“New Tourism Products”
Presented by
DIR. ELIZABETH F. NELLE
Department of Tourism
Definition
“Tourism associated with travel to
health spas or resort destinations
where the primary purpose is to
improve the traveler’s physical well
being through a regimen of physical
exercise and therapy, dietary
control, and medical services relevant
to health maintenance.”
-- WTO--
Rationale
The HEALTH AND WELLNESS craze is big
business and is growing at a very fast pace.
Its impact on travel and tourism is very
evident as its likely future growth in demand
has been identified by market research,
signaling health tourism’s future potential.
The increased awareness of the importance of
healthy living and the need to take time off to
relax and re-charge is a fairly widespread
phenomena
Rationale
Good potential for Asia to develop Health
Tourism since health and wellness using
traditional healing methods is very much part
of Asian culture
The Philippines is bestowed with the required
natural resources for the development of
Health Tourism
Goal
To position the Philippines as
a premier health holiday
destination in Southeast Asia
Specific Objectives
To broaden the marketability of the
Philippines by promoting spa and medical
tourism
To contribute to regional development in
terms of employment generation and
increase in local government revenue
To increase investments relative to health
holiday activities
To promote and develop the country’s
thermal springs and other resources for
health tourism program
Components
Spa Tourism
Medical Tourism
Spa Tourism
The Philippine Spa Industry
7.9% growth rate per year
71% increase in the
number of spa
establishments in 1999
Average of 1,296 spa
visits per day or 35 spa
visits per establishment
The Philippine Spa Industry
Generates 1,069 jobs or
an average of 29 jobs per
spa facility
Annual income
4 M – 10%
1 to 1.5 M – 10%
1.5 to 2 M – 10%
.5 M to .8 M – 10%
.8 M to 1 M – 5 %
Less than 500,000 – 5 %
Medical Tourism
Expected Economic Gains From
Medical Tourism in Selected
Countries
Country
# of Foreign
Patients Served
in 2002
Revenue
Generated
Expected
Revenue
/Annum
Thailand
600,000
$375M-500M
$2.5 billion for
the next 3 years
India
60,000
--
$20 Million
Singapore
200,000
--
$1.8 billion a
year by 2012
Malaysia
85,000
--
$100 Million,
$500 Million a
year by 2010
Comparative Health Care Costs
Surgery
Room
Rate
Medical
Check-up
CABG
Facelift
Thailand (Bumrungrad)
$49
$290
$7,500
$2,700
Malaysia (Sunway Medical)
$51
$300
$10,000
$2,600
Singapore(East Shore &
Mt.Elizabeth)
$200
$19,000
$5,500
India
Philippines
$23
$55
$10,000
$218
$15,000
$1900
Advantages in Developing
Medical Tourism
Competitive medical costs
Availability of state-of-the-art medical
equipment
Filipino doctors are trained with
western medical orientation
Advantages in Developing
Medical Tourism
The Philippines is recognized as
having highly skilled medical
professionals
Filipino medical practitioners have a
nurturing and caring attitude
Fluency in the English language
Investment Areas
Spa Tourism
Day Spa
Resort/Hotel Spa
Destination Spa
Medical Tourism
Tertiary Hospitals
Ambulatory Clinics
Incentives
SPA TOURISM
•
Reduced Import Tariff on Selected
Spa Equipment
MEDICAL TOURISM
•
Income Tax Holiday
•
Reduced Tariff (1%) on
Selected Medical Equipment
Competitors
• THAILAND
• SINGAPORE
• MALAYSIA
• INDIA
• INDONESIA
Significant Accomplishments
Prepared Health Tourism Investment Kit
& turned it over to OTC-IPU
Inclusion of Medical Tourism in 2004
Medium Term Investment Priorities Plan
Organization of the Spa Association of
the Philippines
SPA Association of the Philippines
Organized 15 April 2004
• President :
Cathy Palma, Nurture Spa
• Vice President : Karen Reina, Mandala Spa
• Secretary :
Farah Villanueva, Club One
Health & Fitness at Oakwood Premiere
• Treasurer : Madelaine Edejer, Peninsula
Spa
• PRO
: Jennifer Sanvictores,The
Farm
Induction Date :
June 16, 2004, 5:00 pm
Coconut Palace (poolside)
SPA Association of the Philippines
Objectives
To unite the members on common purposes, working in a close bond of
cooperation, fellowship and assistance in furthering and protecting
the interest of the members and the Philippine Spa Industry in
general
To promote and protect the spa industry and its consumers, by
upholding the highest standards and ethics of the spa industry
and ensuring professionalizm among its members
To encourage, support and develop the Philippine spa industry towards
having its own unique branding and image
To establish and maintain affiliation and cooperation with other spa
organizations globally.
To develop the industry and enhance its professionalism through
education and training, and the sharing of ideas and information
among members.
On-Going Activities
Spa and Hospital Accreditation
Investment Promotions for
Health Tourism
Development of Spa Holiday
Packages
Development of Medical Tour
Packages
Drafting of Philippine Medical
Tourism Marketing Plan
Preparation of Health Tourism
Product Manual
On-Going Activities
Launching of Philippine Medical Tourism
Full blast on Marketing and Promotional
activities, e.g.
- production of brochures
- foreign trade and media invitationals
- Philippine participation in Annual Spa
and Medical Travel Expos
- Link up with overseas medical
institutions, Philippine Medical
Associations, tour wholesalers, etc.
