Uhoko
by Cromeland
Final results presentation of
the experimental work in
groups.
FEEL YOUR SURROUNDINGS.
About the team
9


3



members
4 from business track
5 from technical track
countries
CRO
ROM
IRL
FEEL YOUR SURROUNDINGS.
Mission
To make our users aware of their surroundings
thus making their evereday life easier.
Vision
Being one of the top companies in providing
everyday tehnological solutions to the hearing
and visually impaired.
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Concept: Existing Problem
• crossing streets
• detecting loud
noises
• detecting
approaching
vehicles
• difficult for vision
and hearing
impaired to
traverse these
situations
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Concept: Existing Solutions



In many countries, training and supply of guide dogs
relies on charity.
Hearing aids cannot restore hearing to the completely
deaf. They just amplify all sound.
Walking canes only take in to account tactile
information within reach of the cane.
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Concept: Our Solution: Use Case


Vehicle which approaches emits 2 important types of information
for our purposes.
Engine and horn emit sound, headlights emit light.




Sensors attached to
Galileo receive
information from
approaching vehicle.
Can be worn anywhere.
Loud noises and bright
lights above a threshold
are transmitted to Smart
Phone.
Vibration is caused to
indicate approaching
vehicle.
Person can take appropriate action to avoid danger.
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Concept: Our Solution: Design
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Implementation:
Equipment Used
 Galileo
Sensor Board
 Grove Interface
 Light Sensor for front and rear of person
 Single sound sensor
 Smart Phone with wifi hotspot
 No internet connection required
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Implementation: System
Coding 1
 Galileo:



Configurable connection established to hotspot.
TCP socket client/server connection established
between Galileo and mobile device.
“Events” reported to mobile device.
 Event:




Algorithm for running average.
Average used to calculate threshold
Exceeding threshold creates event.
Events sent to mobile device
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Implementation: System
Coding 2

Android:






Program created to receive values from Galileo
Vibration alert triggered by receiving of event.
Distinctive vibration allows the user to easily tell the
difference between event types (sound, light …)
TCP socket client/server connection established between
Galileo and mobile device.
“Events” reported to mobile device.
Security:



Some security measures applied to Galileo.
User account created in order to prevent access to root.
Prevention of access to the internet improves security.
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Potential Improvements
 Secure


connection to Internet:
More data can be incorporated with our data from
outside servers, API’s and so on.
For example; information about heavy traffic in an
area may allow hearing and sight impaired to
avoid this situation altogether.
 Equipment:




Better housing for sensors.
Smaller more portable/wearable board.
Rechargeable battery for Galileo.
More specialized sensors
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Future Work




Use of Machine Learning to create more sophisticated
algorithm for accurately determining light and sound
thresholds at different times of day.
Incorporate Complex Event Processing (CEP) to
generate more alerts.
Use of more sophisticated image sensors to allow
object recognition.
Use of speedometer to determine speed of
approaching objects.
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Market analysis
 Uhoko
creates a whole new niche in the
product for the visually and hearing
impaired
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Target market and
competition
 primary
users are visually or hearing
impaired people from the age of 10 to 50
(regular smartphone users)
 Croatia has approx. 12,000 deaf and 3500
blind people
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Sales and distribution
 sold
in pharmacy stores as a medical
instrument
 sold in technological stores that sell
gadgets and computer equipment
 sold over internet and shipped overseas
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SWOT analysis
STRENGHTS
making getting around
easier
great build quality
WEAKNESSES
long and extensive
marketing campaign
OPPORTUNITIES
innovative and different
creates its own niche within
a market
THREATS
advancment in cybernetic
technology
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Crtical risks and assumptions
 the
population will need to adapt and
change their habits in order to use our
product
 medical equipment manufactorers can
use extensive lobbying to discredit our
product or they can release similar
products
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Marketing strategy
 the
product doesn’t de facto have any
competition because a similar solution
doesn’t exist yet
 promotion is made over brochures and
social networks with extensive partneship
and sponsorship of the associations of the
deaf and the blind
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Back office and location
 in
addition to 2-3 IT specialists, there are
also 2 back office people


one in charge of finance, also the director
one in charge of sales and marketing
 place
of production is Croatia
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Intellectual property
IP
IP TO BE PROTECTED
HOW DO WE GET IT?
Industrial design
Patent
Registration, teritory of
Croatia
Trade mark
Registration (10 years)
Packaging design
Registration (5 years)
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Financial analysis:
Expenses
Type of expense
I.
II.
III.
IV.
V.
1. Material expenses
5.712.000 11.387.000 19.980.000 19.980.000 19.980.000
Basic material
5.600.000 11.200.000 19.680.000 19.680.000 19.680.000
Energy costs (electricity, heating,
etc.)
20.000
25.000
32.000
32.000
32.000
Packaging
70.000
140.000
246.000
246.000
246.000
Cleaning material
12.000
12.000
12.000
12.000
12.000
Office material
10.000
10.000
10.000
10.000
10.000
2. Sevices
261.000
211.000
211.000
211.000
211.000
Intelectual (accounting, legal)
5.000
5.000
5.000
5.000
5.000
Commercials and promotion
150.000
100.000
100.000
100.000
100.000
Telecomunications
50.000
50.000
50.000
50.000
50.000
Utilities
6.000
6.000
6.000
6.000
6.000
Education
50.000
50.000
50.000
50.000
50.000
3. Other services
0
0
0
0
0
4. Cost of working - salaries
432.000
540.000
540.000
540.000
540.000
5. Amortization
0
0
0
0
0
6.405.000 12.138.000 20.731.000 20.731.000 20.731.000
Total expenses of regular business
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Financial analysis:
Incomes
I.
II.
III.
IV.
V.
1.
Income from product
sales
2.
Number of sold units
7000
14000
24600
24600
24600
3.
Price per unit
1300
1300
1300
1300
1300
9.100.000 18.200.000 31.980.000 31.980.000 31.980.000
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Financial analysis:
Income and cost
1. Total incomes
2. Total costs
Material costs
Other material costs
Services costs
Other services cost
Cost of salaries
Other costs
3. EBITDA
4. Amortization
5. Operational income (EBIT)
6. Interest
7. Profit before taxation
8. Profit tax (25%)
9. Profit after taxation
I.
9.100.000
6.399.000
5.712.000
0
255.000
0
432.000
0
2.701.000
10.000
2.691.000
0
2.691.000
672.750
2.018.250
Amount of HRK per years
II.
III.
IV.
18.200.000 31.980.000 31.980.000
12.082.000 20.675.000 20.675.000
11.387.000 19.980.000 19.980.000
0
0
0
155.000
155.000
155.000
0
0
0
540.000
540.000
540.000
0
0
0
6.118.000 11.305.000 11.305.000
10.000
10.000
10.000
6.108.000 11.295.000 11.295.000
0
0
0
6.108.000 11.295.000 11.295.000
1.527.000
2.823.750 2.823.750
4.581.000
8.471.250 8.471.250
V.
31.980.000
20.675.000
19.980.000
0
155.000
0
540.000
0
11.305.000
10.000
11.295.000
0
11.295.000
2.823.750
8.471.250
FEEL YOUR SURROUNDINGS.
Financial analysis:
Investments
Structure of investments
1. Basic funds
1.1. Founder invest
Land and costruction
1.2. elements
1.3. Equipment
1.4. R&D
2. Current assets
Total investments in the project
Total investments
5.730.000
30.000
5.600.000
100.000
5.730.000 kn
%
100
1
0
98
2
0
100%
Thank you for
your
attention.
We’ll now show you the
demo.
Feel free to ask any
questions after.