S315685
Want to understand Oracle Fusion Middleware and what it can
do for you but don’t want to be blinded by techspeak? Well,
this is the session for you. Oracle Fusion Middleware gives
your organization the chance to improve your business
process, efficiency, and user experience. The session
shows what you can achieve by adopting Oracle Fusion
Middleware, the barriers you may need to address, and the
benefits you can realize. Harmonize acquired systems
without starting from scratch, integrate your systems, use
intelligence locked in your data to drive your business
forward . . . the list goes on. If you're technical, should you
stay away? You won’t learn how to "do" Oracle Fusion
Middleware, but you may learn how to "sell" it to your
business.
1
Copyright 2010 FUJITSU LIMITED
Logistics
 Sunday 19-Sep-10
 16:30-17:00
 Moscone West L2
 Room 2010
 Seating 218
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Copyright 2010 FUJITSU LIMITED
Stay Away If You Are Technical:
This Is Oracle Fusion Middleware
for Business
Debra Lilley
Copyright 2010 FUJITSU LIMITED
My Audience?
 Technical?
 Business User?
 Apps User?
 Read the white
paper?
 Oracle?
Objectives
You won’t learn how to
"do" Oracle Fusion
Middleware, but you
may learn how to "sell" it
to your business.
Warnings, Acknowledgements and
Apologies
 My interpretation
 Based on the Oracle Whitepaper ‘The Evolutionary Path:
Things You Can Do Today to Prepare for Oracle Fusion
Applications ‘ by Nadia Bendjedou
 Thanks to those in Oracle and The ACE Director Program
who have taken the time to help me understand
 My employer
Fusion Applications
Fusion Application - My
Area
Once I understood the
technology I realised it
is here today, we can
all benefit from it
FMW Components
8
Oracle Graphic
Oracle Strategy
The most important part is
integrated; Fusion is all
about the integration of data,
but to have integration you
need standards across all
your data sources - the
open, and as everything you
need is available from
Oracle (or they will buy it)
Oracle is complete.
Oracle Graphics
Traditional Applications Estate
Silo’d
reporting
Siebel
Analytics
Silo’d
reporting
Silo’d
reporting
EBS
Financials
Siebel
CRM
PeopleSoft
HR
Bespoke
App
Oracle DB
Oracle DB
Oracle DB
Oracle DB?
Each Application Ran in its own silo. Data moved between applications via
interfaces often requiring manipulation of data and sometimes via more
‘modern’ technology such as ODBC connections and EDI
Service Orientated Architecture Wiki
 In computing, Service-oriented architecture (SOA) provides methods for
systems development and integration where systems group functionality
around business processes and package these as interoperable services.
 SOA also describes IT infrastructure which allows different applications to
exchange data with one another as they participate in business processes.
Service-orientation aims at a loose coupling of services with operating
systems, programming languages and other technologies which underlie
applications.
 SOA separates functions into distinct units, or services, which developers
make accessible over a network in order that users can combine and reuse
them in the production of business applications.
 These services communicate with each other by passing data from one
service to another, or by coordinating an activity between two or more
services. Many commentators[who?] see SOA concepts as built upon and
evolving from older concepts of distributed computing and modular
programming.
FMW Analogy and Explanation
http://www.youtube.com/w
atch?v=gblFJzCXhn4
http://www.miraclechannel.dk/video/55019
3/debra-lilley-on-fusion
Traditional Enterprise Reporting
Silo’d
reporting
Siebel
Analytics
Silo’d
reporting
Silo’d
reporting
EBS
Financials
Siebel
CRM
PeopleSoft
HR
Bespoke
App
Oracle DB
Oracle DB
Oracle DB
Oracle DB?
Warehouse
‘enterprise’ reporting
Each Application Ran in its own silo, with separate reporting. If you
wanted data from multiple applications to be reported on together, you
needed to extract it to a warehouse and then have separate reporting on
that.
Business Intelligence - Wiki




Business intelligence (BI) refers to skills, knowledge, technologies, applications,
quality, risks, security issues and practices used to help a business to acquire a better
understanding of market behavior and commercial context. For this purpose it
undertakes the collection, integration, analysis, interpretation and presentation of
business information. By extension, "business intelligence" may refer to the collected
information itself or the explicit knowledge developed from the information.
BI applications provide historical, current, and predictive views of business operations,
most often using data already gathered into a data warehouse or a data mart and
occasionally working from operational data. Software elements support the use of this
information by assisting in the extraction, analysis, and reporting of information.
Common functionality of business intelligence applications includes reporting, OLAP,
analytics, dashboards, scorecards, data mining, corporate performance management
(CPM), and predictive analysis.
BI applications tackle sales, production, financial, and many other sources of business
data for purposes that include, notably, business performance management. BI
operatives may gather information on comparable companies to produce benchmarks.
Business intelligence — the term dates at least to 1958 — aims to support better
business decision-making.[1] Thus one can also characterize a BI system as a decision
support system (DSS):[2] BI is sometimes used interchangeably with briefing books,
report and query tools and executive information systems. In general, business
intelligence systems are data-driven DSS.
Enterprise Performance
Management - Wiki

Business performance management (BPM) (or Corporate performance
management, Enterprise performance management, Operational performance
management, Business performance optimization) is a set of processes that help
organizations optimize their business performance. It is a framework for organizing,
automating and analyzing business methodologies, metrics, processes and systems
that drive business performance.