Continuous research and development of
Pinoy Spa concept
Mandala Spa
Mandala is a perfect resort spa destination. It is
located in the famous Boracay Island and exudes
an ideal rest and self-pampering haven Mandala
offers a wide array of spa services, from massages
to beauty rejuvinating regimen. It is a perfect
complementing haven after a day under the sun
and sea. .
Area/Location: Boracay Island, Aklan
Packages/Programs Offered:
Princess Treatment, Gentleman’s Packages,
Water Journey, Boracay Bliss, Thalasso,
Shodhanna Karna, Wellness Holiday,
Honeymoon Holiday, etc.
Contact Person:
Ms. Karen Reina
Owner
Tel. Nos. (063)(036)288-5858
Fax No. (063)(036)288-3531
www.mandalaspa.com
Package Price: For rates info, visit
www.mandalaspa.com
Season: Year Round
The FARM at San Benito :
Hippocrates Health Resort of
Asia
Nestled at the foothills of Mt. Malarayat,
The Farm is a 49-hectare world class
health resort that addresses every
aspect of rejuvenation. It is fully
integrated medical facility specializing in
alternative, preventive healthcare and
natural healing.
Area/Location: 119 Brgy. Tipakan,
City
Lipa
Packages/Programs Offered:
Wellness Programs, Medical vacation
Detoxification Retreat, Traditional Asian
Scrubs, Modern Scrubs, Massage, etc.
Package Price: For rates info, visit
www.thefarm.com.ph.
Season:
Year Round
Contact Person:
Ms. Jennifer Sanvictores
Marketing Director
Mandarin Oriental Hotel
Makati Ave., Makati City
Tel. No. (632)751-3498
Fax No. (632)751-3497
www.thefarm.com.ph
Nurture Tropical
Spa
Nurture Tropical Spa is health haven in
Tagaytay. It offers Ifugao inspired
accommodation facilities, spa services,
health and fitness programs and
rejuvenating and wellness packages at very
reasonable prices. The place is ideal for
weekend hideaways.
Area/Location: Tagaytay City
Packages/Programs Offered:
Contact Person:
Ms. Cathy Palma
Manager
1202 Price Tower
Tordesillas cor. Bautista St.
Salcedo Village, Makati
Tel. Nos. (632)830-0876 to 77
(632)810-2024
www.treasures.com.ph
Face of an Angel, Nurturing Touch, Body
Scrubs, Body Wraps, Garden of Eden,
Crowning Glory, Special Treatments,
Delight, Ultima, Elation, Euphoria, etc.
Package Price: For rates info, visit
www.treasures.com.ph
Season:
Year Round
The Sanctuary
Spa at MayaMaya
Area/Location:
Maya-Maya Club
Nasugbu, Batangas
Packages/Programs Offered:
Massage packages, body treatments,
facial and hair care, scrubs, etc.
Package Price: For rates info and other
inquiries, please write to
bato@mayamaya.com
Season:
Year Round
Contact Person:
Mr. David Stone
Manager
The Sanctuary Spa at Maya-Maya
Maya-Maya Club Nasugbu, Batangas
Plantation Bay Resort
and Spa
Area/Location:
Cebu City
Plantation Bay,
Packages/Programs Offered:
Massage packages, body treatments,
facial and hair care, etc.
Package Price: For rates info and other
inquiries, visit: www.plantationbay.com
Season:
Year Round
Contact Person:
Plantation Bay is known for its
stunning waterscapes, magnificent
laggons and gardens, , excellent
service and a totally different spa
experience
Ms. Nenette Castillo
Manager
Plantation Bay Resort and Spa
Plantation Bay, Cebu Tel. Nos.
(6332)340-5900 Fax: (6332) 3405988
E-Mail: rsvns@plantationbay.com
www.plantationbay.com
Cebu Paradise
Health & Beauty
Spa
Area/Location: Lower Ground Level,
Waterfront Airport Hotel & Casino
Mactan, Lapulapu City, Cebu
Packages/Programs Offered:
Massage packages, facial aesthetic, body
aesthetic, etc.
Package Price: For rates info, visit
www.cebu-inter.com
Season: Year Round
Contact Person:
Cebu Paradise Health & Beauty Spa The Manager
is a perfect hideaway in the bustling Cebu Paradise Health & Beauty Spa
city of Cebu. The spa offers the best Lower Ground Level
body pampering and relaxation with Waterfront Airport Hotel & Casino
the first class amentities of WtaerfrontMactan, Lapulapu City, Cebu
Hotel and Casinos, one of the best in Tel. Nos. (6332) 340-8955 03 340 8943
Fax : (6332) 340-6450
Cebu.
Email: cebuparadise@yahoo.com
The Peninsula Spa
The Peninsula Spa is one of the features of
Peninsula Manila Hotel. It is located in Makati
City making it near to shopping, food and
leisure establishments.
Area/Location: G/F Peninsula
Manila Hotel
Contact Person:
Ms. Madelaine Adejer
OIC- Manager
G/F Peninsula Manila Hotel
Makati Ave. cor. Ayala, Makati City
Tel. Nos.(632)810-3456
Fax No. (632)815-34-02
www.peninsula.com
Packages/Programs Offered:
Massage Treatments,
Aromatherapy, Facial Massages,
etc.
