Presented by Donal Ware
Founder/CEO
DWCommunications, LLC
145 Ruth Circle, Suite 201
Fuquay-Varina, NC 27526
dware@dwcommunication.com
(919) 567-0583
DWCommunications, LLC
•
•
•
DWCommunications, LLC is a multifaceted firm, whose services range from
public relations, sports information and
marketing consulting, to setting up and
building radio networks
DWCommunications, LLC is the rights
holder of the national sports talk show
FROM THE PRESS BOX TO PRESS
ROW and movethestickshicks.com,
the Web site of NFL running back
Maurice Hicks; created the Shaw
Bear Sports Radio Network; Helped
to create the Howard University
Sports Network
Donal Ware is a native of Silver Spring,
MD and is a 1998 graduate of Morgan
State University. Upon graduating from
Morgan State. Ware has worked in the
media relations offices of North Carolina
A&T, NC State and Shaw University’s.
Ware served as play-by-play voice of the
Shaw Bear Sports Radio Network and was
the play-by-play voice of the 2005 AggieEagle Classic, on WRBZ in Raleigh, one of
the top 25 sports radio stations nationally
•
•
•
•
•
•
•
•
The only national, live, call-in, sports talk radio show in the nation whose focus
is HBCU (Historically Black Colleges and Universities) Sports.
Show began airing on August 20, 2005
The show will be syndicated in New York City, Chicago, Philadelphia, Los
Angeles, Daytona Beach, FL as well as areas the show currently airs including
Baltimore/Washington, Atlanta, Raleigh/Durham, NC, Greensboro/WinstonSalem, NC, Birmingham, AL and Hampton Roads/Richmond, VA and will expand
to other cities
Plans underway to expand to Satellite Radio (Sirius or XM)
Over 300,000 weekly listeners in the year 2005
FROM THE PRESS BOX TO PRESS ROW’s primary demographic are males 21-50
Web site averages of 50,000 hits per month
Aggressive marketing campaign and tours will at least triple those numbers
Guests
•
•
•
•
•
•
All-Pro defensive end and future hall of
famer Michael Strahan of the New York
Giants
NBA legend Al Attles, Vice-President of
the Golden State Warriors and teammate
of Wilt Chamberlain the night he scored is
famous 100 points
Earl “The Pearl” Monroe, Pro Basketball
Hall of Famer and one of the NBA’s 50
Greatest Players
Buck O’Neil former Negro League player
and manager and baseball ambassador
and icon
Other guests have included Gus
Johnson, “voice” of the New York Knicks;
Grambling’s All-American QB and HBCU
Offensive Player of the Year Bruce
Eugene; Hampton’s All-American LB
Defensive Player of the Year Justin
Durant
Future guests will include Ben Wallace
All-star center for the Detroit Pistons;
Pam Oliver NFL Reporter on FOX; Steve
McNair Pro Bowl QB of the Tennessee
Titans
•
•
•
•
•
•
•
•
•
The Web Site
www.BoxToRow.com
The only radio-driven Web site dedicated to the world of HBCU Sports
Boxtorow.com Game of the Week
The ONLY site one can go to on a Saturday and get updated HBCU
football scores every 30 minutes
Listen to FROM THE PRESS BOX TO PRESS ROW live
on the web every week
HBCU Beauty of the Month
HBCU Radio Central
Web Poll Question
Archived Shows
Special Features
• From the show came a new and innovative
feature called the Boxtorow Blitz.
• Boxtorow Blitz encompassed scores from
around HBCU Sports as well as actual
play-by-play highlights from some of the
big games during the week and actual
audio highlights from some of the big
plays made by former HBCU players now
in the NFL, NBA and MLB.
Target Audience – An Overview of
the HBCU Sports Market
•
•
•
•
•
There are 114 Historically Black Colleges and Universities (HBCU’s) in the
United States with enrollments approaching 300,000 students. At least 75 to
80 of these institutions field athletic teams which serve as sources of
competition, pride and entertainment for their schools.
Over three million fans attended home games at the 53 black colleges that
play football. In addition the four major HBCU athletic conferences
(Southwestern Athletic Conference {SWAC}, Southern Intercollegiate Athletic
Conference {SIAC}, Mid-Eastern Athletic Conference {MEAC}, and Central
Intercollegiate Athletic Association {CIAA}) are perennial leaders in home
attendance in their respective NCAA divisions.