BPM is seen as the next generation of business intelligence (BI). BPM helps
businesses make efficient use of their financial, human, material and other resources.

For years, owners have sought to drive strategy down and across their organizations,
they have struggled to transform strategies into actionable metrics and they have
grappled with meaningful analysis to expose the cause-and-effect relationships that, if
understood, could give profitable insight to their operational decision makers.

Now corporate performance management (CPM) software and methods allow a
systematic, integrated approach that links enterprise strategy to core processes and
activities. “Running by the numbers” now means something as planning, budgeting,
analysis and reporting can give the measurements that empower management
decisions.
Fusion Technology - BI
Oracle Business Intelligence Enterprise Edition
EBS
Financials
Siebel
CRM
PeopleSoft
HR
Bespoke
App
Oracle DB
Oracle DB
Oracle DB
Oracle DB?
Warehouse
OBIEE truly is enterprise as not only can it have many sources but they can be combined
in reports
Oracle Business Applications OBIA is pre built extracts, warehouse and reports
Fusion Technology - Hyperion
Oracle Business Intelligence Enterprise Edition
EBS
Financials
Siebel
CRM
PeopleSoft
HR
Bespoke
App
Oracle DB
Oracle DB
Oracle DB
Oracle DB?
Warehouse
Hyperion
Apps
Essbase
Hyperion is part of the OBIEE Plus Suite
Full Integration is planned but Essbase is already a supported source into OBIEE
Fusion Technology – The Vision
EBS
Financials
Siebel
CRM
PeopleSoft
HR
Oracle DB
Oracle DB
Oracle DB
Bespoke
App
Oracle DB?
Enterprise
Warehouse
Hyperion
Apps /
Essbase
SOA to give true enterprise data orchestration
Web Center to give true enterprise or
single ‘user’ experience
OBIEE to give true BI & EPM
Web Center
Oracle Graphics
Oracle Graphics
Barriers to Success
 Objects
 Data
 Security
 Managing the portfolio
Common Objects & Values
1234
123
15678
An object and value in
one system may not look
like that in another but
they can represent the
same thing, how do you
know?
A231
AA345
34452
15678
H234
7867
3578
ddef
1234
Common Object Modules
Oracle Graphics
Master Data Management
Oracle Graphics
Security
Without Identity Management /
Single Sign On the Single User
Experience could not happen
Oracle Enterprise Manager
 Manage what you have today
 Oracle Application Management Packs
 For Apps Unlimited Applications
 Plug each step of your Fusion
Technology adoption into your
centralised management
Fusion Technology for the IT Estate
.
.
From This ………….To This
Business Process Management
Oracle Graphics
Integrating the Enterprise
Integrated business processes
Integrated user experience
Integrated business intelligence
Slide taken from Steve Miranda ACE Director
Briefing Jan 2010
10 Things You Can Do Today to Prepare for the
Next Generation Applications
A
B
C
Applications Best Practices
Keep Current with the Oracle Applications Releases
Inventory your Enterprise Business Assets
Prepare your Roadmap for the Future
Leverage Future-Proof Solutions and Technology Today
Extend the Value of Oracle Applications Unlimited
1
Rethink your “Customization” Strategy
2
Consolidate your Master Data
3
Embrace SOA-Based Integration
4
Extend your Business Intelligence Applications Portfolio
5
Adopt Enterprise Reporting & Publishing
6
Secure your Global Enterprise
7
Increase Information Worker’s Productivity
8
Centralize your Document Management
9
Consider Grid Infrastructure
10
Centralize your Applications Lifecycle Management
White Paper from Dr. Nadia
Bendjedou Oracle
Think about…
 Knowing what you know now what can you do in your
organization?
 Get your own vision
 Take small steps to get there
 Have you taken some already?
This Might Help
http://www.iouc.org/p/cm/ld/fid=52
31
Copyright 2010 FUJITSU LIMITED
Summary
 Fusion Applications are best:
 Processes
 Technology
 User experience
 Fusion Application are 100% Fusion
Technology
 Fusion Technology is available now
 Access it for your organisation
 You may benefit today
Questions
And Finally….
 42 Real Life Examples of
Fusion Middleware for
Applications
 Tomorrow
 11:00am to 12:00pm
 Moscone West L3
 Rm 3018