Package Price: For rates info, visit
www.peninsula.com
Season:
Year Round
SM Kenko
Area/Location: 5F Networld Hotel,
Roxas Boulevard, Pasay City
Packages/Programs Offered :
Authentic Japanese Health Spa
Packages
Package Price: For rates info, visit
www.networldhotel.com
Season:
Year Round
Contact Person:
Mr. Andy Benwick
Manager
SM Kenko specializes on modern spa
5F Networld Hotel
facilities like sauna baths and massages. It
Roxas Blvd., Pasay City
is housed at Jipang Building, accessible to
Tel. No. (632)536-5830
a hotel, restaurant and other commercial
Fx No. 536-58-35
establishment in the area.
www.networldhotel.com
The Ritz Spa
Area/Location: 1614 M. Adriatico St.,
Malate, Manila
Packages/Programs Offered:
Massage packages, body scrubs, facial care,
body treatments, aromatherapy, haircare,
etc.
Package Price: For rates info, call the
Ritz Spa
Season:
Year Round
Contact Person:
Offering a wide selection of spa
menus, The Ritz is popular among
spa buffs in the country. It is
located in Manila, making it
accessible to other attractions in
the area.
Ms. Claire Lui
Manager
1614 M. Adriatico St.
Malate, Manila
Tel. No. (632)523-3333, 450-8791
Fax No. (632) 525-8441
Club One Health
and Fitness Center
Area/Location: Oakwood Premier, 6F
Glorietta 4, Ayala Center, Makati City
Packages/Programs Offered:
Massage packages, body treatments, facial
and hair care, aromatherapy, scrubs, etc.
Package Price: For rates info, visit
www.hcluboakwood.com.ph
Season:
Club One is located in Oakwood Premiere
Hotel situated right at the heart of Makati
City. It has complete spa facility with the
ambience of a first class hotel.
Year Round
Contact Person:
Mr. Jeff Ofiana
Oakwood Premier
6F Glorietta 4, Ayala Center,M akati
Tel. No. (632)755-8112
Fax (632)728-0000
Email: hclub@oakwood.com.ph
Asian Hospital
Medical Package
Area/Location: Civic Drive, Filinvest
Alabang, Muntinlupa
Packages/Programs Offered:
Executive check-up, Cardiac Package, etc.
Package Price: For rates info, visit :
www.asianhospital.com
Season:
Year Round
Contact Person:
Asian Hospital is a one-stop shop facility
that offers medical packagae complete
with up to date medical treatments
coupled with a leisure component that
brings tourists to the country’s major
tourist attractions..
Dr. Rodrigo Floro
Medical Director
Asian Hospital and Medical Center
Civic Drive, Filinvest Alabang,
Muntinlupa
Tel. Nos. (632) 771-9000
Fax: (632) 876-5860
St. Luke’s Medical
Center Medical
Package
Area/Location: 279 E. Rodriguez
Boulevard , Quezon City
Packages/Programs: Executive Check-up,
Cardiac Package, Geriatric Package, etc.
For details please visit info@stluke.com.ph
Package Price: For rates info, visit
info@stluke.com.ph
Season:
Year Round
Contact Person:
A medical facility that offers hotel-type
amenities, St. Luke’s Medical Center
offers modern medical treatments
coomplemented by the leisure of traveling
to major tourist attractions of the country.
Mr. Ramon Fortes
Marketing Manager
St. Luke’s Hospital and Medical Center
Tel. Nos. (632) 725-2334, 725-2328
Website: www.stluke.com.ph
PHILIPPINES ESL TOUR PROGRAM
RATIONALE
• English is a universal language
• Studying English as a second
language – a regular program in
non-English speaking countries like
Japan,China, Korea, Latin America,
etc.
PHILIPPINES ESL TOUR PROGRAM
OBJECTIVES
• To make the Philippines a destination in Asia for learning
English as a second language (ESL)
• To develop tours combining English language courses with
holiday / vacation activities
• To enrich visitor’s experience by providing opportunities
for cultural immersion, thereby, enhancing appreciation &
understanding of Philippine culture
• To increase visitor arrivals by tapping the ESL market
especially from Japan, Korea, China & Taiwan, thereby
contributing to the country’s tourist receipts
• To provide a venue for learning institutions to participate
and foster a highly competitive English language program
for the target markets
PHILIPPINES ESL TOUR PROGRAM
WHY STUDY IN THE PHILIPPINES?

English is widely spoken

Proximity to target markets (by air)
from Japan : 4 – 5 hours
Korea : 3 hours
China : 2 – 3 hours

Affordable costs

Rich in natural and cultural assets
COMPARATIVE COSTS OF ESL TOURS
Country
1 – 2 WeekS
4 Weeks
CANADA
U$820
U$1,410
(Malaspina International
High School, Vancouver
Island)
inclusions : tuition, homestay,
supplies, 1 field trip
(2 weeks)
UNITED
KINGDOM
U$2,037
(Live and Learn English)
U$2,963
inclusions: accommodation,
meals, 15 hrs. /wk English
lesson, use of TV/video, 1 full
day trip, opportunity for at least 2
evening outings per week, airport
transfers
(2 weeks)
PHILIPPINES
(Clark Polytechnic)
US$455
Inclusions: Holiday Inn
(Standard/Twin Sharing),
Transportation, Meals, Entrance
Fees, Toll Fees, Tour Guide Fee,
English Lessons
(1 week)
US$522
Inclusions: Accommodation,
Transportation, Meals,
Entrance Fees, Toll Fees, Tour
Guide Fee, English Lessons
PHILIPPINES ESL TOUR PROGRAM
TARGET MARKET POTENTIAL
Korea
:
High school & college students
Professionals
China
:
High school & college students
Professionals
:
MEXT (Ministry of Education, Culture, Sports,
Sciences and Technology) 5-year strategic plan
(2003-2008) re “Cultivating Japanese with
English Abilities”
- 10,000 high school students / year
- University students & teachers
Professionals
Japan
PHILIPPINES ESL TOUR PROGRAM
COMPONENTS
A. TOUR DESIGN / PROGRAM
LEARN ENGLISH CAMPS
HOMESTAY
SAIL-AWAY / ENGLISH CRUISE TRIPS
ENGLISH ON-THE-ROAD
PHILIPPINES ESL TOUR PROGRAM
COMPONENTS
B. DURATION
1 week - 6 months (maximum)
C. ENGLISH COURSE
Content :
Basic English Communication Skills
Advanced English Course
Business English
Other English Programs
PHILIPPINES ESL TOUR PROGRAM
COMPONENTS
D. TOUR PRICE INCLUSIONS
• Inland Transportation
• Accommodation
• Meals
• English course (including materials, facilitator /
instructor, lectures, etc.)
