Social Psychology 321
Dr. Sanchez

• Body image
– The role of media
– Self-objectification
– Mental Health and Interpersonal Cost
• Gender Differences/Similarities
– Gender identity
– Backlash

• Product and Producer
• 3,000 Images/Day
• Unrealistic images of beauty for men and women
• Underrepresentation of women of color
• Overrepresentation of women as “parts”

• The ideal female body is unattainable, unrealistic, and dangerous
• Men are coming under increased pressure to obtain muscular, lean ideals (25 years)
• Naked male image is more frequent in the last decade
• “Metrosexual”
• Still, this new emphasis on male image is not equivalent to women’s.

(Baker, 2005; Coltrane & Messaneo, 2000)
• Tokenism
• Under Representation Bias
– Under 10% of mainstream TV ads include people of color
• Subtle Racism
– Inconsequential
– Subservient to White
• Sexual images

• Pervasive tendency to depict women’s bodies more than their faces
• Faceism = index of facial prominence
• Lowest Faceism Index: Black Women

• Faceism Clip

• Living in a culture that sexually objectified women more than men
• Women learn to view themselves as objects
• Objectification = tendency to regard one’s physical self primarily in terms of appearance and to adopt an observer’s perspective on the physical self
• Mental Health and Interpersonal Costs

Self-Objectification Questionnaire
• NSTRUCTIONS: We are interested in how people think about their bodies. The questions below identify 10 different attributes. We would like you to rank order these body attributes from that which has the greatest impact on your physical selfconcept, to that which has the least impact on your physical self-concept.
• NOTE: It does not matter how you describe yourself in terms of each attribute.
For example, fitness level can have a great impact on your physical self-concept regardless of whether you consider yourself to be physically fit, not physically fit, or any level in between.
• Please first read over all of the attributes. Then, record your rank by writing the letter of the attribute.
• WHEN CONSIDERING YOUR PHYSICAL SELF-CONCEPT, HOW
IMPORTANT IS…
• 9 = most important and 0 = least important
• a. physical coordination? f. physical attractiveness?
• b. health?
g. energy level (e.g. stamina)?
• c. weight? h. firm/sculpted muscles?
• d. strength? i. physical fitness level?
• e. sex appeal? j. measurements (e.g.chest, waist, hips)?

• Sum of appearance related traits
• Sum of competence related traits
• Subtract competence from appearance related traits
• Higher numbers = Greater objectification

• Cover Story: Consumer Product
Evaluation
• Two conditions:
• Women and men asked to try on speedo swimsuit or sweater
• DV: Level of objectification, shame and math performance
• Measure of SO
• How many cookies they ate

Swimsuit v. Sweater: Self-Esteem
21
20.8
20.6
20.4
20.2
20
19.8
Swimsuit Speedo
Self-Esteem

Swimsuit v. Sweater: Body
Concerns
2.5
2
1.5
1
0.5
0
Swimsuit Sweater
Trait SO

Swimsuit v. Sweater: Body Shame
-0.1
-0.2
-0.3
-0.4
0.2
0.1
0
Swimsuit Sweater
Body Shame

Swimsuit v. Sweater: Math
Performance
5.6
5.4
5.2
5
4.8
4.6
4.4
4.2
Swimsuit Sweater
MathScore

• Both men and women in speedos (of various ethnicities) showed:
– Lower SE
– Higher Body Shame
– Worse Math Performance
– Greater Self-Objectification

• Main effect for gender:
– Women always rated themselves higher on body shame and self-objectification.
• Different methodologies:
– More recent studies show that exposure to idealized images affects body image perceptions of both men and women

Measuring Up-
Where does shame come from?
• Fallon & Rozin (1985)
• What did they do?
– Ratings of average, self, and opposite sex preferences for body size
• What did they find?
– Women thought they were heavier than ideal
• Men actually prefer heavier than women believe
– Men thought they were about the same as ideal
• Women actually prefer smaller than men think
• What are the implications?

• Insensitivity to body sensation
• Women are less accurate in estimating their heartbeat, blood glucose levels, and stomach contractions than are men.
• Women’s subjective experience of arousal correlated to a lesser degree with their physiological sexual arousal than men.

