices, dental offices, real estate
offices, chamber and city, restaurants, pubs, gas stations, etc. A magazine of this type tends to
land in the office or home and then sticks around for a while, particularly if it can be used as a
local reference guide and if the content is worth reading, so the number of eyes reading this
tends to be surprisingly high.
6. SCORE-Certified Mike Fisher is in the Chamber on the 2nd Monday for approximately 4
hours of each month for schedule face to face mentoring appointments. August 11th 4
appointments.
7. SBDC-Business Consultant Karla Gonzalez is in the Chamber office every other Tuesday. She
occupy's the office for a full back to back schedule workday in conjunction with our City
Contracts she provides a full detailed report to the city. 12 people registered for the
Prevailing Wage Compliance workshop on Tuesday, August 26 , 2014 held in the Chamber.
8. City Birthday Bash- October 4, 2014- 127 booths set up.
9. Mixer- Wickerd Farms- October 8th- Directors present: Tony Amatulli and Luis Hutchins
Mixer- Eastern Municipal Water District- October 16- Director present- Cynthia Nemelka
10. October GRAND OPENING/RIBBON CUTTING/GROUND BREAKING
Your Baby Fitness Ribbon Cutting- October 10
Menifee Vapory- October 11
EMWD Dedication- October 15
Pesh and Petrol Ribbon Cutting- October 23
EMWD-- Open House- October 25
Menifee Lakes Country Club Halloween Celebration- October 30
11. Student of the Month- Pictured are October’s Students of the Month; Sally Myers,
Founder; Dr. Jonathan Greenberg, Superintendent, Perris Union High School District;
Karina Contreras, Heritage High School; Julia Rivera, Paloma Valley High School; Lesley
Ayala, Perris High School; Jeffrey Kelton, Perris Lake High School; Mayor Pro Tem Mark
Yarbrough, City of Perris; and, Dorothy Wolons, President, Menifee Valley Chamber of
Commerce.
The Perris Valley Chamber of Commerce and the Menifee Valley Chamber of Commerce
kicked off the 2014-2015 Student of the Month program in September 2014. The students
are nominated by their teachers and staff at their respective school sites and are chosen
for their character, integrity, love of learning, ability to persevere and overcome
challenging circumstances, community service, and how they make a difference on their
high school campus.
October’s students and their families attended a breakfast sponsored by the Perris and
Menifee Chambers of Commerce along with local businesses and organizations. Principals
and teachers from each high school shared stories about the students and they each
received certificates of recognition, numerous gifts, congratulations and encouragement
from local, county, state and federal dignitaries.
Perris High School’s Student of the Month is Lesley Ayala. Lesley is currently ranked
number one at Perris High and is in the running for valedictorian. She is described as a
positive role model and leader at Perris High. After living in the rough neighborhoods in
Los Angeles, Lesley shared that she learned early the value of education. She shared that
after losing her mother to cancer, she has learned to push forward and be an example for
her younger brother and cousins. In addition to her high school accomplishments, Lesley
is in the running for the Questbridge Scholarship. She plans to attend the military
academy and also apply at several colleges including Columbia, Cornell, and UCLA to
receive her engineering degree.
Perris Lake High School’s Jeffrey Kelton is October’s Student of the Month. Jeffrey started
out at Perris Lake as a shy student who struggled quite a bit in other schools. After
attending at Perris Lake two years, he is now one of the most admired and respected
students. Jeffrey shared that he realized that he needed to work harder to be able to
succeed. Through his family’s support, and teachers encouragement at Perris Lake, he has
taken the opportunities given and has turned them into successes. One way he has
broken through his struggles is his love of basketball. This outlet has helped him in many
ways to open up to others as well as keeping goals set. His basketball skills have become
a main source of entertainment for everyone at Perris Lake. Jeffrey plans to attend Mt.
San Jacinto College to study graphic design. Karina Contreras is Heritage High School’s
Student of the Month. Karina, who was born two months premature, had a difficult start
in life. However, her tenacity and passion for life has aided her in becoming one of the
most outstanding students at Heritage. According to Principal, Julie Zierold, Karina always
wants to help improve those around her. Karina shared that one of the biggest life
lessons she has learned is that nothing in life is certain but the first stop is a good
education. She currently takes a number of AP courses and is involved in various activities
including sports and Relay for Life where she is event chair. Karina has applied to various
colleges including UC Berkeley, UC Irvine, and UCLA where she plans to study
homeopathic medicine and enter the medical field.