•
At least one (1) excursion or tour activity
•
Cultural activity
PHILIPPINE ESL TOUR
PROGRAM
Clark Polytechnic Module
Clark Polytechnic offers an exciting way of
learning English as a second language
wherein leisure travel becomes part of the
learning experience. The program
includes basic English learning module
and visit to famous tourist spots within the
area.
Area/Location: Clark Special Economic
Zone, Clarkfield, Pampanga
Package Duration: 5 days
Package Price: $455 per pax
Inclusions: Accommodation (twin sharing),
transportation, meals, entrance fees
and toll fees, tour guide and English
lesson (for 5 days).
Season:
Year Round
Contact Person:
Ms. Rita D. Vinculado
Tourism & Cultural Affairs Office
Clark Development Corporation
Clarkfield, Pampanga
Tel. Nos. (6345)599-2854,5996235
Promoting the Philippines as a
Culinary Destination…
Galing ng Pilipino...sa Pagluluto!
To promote Philippine cuisine internationally
as a way of enticing tourists to visit the
country. It also hopes to standardize the
preparation and styling of classic Filipino
dishes.
Cuisine has always been an effective means to
promote a country and showcase its culture and
heritage (e.g. Thailand, Spain, Mexico, Japan,
Indonesia, etc.)
The Philippines has a rich culinary tradition.
INTERNATIONAL and DOMESTIC
I.
II.
III.
IV.
V.
Philippine Food Standardization
Investments for Philippine
Restaurants Abroad
Food Trip for International Editors
International Food Expo
Special Promotional Events
Description:
Identification of signature Filipino dishes
standardization of presentation and styling
and
• VCD/ VHS and Manual featuring demonstrations and visuals on the preparation, styling
and plating of selected Filipino Dishes as developed by the country’s leading chefs
• Includes 40 well-loved Filipino recipes and annotations on how recipes relate to Philippine
history and culture
• To be distributed to Hotels, Restaurants and Cooking Schools
Lead Agency: Asia Society, TESDA, DTI, HRAP
Cooperating Agencies: Cooking Schools, DOT
Possible Output:
•
•
•
Philippine Food Recipe and Style Guide
Training Module
Short Philippine cuisine courses for various audiences (e.g. tourists,
restaurateurs)
Description:
In line with DTI’s Kusina Project,
encourage the setting-up of restaurants
abroad specializing in Philippine cuisine
Lead Agency: DTI, CITEM
Cooperating Agencies: BOI
Possible Output/s:
•
Guidelines and Incentives
•
Guidelines for exportation of Philippine ingredients
•
Promotional Activities
Description: An editorial food trip (location shootings) for international and local
editors and writers of international and national travel, lifestyle and
food publications such as Gourmet, Food, Town and Country, Conde
Nast, Mabuhay, Hola and other In-flight magazines
Lead Agency
: DOT, Asia Society, CITEM
Cooperating Agencies:
LGU & Local Tourism Councils, Private Sector
Possible Output/s:
•
Different stories in international and local magazines featuring Filipino chefs/
Philippine cuisine at the same time promoting our major tourist destinations
•
The best Filipino chefs will prepare different menus of dishes from the manual in a
backdrop of famous Philippine destinations
•
The possibility of featuring well-known Filipinos based abroad entertaining guests
with Filipino food set against a Filipino-inspired setting may also be explored (e.g.
Lea Salonga, Isabel Preysler)
Description:
In line with CITEM’s mandate, various
food expositions will be conducted in
the country and will be participated
abroad on a regular basis to showcase
various Filipino ingredients.
Lead Agency: CITEM
Possible Output:
•
International Food Exposition in the country (IFEX)
•
Participation in International Food Expositions abroad
•
Promotional Activities
Description:
Conduct of various activities/events to
promote Philippine cuisine within the
Philippines and abroad
Lead Agency: Asia Society
Cooperating Agencies: DOT, CITEM , Tour Operators, Media,
Private Sector
Possible Output/s:
•
Dinner with the President - dinner of Filipino dishes
prepared by the best Filipino chefs in Malacanang
I.
II.
III.
IV.