Between regular season home games and special events like homecomings and
classics, HBCU football games average over 275,000 fans per week. This
loyalty to black college sports carries over into basketball where an event such
as the CIAA Tournament has become the third largest basketball tournament in
America – regardless of division.
The alumni and supporters of HBCU’s are spread throughout the United States.
They occupy high positions in major corporations and dominate the
ranks of African-Americans in the legal and medical professions.
HBCU’s have produced the largest number of African-American architects
and engineers in the United States as well as a lion's share of America's
black educators.
Surveys indicate that the black college sports audience is upscale,
professional and highly educated, with a high income level.
(Source: Onnidan Online, HBCUSports.com)
Objectives and Strategies
•
To maximize Brand sales, regain/retain loyalty for Brand and
to preserve and strengthen Brand equities
•
Promote and implement sales driving/Brand building tactics
with captive HBCU Sports audiences through targeted product
sampling
•
Cross promote with strong partner(s) and leverage the
strength and appeal of both entities, position Brand(s) as
HBCU corporate sponsor, and establish a stronger presence in
the HBCU Sports community
•
Your company can reach more than 700,000 fans through the
Boxtorow Tours and millions through radio and Web site
Target Demographics
FROM THE PRESS BOX TO PRESS ROW’s promotional campaign are
aimed directly at the following demographic:
• Sports enthusiasts—people from all walks of life that attend more than
10 games per year.
• Primary target are upscale males/females, 28-45, who generally
attend more than one major football event per year, generally
traveling in groups of 4-6. High consumers of event related products.
• Secondary target are males/females, 18-35, who attend all events
associated with their University, tend to attend in groups of family or
friends, see athletic events as quality time activity for families/friends.
• Other targets—Social enthusiasts who would like to be seen at an
athletic event; Parents who would like to entertain their kids for the
weekend.
• We are targeting African-American consumers who attended or attend
Historically Black College and University football events. Average
attendance for these events ranges between 40,000 – 60,000
attendees. Southern University had the highest average attendance
amongst HBCU school’s at close to 20,000 per game.
• A comprehensive breakdown of target markets and an overview of
recent audience research is attached
Tour Stops
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
SWAC/MEAC Challenge, Birmingham, AL
September 2, 2006
Detroit Football Classic, Detroit, MI September 2,
2006
Chicago Football Classic, Chicago, IL September
2, 2006
Southern Heritage Classic, Memphis, TN
September 16, 2006
Urban League Classic, East Rutherford, NJ Sept.
23, 2006
Atlanta Football Classic, Atlanta, GA Sept. 30,
2006
Prince George’s Classic, Landover, MD Oct. 7,
2006
Circle City Classic, Indianapolis, IN October 7,
2006 (Central --State vs. Hampton)
N.C. A&T University Homecoming, Greensboro,
NC October 21, 2006
Magic City Classic, Birmingham, AL Oct. 28, 2006
Howard University Homecoming, Washington, DC
Florida Classic, Orlando, FL November 18, 2006
Bayou Classic, New Orleans, LA or Houston, TX
November 25, 2006
SWAC Championship, Birmingham, AL December
9, 2006
CIAA Tournament, Charlotte, NC Feb. 26 – Mar.