Paloma Valley High School’s Student of the Month is Julia Rivera. Julia is described by
Paloma Valley counselor, Pete Lopez, as an outstanding student as well as being polite,
persistent, shy, and quiet. Julia shared that she was a bit fearful when she transitioned
from private to public school during her middle school years. However, through playing
basketball and injuring herself in her freshman year, she has had much support through
friends and family during her recovery. Not only had Julia recovered she has mastered,
and obtained, her black belt in martial arts, a sport that she is very passionate about. Julia
is applying to a number of colleges including Stanford, UC Berkeley, and UCLA to obtain
her degree in environmental engineering.
All of these students demonstrated a desire to work hard and have a drive to exceed
others and their own expectations. The Perris Valley Chamber and the Menifee Valley
Chamber wish them the best in their endeavors. If you wish to learn more about the
Student of the Month Program, please contact founder, Sally Myers at (951) 506-8024.
12. Bylaws- sent to Committee for final proof. Waiting for Bob Duistermars to sign off on.
Then will print and have available for distribution.
13. Senator Mike Morrell Office- Tom Wilson-Chamber provides opportunity for the
Community to come in and meet their District Representative!!! Office Hours for Senator Mike
Morrell, California Legislature 23rd Senate District are Every 2nd Tuesday of each month from
10:00am - 12:00pm, Mr. Tom Wilson, a District Staff Representative, holds regular office hours
here at the Menifee Valley Chamber of Commerce office for the 23rd Senate District. This is an
excellent opportunity for all constituents to receive information regarding legislative action
and have their questions answered. He had 5 visitors in the month of August.
14. CITY MOU: (Quarterly ) REPORT INCLUDED
October 31, 2014
City of Menifee
29714 Haun Road
Menifee, CA 92586
Attn: Jeff Wyman
Chamber Provided Services- attached please find the Activity report per our MOU
with the City of Menifee.
QUATERLY UPDATE - July 1, 2014- October 31, 2014
1. MAYORS LUNCHEON- January 18th, 2015 at Menifee Lakes Country Club, 29875
Menifee Lakes Drive, Menifee, CA 92586. Time: 11:30 check in- buffet begins at noon.
This casual luncheon is open to all and will provide the community with City updates
from our Honorable Mayor. $20 cost for lunch buffet/drink. City of Menifee will have 2
reserved tables and one expo table to pass out handouts.
2. MAYOR'S ROUNDTABLE- Set to begin in January, February, March and April
2015- 4 months in a row. Group discussions will include Bankers & Investors, Retail,
small business, and Education/ Educators. To be held at the City Hall. Casual, coffee,
and light refreshments provided by Chamber. Invitations will be made and sent to
individuals to participate. Chamber will print invitations and coordinate list. Mayor will
confirm attendance and participation.
3. Sourcebook Directory & Community Guide-- to be completed, printed and and ready
for distribution at the beginning of the new year. Size 8 1/2 X 11" Full color (4/4) on
coated stock for cover and Editorial. Each Chamber Member will receive a classified
listing free, as well as every registered paid Business License of the City of Menifee
will also be included at no charge.
Special features will include an interactive, online version of the Book plus a
companion online digital map. The digital map contains an alphabetical and categorical
list of all advertisers with locator pinpoints, links to their webpage, contact information
and driving directions.
Distribution will include City, Chamber, Hospitals, Doctor's office waiting rooms, senior
centers, Campgrounds, local Motels, Valley Wide Parks and Recreation Centers, gas
stations and will be reported in next update.
4. City of Menifee Map advertising opportunities will be mailed out to all chamber
members and business licensed individuals for consideration. Design and layout have
been determined and heavy campaign will begin in January 2015. New streets and
recreational amenities are being reviewed and will be added and proofed before actual
delivery in late June.
5. Annual Chairman Circle Membership- Logo prominently displayed on all Marketing
Materials:
a. All emails sent by Chamber staff -logo appears on signature line
b. Vendor Application for City Birthday Bash\ 5000 flyers distributed to the
schools
c. Welcome Wagon Book
d. Weekly newsletter-constant contact.
e. Valley News - Chamber page
f. Menifee Buzz- Chamber Page
g. Strategies for Success Woman's Conference Flyer
h. Greenball Golf Tournament
I. 37th Anniversary Chamber of Commerce Flyer
j. www.MenifeeValleyChamber.com website
k. SBDC workshop flyers
l. www.ShopMenifee.biz
6. Annual State of the City - Set the date -Thursday, June 19, 2015 at Menifee Lakes
Country Club, 29875 Menifee Lakes Drive, Menifee, CA 92586. Check in 8:30am.