Food Trip
Philippine Cultural Dinner Show
Special Culinary Events
Promotional Activities/ Materials
Description:
Development of culinary tour packages in prime
tourist destinations
Cooperating Agencies: DOT, Accredited Tour Operators,
PHILTOA/ PTAA, HRAP, Cooking Schools
Possible Output/s:
•
Culinary tour packages
•
Training of culinary tour guides
•
Promotional materials (e.g. brochures, flyers)
•
TV Show featuring cooking demonstrations filmed in leading
tourist destinations and culinary centers
Description: Coordination with the private sector for the regular
offering of quality dinner packages featuring the
best of Philippine cuisine served against a
backdrop of traditional performance arts
Cooperating Agencies: HRAP, Ayala Malls, City of Manila,
NCCA, Cultural Performing Groups,
Tour Operators, DOT, LGUs
Possible Output/s:
•
Promotional Activities
•
Identification of a venue for regular cultural dinner show
Description: Organization of special culinary events
to generate awareness about Philippine
food
Cooperating Agencies: DOT/ DTI/CITEM, HRAP, Malls,
Food Publications
Possible Output/s:
• Regional Food Festivals
• Culinary Competitions
• Philippine Food Exhibitions
Description:
Conduct of activities to promote Philippine cuisine within
the Philippines and abroad
Cooperating Agencies:
Possible Output/s:
Asia Society, DOT, PCVC, CCI/ Living Asia
Channel, ABS-CBN Lifestyle Channel, DTI,
Island Flavors (Channel 5), Local and
International Food Magazines, Newspapers,
other Publications
•
Website for Philippine Food
•
Write-ups and features on Philippine food in local magazines, publications
and broadcast programs
Area/Location
Albay and Sorsogon Provinces
Season
Year-round
Contact Details T.R.I.P.S.
7524772
Sharp Travel Service 817-0071
The said tour features cooking demonstrations of Bicol’s most
well-known recipes such as Bicol Express, Pinangat, and Pili
among others. It also includes visits to the region’s popular
tourist destinations, restaurants and pasalubong centers…
Galing ng
Pilipino para sa
kapwa
Pilipino…
OBJECTIVE
To entice 2nd and 3rd generation Filipinos to visit
and tour around the Philippines, familiarize
themselves to the country’s native culture and
heritage and provide community service to their
fellow Filipinos.
RATIONALE
There is a large number of 2nd and 3rd generation Filipinos
living abroad
The students alone (high school/college/university)
comprise a large number of this generation and have the
disposable income & freedom to travel
I. Orientation/ Lecture on Filipino
Heritage, History and Culture
II. Dinner with the Tourism Secretary
III. Tour of various tourism
destinations
IV. Food Trip
V. Community Interaction
VI. Community Service
I.
Direct selling by DOT Overseas Offices and
Embassies to Filipino associations abroad
II.
Promotion in DOT and DFA websites
III.
Advertisements in Filipino newspapers
abroad as well as Filipino cable TV channels
DAY 13-14
2314-12
15
Lecture
Tour
of of
1:
Manila
Overview
of the Philippines
to
Arrival
participants
Debriefing
Participate
Start
Tours
in a(visits
“meaningful”
Visit
Intramuros,
to by
Museum
Metropolitan
of
the Filipino
Registration
and
check-in
Closing
project
Ceremony
tying
up
with
an NGO
I. as
Manila
and
Environs
Museum
People
ofCouples
Manila,
Program
Orientation
such
the
forCoconut
Christ’s
Lecture
Palace,
2:Show
Conversational
at CCPFilipino
or the
Gawad
Kalinga
II. Northern
Luzon
Welcome
Dinner
with
(Komisyon
ng Wikang
Filipino)
Metropolitan
Theater,
Drive
III. Southern
Luzon
DOT
Secretary
Lecture
3:
Philippine
Arts
thru MalacañangCulture
and and
Rizal
(NCCA)
(Intramuros,
WOW Philippines)
IV.
Central
Visayas
Park, Shopping
in Greenhills
Lecture
4: Philippine
Overnight
Manila Games
and
in Malate,
V. Nightlife
Eastern
Visayas
Philippine
Indigenous Games
Greenbelt,
Rockwell
or Libis Inc.)
