Dear [Name]
I have reviewed a significant business opportunity with strong ROI for us and would like to ask for your
approval attend the Best Practices for Chemicals Conference in The Woodlands, Texas (Houston) this
upcoming March 14-16, 2016. This event is the only of its kind in that it unites hundreds of industry
professionals – senior leadership, decision-makers, business process owners, analysts, super users,
support teams and solution providers – in one location for an experiential event built around learning,
innovation and peer collaboration. It’s solely focused on the chemical industry and provides evidenced
best practices solutions to many of our greatest challenges.
Plus, the conference is featuring special guest speakers Calvin Dooley, President & CEO at American
Chemistry Council, and Mark Weatherford, First Deputy Under Secretary for Cybersecurity for the
Department of Homeland Security and many executive keynote speakers like Keith Sturgill, VP & CIO of
Eastman Chemical, along with many more.
I reviewed the agenda and the topics of focus, as well as the list of speakers, and feel the return on
investment would be a major benefit to us. Based on who is involved, I don’t think that there is a better
conference in North America for learning from and networking with other chemicals professionals.
Reasons to Participate:
1. A uniquely curated program focused on business outcomes: the research that goes into
creating the program is extensive. It is expertly guided by a Conference Advisory Team
representing professionals across all industry segments/functions, partners and SAP experts.
2. Access to information we won’t get anywhere else: this is the only event of its kind in North
America – where industry experts, thought-leaders and professionals come together in the
same place at the same time for three days.
3. Join a global community: we can tap into the collective wisdom of delegates, speakers and
experts during breaks and lunch, in between sessions, and at networking functions.
4. Exclusive access to collaboration tools and resources: we can connect with other attendees
before, during and after the conference. We will receive a networking list with each attendee’s
contact information and will receive access to all content presented.
5. Meet select partners: the conference hosts leading technology and services providers so we can
review all the best solutions tools in one place and with their experts.
Conference Facts & Figures:
- 50+ presentations and sessions over three days
- Six outstanding keynotes by leading executives, experts and thought-leaders, plus a special
CIO panel discussion
- 24+ technology and service providers featured in the exhibit hall
- Standard conference investment is $2,495 but special rates apply for groups & early birds)
Best Practices for Chemicals is a collaboration between SAP, ASUG and Eventful Group – they promise
all delegates that if for any reason we believe we did not get value from attending the conference, the
entire registration fee will be refunded.
Best regards,
[Name]
P.S. I included an overview of the agenda below