Buffet starts at 8:00am. This event brings residents, Civic leaders and City Staff
together to reflect on the Cities accomplishments from the past year and to announce
plans for the future. Presenter: Mayor
7. MVCC Administration
Stock Materials to Promote the City of Menifee- Business License application and
literature, Menifee Matters, City of Menifee map, emergency magnet, church directory,
RCTC updates, Menifee Buzz newspaper, Utilities and City Service sheet included in
relocation packets and Membership Packet. All City of Menifee press releases are
shared and forwarded in our database. The Chamber also responds to daily calls,
emails and walk in requests for information regarding special events, utilities, city
works, new construction and various other city activities.
ChamberMail is a Buy Local, lead generation program. Mailed to 2000 new residents,
this internet and direct mail B2C marketing program new residents/homeowners in the
City of Menifee zip codes to take advantage of local services.
GROUND BREAKING/RIBBON CUTTING/ GRAND OPENINGS/TOURS:
Kay Cencerios Grand Opening Celebration- July 8
Assistant League of Temecula- 25 Anniversary Celebration- July 10
Senator Mike Morrell Tour- July 24
Five Guys Grand Opening- August 27
Sun City Civic Association Pool Hall Opening- August 29
Ulta Grand Opening- August 29
Jersey Mikes VIP Party- September 2
Cam Services Tour- September 5
Applebee's Grand Opening- September 6 and Ribbon Cutting October 28
Sunpro Ribbon Cutting- September 16
Brightstar Open House- September 18
Greg Vogel Photography- September 19
Top Tech Ribbon Cutting- September 17
Your Baby Fitness Ribbon Cutting- October 10
Menifee Vapory- October 11
EMWD Dedication- October 15
Pesh and Petrol Ribbon Cutting- October 23
EMWD-- Open House- October 25
Menifee Lakes Country Club Halloween Celebration- October 30
Work with Business/Non-profits and the City of Menifee to promote events and the
City:
National Day Out- August 2
Franchise Workshop- August 21
Ambassador Rally- August 22
GFWC Bunco Party- August 23
Menifee Night at the Storm - August 27
NAFE- Ring Shui Event- August 28
Melissa Melendez Senior Scam- September 4
Soap Box Derby- September 6
GFWC- Extravaganza -September 21
State of the County- September 24
Loma Linda Health Fair- September 28
Boys and Girls Club- Country Thunder- October 3
City Birthday Bash- October 4- partnered with the City for this yearly event. Secured
and placed 127 booths for the event.
MSJC Jazz and Wine- October 10
State of the City-Lake Elsinore- October 17
Red Robin- Tip a a Cop- October 16
Santa Rosa Academy Gala- October 17
Walker Physical health Fair- October 18
Largest Mixer- Ontario Convention- October 22
ALS/Boys and Girls Club Book Presentation- October 24
Rotary Mayors Ball- October 24
Oasis- The Diamonds-October 25
Farmers Market -Sundays
Halloween with Menifee 24/7- October 29
9. Website- www.ShopMenifee.biz website address secured via Go Daddy, updating
directory and working with the City to keep the Business License Directory updated.
The new business License list has successfully been imported and is being tested for
accuracy and functionality. Google Maps integration added to give the site more
attractive features to bring more people to the website and the City of Menifee.
10. Facade Improvement Program-The Chamber is collecting and continuing to
receive interest from Business owners: Provecho, Brightstar, Menifee Buzz and the
Holiday Store. Initial application designed for the Facade Program submitted to city.
Application is being reviewed by NEW city attorney.
11. Business Improvement Program: SBDC WORKSHOPS: Flyers have been added
to all mailing to include upcoming workshops. Newspapers: Menifee Buzz, Menifee
24/7, and Valley News, Chamber Website, Face book, and social medias include all
workshops.
Sign Ordinance Committee: Chamber organized a committee of local business
representatives to review the current City Sign Ordinance. It was reviewed and
submitted to the City with recommendations on the following current policies.
 Riverside County Ordinance Sec. 19.3 - Outdoor Advertising Displays
 Riverside County Ordinance Sec. 19.4 - On-Site Advertising Structures and Signs
 Ordinance No. 806 – Temporary Signs
 A Portion of the Community Design Element – Signage
Committee Members:










Ivette Taylor
Tony Amatulli- Chamber Chair
Dorothy Wolons
Tom Seroogy
Thomas Powers
Joe Daugherty
Jeremy Taylor
Rachel Bruin
Patricia Sims
Adam Eventov
12. Tree Lighting Ceremony: Date set December 5, 2014. Time 4:00-7:30pm on the
Regent Property located on Town Center Drive. Santa Claus and Mrs. Claus will come
in on a Fire Trunk. Vendors will be placed around the Great Oak in the Center of the
Roundabout. The Mayor with flip the Switch to light the Tree. There will be snow for
the children to play brought in by the City and Carolers provided by the Arts Council of
Menifee.