(Sports
Savers Association,
VI. Western Visayas
/Eastwood)
Afternoon of Games
NOTE: This above program
will be staple for all itineraries
VII. Mindanao
Overnight Manila
Manila and Environs
• Visit to Villa Escudero for Cooking
Demonstrations and Cultural Show
• Visit to Puerto Galera
• Taal, Batangas Shrines and local crafts
workshops
• Taal trek
• Tagaytay Tour (Spa treatment at Nurture Spa)
• Shooting the rapids at Pagsanjan, Laguna
• Visit Rizal Shrine, IRRI and Los Baños
• Tour of Malolos and San Miguel,Bulacan
• Corregidor Island cruise with lunch
Northern Luzon
• Visit to Malolos, Bulacan (Barasoain
Church)
• Bonfire, night-out, tour and shopping in
Baguio City including Camp John Hay
• Interaction with PMAers
• Visit to 3 World Heritage Sites in Ilocandia
• Pagudpud Beach
• Kayaking and Rafting in Chico River
• Trekking in Ifugao Rice Terraces/ Sagada
Southern Luzon
• Visit to Villa Escudero for Cultural Show
• Culinary tour and shopping for native crafts in
Bicol
• Butanding interaction in Donsol, Sorsogon and
visit to Firefly Sanctuary
• Tour of Puerto Princesa City
• Visit to St. Paul Subterranean River National Park
• Shopping of native arts and crafts in Puerto
Princesa
• Northern Palawan (El Nido)
• Diving at Anilao, Batangas
• The Farm at San Benito (Spa Treatment)
Central Visayas
• Arts and crafts tour and Cultural Show in Cebu
City
• Lunch of Lechon Cebu and seafoods
• Overnight at Badian Resort
• Bohol Tour
• Visit Tarsier sanctuary and Chocolate Hills,
Loboc cruise with lunch and interaction with
Loboc Children’s Choir
• Diving in Balicasag Islands
• Whale-watching in Bais City
Western Visayas
•
•
•
•
Boracay beach
Spa treatment at Mandala
Night-out in Boracay
Heritage Tour, Arts and Crafts demos and
cuisine demo in Iloilo Province
• Visit to Miag-ao Church/ Piña Weaving/
Asilo de Molo
• Agricultural and heritage tour of Guimaras
Eastern Visayas
•
•
•
•
•
•
•
Leyte Loop Historical Tour
Tacloban City Heritage Tour
MacArthur Landing Site
Sohoton Natural Bridge National Park
Higatangan Island, Biliran
Shopping of handicrafts
Cuisine demonstrations
Mindanao
• Tour of Davao City (Phil. Eagle Center,
Orchids Center, Fruit and flower market)
• Shopping at Aldovinco’s for arts and crafts
• Pearl Farm Beach Resort or Samal Island
• Eden Bayabas Resort
• Cagayan de Oro
• Whitewater rafting or canopy walk in
Cagayan de Oro
• Camiguin Island Tour and Trekking
Nature-based Tourism
is travel geared towards
the experience and appreciation of
nature.
Whale Shark Interaction
in Donsol, Sorsogon
Dolphin and Whale
Watching in Pamilacan Island
Whale Shark Interaction
Donsol, Sorsogon
Swim with the largest fish in the world!!!
This organized whale shark interaction tour is surely an experience of a lifetime!
Enjoy the sight of the gentle giants in their natural habitat while providing
livelihood to the local community of Donsol, Sorsogon and contributing to the
conservation of the whale sharks…
Whale Shark Interaction
Whale Shark Interaction season begins in December up
to May or earlier part of June
Package includes boat rental, spotter and Butanding
Interaction Officer/guide)
Whale Shark Interaction
DOT INITIATIVES
•
Product Assessment
•
Conduct of Trainings (Tour Reception & Guiding Techniques,
Life Saving Techniques)
•
Coordination with MARINA re standardization and
accreditation of tour boats
•
Submission of project proposal to PATA Foundation (grant to
be used for physical enhancement of tour facilities, e.g.
provision of SOLAS equipment, enhancement of tour boats,
installation of signages, etc.)
Whale Shark Interaction
Area/Location
Donsol, Sorsogon
Season
December-May
Price
guide)
P2,500 (boat, spotter
+P100/pax
(registration fee)
Contact Details Donsol Municipal
Tourism Office
0919-7070394
and
Dolphin and Whale
Watching
Enjoy Pamilacan Island’s beautiful sandy white beaches, a 200-year
old Spanish fort and rich marine life. But the most striking feature
of the tour is watching the many different species of dolphins
inhabiting the waters. If you are lucky, you can also catch a
glimpse of pilot, sperm and Bryde’s whales, even manta rays and
whale sharks!
Dolphin and Whale
Watching
Dolphin and Whale Watching season is during the
summer months
Package includes transfers, local guides, lunch and drinks
and snorkel gear
Dolphin and Whale
DOT INITIATIVES Watching
Repackaging of existing
dolphin and whale watching
tour program
Conduct of trainings (Product
Interpretation, Safety, Catering,
Tour Enhancement)
Facilities and equipment improvement
Business Plan preparation
Formulation of guidelines on tourist safety and cetacean
interaction
Strengthening of marketing linkages and networking
Dolphin and Whale Watching
Area/Location
Pamilacan
Island, Bohol
Area/Location
Bais City,
Negros Oriental
Season
Summer
months
Season
March-October
Inclusions
P950 (land &
boat transfers,
lunch and guide
Inclusions
transfers, local
guides, lunch
and drinks and
snorkel gear
fee
Contact Details Travel Village
(038)4113510;
(032) 2311495
Contact Details Orientwind
Travel & Tours
(035) 2253536;
4225298
Bais City
Tourism Office
(035) 5415161;
4028174
A very active form of
tourism. It is basically
outdoor recreation where
tourists face nature to
experience risks. Tourists
who participate in this type
of activity are generally
more interested in the
excitement and thrill that
the activities may bring.
Kevin Hamdorf
Adventure sport activities of running
down the white water river
characterized by swift currents and
rapids using a river raft or a kayak which
can withstand hitting against rocks and
other obstacles on the river.
Whitewater rafting is growing rapidly in
the Philippines
The Philippines, being
an archipelagic country
makes it an ideal place
for the development of
different water sports
activities such as
whitewater rafting
Main Objective: To identify, assess, explore and
promote whitewater rafting destinations in the country
- To identify the existing and potential
whitewater rafting destinations with
tourism potential
- To establish a standardized operating
procedure on whitewater rafting in the
Philippines which will uphold the
ecotourism principles and ensure the
safety of its clientele
-To package and promote whitewater
rafting to local and foreign tourists
Kevin Hamdorf
Specific Objectives:
The Chico River runs between
mountainsides of centuries-old
rice terraces, rustic villages and
lush green foliage. The stretch is
generally Class III and IV rapids
amidst the scenic wonders of
Kalinga Heartland.