Why do we care about appearance?
• Appearance is often paired with
ROMANCE and RELATIONSHIP
SUCCESS
• Women hear that men value appearance over all else!
– Single Ads Study

• Exposed men and women to relationship primes or neutral primes
• Relationship primes: marriage, romance, relationship, partner
• Neutral primes: door, house, gate, brick
• Measured SO

Link between romance and body for Single Women
6
0
-2
4
2
-4
-6
-8
SingleW CoupledW SingleM CoupledM
RelationshipP
ControlP

The romance of self-objectification
• Single women primed with relationships self-objectified compared to single women not primed with relationships.
• What if you are someone who highly values relationships?

• Contingencies of self-worth
• The extent to which SE is connected to relationship status
– Connected to higher body shame
– Connected to greater symptoms of disordered eating
– Connected to greater mate urgency

• We are hardwired to notice sex
– Single most remembered characteristic
• This may lead us to assume many sex differences.
• However, men and women are more alike than they are different
• Differences between men and women are smaller than inter-group differences

• Sex (biological) v. Gender (social)
• In 1970s, Sandra Bem argued that people were not necessarily sex = gender
• Instead, masculine, feminine, a mix of both, or neither
– Androgynous
– Undifferentiated
• Psychologically gendered on a continuum

• Men and women fell into sex-typed quadrants
• She found relatively few androgynous people
• How did she measure it?
• Predetermined list of attributes known to be gender-stereotyped!

• Confident
• Leadership
• Athletic
• Opinionated
• Decisive
• Risk Taking
• Aggressive
• Masculine
• Compassionate
• Likes Children
• Agreeable
• Cheerful
• Nurturing
• Modest
• Gullible
• Feminine

• Given no other choice, men and women sex typed themselves
• Better idea is to let people report the attributes they identify with.
• Then, men and women report the same, positive traits
• More positive than gender-typed

• What gender differences are real?
• What is real?
– Product of gender-role socialization?
– Product of hormones/genetic-make-up?
– Product of biased research designs?
• Researchers underestimate the social context as creating gender differences.

• Assertiveness (Twenge, 2001)
– Sociocultural
– Meta-Analysis
• Social Status
– Education/Work Opportunities

Women’s Assertiveness
(Twenge, 2001)

• Origin of sex differences
• Differences evolve from societal roles
• Divisions of labor create gender-role expectations
• Socialization Reinforcements
– Rehearsing, Anticipating and Preparing for such roles

The Vicious Cycle of Gender
Stereotypes
• People see gender differences that aren’t there.
• People punish those who defy stereotypes

• Women are believed to be more emotionally expressive than men
• They are expected to emote more, to show more sadness, fear, and guilt.
• There is only one emotion men are expected to show more! Can you guess?

• The evidence for stereotyped beliefs is strong, but not necessarily accurate
• Jussim asked people about stereotyped beliefs
• Both men and women believed women were more open emotionally expressive but few, if any, reported differences.

VERBAL/MATH PERFORMANCE
• Small gender differences favoring women on verbal (Hyde, 1981)
– Socialization regarding communication?
• Small difference favoring males (Hyde &
Linn, 1988)
– Mathematical expectations
– Likelihood to take advanced math courses

• Women receive better grades than men in college
• Receive lower GRE/SAT scores
• Female underprediction effect
• Stereotype Threat Effect
– Intervention = Teach about stereotype threat

• .80 = LARGE DIFFERENCE
• .50 = MODERATE DIFFERENCE
• .20 = SMALL DIFFERENCE

ON SIMILARITIES (Hyde,
2005)

• Hostile work environments
• Activation of stereotypes affects
– Perceptions of female applicants
– Memory for female applicants

• Backlash = punishments and negative judgments for gender transgressions
– Disapproval, Rejection, Dislike
– Losing Status
• What are the consequences of fear of backlash?

Backlash as Identity
Misclassification
• Fear of Identity Misclassification
– Being perceived as a social identity that you are not
• Men’s fear of being perceived as “gay”
• Feminine = indicator of sexual orientation

• All heterosexual men
• Engaged in feminine/masculine task
• Confirm heterosexuality v. No confirmation
• Public v. Private

• Harsh sanctions for gender role violators
• Competence v. Likable
– Women who self-promote are seen as more competence but less hireable and less socially attractive
– Men who self-promote are seen as more hireable and competence (no trade-off)
– Not seen as socially less attractive (no-tradeoff)

• Creates a vicious cycle of gender stereotyping
• Double bind

• Posted Slides
• Bring Questions
• Jeopardy