3, 2007
MEAC Tournament, Raleigh, NC Mar. 5 – 10, 2007
Sponsorship Opportunities
•
•
•
•
•
•
•
•
•
•
•
Presenting Sponsor of Boxtorow Tour (2006-07 Boxtorow Tour Presented by…)
Product sampling during tour
Sponsor of give-away towels on Boxtorow Tour (500 per game)
Logo will be included in every advertising opportunity (Advertises in newspapers around the
country, particularly in locales of the show and school football game programs)
Logo will appear on Boxtorow Tour Banner
Sponsor of free giveaway for registering for e-newsletter
Logo and Web site link appears in monthly e-newsletter, Boxtorow Report
Logo and banner on boxtorow.com Web site with link to company Web site
Name will be mentioned in weekly promo, which airs on every station that carries the show
and on the Web site (“…This week on FROM THE PRESS BOX TO PRESS ROW, we’ll talk to
All-Pro Defensive end Michael Strahan of the New York Giants… brought to you by…”)
Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s edition of the
Boxtorow Blitz is brought to you by…”)
Thirty-second (:30) spots will air over the course of the show
Packages
Platinum ($30,000)
•
Presenting Sponsor of Boxtorow Tour (2006-07 Boxtorow Tour Presented by…”)
•
Product sampling during tour
•
Sponsor of give-away towels on Boxtorow Tour (500 per game)
•
Logo will be included in every advertising opportunity (Advertises in newspapers around the
country, particularly in locales of the tour, show and school football game programs)
•
Logo will appear on Boxtorow Tour Banner
•
Sponsor of free giveaway for registering for e-newsletter during tour
•
Logo and banner on boxtorow.com Web site with link to company Web site for eight (8)
months
•
Logo appears in monthly e-newsletter, Boxtorow Report
•
Presenting Sponsor of Game of Week graphic during football season on boxtorow.com
(“…/Boxtorow.com Game of the Week”)
•
Name will be mentioned in weekly promo, which airs on every station that carries the show
and on the Web site (“…This week on FROM THE PRESS BOX TO PRESS ROW, we’ll talk to
All-Pro Defensive end Michael Strahan of the New York Giants… brought to you by…”)
•
Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s edition of the
Boxtorow Blitz is brought to you by…”)
•
Total of fifty (50) thirty-second (:30) spots will air on each station over the course of the
show
Packages
Gold ($20,000)
•
•
•
•
•
•
•
•
•
•
•
Presenting Sponsor of one (1) Boxtorow Tour (Boxtorow Tour at the SWAC
Championship Game Presented by…)
Product sampling during tour
Logo will be included in every advertising opportunity (Advertises in newspapers
around the country, particularly in locales of the tour, show and school football
game programs)
Sponsor of free giveaway for registering for e-newsletter during tour
Logo will appear on Boxtorow Tour Banner
Logo and banner on boxtorow.com Web site with link to company Web site for
six (6) months
Logo appears in monthly e-newsletter, Boxtorow Report
Sponsorship of Game of Week graphic during football season on boxtorow.com
Name will be mentioned in weekly promo, which airs on every station that
carries the show and on the Web site (“…This week on FROM THE PRESS BOX
TO PRESS ROW, we’ll talk to All-Pro Defensive end Michael Strahan of the New
York Giants… brought to you by…”)
Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s
edition of the Boxtorow Blitz is brought to you by…”)
Total of forty (40) thirty-second (:30) spots will air on each station over the
course of the show
Packages
Silver ($15,000)
•
•
•
•
•
•
•
•
•
Product sampling during tour
Logo will be included in every advertising opportunity (Advertises in newspapers
around the country, particularly in locales of the tour, show and school football
game programs)
Logo will appear on Boxtorow Tour Banner
Sponsor of free giveaway for registering for e-newsletter during tour
Logo and banner on boxtorow.com Web site with link to company Web site for
six (6) months
Logo appears in monthly e-newsletter, Boxtorow Report
Name will be mentioned in weekly promo, which airs on every station that
carries the show and on the Web site (“…This week on FROM THE PRESS BOX
TO PRESS ROW, we’ll talk to All-Pro Defensive end Michael Strahan of the New
York Giants… brought to you by…”)
Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s
edition of the Boxtorow Blitz is brought to you by…”)
Total of thirty (30), thirty-second (:30) spots will air over the course of the show
Packages
Bronze ($10,000)
• Product sampling during tour
• Logo will appear on Boxtorow Tour Banner
• Logo and banner on boxtorow.com Web site with link to company Web site for
four (4) months
• Logo appears in monthly e-newsletter, Boxtorow Report
• Name will be mentioned as a sponsor of the Boxtorow Blitz (“…This week’s
edition of the Boxtorow Blitz is brought to you by…”)
• Total of ten (10) thirty-second (:30) spots will air over the course of the show
Become A Sponsor
Thank you for reviewing marketing
opportunities with FROM THE PRESS BOX TO
PRESS ROW, a presentation of
DWCommunications, LLC. We look forward to
exploring business opportunities with you in
2006.
For more information or if you have any
questions please contact Donal Ware at (919)
567-0583 or via e-mail at
dware@dwcommunication.com