Cagayan River on the other hand
is the longest and widest river in
the Philippines. It is the lifeline
of the pople of the Cagayan Valley.
The fertile ground of the Valley
and the irrigation provided by the
river bestows upon it bountiful
crops all-year round.
Area/Location:
CHICO RIVER/CAGAYAN RIVER
Package Duration/Price :
2D/1N, 3D/2N,4D/3N
Season/Calendar of Activities
July – January
Contact Details:
Adventures and Expeditions Phils., Inc.
MR. ANTON CARAG
29 Burgos cor. Arellano Sts., Tuguegarao
City, Cagayan Valley PHILIPPINES
Tel. Nos.: (078)844-1298
Website: www.whitewater.ph
Manila Office:
Tel. Nos.: (02) 872-5478
Area/Location:
CHICO RIVER
Package Duration/Price :
2D/1N, 3D/2N,4D/3N
Season/Calendar of Activities
July – January
Contact Details:
Chico River Quest
MR. DANNY BRAVO/
MS. MAY SUGGUIYAO SHIU
Callagdao Hills, Bulanao, Tabuk, Kalinga
PHILIPPINES
Contact Numbers:
(0917) 966-8081
(0917) 750-2913
(0920) 205-2680
Website:
www.chicoriverquest.home.ph
Cagayan de Oro River is the only
rafting destination in the country
located within the city proper.
Fourteen rapids (class II-III) await
the adventurer for the Mambuaya to
Kabula (end point) run, while 25
(class II-IV) rapids will challenge
seasoned raft paddlers for the
Uguiaban-Kabula run.
Flora, particularly orchids, is
abundant and fauna includes a variety
of monkeys, monitor lizards, water
iguanas, snakes and birds.
Area/Location:
CAGAYAN DE ORO RIVER
Package Duration/Price :
Day Tour
Season/Calendar of Activities
July – January
Contact Details:
Cagayan de Oro White Water Rafting
Adventure
MR. RUPERT DOMINGO
14th St. Nazareth, Cagayan de Oro City
PHILIPPINES
Contact Number:
(088) 857-1270
E-mail:
cdowwra@hotmail.com
Conducted River Guides Training
(2002) in Chico, Pinacanauan and
Bulu Rivers (Kalinga, Cagayan,
Quirino provinces respectivcly)
Prepared Whitewater Rafting
Product Manual
Drafted guidelines for
accreditation of river guides and
outfitters
Facilitated granting of tax holiday
to outfitters subject to the
guidelines to be developed by DOT
and BOI
SEA KAYAKING
Kevin Hamdorf
…An adventure sport activity which involves traversing
open waters, touring inland lakes and camp on rivers on
single or tandem boat using double-bladed paddles.
…A silent and unobtrusive way to explore delicate
ecosystems without disturbing wildlife or the peace of
nature
Rationale
A relatively new sport in the Philippines but is
Kevin Hamdorf
expanding quickly with 7,107 islands offering
every considerable variety of tropical seascape
Kevin Hamdorf
Corregidor Island stood as the last
citadel before the fall of Manila
during WWII. These islands are
situated at the mouth of Manila Bay
characterized by clear waters
and swift channel currents. Novice
kayakers may venture from
Corregidor to Carabao Island and
nearby coves which offer excellent
waters for swimming and
snorkeling.
Caylabne Bay Resort offers a panoramic view of Corregidor Island
and Bataan, another stronghold during WWII. Corregidor Island now
offers a first-class hotel and other tour amenities for those who
intend to stay longer.
Area/Location:
CAYLABNE/CORREGIDOR ISLAND
Package Duration/Price :
4D/3N
Season/Calendar of Activities
October - May
Contact Details:
Sun and Sea Sports Systems, Inc.
DIDI OR VAL CAMARA
BF Resort Vilalge, Las Piñas City
PHILIPPINES
Tel. Nos.: (0632)872-5478
Website: www.sunseaphilippines.uni.cc
E-mail: sunsea@edsamail.com.ph
Taal Volcano is the world’s smallest
volcano and the most active in the
Philippines. Aside from being fairly
challenging and rugged climb, Taal
Volcano is a major lesson in earth
science.
Situated among red oxidized soil and
smoking vapor vents is the main
crater which houses a small lake of
sulfur and water. Up there, the wind
is cool, the atmosphere is calm and
the view breathtaking.
George Tapan
Taal Lake is Southern Luzon’s
centerpiece attraction together with
Taal Volcano. It is one of the ideal
sites for kayaking and is where a
panoramic view of volcano island can
be seen.
Area/Location:
TAAL LAKE, Batangas
Package Duration/Price :
3D/2N
Season/Calendar of Activities
October - May
Contact Details:
Sun and Sea Sports Systems, Inc.
DIDI OR VAL CAMARA
BF Resort Vilalge, Las Piñas City
PHILIPPINES
Tel. Nos.: (0632)872-5478
Website: www.sunseaphilippines.uni.cc
E-mail: sunsea@edsamail.com.ph
George Tapan
The Hundred Islands National Park
is Pangasinan’s provincial pride,
consisting of a small archipelago off
the coast of Alaminos.
Call it a tiny version of the
Philippines, its 200+ green-topped,
white ringed islets is set amidst a
brilliant backdrop of deep blue.
Area/Location:
HUNDRED ISLANDS, Pangasinan
Package Duration/Price :
4D/3N
Season/Calendar of Activities
October - May
Contact Details:
Sun and Sea Sports Systems, Inc.
DIDI OR VAL CAMARA
BF Resort Vilalge, Las Piñas City
PHILIPPINES
Tel. Nos.: (0632)872-5478
Website: www.sunseaphilippines.uni.cc
E-mail: sunsea@edsamail.com.ph
Coron and El Nido are two
destinations in the Northern
part of Palawan where one can
enjoy the spectacular
limestone cliffs, fascinating
bird and wildlife, explore
deserted beaches, hidden
lagoons and mangrove forests
on a kayak.
Area/Location:
CORON ISLAND, Palawan
Package Duration/Price :
4D/3N
Season/Calendar of Activities
October - May
Contact Details:
Tribal Adventure Tours
PHILIPPINES
Tel. Nos.: (0632)821-6706
Website: www.tribaladventures.com
E-mail: info@tribaladventures.com
Area/Location:
EL NIDO, Palawan
Package: Sea Kayaking is included in
the regular package being
offered by El Nido
Resorts/Ten knots
Contact Details:
El Nido Resorts – Ten Knots
Development Corporation
Tel. Nos.: (0632)8103620
Website: www.elnidoresorts.com
E-mail: sales@elnidoresorts.com
Wreck Diving
...the experience of
exploring sunken
vessels, airplanes
and automobiles
Examples of Wreck
Diving Sites
- Subic Bay,
Olongapo City
- Coron, Palawan
Wreck Diving in Subic
Bay
Full equipment package - $30
(inclusive of two wreck dives,
dive master, boat, regulator,
tanks, weights, fins, masks
and suits)
Basic Package - $25
(inclusive of two wreck dives,
dive master, boat, tanks and
weights)
Bare Package - $20
(inclusive of two wreck dives,
dive master and boat)
SUBIC BAY AQUA SPORTS
Bldg 249 Waterfront Road, Subic
Bay Freeport Zone
Tel # (63-47) 2527343/3005
Fax # (63-47) 2526084
Wreck Diving in Coron,
Palawan
Coron has fast become known for its excellent wreck diving. 14
wrecks were discovered, all in diveable depths. This makes the
area the best wreck diving destination in Asia
Wreck Diving in Coron,
Palawan
Location: Uson Island, Coron
RATE: Weekend Diver's Package Php 9,680.00 per diver
Package Inclusions:
Passage on WG&A Superferry 1 Manila-Coron-Manila, Tourist Class Accommodations
with meals;
Overnight accommodations at Dive Link.
Two dives on World War II wrecks in Coron Bay, with option to do a third dive. Boat,
tanks, weights and lunch included.
Whole day tour Coron Island's Lagoons and Beaches.
Meals: breakfast (2) in Dive Link, packed lunches on diving day and on tour, dinner
(2) in Dive Link.
DIVELINK RESORT
Uson Island, Coron, Palawan
Manila Sales Office:
Unit 15C Atherton Place, Tomas Morato, QC
Tel.Nos.: (632) 371 9928; (632) 412 0644; (632) 375 25 61
Telefax: (632) 372 6031
E-mail: info@divelink.com.ph
If you ever envied the couples
racing around the world in the
reality-TV show “The Amazing
Race”, here’s your chance to
experience the race for
yourself……right here in the
Philippines!
The Department of Tourism
in collaboration with Street Park
Productions, Inc. is offering the
a two-day, one-night adventure where
participants race to top secret
destinations with a cameraman
documenting their every move!
Rationale
• There is an increasing trend in tourism
towards adventure sports activities &
destinations
• The Philippines has a good potential in
developing adventure sports tourism
• The DOT is developing various adventure
sports activities under the “Byaheng
Pampalakasan” banner
Target Market:
Sports/Adventure Travel Enthusiasts
Corporate/Incentive Groups
Organizations
Students
Family/Couples
General Public
Marketing Tools:
Internet
Tri-media advertisements
Travel Marts
As a kick-off activity of the “Byaheng
Pampalakasan” program of the DOT,
“The Amazing Racer Experience” was
pilot-tested last August 14-15
participated in by representatives
from media, tour operators,
celebrities, expats and the DOT. A
formal launching of the race is
scheduled during the Philippine
Travel Mart in September.
Top secret destinations in Central
Luzon….
Mystery adventure…
Five teams….
One “Amazing Racer Experience”…
For TARE bookings, contact:
STREETPARK PRODUCTIONS, Inc.
Unit 207, 2F FBR Arcade
317 Katipunan Avenue, Loyola Heights,
Quezon City
Tel. No. (02) 4368882
Telefax No. (02) 4368883
E-mail info@streetparkprod.com
Website www.streetparkprod.com
For all tour inquiries please contact :
Philippine Tour Operators Association (PHILTOA)
Ms. Lucille Perez
Mr. Ricky Reyes
Mr. Ryan Faustino
Unit 1806 Cityland 10 Tower I
H.V. dela Costa St.
Salcedo Village, Makati City
Telephone Number : (063) 812-4513
Telefax Number
: (063) 817-4608
Philippine Travel Agencies Association (PTAA)
Ms. Ma. Sandra P. Cerra
12 G/F EGI Rufino Plaza
Taft cor. Sen. Gil Puyat Ave.
Pasay City
Telephone Number : (063) 552-0025 / 26 / 28
Telefax Number
: (063) 552-0029 / 30
“New Tourism
Products”
Mabuhay!!!
Presented by
DIR. ELIZABETH F. NELLE
Department of Tourism